ATIA
ATIA is an Australian insurance brokerage founded in 1978, now operating as a Marsh sub-brand following the 2024 acquisition of Honan Insurance Group. It arranges transport and logistics insurance — including commercial vehicle, liability, and goods-in-transit cover — through a network of named brokers.
- Company typePrivate
- Founded1978
- HeadquartersSouthbank, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ATIA does
ATIA is an Australian insurance brokerage brand founded in 1978 and now operated as a sub-brand within Marsh Pty Ltd, the Australian arm of Marsh McLennan (NYSE: MMC), following Marsh's 2024 acquisition of Honan Insurance Group. The company arranges general insurance products — including liability, commercial vehicle, goods in transit, workers compensation, and group benefits cover — with a vertical focus on transport and logistics clients such as transport operators, couriers, mail contractors, heavy vehicle and truck operators, and taxi and fleet businesses.
ATIA's go-to-market is relationship-led, broker-mediated distribution: seven to ten named brokers (e.g. Kate Cresswell, Melissa Fox, Zac McGregor, Doug McLean, Debbie Moirt, Catherine Prior, Heena Shukla, Greg Smith, Sophie Simpson) handle clients directly via phone (03 9642 4622) and individual @marsh.com email addresses. There is no public pricing, no digital self-service portal, and no disclosed technology platform; insurance is sold on a quote basis tailored to individual risk profiles.
The revenue model is commission-based brokerage income earned on insurance products placed with underwriters (Marsh and Marsh Advantage Insurance, with Discretionary Trust Arrangements issued by JLT Group Services). ATIA's competitive position derives primarily from its transport and logistics vertical specialisation, the continuity of broker relationships during the Marsh integration, and access to Marsh McLennan's broader product suite, global risk expertise, and licensed entities (AFSL 238 983 and AFSL 238 369).
ATIA firmographics
Firmographics- Name
- ATIA
- Legal name
- Marsh Pty Ltd
- Website
- https://atiais.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATIA is an Australian insurance brokerage founded in 1978, now operating as a Marsh sub-brand following the 2024 acquisition of Honan Insurance Group. It arranges transport and logistics insurance — including commercial vehicle, liability, and goods-in-transit cover — through a network of named brokers.
- Ownership category
- akta.pro rank
ATIA industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where ATIA is headquartered
LocationHeadquarters
- HQ city
- Southbank
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ATIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance brokerage commissions: ATIA operates as an insurance broker arranging general insurance products. Revenue is generated through commissions from insurance products placed with insurers. The page states Marsh and Marsh Advantage Insurance arrange general insurance, with Discretionary Trust Arrangements issued by JLT Group Services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
ATIA product offering
Product offeringCore offering
ATIA is an Australian insurance brokerage specializing in transport and logistics insurance advisory for industrial and commercial clients. It arranges general insurance products — including commercial vehicle cover, goods in transit, public/professional/management liability, workers compensation, and group benefits — for transport operators, couriers, mail contractors, heavy vehicle/truck operators, taxi and fleet businesses. Following Marsh's 2024 acquisition of Honan Insurance Group, ATIA operates as a specialist sub-brand within Marsh's Australian broker network, distributing products under Marsh Pty Ltd (AFSL 238 983) and Marsh Advantage Insurance Pty Ltd (AFSL 238 369).
Product overview
ATIA (Australian Travel Insurance Alliance) is an insurance sub-brand under Marsh following Marsh's acquisition of Honan Insurance Group. ATIA specializes in travel insurance products and services. Marsh, as the parent organization, offers a comprehensive suite of insurance products including liability insurance (public liability, professional indemnity, management liability, cybersecurity insurance), business insurance (commercial vehicle, property, business interruption, trade credit), and people risks and benefits (employee benefits, workers compensation, group health/life/income protection insurance). ATIA operates alongside other Honan family brands including Carollo Horton (pharmacy insurance) and Citadel Insurance, all transitioning to the Marsh platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Vehicle and Truck Insurance
- Goods in Transit Insurance
- Couriers and Mail Contractors Insurance
Companies that use ATIA
Customer profileSegments1 record
Ideal customer profiles1 record
ATIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ATIA partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
ATIA competitors and assessment
Company assessmentBroad incumbents
- Aon: Aon is a global insurance brokerage and risk advisory firm with a substantial Australian presence, offering the same general insurance and risk advisory services as ATIA, but at significantly greater scale and across all industries.
- Arthur J. Gallagher & Co. Gallagher is a global insurance broker with operations across Australia, providing commercial insurance brokerage, risk management, and claims services directly comparable to ATIA's offering for transport and logistics clients.
- Insurance Australia Group (IAG): IAG is the largest general insurer in Australia, also distributing through broker channels. It is the carrier behind many policies arranged by ATIA's brokers and a broader incumbent in the same Australian insurance market.
- Willis Towers Watson (WTW): WTW is a global insurance and risk advisory firm with Australian operations, providing brokerage and advisory services overlapping with ATIA across commercial lines and transport/logistics risk.
- Allianz Australia: Allianz Australia is a major general insurer and broker-affiliated carrier operating in commercial lines, including transport and fleet. It sits in the same Australian distribution ecosystem as ATIA.
Direct peers
- Coverforce: Coverforce is an Australian commercial insurance brokerage arranging business insurance, fleet, and liability coverage for SMEs. It competes head-to-head with ATIA for transport and logistics clients in Australia.
- PSC Insurance Group: PSC Insurance Group is an ASX-listed Australian specialty insurance broker with comparable broker-driven commercial insurance distribution, including niche verticals that overlap with ATIA's transport and logistics focus.
- Steadfast Group: Steadfast is an ASX-listed Australian insurance broker network comprising many underwriting agencies and brokerages. It directly competes with ATIA in arranging commercial insurance for Australian SMEs and transport/logistics operators.
Others
- Honan Insurance Group: Honan is the predecessor group of which ATIA was a family brand prior to the 2024 Marsh acquisition; it remains a directly comparable Australian specialty broker in product mix, vertical focus, and client base.
Regional players
- Ansvar Insurance: Ansvar is an Australian specialty insurer/broker focused on niche commercial lines, providing comparable specialty distribution capabilities to ATIA within the Australian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
ATIA social profiles
Digital presenceATIA compliance and trust
Trust signalCompliance2 records
ATIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATIA leadership team
Management profileNumber of profiles
Profiles7 records
ATIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATIA
What does ATIA do?
ATIA is an Australian insurance brokerage specializing in transport and logistics insurance advisory for industrial and commercial clients. It arranges general insurance products — including commercial vehicle cover, goods in transit, public/professional/management liability, workers compensation, and group benefits — for transport operators, couriers, mail contractors, heavy vehicle/truck operators, taxi and fleet businesses. Following Marsh's 2024 acquisition of Honan Insurance Group, ATIA operates as a specialist sub-brand within Marsh's Australian broker network, distributing products under Marsh Pty Ltd (AFSL 238 983) and Marsh Advantage Insurance Pty Ltd (AFSL 238 369).
Is ATIA a public or private company?
ATIA is a private company. It is classified as corporate owned and is currently operating.
When was ATIA founded?
ATIA was founded in 1978. It employs 11 to 50 people.
Where is ATIA based?
ATIA is headquartered in Southbank, Australia, in the Oceania region.
How does ATIA make money?
One revenue line is on record: insurance brokerage commissions.
Who are ATIA's main competitors?
Broad incumbents on record are Aon, Arthur J. Gallagher & Co., Insurance Australia Group (IAG), Willis Towers Watson (WTW) and Allianz Australia. Direct peers are Coverforce, PSC Insurance Group and Steadfast Group. Honan Insurance Group is listed as an others. Ansvar Insurance is listed as a regional player.
Does ATIA have an API?
No public API is recorded for ATIA.
What industry is ATIA in?
ATIA's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 524210 and its SIC code is 6411.