University of South Florida Muma College of Business

Higher Educationusf.edu

The University of South Florida Muma College of Business is one of 14 colleges within USF, a public research university in Tampa serving nearly 50,000 students with undergraduate, graduate, and professional degree programs plus corporate training for major employers.

Company typePublic
Founded1956
HeadquartersTampa, United States
Headcount—
GTM typeB2C
OfferingServices

What University of South Florida Muma College of Business does

The University of South Florida Muma College of Business is one of 14 colleges within the University of South Florida (USF), a public research university founded in 1956 and headquartered in Tampa, Florida. USF operates across two main campuses — Tampa and St. Petersburg — serving nearly 50,000 students with a workforce of more than 16,000 employees. The Muma College of Business delivers undergraduate, graduate, and professional degree programs; its graduate entrepreneurship program has been ranked among the top 25 in the nation by the Princeton Review since 2008. The college operates within an institutional portfolio that includes 240+ undergraduate and 150+ graduate programs overall, alongside specialized units such as the School of Information Systems and the newly established Bellini College of Artificial Intelligence, Cybersecurity and Computing — the first such college in Florida.

USF's business model combines multiple revenue streams: tuition and fees from degree programs across all campuses, research grants and sponsored funding ($531 million in total research expenditures in FY2025 against a $750 million minimum research funding target), corporate training and professional education delivered through USF CTPE to enterprise clients including Amazon, Citi Bank, Meta, and U.S. Special Operations Command, and continuing education programs. The university is governed by the Florida Board of Governors as part of the State University System of Florida and holds SACSCOC accreditation across all degree levels. It joined the Association of American Universities (AAU) in 2023, becoming the first public Florida university to receive this invitation in nearly 40 years.

Strategic positioning emphasizes research intensity, affordability, and regional economic impact. USF's annual economic impact on the Tampa region is $6 billion, supporting 76,649 jobs locally. The university ranks Top 50 among U.S. public universities for the seventh consecutive year, Top 16 for its medical school, Top 15 for best value among public universities, and Top 20 for patents among the nation's public universities. International students from 138 countries and active partnerships — notably with Sungkyunkwan University in South Korea — extend its global footprint. The operating budget for 2025/2026 is $2 billion.

University of South Florida Muma College of Business firmographics

Firmographics

Name: University of South Florida Muma College of Business
Legal name: University of South Florida
Website: https://usf.edu
Company type: Public
Founded year: 1956
Operating status: Operating
Short description: The University of South Florida Muma College of Business is one of 14 colleges within USF, a public research university in Tampa serving nearly 50,000 students with undergraduate, graduate, and professional degree programs plus corporate training for major employers.
Ownership category
akta.pro rank

University of South Florida Muma College of Business industry classification

Industry

Product category: Higher Education
NAICS: Colleges, Universities, and Professional Schools (611310)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)
akta.pro secondary industries: Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Research, Innovation & Fellowship Prep (Labs, Competitions, Publications) (EDAMAKAI)

Keywords

Business degree programs
Graduate education
Corporate training
Professional development
Research university

Where University of South Florida Muma College of Business is headquartered

Location

Headquarters

HQ city: Tampa
HQ country: United States
HQ region: North America

Offices2 records

Markets served

University of South Florida Muma College of Business business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Tuition and Fees: Revenue from undergraduate, graduate, and professional degree programs across all campuses
Research Grants and Funding: $531 million in total research expenditures in fiscal year 2025; $750 million minimum research funding
Corporate Training and Professional Education: Professional development programs for employers including Amazon, Citi Bank, Meta and U.S. Special Operations Command

Pricing tiers

Model	Billing	Price
Subscription	Annual	Affordable public university tuition rates

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

University of South Florida Muma College of Business product offering

Product offering

Core offering

The Muma College of Business is an academic college within the University of South Florida delivering undergraduate, graduate, and professional degree programs in business across USF's Tampa and St. Petersburg campuses. Its graduate entrepreneurship program has been ranked among the top 25 in the nation by the Princeton Review since 2008. The college also supports USF's Corporate Training and Professional Education (CTPE) division, which delivers workforce development programs to enterprise clients including Amazon, Citi Bank, Meta, and U.S. Special Operations Command.

Product overview

The Muma College of Business is a single academic division within the University of South Florida, offering a comprehensive portfolio of business education programs rather than a commercial software product suite. Its core offering consists of degree programs spanning undergraduate majors through doctoral degrees, with the graduate entrepreneurship program as a flagship offering ranked in the top 25 nationally by the Princeton Review since 2008. The college operates across all USF campuses (Tampa and St. Petersburg) and organizes its academic offerings through the School of Information Systems, among other departmental units. No separate product modules, SaaS platforms, or commercial service offerings are identified in the source material — the portfolio is purely educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

Muma College of Business Academic Programs Undergraduate majors, master's, and doctoral degree programs in business disciplines offered across USF's campuses, preparing students for leadership positions in business and society. The graduate entrepreneurship program has been ranked among the top 25 in the nation since 2008.
USF Corporate Training and Professional Education (CTPE) Professional development and workforce training programs delivered to enterprise and government clients including Amazon, Citi Bank, Meta, and U.S. Special Operations Command. Operated through USF's Continuing Education division.
Continuing Education and Lifelong Learning Programs Continuing education and lifelong learning courses for adult learners seeking professional development and personal enrichment, delivered across USF campuses and online.

Quantifiable outcome

Top 50 public university for seventh consecutive year
+2 more outcomes

Companies that use University of South Florida Muma College of Business

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles4 records

University of South Florida Muma College of Business technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

University of South Florida Muma College of Business partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and major.

Sungkyunkwan University (SKKU)coreStrategic or Co-development Partner · 13 January 2025Joint Research Conference on fintech hosted January 13-14 co-hosted by Muma College of Business and SKKU. Seven scholars presented on machine learning, market efficiency, investor behavior, and financial communication. SKKU graduate students in MS Fintech and Fintech-MBA can transfer to USF. Conference to be hosted twice annually with expansion to management, marketing, and information systems starting 2027.
Tampa General HospitalcoreStrategic or Co-development PartnerPartnership between USF Health and Tampa General Hospital integrates education, research, and patient care with shared value of Making Life Better. Tampa General serves as primary teaching hospital for USF Health.
AmazonmajorImplementation/ SI/ Consulting PartnerCorporate training partner for USF Corporate Training & Professional Education (CTPE) delivering workforce development and professional education programs.
Citi BankmajorImplementation/ SI/ Consulting PartnerCorporate training partner for USF Corporate Training & Professional Education (CTPE) delivering workforce development and professional education programs.
MetamajorImplementation/ SI/ Consulting PartnerCorporate training partner for USF Corporate Training & Professional Education (CTPE) delivering workforce development and professional education programs.
U.S. Special Operations CommandmajorImplementation/ SI/ Consulting PartnerMilitary training partner for USF Corporate Training & Professional Education (CTPE) delivering specialized professional education programs.
Florida Board of GovernorscoreOthersOversees operation and management of the State University System of Florida comprising 12 universities and more than 430,000 students.
Association of American Universities (AAU)coreOthersUSF joined AAU as the 5th youngest university and first public university in Florida in nearly 40 years, formalizing position as a leading research university.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

University of South Florida Muma College of Business competitors and assessment

Company assessment

Broad incumbents

Indiana University - Kelley School of Business: Kelley is a long-established, top-ranked public business school operating the Kelley Direct online MBA and Corporate Partnership program; it is broader in scope than Muma and competes directly for national working-professional and corporate-training business.
University of Virginia - Darden School of Business: Darden is comparable to Muma's executive education and MBA offerings as a top-ranked public university's business school with corporate-executive training; competes for the same Fortune 500 corporate-training RFPs.
University of Texas at Austin - McCombs School of Business: McCombs is a top-tier public business school with deep corporate-training partnerships (e.g., Texas Executive Education) and the same Texas state-university governance profile — a comparable scale-and-public-flagship model even if regionally distinct.
University of Michigan - Ross School of Business: Ross is the gold-standard public business school with deep action-based learning, corporate partners, and executive education — broadly comparable to a high-tier public business school like Muma aspirationally, even though Ross operates at higher absolute scale and reputation.
UC Berkeley - Haas School of Business: Haas is a top public research university's business school with strong innovation/entrepreneurship programming (Berkeley Haas) — directly comparable to Muma's top-25 graduate entrepreneurship program and innovation ecosystem focus.

Direct peers

Georgia Institute of Technology - Scheller College of Business: Georgia Tech's Scheller is comparable as a public research-intensive business school emphasizing technology, analytics, and corporate partnerships — competing with USF for the same Southeast high-achieving STEM-leaning business students and corporate L&D budgets.
University of Central Florida - College of Business: UCF is the largest Florida public university by enrollment and a direct competitor to USF for in-state students, particularly in Orlando/Tampa corridor recruitment and online program market share.
Florida State University - College of Business: FSU's College of Business is a direct state-system peer in Florida, competing for the same in-state undergraduate pool, graduate business talent, and corporate-training engagements — and sharing the same State University System governance and funding model.
University of Florida - Warrington College of Business: UF's Warrington is the primary in-state peer for Muma College of Business — both are public Florida research universities offering undergraduate and graduate business programs with strong corporate-training and alumni networks in the Tampa/Orlando and Gainesville markets.

Emerging players

Sungkyunkwan University (SKKU) Business School: SKKU is Muma's actual strategic partner for fintech research and student transfer pathways — therefore a directly comparable international peer in MS Fintech, Fintech-MBA, and cross-border joint research on AI/fintech.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

University of South Florida Muma College of Business financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of South Florida Muma College of Business leadership team

Management profile

Number of profiles

Profiles1 record

University of South Florida Muma College of Business subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

University of South Florida Muma College of Business funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of South Florida Muma College of Business M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of South Florida Muma College of Business

What does University of South Florida Muma College of Business do?

Is University of South Florida Muma College of Business a public or private company?

University of South Florida Muma College of Business is a public company. It is classified as state government owned and is currently operating.

When was University of South Florida Muma College of Business founded?

University of South Florida Muma College of Business was founded in 1956.

Where is University of South Florida Muma College of Business based?

University of South Florida Muma College of Business is headquartered in Tampa, United States, in the North America region.

How does University of South Florida Muma College of Business make money?

Three revenue lines are on record. Tuition and Fees are the primary driver. The others are research Grants and Funding and corporate Training and Professional Education.

Who are University of South Florida Muma College of Business's main competitors?

Broad incumbents on record are Indiana University - Kelley School of Business, University of Virginia - Darden School of Business, University of Texas at Austin - McCombs School of Business, University of Michigan - Ross School of Business and UC Berkeley - Haas School of Business. Direct peers are Georgia Institute of Technology - Scheller College of Business, University of Central Florida - College of Business, Florida State University - College of Business and University of Florida - Warrington College of Business. Sungkyunkwan University (SKKU) Business School is listed as an emerging player.

Does University of South Florida Muma College of Business have an API?

No public API is recorded for University of South Florida Muma College of Business.

What industry is University of South Florida Muma College of Business in?

University of South Florida Muma College of Business's product category is Higher Education. Its primary akta.pro industry code is EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs), with a secondary code of EDAHAHAN, Executive Education & Corporate Programs (Non-degree). Its NAICS code is 611310 and its SIC code is 8200.