Big Idea Lab

What Big Idea Lab does

Big Idea Lab is a New York-based solo practitioner coaching and wellness business founded in 2008 by Marina Romashko, a former financial industry project manager with 20+ years of experience. The company delivers a unified portfolio of productivity coaching, mindfulness instruction, and energy healing services built around a proprietary integration of three disciplines: (1) modern productivity science including chronotype-based planning and the 7-Minute Mindful Planning Method, (2) mindfulness practices such as the RAIN meditation technique and the licensed Max Meditation System™ developed by Dr. Gudni Gudnason, and (3) esoteric energy healing modalities from The Modern Mystery School lineage including Life Activation, Full Spirit Activation, and Ensofic Ray Healing.

The service catalog spans individual and group offerings. Core professional services are 1-on-1 productivity and business coaching packages priced $1,429 to $2,250 (6-10 sessions over 2-3 months) plus standalone strategy sessions and energy healing sessions at $250-$350 each. The Focus Lab online community membership adds recurring revenue at $97/month (sliding scale at $57/month), granting access to 5-7 monthly events and a resource library. Marketing and acquisition run through a community-led and event-driven GTM model: free and ticketed events (Focus Day, Max Meditation) function as top-of-funnel entry points, followed by a Calendly-booked complimentary 30-minute discovery call, after which clients are upsold into coaching packages or membership. Distribution relies on Calendly for bookings, Eventbrite for event ticketing, Stripe for membership and coaching payments, and content marketing via a blog, Substack newsletter, and Instagram (@bigidealabnyc, 4,000+ followers).

Customer segments span professionals and entrepreneurs, creatives, spiritually-oriented individuals, and growing business owners, with testimonials drawn from industries including healthcare, entertainment, wellness, technology, and professional services. The company is privately held by its founder with no disclosed external funding, operates with a stated headcount of one, and serves a global online audience while maintaining its New York headquarters at 25 Broadway. There are no integrations, APIs, or AI capabilities associated with the offering.

Name

Big Idea Lab

Legal name

Big Idea Lab

Website

https://bil.nyc

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Idea Lab is a New York-based solo coaching and wellness practice founded in 2008 by Marina Romashko, delivering productivity coaching, mindfulness instruction, and energy healing services to entrepreneurs, creatives, and spiritually-oriented professionals via 1-on-1 packages, group programs, subscription community, and online events.

Ownership category

akta.pro rank

Product category

Productivity and Wellness Coaching Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Productivity coaching
• Energy healing services
• Mindfulness training
• Business consulting
• Wellness coaching

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. 1-on-1 Productivity Coaching: Multi-session coaching packages ranging from 6 to 10 sessions over 2-3 months, priced from $1,429 to $2,250. Includes strategy sessions, action plans, and ongoing accountability. The 'Know Thyself' plan bundles energy healing sessions with coaching for holistic transformation.
2. Energy Healing Sessions: Individual energy healing sessions including Ensofic Ray Healing ($250 for 90 minutes), Life Activation (2 hours), and Full Spirit Activation ($350 for 2 hours). Sessions are conducted in-person with follow-up recaps and integration support.
3. Focus Lab Community Membership: Monthly subscription membership providing access to 5-7 monthly events (valued at $150+), online resource library, and community support. Standard rate $97/month or $57/month for sliding scale. Provides recurring monthly revenue with low churn.
4. Focus Day Events: 4-hour focused work events combining productivity sessions with mindfulness breaks, facilitated by Marina and co-facilitators. Ticketed through Eventbrite, serving as both revenue events and community recruitment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Big Idea Lab is a solo-founded coaching and wellness practice that delivers 1-on-1 productivity coaching packages, energy healing sessions, mindfulness programs, and a recurring online community membership to individual clients worldwide. The offering blends ancient healing modalities (Life Activation, Full Spirit Activation, Ensofic Ray Healing) with modern productivity frameworks (chronotype-based planning, mindful productivity coaching, RAIN meditation) so clients can overcome energetic blocks and execute on ambitious personal and professional visions. Services are sold as multi-session coaching bundles, individual healing sessions, ticketed workshops, and a $97/month Focus Lab community subscription.

Product overview

Big Idea Lab is a coaching and wellness services company offering a unified portfolio of productivity, energy healing, and mindfulness services centered around founder Marina Romashko. The core offerings include productivity coaching programs (Strategy Session, Mindful Mastery Coaching Program, Business Coaching), energy healing modalities (Life Activation, Full Spirit Activation, Ensofic Ray Healing), and mindfulness practices (Max Meditation System™, RAIN Meditation). Supplementary offerings include Focus Day events, the Focus Lab online community, and complimentary consultation calls. The company positions its approach as blending ancient healing tools with modern productivity methods to help clients execute big visions.

Differentiator

Problem solved

Functional benefit

Products and services

• Productivity Coaching Individual productivity coaching sessions that help clients channel attention effectively, minimize distractions, reduce stress, improve time management, enhance decision-making, and achieve work-life balance through mindfulness practices. Targeted at ambitious professionals, founders, and creatives who want structured accountability to execute on personal and business priorities.
• Strategy Session A 90-minute mindfulness productivity session combining guided mindfulness practices with strategic planning techniques, designed to help clients set realistic priorities, understand their productivity flow, and craft mindful goals. Positioned as a mid-funnel paid step between the complimentary discovery call and multi-month coaching engagements.
• Mindful Mastery: Productivity & Growth Coaching Program An ongoing structured coaching program that transforms clients' approach to goals, time management, and productivity through tailored goal setting, customized strategies, time management techniques, and accountability over 3-6 months with 6-10 sessions of 75 minutes each. Offered in Focus Plan ($1,429, 6 sessions), Standard Plan ($2,190, 10 sessions), and Know Thyself Plan ($2,250, 6 coaching plus 4 energy healing sessions) tiers.
• Business Coaching One-on-one business growth coaching focused on strategic navigation, accelerated growth, leadership development, and adaptable strategies for entrepreneurs and small-to-medium business owners seeking sustainable growth. Targeted at growing business owners scaling their ventures intentionally.
• Life Activation A 2-hour 1-on-1 energy healing session that awakens spiritual DNA and rebalances physical and energetic systems, including crown cap removal, lotus petal awakening, elemental balancing, and chakra alignment. Includes guided mindfulness exercises, energy healing, homeopathic elixirs, and a complimentary 2-week follow-up call. Available in-person in New York.
• Full Spirit Activation A 2-hour advanced energy-initiation session bridging physical awareness with soul awareness, working with subtle energy bodies to re-align, expand, and integrate them on a soul level for heightened intuition and spiritual capacities. Priced at $350 with chakra alignment, higher brain center activation, and integration support.
• Ensofic Ray Healing A 90-minute energy healing modality session rooted in the highest form of Reiki, working beyond physical, emotional, mental, and spiritual realms to achieve deep relaxation, mental clarity, emotional balance, and connection to the universe. Priced at $250 for 90 minutes; includes optional homework and post-session recap.
• Max Meditation System™ A structured meditation system developed by Dr. Gudni Gudnason combining ancient Indian and Tibetan techniques with modern NLP tools, consisting of five stages: Relaxation (10 min), Correct Breathing (3 min), Passive Meditation (20 min), Active Meditation (15 min), and Guided Visualization (15 min). Marina Romashko is certified to teach and facilitate the system.
• Focus Day A 4-hour productivity-intensive event featuring four 50-minute power sessions, breaks, gratitude meditation, and community accountability, designed to help participants accomplish tasks without distractions including phones and social media. Ticketed through Eventbrite with global participants from India, Belarus, and other locations; co-facilitated by Marina Romashko with Becky Alexander and Wendy Shlensky.
• Focus Lab Online Community Membership A monthly online community offering membership with access to 5-7 monthly workshops, community gatherings, and an online resource library for kind productivity, helping members plan, do, dream, inspire, and grow together. Standard rate $97/month with sliding scale $57/month; billed through Stripe.
• Complimentary Discovery Call A free 30-minute introductory call with Marina Romashko to discuss client needs and determine the best next step for productivity coaching or energy healing services. Booked through Calendly and serves as the top-of-funnel acquisition touchpoint into all paid offerings.

Quantifiable outcome

• Productivity tripled for clients following coaching programs
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Dr. Michael BreusminorOthers · 20 January 2025Dr. Michael Breus developed the chronotype framework (Lion, Bear, Wolf, Dolphin) used in Big Idea Lab's productivity content. His book 'The Power of When' provides the scientific foundation for chronotype-based productivity planning taught by Marina.
• Daniel H. PinkminorOthers · 20 January 2025Daniel H. Pink's book 'When: The Scientific Secrets of Perfect Timing' provided scientific backing for chronotype and productivity research that Big Idea Lab incorporates into its methodology.
• Kim ButterfieldminorOthers · 1 August 2024Kim Butterfield is a friend of Marina who suggested she start with 250-piece puzzles before progressing to larger sets, demonstrating a philosophy of starting small that aligns with Big Idea Lab's approach.
• Olya TsikhanchukminorOthers · 1 August 2024Olya Tsikhanchuk provides design services for Big Idea Lab content, credited for design work on chronotype and productivity blog posts.
• Zuyapa JacksonminorOthers · 24 February 2024Zuyapa Jackson is a spiritual guide and friend of Marina Romashko who hosts the 'Why We Heal' podcast. Marina has recommended Zuyapa's podcast to her audience and the two appear to collaborate on content related to healing and spirituality. Zuyapa is also a client who published the book 'Energy Matters: Guidebook' after working with Marina on productivity.
• Yoko MariaminorOthers · 24 February 2024Yoko Maria is a spiritual teacher referenced by Marina as part of her healing journey. Recommended as a source of inspiration and insight into the healing journey alongside Zuyapa Jackson.
• Sandra ReedminorOthers · 24 February 2024Sandra Reed appeared as a guest on Zuyapa Jackson's 'Why We Heal' podcast and contributed perspectives on understanding healing as part of spiritual growth and connection.
• Tara BrachminorOthers · 23 January 2024Tara Brach is a mindfulness meditation teacher whose work heavily influences Marina Romashko's mindfulness practice. Marina completed a two-year mindfulness meditation teacher training based on Insight meditation with both Jack Kornfield and Tara Brach. Tara Brach's RAIN meditation technique is featured in Big Idea Lab offerings. Marina recommends Tara Brach's book and course on RAIN to clients.
• Jon Kabat-ZinnminorOthers · 23 January 2024Jon Kabat-Zinn is the founder of Mindfulness-Based Stress Reduction (MBSR) and a key figure in bringing mindfulness to Western medicine. Marina frequently quotes his phrase 'You can't stop the waves, but you can learn to surf' as a philosophical touchstone for the business.
• Michele McDonaldminorOthers · 20 January 2024Michele McDonald is the insight meditation teacher who first coined the RAIN meditation technique. Marina incorporates this four-stage mindfulness practice (Recognize, Allow, Investigate, Nurture) into Big Idea Lab offerings, crediting Michele McDonald as the originator.
• Jack KornfieldminorOthers · 20 January 2024Jack Kornfield is a prominent mindfulness teacher who co-founded Spirit Rock Center. Marina completed two-year mindfulness meditation teacher training based on Insight meditation (Vipassana) with Jack Kornfield and Tara Brach.
• Dr. Gudni GudnasoncoreTechnology or Integration · 1 January 2024Dr. Gudni Gudnason developed the Max Meditation System™ which Big Idea Lab offers as a signature offering. The system combines ancient meditation techniques from India and Tibet with modern psychological tools like NLP. Marina is certified to teach and facilitate this system.
• The Modern Mystery SchoolcoreStrategic or Co-development Partner · 1 January 2024Marina Romashko has been a practitioner within The Modern Mystery School for over 10 years, initiated in the King Solomon Lineage. She is currently a second level Initiate, Life Activation Practitioner, and Energy Healer within the school. The school's esoteric practices and energy healing modalities form a core component of Big Idea Lab's service offerings.
• Sebene SelassieminorOthers · 1 January 2024Sebene Selassie is a mindfulness teacher whose work has influenced Marina's mindfulness practice. Referenced as part of the diverse global teacher network that shapes Big Idea Lab's approach.
• Will ParfittminorOthers · 1 January 2024Will Parfitt's work on Psychosynthesis psychology influenced Marina's approach to combining advanced psychology tools with ancient energy healing knowledge.
• Becky AlexanderminorOthers · 1 January 2024Becky Alexander is a writer, speaker, and long-term client who co-facilitates Focus Day events alongside Marina Romashko. She is credited in Focus Day content as a facilitator.
• Wendy ShlenskyminorOthers · 1 January 2024Wendy Shlensky co-facilitates Focus Day events with Marina Romashko, providing additional support during productivity sessions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Calm: Market-leading meditation and mindfulness app offering guided meditations, sleep stories, and masterclasses. Comparable in the mindfulness/meditation delivery channel; competes for the same consumer attention as Big Idea Lab's meditation and Focus Day content but at vastly greater scale.
• Headspace: Subscription meditation and mindfulness platform with a strong B2B/wellness-at-work channel. Comparable in mindfulness instruction and corporate wellness offerings, but operates at venture-backed scale with broad market reach.
• Hay House: Publishing and media company specializing in self-help, wellness, and mind-body-spirit content, with an author-coaching and community ecosystem. Comparable in combining mind-body wellness thought leadership with structured programs and community.
• Sounds True: Multimedia publisher of spiritual and self-development content including books, audio, and online courses from leading teachers (Tara Brach, Jon Kabat-Zinn). Comparable in being a dissemination channel for the very teachers (Tara Brach, Kornfield) whose work underpins Big Idea Lab's methodology.
• Insight Timer: Free meditation app with the world's largest library of guided meditations and a large teacher community. Comparable in offering guided meditation and community features; competes for the same online mindfulness audience as Big Idea Lab's meditation events.
• Chopra: Wellness brand founded by Deepak Chopra offering meditation, ayurveda, and mind-body programs. Comparable in integrating ancient wisdom with modern productivity and well-being; serves as a mainstream counterpart to Big Idea Lab's niche positioning.

Direct peers

• Mindvalley: Online personal growth and holistic learning platform offering courses across mindfulness, productivity, and transformation. Closely comparable to Big Idea Lab's blended coaching/community model, though at significantly larger scale and with broader course catalog.
• The Modern Mystery School: International esoteric school that is the source organization for Big Idea Lab's energy healing modalities (Life Activation, Full Spirit Activation, Ensofic Ray Healing). Marina Romashko is a 10+ year initiate. Directly comparable in the energy healing product line.
• Marie Forleo: Online coaching brand for entrepreneurs combining business strategy, mindset, and personal development. Directly comparable in the productivity + mindset coaching niche targeting ambitious professionals and creative entrepreneurs.

Emerging players

• Ten Percent Happier: Meditation app and content platform targeting skeptics and results-oriented professionals with practical, science-informed mindfulness. Comparable in serving a similar professional/skeptical-but-curious audience; complementary positioning to Big Idea Lab's approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BIdeaLab
• Facebookfacebook.com/bIdeaLab
• LinkedInlinkedin.com/company/be-an-idea-leader
• Instagraminstagram.com/BigidealabNYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Idea Lab