Garlic Expressions

What Garlic Expressions does

Garlic Expressions (legal entity: LarMar Foods, Inc.) is a 100% family-owned specialty food company headquartered in Perrysburg, Ohio, that has exclusively produced a single product — a zesty vinaigrette dressing and marinade fused with pickled garlic cloves — since 1993. The product is differentiated from mass-market dressings by its use of hand-sorted fresh California garlic (rather than dried or dehydrated garlic), its allergen-free dedicated production facility, and multiple third-party certifications (Non-GMO Project Verified, Gluten-Free, Vegan, Kosher, Allergen-Free). The company began as the house dressing at Croy's Supper Club in Perrysburg and was commercialized after patrons requested take-home samples, with the founder's father-in-law's grocery chain (Kazmaier's Market) providing initial retail distribution.

The business operates a hybrid distribution model combining direct-to-consumer e-commerce through a Shopify storefront (garlicexpressions.com) with nationwide retail grocery distribution. DTC pricing is $59.99 per bottle with free shipping across the USA, alongside multi-pack bundles (3-Pack, 6-Pack, 12-Pack); Canada is served via a distribution partnership with Natura Market. The company maintains 11-50 employees, runs no formal sales team, and relies on product differentiation, recipe content marketing, and organic social media (Instagram) plus email capture to drive demand. After a long-time glass supplier discontinued during COVID-19, the company pivoted to recyclable PET plastic packaging in 2020 to maintain production continuity.

Customer segments are horizontally diversified across health-conscious consumers following Keto, Paleo, Mediterranean, Atkins, and Weight Watchers diets, general retail grocery shoppers, and home cooks who use the product across salads, marinades, vegetables, breads, pasta, and other dishes. The company has no external funding, no parent company, no subsidiaries, and no M&A activity, and remains 100% family-owned and operated by the Croy family.

Name

Garlic Expressions

Legal name

LarMar Foods, Inc.

Website

https://garlicexpressions.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Garlic Expressions (LarMar Foods, Inc.) is a 100% family-owned specialty food company that has exclusively produced a single garlic vinaigrette dressing and marinade since 1993, selling direct-to-consumer via Shopify and through nationwide US retail grocery distribution, with 11-50 employees based in Perrysburg, Ohio.

Ownership category

akta.pro rank

Product category

Specialty Salad Dressings & Marinades

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKADAC

Salad Dressings & Vinaigrettes Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Condiments, Sauces, Dressings & Spreads Manufacturing

SECONDARYCRADAOAO

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/CPG Ingredients, Flavorings & Additives Brands

SECONDARYAFAJANAH

Aromatic Alliums & Dehydrated Vegetables (Garlic, Onion, Shallot, Celery)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAJADAA

Flavor Houses & Compound Flavor Manufacturing

Agriculture & Food Production/Food Ingredients & Additives/Flavors & Flavor Enhancers (Natural/Artificial Flavors, Umami Enhancers)

SECONDARYAFAJANAC

Dried Herbs & Herb Blends

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

Keywords

• Garlic vinaigrette dressing
• Salad dressing
• Meat marinade
• Specialty condiments
• Allergen-free sauces

Headquarters

HQ city

Perrysburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-Commerce Sales: The company sells its Garlic Expressions vinaigrette directly to consumers through its Shopify-powered e-commerce website. Customers can purchase single bottles ($59.99 per bottle) or bundled multi-packs (3-Pack, 6-Pack, 12-Pack). Free shipping is offered on all USA orders, making this the primary revenue channel. Canadian customers are directed to Natura Market.
2. Retail and Grocery Distribution: Garlic Expressions is distributed through physical retail grocery stores. The product was originally launched through Kazmaier's Market (a local grocery chain owned by the founder's father-in-law) and is now available nationwide. This channel generates recurring wholesale revenue as retail partners reorder stock.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Garlic Expressions produces and sells a single flagship product: a hand-crafted zesty vinaigrette salad dressing and marinade fused with whole pickled garlic cloves. The product is made in small batches with fresh, hand-sorted California garlic at a dedicated allergen-free facility in Perrysburg, Ohio, and is sold direct-to-consumer via the company's Shopify storefront (single bottles plus 3-Pack, 6-Pack, and 12-Pack bundles) and through nationwide US retail grocery distribution.

Product overview

Garlic Expressions is a single-product food company that has exclusively produced one vinaigrette dressing since 1993. The company offers its flagship Garlic Expressions Dressing & Marinade product, which is available in 3-pack, 6-pack, and 12-pack bundle options. The dressing is a two-in-one product functioning as both a vinaigrette salad dressing and a marinade.

Differentiator

Problem solved

Functional benefit

Products and services

• Garlic Expressions Dressing & Marinade A zesty vinaigrette salad dressing and marinade fused with whole pickled garlic cloves, hand-sorted and made with fresh California garlic. Functions as a two-in-one product for salads, meats, vegetables, breads, and pastas. Non-GMO Project Verified, Vegan, Gluten-Free, Kosher, and allergen-free (free of the top 8 allergens). Available in single bottles as well as 3-Pack, 6-Pack, and 12-Pack bundles packaged in 100% recyclable PET bottles.

Quantifiable outcome

• 25 servings per 1 tablespoon (15g) serving size; 60 calories per serving; 6g fat; 220mg sodium; 2g carbohydrates including 2g added sugars

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kazmaier's MarketcoreChannel Partner/ Reseller/ DistributorKazmaier's Market was a local grocery chain owned by Larry Croy's father-in-law. It was the first retail store to carry Garlic Expressions when the product was launched, providing the initial retail distribution that validated market demand before scaling to larger production. This family connection provided the critical early distribution bridge from the supper club to retail.
• Natura MarketminorChannel Partner/ Reseller/ DistributorNatura Market is a Canadian online specialty natural foods retailer that serves as the exclusive Canadian distributor for Garlic Expressions. Canadian consumers are directed to order via naturamarket.ca. This partnership enables international reach beyond the US e-commerce shipping footprint.
• Domestic Glass/Plastic Bottle SuppliersminorOthersFollowing COVID-19 supply chain disruptions, the company's long-time glass bottle supplier of nearly 30 years discontinued supply without warning. The company pivoted to alternative domestic plastic (PET) bottle suppliers to maintain production continuity. These are operational supply chain partnerships, not strategic go-to-market partnerships.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Litehouse: Refrigerated dressings, sauces, and marinades manufacturer with strong retail presence. Comparable on product category (dressings/marinades), distribution (national grocery), and emphasis on premium, recognizable ingredient claims.
• Tessemae's: Premium clean-label dressing and marinade company with strong DTC and Whole Foods-style retail distribution. Closely comparable on positioning (clean-label, allergen-conscious, premium), product (vinaigrette dressings/marinades), and customer base (health-conscious consumers).
• Primal Kitchen: Premium dressing and marinade brand built on clean-label, keto/paleo-friendly positioning. Direct competitor for the same dietary-lifestyle consumer (Keto, Paleo) and competing for the same clean-label shelf space in specialty and conventional grocery.
• Ken's Foods: Major US manufacturer of salad dressings and marinades with strong retail presence across grocery and foodservice. Directly comparable on product category (dressings/marinades), distribution channel (national grocery), and target buyer (health-conscious and value consumers).
• Briannas: Premium salad dressing brand known for distinctive flavor profiles and clean ingredients. Comparable product positioning, retail distribution strategy, and consumer who values premium, non-mass-market dressings.

Broad incumbents

• Newman's Own: Established premium dressing, sauce, and condiment brand with strong brand recognition and broad retail distribution. Overlaps on premium dressing positioning and family/heritage brand equity, though portfolio spans many categories.
• Sweet Baby Ray's: Mass-market sauce and marinade powerhouse with strong grocery shelf presence. Tactical competitor in marinade usage occasions, though positioned for mainstream rather than premium/clean-label consumers.
• Kraft Heinz: Global CPG conglomerate with extensive dressing and condiment portfolio including Kraft and Heinz brands. Represents the mass-market competitive ceiling that defines category pricing and shelf-share dynamics.
• Wishbone: Iconic mass-market salad dressing brand owned by McCormick. Competes in the same shelf-stable dressing category but operates at significantly larger scale with broader SKU portfolio and lower price points.

Regional players

• Victoria Fine Foods: Premium Italian vinaigrettes and pasta sauces with strong identity and heritage story. Comparable on heritage-brand, premium-ingredient positioning, though with regional rather than national distribution strength.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/garlic.expressions
• Xx.com/eatexpressions
• Facebookfacebook.com/eatexpressions
• LinkedInlinkedin.com/company/garlic-expressions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garlic Expressions