Cinecitta World

What Cinecitta World does

Cinecittà World S.p.A. is a privately held cinema- and television-themed amusement park headquartered in Castel Romano, Rome, operating since 2015 on the historic site of Dino De Laurentiis's 1960s Dinocittà studios where iconic Spaghetti Westerns were filmed. The core park covers 300,000 m² with 40 attractions and 6 themed areas (Cinecittà, Roma, Spaceland, Far West, Adventureland, Il Regno del Ghiaccio) plus 6 daily live shows, featuring several Italy-first attractions such as the Volarium flying theatre, the Jurassic War immersive tunnel, the Il Regno del Ghiaccio indoor snow park, and the Inferno indoor coaster themed on Dante. Under Network Holding (a subsidiary of IEG Group, Italian Exhibition Group), it operates a unified 4-park portfolio including Roma World (Ancient Rome theme, 2022), Aqua World (water park, 2023), and Luneur Park. Set designs and themed areas were created by 3-time Oscar winner Dante Ferretti.

The company monetizes through a diversified multi-stream revenue model: gate admission (fixed-date €29, open-date €39, season passes from €69, Parco + Hotel packages from €54), on-site F&B across 5 themed restaurants, retail shops, corporate events and MICE venue rental (capacity from 70 to 25,000 people across Teatro 1, Palastudio, and the 16,000 m² Ben Hur arena), film and TV production location hosting, and main-partner sponsorships (Coca-Cola, Sanpellegrino, Kinder/Ferrero, Sammontana, Estathé, Nastro Azzurro, San Carlo, Radio Subasio). Distribution runs through the official e-commerce site, on-site box offices, the Vivaticket retail network, 20+ hotel partners, a dedicated Trenitalia regional rail service, travel agencies, and tour operators. The Smart Park mobile platform layers digital queue management, ride reservations (€5 per ride), cashless payments, and mobile food ordering onto the physical experience.

The customer base is anchored in families and school groups from Rome and beyond (40% of visitors come from outside Rome; 7 million cumulative visitors in 10 years; ~700,000 annual visitors across the 4-park network). Secondary B2B segments include film/TV producers (Netflix, Checco Zalone, Roland Emmerich, Nanni Moretti), corporate event clients, and hotel/travel-trade partners. Leadership comprises CEO Stefano Cigarini (Amministratore Delegato) and Direttore Generale David Tommaso. The company received a €592,459.56 EU PR FESR energy-efficiency grant in October 2025.

Name

Cinecitta World

Legal name

Cinecittà World S.p.A.

Website

https://cinecittaworld.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Cinecittà World is a cinema- and TV-themed amusement park in Rome operating a 4-park network (Cinecittà World, Roma World, Aqua World, Luneur Park) with 40 attractions, 6 themed areas, and event venues. It serves families, tourists, schools, corporate MICE clients, and film/TV productions via tickets, Parco + Hotel packages, sponsorships, and venue rentals.

Ownership category

akta.pro rank

Product category

Theme Park Entertainment

NAICS

Amusement Parks and Arcades (7131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

Keywords

• Theme park operations
• Cinema entertainment
• Family attractions
• Water park experiences
• Event venue rental

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Theme Park Admission: Ticket sales for park entry including fixed-date and open-date tickets, season passes (abbonamenti), and group/school bookings.
2. Food & Beverage: On-site dining across 5 themed restaurants (Charleston Club, Ristorante Roma, Saloon, and others) plus catering services for events.
3. Retail Shops: On-site merchandise and gift shops within the park.
4. Events & Venue Rental: Corporate events, MICE (meetings, incentives, conferences, exhibitions), private parties, concerts, dance competitions, sports events, and film/TV productions hosted at the venue. Spaces range from small meeting rooms (70-230 pax) to large venues (up to 25,000 outdoor).
5. Sponsorships & Partnerships: Main partner arrangements with brands including Coca-Cola, Sanpellegrino, Kinder, Ferrero, Sammontana, and numerous secondary partners across food, beverage, media, and retail sectors.
6. Film & TV Production Location: Revenue from hosting film, television, and commercial productions on the park's sets and studios, including recent projects like 'Those About to Die', 'Romulus', and Netflix productions.
7. Parco + Hotel Packages: Bundled ticket and accommodation packages starting from €54 for 2 days at the park plus 1 night in partner hotels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cinecittà World is a cinema and television-themed amusement park in Rome, Italy, operating 40 rides and attractions across 6 themed areas (Cinecittà, Roma, Spaceland, Far West, Adventureland, Il Regno del Ghiaccio), complemented by 6 daily live shows. The park is part of a unified multi-park network that includes Roma World (Ancient Rome-themed), Aqua World (water park), and Luneur Park (family attractions), and additionally operates event venue rental, film/TV production hosting, school educational programs, and on-site food and beverage and retail.

Product overview

Cinecittà World is a cinema and TV-themed amusement park in Rome, operating as a unified multi-park destination. The portfolio includes Cinecittà World (the main theme park with 40 attractions, 6 themed areas, and 6 live shows), Roma World (Ancient Rome-themed), Aqua World (water park), and Luneur Park (family attractions). Key attractions include Volarium (Italy's only flying theatre), Inferno (indoor roller coaster), Altair (most inversions in Europe), Jurassic War (Immersive Tunnel), Horror House, and Assassin's Creed VR. The Smart Park digital platform enables contactless reservations, payments, and navigation. The park also offers event venue rental services for corporate events, concerts, and film productions.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Park: Contactless technology solution for the park enabling attraction reservations, queue skipping, mobile ordering, cashless payments, and virtual queuing.

Products and services

• Cinecittà World Theme Park Main theme park with 40 attractions, 6 themed areas inspired by cinema genres, and 6 live shows daily. Designed for families, tourists, and groups seeking cinema-themed entertainment experiences.
• Roma World Ancient Rome-themed park adjacent to Cinecittà World, offering immersive historical experiences including gladiator shows, falconry demonstrations, archery, and the Ben Hur arena (16,000 m²).
• Aqua World Water park featuring Vortex and Boomerang water slides, Paradiso lazy river, Cinepiscina with max screen, and VIP relaxation areas.
• Luneur Park Family amusement park operated by Cinecittà World group, featuring family attractions and seasonal events including Easter egg hunts.
• Volarium - Il Cinema Volanto Italy's first and only flying theatre, a dynamic motion simulator that flies visitors over Renaissance Florence with Leonardo da Vinci at over 10 meters height, featuring 6-axis movement and 4K projection on a 25-meter concave screen.
• Inferno Indoor Roller Coaster Italy's largest indoor roller coaster taking riders through Dante's nine circles of Hell with free-fall drops.
• Altair Roller Coaster Roller coaster with the highest number of inversions in Europe, featuring 10 upside-down positions.
• Jurassic War Immersive Tunnel Italy's only Immersive Tunnel attraction, featuring over 80 meters of wraparound screen, 4D effects, 15K film quality, 9 Christie 2K projectors, 8.1 surround sound, and dinosaur animatronics.
• Horror House Horror attraction featuring live actors in cinematic horror scenarios inspired by films including The Ring, Nightmare, The Exorcist, Friday the 13th, Saw, and Hannibal Lecter.
• Smart Park Digital Platform Digital platform enabling contactless park experience including attraction reservations (€5 per ride), virtual queuing, interactive map navigation, real-time wait times, mobile food ordering and delivery, and cashless payments. Goal to become Italy's first entirely contactless theme park.
• Il Regno del Ghiaccio (Ice Kingdom) Italy's first indoor snow park featuring 5 attractions including ice skating rink, ice bumper cars, multi-track sledding, snow ball climbing, and kamikaze ice slide, maintained at 20°C with real snow.
• Event Venue Rental Corporate events, MICE (meetings, incentives, conferences, exhibitions), weddings, concerts, private parties, and film/TV productions hosted at the park's studios and sets. Spaces include Teatro 1 (2,400 sqm, 2,600 capacity), Palastudio (2,100 sqm), outdoor sets, and the Ben Hur arena (16,000 sqm, 25,000 capacity).
• School Educational Programs Educational visits and guided tours for schools, parishes, and summer camps with dedicated curriculum-aligned activities, Open Days for teachers, and discounted rates.
• Birthday Parties and Private Events Private party bookings including themed celebrations, catering options, and exclusive venue access within the park.
• Parco + Hotel Packages Bundled ticket and accommodation packages starting from €54, including 2 days at the park plus 1 night in one of 20+ partner hotels providing over 500 room nights/day availability.

Quantifiable outcome

• 7 million visitors in 10 years
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered main partner, partner, core and strategic.

• Sammontanamain partnerGTM or Marketing PartnerMain partner of Cinecittà World providing frozen dessert and ice cream products for on-site food service operations.
• Coca-Colamain partnerGTM or Marketing PartnerFlagship beverage partner providing Coca-Cola products throughout the park's food and beverage operations.
• Sanpellegrinomain partnerGTM or Marketing PartnerMain partner for branded water and beverages including Sanpellegrino sparkling water and Acqua Panna.
• Estathémain partnerGTM or Marketing PartnerMain partner for iced tea and ready-to-drink beverages served throughout the park.
• Kinder (Ferrero)main partnerGTM or Marketing PartnerMain partner providing Kinder branded products and family-friendly confectionery for park retail.
• Nastro Azzurromain partnerGTM or Marketing PartnerMain partner for Italian beer products, present in park restaurants and events.
• San Carlomain partnerGTM or Marketing PartnerMain partner for Italian snack and potato chip products available in park retail locations.
• Trombettamain partnerGTM or Marketing PartnerMain partner for beverage distribution within the park.
• Radio Subasiomain partnerGTM or Marketing PartnerMain media partner providing radio broadcast coverage and promotional support for park events.
• Trenitalia (FS Group)partnerChannel Partner/ Reseller/ DistributorRail partner providing transportation access to the park. Dedicated regional train services connect Rome to the Castel Romano area.
• ACI (Automobile Club d'Italia)partnerGTM or Marketing PartnerAutomotive club partnership for driving-related events and promotions at the park.
• VivaticketpartnerChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing ticket sales through Vivaticket retail network and platform.
• Network Holding (Parent Company)coreOthersNetwork Holding manages the unified operations of Cinecittà World, Roma World, Aqua World, and Luneur Park as a consolidated theme park group.
• Giuseppe Pedersoli (Bud Spencer Estate)strategicStrategic or Co-development PartnerCollaboration with Bud Spencer's son Giuseppe Pedersoli to organize the Bud Spencer Tribute event (June 26-28), celebrating 10 years since the actor's passing, featuring Spencer Hill Festival organizers from Germany.
• 20+ Partner HotelspartnerChannel Partner/ Reseller/ DistributorNetwork of over 20 hotels providing over 500 room nights/day for event attendees, package buyers, and tourists visiting from outside Rome.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Europa-Park: Europa-Park is Germany's largest theme park and one of Europe's most-visited. It serves as a benchmark for European regional park scale, multi-day destination economics, and integrated hotel/event operations relevant to Cinecittà World's growth ambitions.
• Parco Warner Madrid: Parco Warner is a major Spanish theme park near Madrid. It is comparable as a multi-attraction, IP-driven destination park competing in the Mediterranean tourism market for Italian and European visitors.
• PortAventura World: PortAventura World is a large Spanish resort destination near Barcelona featuring a theme park, water park, and hotels. It is comparable to Cinecittà World in combining rides, F&B, lodging partnerships, and MICE capacity, and competes for the same European tourist demographic.

Broad incumbents

• Disneyland Paris: Disneyland Paris is the dominant European destination resort and the upper-bound benchmark for park-based revenue per visitor, multi-day stay economics, and MICE venue utilization. It defines the competitive ceiling for any European destination park including Cinecittà World.
• Cinecittà Studios: Cinecittà Studios is the historic Italian state-owned film studio whose brand Cinecittà World explicitly leverages. While it operates production facilities rather than a theme park, the shared 'Cinecittà' brand creates both a marketing synergy and a potential channel conflict for film production location services.

Direct peers

• Puy du Fou: Puy du Fou is a French historical/cinematic theme park renowned for immersive live shows and period reenactments. It is conceptually the closest international peer to Cinecittà World given its storytelling-driven, non-ride-heavy format, and represents a potential model for content-led park economics.
• Rainbow MagicLand: Rainbow MagicLand is a theme park near Rome, making it a direct local competitor for the same catchment (Roman families and Lazio region schools). Its IP-driven themed areas overlap with Cinecittà World's cinema-themed positioning in targeting younger audiences.
• Leolandia: Leolandia is a family-oriented amusement park in Lombardy that competes with Cinecittà World in the family-with-young-children segment, school trip market, and season pass economics. It is comparable in offering a curriculum-aligned educational program alongside rides.
• Gardaland: Gardaland is one of Italy's leading theme parks on Lake Garda, operated by Merlin Entertainments. It competes with Cinecittà World for Italian family tourism, season pass buyers, and travel trade partnerships, and offers a comparable multi-attraction, themed-area format.
• Mirabilandia: Mirabilandia is Italy's largest amusement park, located in Ravenna. It is the closest domestic competitor to Cinecittà World in terms of scale, multi-attraction format, and family entertainment positioning, and competes directly for Italian family tourism and school group spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cinecitta_world
• Facebookfacebook.com/cinecittaworld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinecitta World