Sequoia Supply

What Sequoia Supply does

Sequoia Supply is a privately held, family-founded specialty retailer of outdoor living and building products, operating since 1996 under the DBA 'Sequoia Out Back.' The company is based in eastern Pennsylvania, with showrooms in Hatfield and Warrington, and serves two primary customer segments: professional deck builders and do-it-yourself homeowners in the greater Philadelphia region. Its core business is the retail supply of composite and pressure-treated decking (Azek, TimberTech, Trex, Fiberon, Zuri, Wolf Decking, Fairway Vinyl, Fortress, Deckorators), complemented by railing systems, deck hardware and connectors (Simpson Strong-Tie, FastenMaster, Camo, Headcote), outdoor lighting, outdoor furniture, fire pits, grills, outdoor kitchens, hardscaping materials, and windows and doors (Marvin, Sunrise, ProVia).

The company's primary technical and operational differentiator is an industry-first concierge delivery service that guarantees materials to any job site within 30 miles in three hours or less, executed by a proprietary fleet of trucks equipped with forklifts. Its secondary differentiation is a 30,000+ square foot showroom experience supported by a staff of experienced deck builders who provide product selection guidance and technical support. Sequoia Supply monetizes through one-time retail transactions priced on a quote basis, supplemented by a Wells Fargo 'Buy Today, Pay Over Time' consumer financing program. The business is bootstrapped, has no institutional investors, no parent company, and no disclosed headcount beyond the stated 1-10 employee range, which is likely understated given the described operational footprint.

Name

Sequoia Supply

Legal name

Sequoia Supply

Website

https://decksupplies.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sequoia Supply is a privately held eastern Pennsylvania specialty retailer, founded in 1996, selling composite decking, railing, outdoor living products, hardscaping, and windows and doors to professional deck builders and DIY homeowners through two showrooms and an industry-first three-hour concierge delivery service within a 30-mile radius.

Ownership category

akta.pro rank

Product category

Outdoor Living Products Retail

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Wood Window and Door Manufacturing (321911)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro industry

PRIMARYCRAIAEAH

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts)

Consumer Products & Retail/Home & Furniture Retail/Building Materials & Lumber Retail

SECONDARYIMADADAF

Wood Decking, Fencing & Outdoor Lumber Products

Industrials, Manufacturing & Construction/Building Materials & Products/Timber, Lumber & Engineered Wood Products

SECONDARYCRAIAEAI

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding)

Consumer Products & Retail/Home & Furniture Retail/Building Materials & Lumber Retail

SECONDARYCRAIAEAA

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB)

Consumer Products & Retail/Home & Furniture Retail/Building Materials & Lumber Retail

Keywords

• Composite decking supplies
• Outdoor living retail
• Deck railing materials
• Hardscaping products
• Outdoor furniture sales

Headquarters

HQ city

Hatfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Sequoia Supply generates revenue through retail sales of decking supplies, railing, outdoor furniture, fire pits, grills, outdoor kitchens, hardscaping materials, and windows and doors. The company sells directly to both professional contractors and do-it-yourself homeowners through their physical showrooms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sequoia Supply is a specialty retail supplier of outdoor living products operating two Pennsylvania showrooms (Hatfield and Warrington). The company sells composite decking, pressure treated lumber, deck hardware and connectors, railing systems, outdoor furniture, grills, fire pits, outdoor kitchens, hardscaping materials, outdoor lighting, and windows and doors, primarily serving professional deck builders and DIY homeowners in the Northeast US.

Product overview

Sequoia Supply is a specialty retailer of outdoor living products, operating as a single unified retail platform rather than a software product. Its core offering centers on composite and pressure-treated decking materials (Azek, TimberTech, Trex, Fiberon, Zuri, Wolf Decking, Fairway Vinyl, Fortress, Deckorators) complemented by deck hardware and connectors, railing systems, and outdoor lighting. Beyond decking, the product portfolio encompasses outdoor furniture across multiple premium brands (Gensun, Lane Venture, Tropitone, Woodard, Winston, Telescope Casual, NorthCape International, Breezesta, Ratana, Alfresco Home, Ebel), fire pits and fire tables, grills and smokers (Weber, FireMagic, Primo Ceramic Grills), outdoor kitchens, hardscaping materials (pavers, seating walls, fire pits, fireplaces), and windows and doors (Marvin, Sunrise, ProVia). The company differentiates through a 30,000+ sq ft showroom experience and a concierge delivery service promising three-hour delivery within 30 miles.

Differentiator

Problem solved

Functional benefit

Products and services

• Composite Decking Supplies Low-maintenance, highly durable engineered composite decking materials sourced from major manufacturers, featuring splinter-free, mold-resistant, scratch-resistant, fade-resistant, and stain-resistant properties. Sold to professional deck builders and DIY homeowners.
• Pressure Treated Decking & Framing Lumber #1 grade pressure treated decking and framing lumber for deck construction, sold to professional contractors and DIY homeowners.
• Deck Hardware & Connectors Professional-grade deck hardware including connectors, fasteners, and installation tools needed to build decks properly, sourced from brands such as Simpson Strong-Tie, FastenMaster, Camo, and Headcote.
• Outdoor Living Products

Quantifiable outcome

• Composite decking lasts 2-3 times longer than wood deck
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• AzekcoreChannel Partner/ Reseller/ DistributorSequoia Supply is an authorized retailer of Azek composite decking products. Azek offers capped polymer decking materials with Alloy Armour Technology, backed by limited 30-year fade and stain warranty.
• TimberTechcoreChannel Partner/ Reseller/ DistributorSequoia Supply carries TimberTech composite decking made of plastic and wood fibers with composite cap, offering mold and mildew resistance and splinter-free surface.
• TrexcoreChannel Partner/ Reseller/ DistributorThe world's #1 decking brand, Trex offers high-performance composite decking with unrivaled fade, stain, scratch and mold resistance. 95% recycled product with 25-year limited residential warranty.
• FiberoncoreChannel Partner/ Reseller/ DistributorFiberon offers high-performance, eco-friendly wood alternative decking with four-sided PermaTech surface protection. 25-year limited stain and fade warranty.
• ZuriminorChannel Partner/ Reseller/ DistributorZuri Premium Decking by Royal offers PVC core composite decking with photo-realistic wood-grain print and clear acrylic surface. 25-year Color Fastness Warranty.
• Wolf DeckingminorChannel Partner/ Reseller/ DistributorWolf Serenity Decking with ColorWatch ASA premium capstock offers low-maintenance, durable polymer decking with 25-year warranty against staining and fading.
• Simpson Strong-TiecoreChannel Partner/ Reseller/ DistributorSequoia Supply stocks Simpson connectors, fasteners and deck tension ties including the DTT2 Deck Tension Tie for safe ledger connections and ZMAX coated galvanized connectors for ACQ treated lumber.
• FastenMastercoreChannel Partner/ Reseller/ DistributorFastenMaster structural fasteners including TimberLOK and ThruLOK through-bolt replacement fasteners are stocked for deck framing applications.
• WebercoreChannel Partner/ Reseller/ DistributorSequoia Supply carries Weber grills and smokers as part of their outdoor living product offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ABC Supply Co. Largest US wholesale distributor of roofing, siding, windows, and exterior building products, serving professional contractors through branch-based distribution. Comparable as a contractor-oriented specialty building materials distributor in adjacent categories (windows, exterior) where Sequoia also competes.
• Lowe's: Second-largest US home improvement retailer carrying the same composite decking brands, lumber, windows and doors, and outdoor living categories as Sequoia. Comparable as a broad incumbent in the same product categories but at national scale.
• Floor & Decor: Specialty hard-surface flooring and tile retailer with showroom-driven, pro-and-DIY dual-channel go-to-market. Comparable business model pattern (large showrooms, pro + DIY segments, specialty hard-goods retail) though focused on flooring rather than decking.
• Home Depot: Largest US home improvement retailer selling Trex, TimberTech, Azek and related decking and outdoor living products alongside lumber, tools, and building materials. Competes with Sequoia on product breadth and price but lacks Sequoia's specialty deck-builder staff and concierge delivery speed.

Others

• Trex Company: World's largest manufacturer of composite decking and railing, and a key supplier to Sequoia Supply. Comparable as the upstream product brand in Sequoia's core category; a strategic partner and benchmark for the composite decking category Sequoia specializes in.
• BMC Stock Holdings:

Direct peers

• 84 Lumber: Specialty lumber and building materials retailer focused on professional contractors, with showrooms, engineered lumber, and project-based supply services. Highly comparable as a contractor-oriented specialty retailer in lumber and building products, with overlapping target customer of professional builders.

Peers

• US Lumber Group:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/supplysequoia
• YouTubeyoutube.com/user/sequoiasupply
• Facebookfacebook.com/sequoiaoutback
• Instagraminstagram.com/sequoiaoutback
• Pinterestpinterest.com/sequoiaoutback
• LinkedInlinkedin.com/company/sequoia-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequoia Supply