Asianic Distributors
- Company typePrivate
- Founded2007
- HeadquartersQuezon, Philippines
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Asianic Distributors firmographics
Firmographics- Name
- Asianic Distributors
- Legal name
- Asianic Distributors Inc.
- Website
- https://asianic.com.ph
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Asianic Distributors industry classification
Industry- Product category
- Consumer Electronics & IT Retail
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
- akta.pro secondary industries
- Smart Home Software, Apps & Subscriptions Retail (CRACAGAM), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)
Keywords
Where Asianic Distributors is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices6 records
Markets served
Asianic Distributors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail hardware sales: One-time sales of consumer electronics, computers, components, peripherals, mobile devices, cameras, printers, networking gear, audio equipment, home appliances, and surveillance systems across categories (Computers, Components, Peripherals, Mobile & Electronics, Cameras & Projectors, Audio Players & Devices, Printers & Scanners, Software, Networking, Security/Alarms/Surveillance/PA Systems, Home Appliance). Customers can transact in-branch or via the e-commerce site at asianic.com.ph with shopping cart and wishlist functionality. Delivery is limited to within the Philippines.
- Installment financing revenue: 6-month and 12-month installment plans offered through partner banks (via locally issued credit cards, with 0% interest promo on selected products) and through Home Credit. Cash refund cancellation fees of 12.5% (cash) and 18.5% (credit card) apply.
- FDAS (Fire Detection and Alarm System) design and installation services: Project-based service revenue from design, engineering, and installation of conventional and intelligent addressable fire detection and alarm systems for commercial buildings. Available at 12 months to pay per promotional copy.
- Warranty and after-sales services: 12-month warranty against manufacturing defects (unless stated otherwise); defective items are subject to repair only, with replacement decided by distributor/manufacturer. Items not covered include consumables (inks, toners, paper, cables, etc.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time hardware purchase with list price and optional Online Cash Price discount at named branches |
| Other | Multi-year contract | 0% interest installment plan via partner bank credit cards (6 or 12 months) |
| Other | Monthly | Home Credit installment financing with bundled promo giveaways |
| Unit Pricing | Pay-as-you-go | Bargain Corner limited-time discounted pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Asianic Distributors product offering
Product offeringCore offering
Asianic Distributors Inc. is a multi-brand IT and consumer electronics retailer in the Philippines, authorized to distribute computers, components, peripherals, mobile devices, cameras, audio equipment, printers, networking gear, surveillance systems, software, and home appliances from brands including HP, Lenovo, Acer, Asus, MSI, AOC, Canon, Pioneer, Logitech, Microsoft, TP-Link, D-Link, Tenda, Across, and White-Westinghouse. It sells through 6 Metro Manila retail branches (BGC, Makati, Alabang, Ortigas, Quezon City, Manila), an e-commerce storefront at asianic.com.ph, and redemption points across ~30+ SM mall locations nationwide, with value-added services including Build Your Own PC customization, Trade-In promotions, Group Buyer's volume pricing, installment financing via partner bank credit cards and Home Credit, and a recently launched Fire Detection and Alarm System (FDAS) design and installation service for commercial buildings.
Product overview
Asianic Distributors Inc. is a multi-category consumer electronics and IT distribution platform in the Philippines (a division of Acrotech Microtech Devices, Inc.), operating both an e-commerce storefront at asianic.com.ph and a network of retail branches. Its offering is structured as a unified catalog spanning eleven core product categories — Computers (Notebooks & Laptops, Gaming Notebooks, Desktop Computers, Servers, Gaming Consoles, NUC/All-in-Ones, Tablet PCs), Components, Peripherals, Mobile & Electronics Gadgets, Cameras & Projectors, Audio Players & Devices (including Pioneer DJ gear), Printers & Scanners, Software, Networking, Security/Alarms/Surveillance & PA Systems, and Home Appliance (White-Westinghouse washing machines, refrigerators, freezers) — augmented by value-added services such as Build Your Own PC (BYOPC) customization, Asianic FDAS Solutions (Fire Detection and Alarm System design/installation), Trade-In Promo, Bundle Promos, Group Buyer's Section, and Bargain Corner. The platform supports consumer financing through Home Credit and major Philippine credit card installment plans, and offers promotional pricing tied to manufacturer campaigns from ASUS, Acer, Lenovo, HP, MSI, AOC, Canon, Pioneer, Across, and White-Westinghouse.
Differentiator
Problem solved
Functional benefit
Brands
- Asianic FDAS: Asianic's Fire Detection and Alarm System (FDAS) solutions line, providing design and installation of conventional and addressable fire detection systems for buildings in Metro Manila and the Philippines.
Products and services
- Computers
Quantifiable outcome
- Operates 6 Metro Manila retail branches and presence in ~30+ SM mall locations nationwide.
- +2 more outcomes
Companies that use Asianic Distributors
Customer profileSegments5 records
Ideal customer profiles4 records
Asianic Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Asianic Distributors partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Acrotech Microtech Devices, Inc. (Acrotech Group of Companies)flagshipAsianic Distributors Inc. is a division of Acrotech Microtech Devices, Inc., part of the Acrotech Group of Companies. Personally Identifiable Information provided to Asianic is shared with other Acrotech-related entities and stored in databases in the United States and the Philippines. Acquisition/merger scenarios could result in Personally Identifiable Information being shared with successor companies.
- HPcoreCo-marketing campaigns featured on Asianic's homepage including the HP back-to-school promo (get up to 6,000 Gcash with HP PC purchase) and the HP Flash sale for back-to-school deals; banners link to HP's WMCF landing page.
- LenovocoreCarries Lenovo IdeaPad, Legion, and other product lines; co-marketing via Lenovo Back to School 2026 campaign banner linking to promotions.lenovo.com/ph/en.
- AcercoreCarries Acer Aspire Lite, Aspire Go, Swift Go, NITRO V, and other lines; co-marketing via Acer Bag of Deals back-to-school campaign.
- AsuscoreCarries Asus Zenbook, Vivobook, ROG Strix, TUF Gaming, ExpertBook, and Zenfone product lines; co-marketing via New School Year New Gear campaign.
- CanoncoreCo-marketing via Canon PIXMA Megatank Printers Price Drop Offers (Universal eGift Reward promo) on Manufacturer's Promos page; sells Canon Pixma G3010 and other Canon printers.
- White-WestinghouseminorCarries White-Westinghouse home appliances including chest freezers (HCM1450WA, HCM2050WA, HCM2950WA), single door and two-door direct cool refrigerators (HRM1508DA-PH, HRM1708DA-PH, HTM1608DA-PH, HTM2108DA-PH, HTM2608DA-PH), washing machines (WWS65XW, WWM60M, WWTT71X, WWTT81X, WWTT101X, WWTT121X, WWTT141X), and a 3-gas burner free-standing cooker (WCG532K).
- Across (brand)minorCarries Across brand surveillance and display products including Across ACK-2418FHD 24-inch LED TV, Across SVR-7504D H264 4-channel 2-camera surveillance system kit, Across SIPC 7812 IP security web camera, and Across 20-meter surveillance CCTV cable.
- D-LinkminorCarries D-Link DSC-932L mydlink-enabled Wireless N Day/Night Home Network Camera in the surveillance category.
- TP-Link (Tapo)minorCarries TP-Link Tapo outdoor security cameras (C320WS, C510W, C520WS) in the surveillance category.
- TendaminorCarries Tenda surveillance cameras (CP3 V2.2 indoor Pan/Tilt, CH3-WCA outdoor Wi-Fi Pan/Tilt, CH7-WCA outdoor 4MP Wi-Fi Pan/Tilt) in the surveillance category.
- MSIminorCarries MSI Modern 14 F1MG-890PHNN with Intel Core 7-150U in the notebook category.
- AOCminorCarries AOC N156P25-F2U4G/71 with Intel Core i5-1230U notebook (featured as Promo of the Week).
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Asianic Distributors competitors and assessment
Company assessmentDirect peers
- Complink: Philippine IT distributor and B2B reseller platform serving corporate, institutional, and volume buyers. Comparable to Asianic's Group Buyer's Section and B2B motion for IT hardware procurement.
- Octagon Computer Superstore: Philippine multi-branch IT retail chain selling computers, components, peripherals, and consumer electronics. Direct competitor with overlapping brand portfolio and similar institutional/B2B buyer programs (volume pricing), and serves the same Metro Manila market.
- Abenson: Major Philippine appliance and consumer electronics retailer with multi-branch footprint and installment financing. Comparable to Asianic's home appliance (White-Westinghouse washing machines, refrigerators, freezers) and consumer electronics categories.
- Gigahertz: Philippine IT retailer focused on gaming laptops, components, and peripherals with strong online presence. Closely comparable in enthusiast/Build-Your-Own-PC positioning and component-level catalog overlap with Asianic's components category.
- Villman Computers: Long-established Philippine IT retailer operating multiple Metro Manila branches plus an e-commerce site, distributing the same OEMs (HP, Lenovo, Acer, Asus). Closely comparable in product mix (computers, components, peripherals, networking) and target customer (Filipino consumer and SMB).
- Silicon Valley Computer Philippines: Philippine IT retailer with branches and e-commerce presence selling computers, laptops, peripherals, and networking gear. Comparable in multi-brand distribution and consumer/SMB target segment.
- PC Express: One of the largest multi-branch IT retailers in the Philippines with a similar multi-channel footprint (branches plus e-commerce). Direct competitor in laptops, desktops, components, peripherals, and B2B group sales, and serves the same Metro Manila customer base as Asianic.
Broad incumbents
- Lazada Philippines: Dominant Philippine e-commerce marketplace selling computers, components, peripherals, mobile, and home appliances from the same OEMs Asianic carries. Direct substitute for online hardware purchasing, with superior scale, logistics, and price competitiveness.
- Shopee Philippines: Major Southeast Asian e-commerce platform with a strong Philippine presence in IT hardware, mobile, and consumer electronics. Competes with Asianic's online storefront on assortment, price, and embedded installment payment options.
- SM Appliance Center: Appliance and electronics retail arm of SM Group, operating inside SM malls nationwide. Overlaps with Asianic's home appliance and consumer electronics categories and uses the same SM-mall distribution channel, but at vastly larger scale and as part of the SM conglomerate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Asianic Distributors social profiles
Digital presenceAsianic Distributors compliance and trust
Trust signalCompliance1 record
Asianic Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asianic Distributors leadership team
Management profileNumber of profiles
Asianic Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asianic Distributors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asianic Distributors
What does Asianic Distributors do?
Asianic Distributors Inc. is a multi-brand IT and consumer electronics retailer in the Philippines, authorized to distribute computers, components, peripherals, mobile devices, cameras, audio equipment, printers, networking gear, surveillance systems, software, and home appliances from brands including HP, Lenovo, Acer, Asus, MSI, AOC, Canon, Pioneer, Logitech, Microsoft, TP-Link, D-Link, Tenda, Across, and White-Westinghouse. It sells through 6 Metro Manila retail branches (BGC, Makati, Alabang, Ortigas, Quezon City, Manila), an e-commerce storefront at asianic.com.ph, and redemption points across ~30+ SM mall locations nationwide, with value-added services including Build Your Own PC customization, Trade-In promotions, Group Buyer's volume pricing, installment financing via partner bank credit cards and Home Credit, and a recently launched Fire Detection and Alarm System (FDAS) design and installation service for commercial buildings.
Is Asianic Distributors a public or private company?
Asianic Distributors is a private company. It is classified as corporate owned and is currently operating.
When was Asianic Distributors founded?
Asianic Distributors was founded in 2007. It employs 1 to 10 people.
Where is Asianic Distributors based?
Asianic Distributors is headquartered in Quezon, Philippines, in the Asia region.
How does Asianic Distributors make money?
Four revenue lines are on record. Retail hardware sales are the primary driver. The others are installment financing revenue, FDAS (Fire Detection and Alarm System) design and installation services and warranty and after-sales services.
Who are Asianic Distributors's main competitors?
Direct peers on record are Complink, Octagon Computer Superstore, Abenson, Gigahertz, Villman Computers, Silicon Valley Computer Philippines and PC Express. Broad incumbents are Lazada Philippines, Shopee Philippines and SM Appliance Center.
Does Asianic Distributors have an API?
No public API is recorded for Asianic Distributors.
What industry is Asianic Distributors in?
Asianic Distributors's product category is Consumer Electronics & IT Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers, with a secondary code of CRACAGAM, Smart Home Software, Apps & Subscriptions Retail. Its NAICS code is 4492 and its SIC code is 5734.