What Octagon Computer Superstore does

Octagon Computer Superstore is a Philippines-based, privately-held retail chain of consumer technology products founded in 1982, headquartered in Ermita, Manila, with 1,001–5,000 employees. The company operates an omnichannel distribution model built on three pillars: over 100 physical retail showrooms inside major shopping malls (predominantly SM, Ayala, and Robinsons) across all five macro-regions of the Philippines (NCR, North Luzon, South Luzon, Visayas, Mindanao); a Shopify-powered e-commerce storefront at octagon.com.ph; and marketplace storefronts on Shopee and Lazada.

The product portfolio spans 14 categories including laptops and desktops, mobile phones and tablets, PC components for DIY builds, printers and ink supplies, networking equipment, software, monitors and projectors, storage devices, peripherals, gaming chairs, security/CCTV, cleaning kits, home appliances, and custom PC builds. Octagon also operates the 'Powered by ASUS' custom PC program and a proprietary OwlPath build series (I3, I5, I7) configured with ASUS motherboards and graphics cards. Distribution partnerships span ASUS, Intel, AMD, Lenovo, HP, Samsung, MSI, Logitech, JBL, D-Link, Huawei, Philips, and SanDisk/Western Digital.

The revenue model is straightforward one-time hardware retail: fixed unit prices denominated in Philippine Pesos, ranging from sub-₱1,000 accessories to over ₱50,000 premium laptops, with physical-store promotions segregated from online pricing. Customers are segmented horizontally across gamers, students, business/office users, home users, and mobile/gadget buyers. Pricing is publicly disclosed and no subscription or recurring revenue stream exists. Revenue, headcount trend data, funding history, and ownership details are not publicly disclosed.

Name

Octagon Computer Superstore

Legal name

Octagon Computer Superstore

Website

https://octagon.com.ph

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Octagon Computer Superstore is a Philippines-based, privately-held omnichannel retail chain, founded in 1982, selling laptops, desktops, mobile devices, PC components, and related electronics through 100+ mall-based stores, an e-commerce site, and Shopee/Lazada marketplaces to Filipino consumers and SMBs.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

General Big-Box Consumer Electronics Retail (CRACAAAA)

akta.pro secondary industries

Big-Box Electronics + Computers & Peripherals Retail (CRACAAAE), Big-Box Electronics + Mobile & Wireless Retail (CRACAAAD), Big-Box Electronics + Gaming & VR Retail (CRACAAAG)

Keywords

• Consumer electronics retail
• Computer hardware sales
• PC components supply
• Custom PC building
• IT retail chain

Headquarters

HQ city

Ermita

HQ country

Philippines

HQ region

Asia

Offices157 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: One-time product sales through physical retail stores and e-commerce platform. Products include laptops, desktops, mobile phones, PC components, peripherals, accessories, and appliances sold at listed retail prices in Philippine Pesos.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Octagon Computer Superstore sells consumer electronics, computer hardware, and IT products directly to end users through a nationwide chain of over 100 mall-based retail superstores and an e-commerce storefront in the Philippines. Its product assortment spans laptops, desktops, mobile phones and gadgets, PC components, peripherals, monitors, storage, printers, networking equipment, gaming chairs, security/surveillance systems, and home appliances, supplemented by custom PC build services through the Powered by ASUS and OwlPath programs.

Product overview

Octagon Computer Superstore is a Philippine-based retail chain offering a comprehensive range of consumer electronics and computer products. The portfolio consists of multiple product categories including laptops and computers (from brands like Lenovo, HP, ASUS, Acer, Apple, Huawei), mobile devices and wearables (Samsung, realme, Honor, Garmin), PC components for DIY builds (Intel processors, ASUS graphics cards), printers and printing supplies, networking equipment, software, monitors and displays, storage solutions (HDD, SSD, flash drives), peripherals (keyboards, mice, speakers, headphones), gaming chairs, security surveillance systems, and home appliances. The store also offers custom PC builds through its OwlPath series (I3, I5, I7 configurations) and the Powered by ASUS program featuring synchronized ASUS components with Aura Sync RGB lighting. Products are available both online and through over 100 physical store locations across the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptops & Computers Wide range of laptops and desktop computers from brands including Lenovo, HP, ASUS, Acer, Apple, and Huawei, featuring various processors, memory, and storage configurations for individual consumers, students, and business buyers.
• Mobile & Gadgets Smartphones, tablets, and wearable devices from brands like Samsung, realme, Honor, Huawei, and Garmin, along with mobile accessories and mobile fans for individual consumers.
• PC Components DIY PC components including processors (Intel Core series), motherboards, memory, graphic cards (such as ASUS DUAL RTX5050), cooling fans, casings, and power supplies for custom PC builders and gamers.
• Printers Printers from HP, Brother, and Epson including inkjet, ink tank, multi-function, and dot matrix printers for home, student, and office users.
• Inks and Toners Compatible ink cartridges, ink bottles, toner, and drums (e.g., Brother BT-5000 CMY pack) for HP, Brother, and Epson printers.
• Networking Networking equipment including routers, network switches, WiFi adapters, wireless cards, WiFi extenders, and WiFi expanders from brands like D-Link for home and small office use.
• Software Retail software products including antivirus programs, office software, and operating systems for individual and small business buyers.
• Monitors & Displays Gaming and productivity monitors from MSI, Samsung, and Philips with various refresh rates, panel types, and screen sizes, plus projectors for home and office use.
• Storage Solutions Internal and external hard drives (HDD), solid-state drives (SSD) including Samsung T7 portable SSD, flash drives, memory cards, portable hard drives, and surveillance HDD from brands like Samsung, SanDisk, Seagate, and Transcend.
• Peripherals Computer accessories including keyboards, mice, speakers, microphones, webcams, headphones, earphones, graphic tablets, display switches, AVR and UPS from brands like Logitech, JBL, A4Tech, Anker, and Verbatim.
• Gaming Chairs Gaming chairs including the FRE-ACER Predator Gaming Chair LK-8103, marketed to gamers and home office users.
• Security & Surveillance (CCTV) CCTV systems and security surveillance equipment for home and small business security needs.
• Home Appliances Home appliances including Philips Water filtration systems, water dispensers, and water purifiers with UV, RO, and filter technologies, plus home accessories, tools, and furniture.
• OwlPath Custom PC Builds Pre-configured custom desktop computer builds including OwlPath I7 Build, OwlPath I5 Build, and OwlPath I3 Build featuring ASUS components, targeted at gamers and PC enthusiasts who want ready-made customized systems.
• Powered by ASUS Custom PC Program Custom PC program featuring ASUS motherboards, graphics cards, gaming monitors, routers, CPU coolers, power supplies, chassis, and peripherals with Aura Sync RGB lighting synchronization, providing tailored computer systems with synchronized features and tuned performance for gamers and PC builders.
• Cleaning Kit Computer cleaning products including spray dusters (such as SILVERTEC SAD-01 Spray Duster 400 ML) and related cleaning supplies for maintenance of electronics.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• ASUScoreStrategic or Co-development PartnerPowered by ASUS program - global initiative across more than 50 countries providing customized PC systems featuring best-selling ASUS motherboards and graphics cards. Offers synchronized features with Aura Sync RGB lighting and tuned performance.
• IntelcoreTechnology or IntegrationFeatured Intel Arc Graphics products and Intel Core processors in product lineup. Promotes Intel Arc Graphics as 'A Graphics Universe with Room for Everyone'.
• AMDcoreTechnology or IntegrationFeatures AMD Radeon graphics cards including Radeon AI PRO R9700 (32GB VRAM) and Radeon RX 9000 Series. Promotional partnership for gaming graphics products.
• D-LinkminorChannel Partner/ Reseller/ DistributorD-Link BE3600 Mesh Gigabit Wireless Router promotion offering FREE DWR-M905 4G LTE WiFi Mobile Router with purchase.
• HuaweiminorChannel Partner/ Reseller/ DistributorFeatures Huawei MatePad 12X tablet as featured product in promotions and GoPaint campaign.
• MSIminorChannel Partner/ Reseller/ DistributorFeatures MSI monitors including PRO MP275 Series for business and productivity, and gaming monitors.
• SanDisk (Western Digital)minorChannel Partner/ Reseller/ DistributorFeatures SanDisk portable SSDs and flash drives. Promotion highlighting 'Performance you need' with Sandisk PSSD products.
• SamsungminorChannel Partner/ Reseller/ DistributorFeatures Samsung mobile phones (Galaxy A series), SSDs (990 EVO Plus), monitors, and portable storage products.
• LenovominorChannel Partner/ Reseller/ DistributorFeatures extensive Lenovo laptop lineup including IdeaPad, LOQ, and IPS series with various configurations.
• HPminorChannel Partner/ Reseller/ DistributorFeatures HP laptops, printers, and Smart Tank printer solutions.
• LogitechminorChannel Partner/ Reseller/ DistributorFeatures Logitech peripherals including mice (M185, M171, M221, M240), headsets (Zone 300, G431), and other accessories.
• JBLminorChannel Partner/ Reseller/ DistributorFeatures JBL audio products including speakers, earbuds, headphones, and PartyBox series.
• PhilipsminorChannel Partner/ Reseller/ DistributorFeatures Philips monitors and Philips Water Solutions including water dispensers, purifiers, and filter replacements.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DataBlitz: DataBlitz is a Philippine IT retail chain specializing in gaming hardware, components, peripherals, and consoles. It directly competes with Octagon's Powered by ASUS and gaming-related assortment, particularly in the gamer and PC enthusiast segment.
• Villman Computers: Villman is a long-established Philippine IT retail chain selling computers, components, peripherals, and mobile devices. With a similar nationwide mall-based footprint and multi-brand positioning, it is a head-to-head competitor to Octagon across nearly all core categories.
• PC Express: PC Express is one of the largest IT retail chains in the Philippines, operating multi-brand computer and electronics stores across major malls (SM, Robinsons, Ayala). It directly competes with Octagon in laptops, desktops, components, and peripherals with a comparable product assortment and similar mall-based footprint.

Others

• Lazada Philippines: Lazada is a leading Philippine e-commerce marketplace where Octagon sells alongside numerous competing IT resellers. Like Shopee, it serves as both a distribution channel for Octagon and a price-discovering venue that constrains in-store pricing.
• Shopee Philippines: Shopee is the dominant Philippine e-commerce marketplace where Octagon maintains a storefront. While an Octagon sales channel, it is also the platform where competing third-party IT sellers set prices that benchmark Octagon's own retail and online pricing.

Emerging players

• ASUS Brand Stores (Philippines): ASUS operates branded retail outlets and online stores in the Philippines selling laptops, ROG gaming gear, and Powered by ASUS builds. While a key Octagon partner, ASUS-branded channels increasingly compete with multi-brand retailers on launch SKUs and gaming enthusiasts.
• Complink: Complink is a Philippine IT distribution and retail platform that supplies IT products to resellers and offers B2B/B2C fulfillment. While more distribution-oriented, it competes in the same end-customer IT retail space through online channels.

Broad incumbents

• Abenson: Abenson is a major Philippine appliance and electronics retailer offering both IT/computing products and home appliances. Its broader appliance-leaning assortment overlaps with Octagon's home appliance, monitor, and consumer electronics categories.
• SM Cyberzone: SM Cyberzone is the dedicated IT/electronics retail zone within SM Supermalls, often the anchor tenant of the very malls where Octagon stores operate. As a captive mall-anchored IT retail concept owned by SM Prime, it competes broadly with Octagon across laptops, mobile, gaming, and accessories.

Regional players

• Electroworld: Electroworld is a consumer electronics retailer operating in the Philippines (and other ASEAN markets) with a focus on appliances, IT, and mobile products. It competes with Octagon in the appliance-and-IT overlap categories, particularly in Luzon-area malls.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/msigaming.ph
• LinkedInlinkedin.com/company/octagon-computer-superstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octagon Computer Superstore