Complink

What Complink does

Complink Philippines (legal name: Computers, Laptops and Digital Needs) is a privately held, Philippines-based multi-brand consumer electronics and IT retailer operating through a hybrid distribution model that combines its proprietary Shopify-powered e-commerce website (complink.com.ph), multiple physical retail stores, and a Lazada Philippines marketplace storefront. Its catalog spans Desktops (All-in-One and Tower PCs), Laptops, Gaming products, Network Devices (routers, mesh Wi-Fi, switches, access points), Peripherals (keyboards, mice, headsets, monitors, webcams, projectors), Printers & Scanners (inkjet, laser, ink-tank, EcoTank), Smartphones, Tablets, and Storage solutions, with more than 30 brands carried including ASUS, Dell, HP, Lenovo, Acer, MSI, Samsung, TP-Link, Logitech, Razer, SteelSeries, Brother, Canon, Epson, Seagate, Kingston and WD. Pricing is fixed retail (denominated in Philippine Pesos), with installment plans offered through a Home Credit Philippines partnership to broaden access for buyers without credit cards, alongside cash-on-pickup, delivery for large items, and warranty/repair services.

The business model is straightforward retail: one-off unit sales of third-party hardware through physical stores and online channels, with no subscriptions, software licensing, or proprietary product. The e-commerce platform is built on Shopify via Springboard Philippines, marketing relies on organic social (Facebook, Twitter/X, Instagram) plus a Viber chatbot for sales inquiries, and the company maintains no disclosed institutional backing, parent entity, or external funding. No management team, founder details, or revenue figures are publicly disclosed, and the company describes itself only through its reseller activities rather than any first-party product or technology.

Customer focus is horizontal: individual consumers and small/home-office buyers in the Philippines seeking general-purpose computing, gaming, networking, and printing equipment, with no disclosed named enterprise or B2B anchor customers. Competitive positioning rests on being a one-stop multi-brand reseller that combines physical presence, installment financing, local support and repair, and marketplace reach, rather than any differentiated technology or proprietary IP.

Name

Complink

Legal name

Computers, Laptops and Digital Needs

Website

https://complink.com.ph

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Complink Philippines is a privately held, Philippines-based multi-brand consumer electronics and IT retailer selling computers, laptops, gaming, networking, peripherals, printers, and mobile devices through its own Shopify e-commerce site, physical retail stores, and Lazada marketplace, serving individual consumers and small/home-office buyers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industries

Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), PC Gaming Computers & Peripherals Retail (CRACABAI), Consumer Electronics & Appliances Marketplaces (CRAFABAD)

Keywords

• Consumer electronics retail
• Computer hardware sales
• Laptop retail
• Gaming equipment
• Multi-brand tech store

Headquarters

HQ city

Not specified

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electronics Hardware Sales: Complink generates revenue through the direct sale of computer hardware, laptops, gaming products, networking equipment, peripherals, and consumer electronics. Products are sold at fixed retail prices with various payment options including installment plans through Home Credit partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Complink Philippines is a multi-brand consumer electronics retailer selling desktops, laptops, gaming products, networking equipment, peripherals, printers, smartphones, and tablets from over 30 brands through its own e-commerce website, multiple physical retail stores, and a Lazada marketplace presence. Customers can purchase via cash on pickup, installment plans through Home Credit, or delivery for large items.

Product overview

Complink Philippines is a technology retail store offering a comprehensive range of consumer electronics and computing products through both physical stores and online e-commerce platform. The product portfolio spans multiple categories: Desktops (including All-in-One PCs and Tower PCs from brands like Acer), Laptops (from Dell, ASUS, Lenovo, Acer, MSI, HP), Gaming products (including ROG, MSI, Razer gaming peripherals, monitors, and laptops), Network Devices (TP-Link routers, Deco mesh Wi-Fi systems, switches, access points), Peripherals (keyboards, mice, headsets, monitors from ASUS, Logitech, MSI, SteelSeries), Printers & Scanners (Brother, Canon, Epson inkjet and laser printers), Smartphones, Tablets, and Storage solutions (Seagate external drives). The store features products from over 30 major technology brands including A4TECH, ASUS, Dell, HP, Intel, Lenovo, Logitech, Samsung, and TP-Link. Complink operates as a multi-brand retailer rather than a single unified platform, with products organized by category and brand across its Shopify e-commerce site.

Differentiator

Problem solved

Functional benefit

Products and services

• Desktops Desktop computers including All-in-One PCs, Tower PCs, and branded desktop systems from manufacturers such as Acer, with consumer and business-oriented configurations at prices ranging from approximately ₱41,999 to ₱68,999.
• Laptops Notebook computers and portable laptops from brands including Dell, ASUS, Lenovo, Acer, MSI, and HP, covering ultrabooks, productivity laptops, and gaming laptops at prices ranging from approximately ₱47,599 to ₱64,999.
• Gaming Products Gaming-focused products including gaming laptops, gaming peripherals, game controllers, headsets, and accessories from brands such as ROG, MSI, Razer, and SteelSeries.
• Network Devices Networking equipment including routers, switches, access points, Wi-Fi extenders, modems, USB adapters, and Wi-Fi systems from TP-Link, Linksys, and other brands, including mesh Wi-Fi systems like TP-Link Deco series, at prices ranging from ₱300 to ₱54,800.
• Peripherals Computer peripherals including keyboards, mice, headsets, combos, drawing tablets, game controllers, monitors, speakers, webcams, mousepads, pointers, projectors, and storage devices from brands like ASUS, Logitech, MSI, and SteelSeries, at prices ranging from ₱1,440 to ₱6,500.
• Printers and Scanners Printing and scanning solutions including inkjet printers, laser printers, EcoTank printers, DeskJet printers, ink tank printers, cartridge printers, mobile printers, dot matrix printers, and scanner products from Brother, Canon, and Epson, at prices ranging from ₱2,295 to ₱16,425.
• Smartphones Mobile smartphones from brands including Samsung, Motorola, HUAWEI, and other manufacturers.
• Tablets Tablet devices from various manufacturers sold through the Complink Philippines storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Home Credit PhilippinescoreChannel Partner/ Reseller/ DistributorComplink has partnered with Home Credit to provide installment payment plans for customers who do not have credit cards. This partnership enables wider customer access to products through flexible payment options.
• Lazada PhilippinesminorChannel Partner/ Reseller/ DistributorComplink maintains a marketplace presence on Lazada Philippines, selling products through the third-party e-commerce platform in addition to their proprietary website.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Power Mac Center: Philippine multi-store authorized reseller of Apple, Acer, and other consumer electronics with both physical retail and e-commerce. Directly comparable as a Philippines-based, omnichannel, multi-brand consumer electronics retailer.
• DynaQuest PC: Philippine computer store chain selling branded desktops, laptops, gaming systems, and peripherals. Directly comparable multi-store PC retailer serving the same consumer and prosumer segments.
• Villman Computers: Established Philippines computer and electronics retailer with multiple physical stores and online presence, selling desktops, laptops, peripherals, and components. Directly comparable in product mix, channel model, and Philippine market focus.
• Octagon Computer Superstore: Philippine multi-brand computer and electronics superstore with physical locations and online sales. Direct peer offering overlapping brands (ASUS, MSI, Lenovo, HP) and similar category breadth.
• PC Express: Philippine computer retailer offering desktops, laptops, peripherals, and components through stores and online. Direct peer in the same Philippines PC/electronics retail category with overlapping brand portfolio.
• Silicon Valley (PH): Philippine consumer electronics and IT retailer with stores and online sales of laptops, desktops, peripherals, and networking gear. Direct peer in product mix and target buyer.

Broad incumbents

• Abenson: Larger Philippine appliance and electronics retailer with broader category coverage (home appliances, large format goods) beyond PCs. Comparable as a multi-store Philippines electronics incumbent but with a wider portfolio.
• Lazada Philippines: Dominant Philippine e-commerce marketplace where Complink also maintains a storefront. Competes with Complink on the same SKUs and buyers via brand-authorized and third-party sellers at scale, while also being a sales channel.
• Shopee Philippines: Major Philippine marketplace competing directly with Complink in consumer electronics listings and pricing. Comparable as a broad e-commerce incumbent in the same end-customer electronics category.

Regional players

• Takatack: Philippine e-commerce marketplace for electronics and general merchandise. Adjacent/regional player competing for similar Filipino online consumer electronics demand, though with a marketplace rather than retailer model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/complinkph
• Facebookfacebook.com/complinkstore
• Instagraminstagram.com/complinkph
• LinkedInlinkedin.com/company/complinkph

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complink