What Expirit does

Expirit S.r.l. SB is an Italian boutique destination marketing and management consulting firm founded in 2017 and headquartered in Macerata, Marche. The company operates a "Società Benefit" (benefit corporation) structure and works with public administration entities — regions, municipalities, mountain unions, and destination management organizations (DMO) — as well as private tourism operators (foundations, consortia, trade associations). Its service offering spans five core lines: Tourism Training, Analysis and Co-design, Tourism Communication and Digitalization, Experience Design, and the ExpiritAI program launched in 2023.

On the technology side, Expirit operates cloud-based Destination Management System (DMS) platforms powering multiple regional portals — the MaMa network (55 municipalities in Macerata Province), Discover Piana di Lucca, and the Homo Faber experiential booking system for Marche. The company has built the largest Italian database of tourism experience models across agri-food, craftsmanship, culture and outdoor sectors, and developed the AUDIT 360-degree destination diagnostic tool funded by the European Commission under the fuTOURiSME project (Grant Agreement 101121578). ExpiritAI packages AI tools with destination marketing consulting rather than disclosing proprietary AI models.

Revenue is generated entirely through professional services: project-based consulting mandates with public administration, EU/PNRR-funded engagement programs (multi-year contracts), training programs, and experience design commissions. GTM is sales-led, leveraging direct B2B relationships, public tender responses (PNRR, EU 2023-2027), and a partner network that includes universities (Macerata, Pisa), regional government bodies, and trade associations. With 1-10 employees and no institutional venture or private equity funding on record (only a €25,000 SME capitalization grant in 2020), Expirit operates as a lean, founder-led consulting practice (led by Giacomo Andreani) whose scale is amplified through EU/PNRR-funded project budgets rather than equity capital.

Name

Expirit

Legal name

Expirit S.r.l. SB

Website

https://expirit.academy

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Expirit is an Italian boutique consulting firm (founded 2017, Macerata) that helps public administrations and tourism operators design sustainable destinations through training, strategic planning, experience design, and DMS platforms, operating across seven Italian regions with EU/PNRR-funded mandates.

Ownership category

akta.pro rank

Product category

Tourism Consulting and Destination Management Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), Advertising Agencies (541810), Tour Operators (561520)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industry

Guest Experience & Concierge Services (THAMAKAJ)

Keywords

• Tourism consulting services
• Destination management
• Experience design
• Tourism marketing services
• Destination audit diagnostics

Headquarters

HQ city

Macerata

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tourism Training Programs: Professional development programs transforming operators into tourism hospitality masters. Covers tourism potential rediscovery, travel proposal creation, and communication skills.
2. Destination Analysis and Co-design: Territory analysis services including needs assessment, strategic planning, tourism project design, and EU funding opportunity identification through their partner network.
3. Experience Design Services: Design of unique tourism experiences capable of attracting qualified tourist flows. Covers enogastronomy, craftsmanship, sports, literature, cinema themes.
4. Tourism Communication and Digitalization: Marketing strategy definition, web portals, social media management, tourism guides and maps production, and booking software for integrated experience booking.
5. EU Funding Advisory: Identification and application support for funding opportunities including PNRR, European programs 2023-2027, and national/regional tenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Expirit provides project-based destination marketing and management consulting for Italian territories, delivered through five service lines: tourism training, territorial analysis and co-design, tourism communication and digitalization, experience design, and AI training/consulting via ExpiritAI. Engagements span destination management company creation, integrated booking platforms, and EU funding advisory, executed for public administrations (municipalities, regions, DMO) and private operators (foundations, associations, cooperatives).

Product overview

Expirit is a boutique destination marketing and management consulting firm specializing in Italian territories. The company operates as a services-based practice rather than a unified software platform, offering five core service lines: Tourism Training (Formazione), Analysis and Co-design (Analisi e Co-progettazione), Tourism Communication and Digitalization, Experience Design, and ExpiritAI (AI training and consulting). Key digital products include the MaMa destination portal (www.marcamaceratese.info), the Discover Piana di Lucca DMC platform, the Homo Faber experiential tourism booking system, and the Audit delle Destinazioni diagnostic tool. The company also organizes the FAREBorgo festival and manages the Italia Smart Village network.

Differentiator

Problem solved

Functional benefit

Brands

• ExpiritAI: AI-powered training and consulting program for tourism growth and territory development.

Products and services

• Tourism Training (Formazione) Professional training programs designed to transform tourism operators into masters of hospitality, focusing on rediscovering tourism potential, creating high-value travel proposals and communication—all centred on the tourism experience.
• Analysis and Co-design (Analisi e Co-progettazione) Territorial analysis of needs and potential, strategic territorial planning and tourism project design. Identifies funding opportunities and tenders through Expirit's network of partners.
• Tourism Communication and Digitalization Marketing strategy development, web portal creation, social media management, and production of tourist guides and maps. Includes dedicated software for integrated booking of experiences and tourist packages.
• Experience Design Design of unique tourism experiences capable of attracting qualified tourist flows and renewing destination offerings, covering enogastronomy, craftsmanship, sports, literature and cinema themes.
• ExpiritAI Artificial intelligence program combining destination marketing professionals with AI technology specialists. Provides training and consulting to help clients master the main AI tools best suited to their specific needs.
• MaMa (Marca Maceratese) Destination Management Service Integrated tourist reception system for the network of 55 municipalities in the Province of Macerata, created with the Municipality of Macerata and the University of Macerata. Includes the web portal www.marcamaceratese.info where operators can upload and sell tourist experiences.
• Discover Piana di Lucca DMC Destination Management Company platform for the Piana di Lucca territorial area developed with the Municipality of Lucca and University of Pisa. Commercialises the tourist destination through the portal discoverpianadilucca.it.
• Homo Faber Experience Booking Platform First integrated experience booking management system for the Marche Region, connecting agricultural and craft enterprises with accommodation facilities, restaurants, tourist guides and tour operators through a DMS platform. Includes the largest national database of gastronomic and craftsmanship experience models.
• Audit delle Destinazioni (Destination Audit) First 360-degree audit system for Italian destinations, a free innovative tool that evaluates the maturity level of a territory's tourism organisation. Developed under the European fuTOURiSME project funded by the European Commission (Grant Agreement 101121578).

Quantifiable outcome

• 500+ operators engaged in destination development projects
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• University of PisacoreStrategic or Co-development PartnerAcademic partner in Discover Piana di Lucca project, providing research and analytical support for destination management company creation.
• University of MaceratacoreStrategic or Co-development PartnerAcademic partner supporting MaMa destination making process and various tourism projects, contributing research and analytical capabilities.
• Regione MarchecoreStrategic or Co-development PartnerRegional government partner for multiple projects including Homo Faber, MaMa, and Marche Cinema, providing funding and institutional support.
• CNA (Confederazione Nazionale dell'Artigianato e della Piccola e Media Impresa)coreStrategic or Co-development PartnerTrade association partner in Homo Faber project, connecting artisan and SME network for experience development.
• Marche Film CommissioncoreStrategic or Co-development PartnerRegional film commission partner for Marche Cinema project, enabling cinetourism development.
• Coldiretti MarcheminorStrategic or Co-development PartnerAgricultural association partner for Melodie e Armonie delle Marche festival and food & wine tourism experiences.
• MarchingegnocoreStrategic or Co-development PartnerStrategic partner for I Lake project and Cammino dei Cappuccini, providing project leadership and coordination.
• Daunialab – Impresa socialeminorStrategic or Co-development PartnerSocial enterprise partner for Daunialand project in the Monti Dauni territory, focused on tourism promotion.
• Confindustria MacerataminorStrategic or Co-development PartnerIndustrial association that coordinated initial creation of MaMa tourism district, facilitating municipal participation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viator (Tripadvisor): Global online marketplace for tours, activities, and experiences. Comparable for the experience booking/distribution functionality that complements Expirit's destination management platforms.
• GetYourGuide: Leading global marketplace for tours, activities, and experiences. Compares as a platform layer for experience booking, which overlaps with Expirit's Homo Faber booking system and DMC portals, though at vastly greater scale and B2C orientation.
• Tourism Economics (Oxford Economics): Global tourism forecasting and economic impact consultancy serving destinations, governments, and operators. Comparable as a higher-end provider of destination analytics and strategy services, but operating at much larger scale globally.
• FCM Travel Solutions: Global corporate travel management company offering travel technology and consulting services. Comparable as a broader incumbent operating in travel/destination technology and consulting, though focused on corporate travel rather than territorial destination development.
• Roland Berger (Travel & Tourism Practice): Global strategy consultancy with a dedicated travel and tourism practice serving destinations, hospitality, and mobility clients. Comparable as a higher-tier consulting competitor that could displace boutique players on larger destination mandates.

Others

• Globe Inside: Technology partner to Expirit providing DMS platform capabilities for the Homo Faber experience booking system. Comparable as an adjacent enabler in Expirit's ecosystem rather than a direct competitor.

Emerging players

• Withlocals: European-headquartered experience marketplace focused on authentic local-led tours. Comparable to Expirit's experience-design and booking offerings, particularly for experiential and curated tourism flows.

Direct peers

• Studio Comelli: Italy-based tourism and destination design consultancy providing strategic planning, branding, and product development for tourism operators and territories. Closely comparable as a boutique Italian destination consulting peer.
• Risposte Turismo: Italian tourism research and consulting firm producing market intelligence, destination studies, and industry analysis. Closely comparable as another Italy-based tourism strategy boutique serving public entities and operators.

Regional players

• Tourism & Leisure (T&L): Spain-headquartered tourism and leisure consulting firm specializing in destination strategy and master planning. Comparable as a regional European boutique with a similar destination-management consulting focus but operating in a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Expirit2018
• LinkedInlinkedin.com/company/expiritsrl
• Instagraminstagram.com/expirit_it
• Xx.com/expirit_srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expirit