PRIAMS

What PRIAMS does

PRIAMS is an independent French real estate promoter-developer (promoteur immobilier) founded in 2000 and headquartered in Annecy, France. The company develops new-build residential properties under the VEFA (Vente en État Futur d'Achèvement) off-plan sales framework, delivering apartments, duplexes, and villas across six French territories — Auvergne-Rhône-Alpes (Savoie Léman, Grand Lyon), Provence, Île-de-France, Grand Est, and Côte d'Azur — plus an international office in Dakar, Senegal opened in June 2023. Since 2017, all programs are built under NF Habitat certification, with approximately 25% reaching the higher NF Habitat HQE environmental standard, and the company holds the rare M3 developer agrément (one of only 10 in France, first in Rhône-Alpes). Over 6,000 homes have been delivered across the company's 20+ year history.

The product portfolio is organized into three collections — Collection Altitude (luxury Alpine ski resorts including Val d'Isère, Tignes, Alpe d'Huez), Collection Provence (Alpilles region), and Collection Résidentiel (primary residences across Annecy, Lyon, Geneva suburbs) — with prices ranging from ~€255,000 for standard apartments near Geneva to over €1.6M for luxury residences in Val d'Isère. Key technical features include RT 2012/RE 2020 environmental compliance, domotic pre-installation, and wood/concrete hybrid construction. The company offers add-on services including HERIAM rental property management, concierge services for secondary residences, interior design assistance, PTZ loan support, and TVA recovery assistance.

PRIAMS operates a direct-to-consumer sales model through six regional showrooms and a website with online inquiry forms, complemented by listings on major French real estate portals (SeLoger, Le Bon Coin, Logic-immo). The customer base spans first-time primary residence buyers (PTZ-eligible), affluent secondary residence buyers in Alpine and Provençal markets, and rental property investors. Revenue is generated primarily through one-time unit sales, with secondary professional services revenue through HERIAM. The company is privately held with Antoine Machado as President and founder, €10M registered share capital, and no disclosed venture capital or private equity backing. A November 2025 bond exchange offer indicates active capital markets engagement.

Name

PRIAMS

Legal name

PRIAMS

Website

https://priams.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

PRIAMS is an independent French real estate developer founded in 2000, building NF Habitat-certified new-build apartments and villas across six French regions and Senegal for first-time buyers, investors, and luxury secondary residence purchasers.

Ownership category

akta.pro rank

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. New Property Sales (VEFA): PRIAMS generates revenue through the sale of new build residential properties under the Vente en État Futur d'Achèvement (VEFA) model, where buyers purchase off-plan properties. Revenue is generated on a one-time per unit basis as properties are sold and delivered.
2. Property Management Services: Through partnership with HERIAM, PRIAMS offers property management services to investors, including tenant placement, rent collection, and administrative management, creating ongoing service revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PRIAMS is a French residential real estate developer that identifies land, designs, builds, and sells new-build housing units (apartments and houses) directly to individual buyers under the French VEFA off-plan sales regime, with NF Habitat eco-certified construction, serving primary-residence, secondary-residence, and rental-investment buyers across French regions and in Senegal.

Product overview

PRIAMS is an independent French real estate developer offering new-build residential properties across six geographic territories in France (Île-de-France, Grand Est, Grand Lyon, Provence, Côte d'Azur, and Savoie-Léman) plus an international office in Dakar, Senegal. The portfolio consists of multiple named programs across different regions and price segments: premium mountain residences (Collection Altitude) including L'Écrin in Val d'Isère (from €1,645,000) and Quéléa in Tignes; alpine properties at Alpe d'Huez (Phoenix 3 from €485,000); suburban apartments across Annecy area (Maestria, Azur, Le Septuor), Savoy region (Hélios in Ferney-Voltaire from €379,000, Homescence in Segny from €255,000), and Lyon area (Green Park, Icone); Provence properties (Collection Provence); and general residential offerings (Collection Résidentiel). Programs are organized into three collections (Altitude, Provence, Résidentiel) targeting different buyer profiles. Add-on services include property rental management via HERIAM partner, concierge services, interior decoration, PTZ loan assistance, and TVA recovery support.

Differentiator

Problem solved

Functional benefit

Brands

• Collection Résidentiel: Collection of residential programs in various regions
• Collection Provence
• Collection Altitude

Products and services

• New-build residential property programs (VEFA) New-build apartments and houses designed and constructed by PRIAMS and sold directly to individual buyers under the French VEFA (off-plan) framework, delivered under NF Habitat eco-certification standards across multiple French regions and in Dakar, Senegal.

Quantifiable outcome

• Notary fees reduced to 2-3% vs 7-8% in older properties
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• HERIAMcoreStrategic or Co-development PartnerProperty management partnership providing investors with comprehensive rental management services including tenant placement, rent collection, regulatory compliance, and incident management. HERIAM specialists handle all aspects of property management allowing investors to maximize returns without day-to-day involvement.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nexity: France's largest residential real estate developer and a publicly listed broad-incumbent with national multi-region coverage of new-build VEFA programs. Closest direct comparator for the overall residential developer business model and channel structure, though Nexity operates at substantially greater scale and brand reach.
• Kaufman & Broad: National French residential developer with strong footprint in Île-de-France, Rhône-Alpes and other regional markets, focused on new-build apartments and houses. Comparable business model and customer base, including investor and primary residence buyers, with broader geographic coverage and deeper institutional relationships.
• Vinci Immobilier: Residential development arm of the Vinci Group with national French presence offering new-build VEFA programs, serviced residences, and mixed-use developments. Directly comparable for product type and customer segments, with greater institutional backing and project scale.
• Bouygues Immobilier: National-scale residential developer (subsidiary of Bouygues Group) offering new-build VEFA programs across major French cities and regions. Comparable for product type, customer segment (PTZ-eligible primary residence to investor buyers), and direct-to-consumer regional agency model, with substantially larger capital, marketing, and pipeline.

Direct peers

• Marignan Immobilier: Independent French residential developer active across premium urban and resort markets, offering VEFA new-build programs with focus on architecture quality. Comparable for premium positioning, multi-region French operations, and direct-to-consumer sales approach.
• Pitch Promotion: Mid-sized independent French residential developer with multi-region presence focused on quality new-build VEFA programs including premium and Alpine segments. Closely comparable in size, target geography (Rhône-Alpes, Île-de-France), premium-segment focus, and independent ownership structure.
• Edouard Denis: Mid-sized independent French residential developer with national reach, focused on new-build VEFA apartments in major regional markets. Comparable for direct-to-consumer sales model, multi-territory footprint, and independent operating structure with similar target buyer segments.
• Les Nouveaux Constructeurs (LNC): Mid-sized French residential developer with diversified offering across primary residences, investment properties, and serviced residences. Closely comparable for VEFA-focused business model, Paris-region and regional markets, and investor-oriented services including Pinel eligibility.
• Ogic: Independent French residential developer with multi-territory presence spanning Île-de-France, Rhône-Alpes, Provence, and Côte d'Azur. Highly comparable to PRIAMS for geographic breadth, premium residential focus, and independent promoter-developer model.

Regional players

• Groupe Réalités: Independent French residential developer with regional concentration in western and central France (Brittany, Pays de la Loire, Centre-Val de Loire), positioning as a regional alternative to national players. Comparable as an independent mid-sized French promoter with multi-territory ambition and growing pipeline, though operating in different regional markets than PRIAMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/priams

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIAMS