What PureDigital does

PureDigital is a privately held digital marketing agency headquartered in Leiden, Netherlands, founded in 2019/2020 and operating full-time since April 2022. The firm serves Dutch SMB and mid-market businesses, with selected enterprise clients, across three integrated service clusters: Performance Channels (Digital Advertising, SEA, SEO, Social Media), Content & Strategy (CRO, Email Marketing, Digital Strategy), and Data & Tech (Tagging, Server-side Tagging, Dashboarding, Web Analytics). It also runs an eight-program training catalog covering SEO, Google Ads, Google Analytics, Google Shopping, Google Tag Manager, Facebook Ads, CRO, and Digital Strategy at basic and advanced tiers.

The agency's delivery stack is anchored on third-party industry tools — Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Meta Ads Manager, VLOOKER Studio, BigQuery, Microsoft Clarity, Hotjar, and generative AI tools (Claude, Gemini, ChatGPT). A stated point of differentiation is an in-house biometric usability lab combining Tobii Pro eyetracking with Galvanic Skin Response sensors, supporting a proprietary four-step CRO methodology (Research, PIE-scored Hypotheses, A/B Validation, Analysis & Reporting) with a reported ~33% test success rate. Platform endorsements include Google Premier Partner, Microsoft Advertising Partner, Meta Business Partner, and Channable Gold Partner.

Revenue is generated through custom-quoted, project- and retainer-based professional services engagements sold via a B2B sales-led motion combining direct outreach, inbound leads from gated whitepapers, and referrals. Named clients span e-commerce (Leonidas, Antelope Outdoor, For You Gifts, OrderChamp), automotive (Muntstad, Mint City), software/B2B (Sentinels), cosmetics (Injectables-booking), lighting (Bedrijfsverlichting), finance (Van Lanschot Kempen), and non-profit/education (Greenpeace, Leiden University). The firm has additional offices in Oegstgeest and Alphen a/d Rijn, and is co-founded and co-owned by Alexander van der Kooij (SEO & Tagging) and Jeroen Witteman (Advertising & CRO), with no disclosed external funding.

Name

PureDigital

Legal name

PureDigital

Website

https://puredigital.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PureDigital is a privately held Dutch online marketing agency headquartered in Leiden that delivers integrated SEO, SEA, CRO, digital advertising, social media, and analytics services to SMB, mid-market, and select enterprise clients across the Netherlands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Digital marketing services
• Search engine optimization
• Conversion rate optimization
• Digital advertising agency
• Web analytics services

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: PureDigital generates revenue by providing online marketing services to B2B and B2C clients in the Netherlands. Services include SEO, SEA, digital advertising, social media advertising, CRO, email marketing, tagging, dashboarding, web analytics, and marketplace marketing. Revenue is project-based and retainer-based, operating as a professional services firm.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PureDigital is a Dutch online marketing agency that plans, executes, and measures digital marketing for businesses. Its core deliverables span digital advertising (Google, Microsoft, Meta), search engine optimization (SEO), search engine advertising (SEA), social media marketing, conversion rate optimization (CRO), email marketing, marketplace marketing (Amazon, Zalando, Bol.com), tagging and server-side tagging, dashboarding, and web analytics, supported by structured public training programs in these disciplines.

Product overview

PureDigital is an online marketing agency founded in 2019 (operational as full-time focus from April 2022) by Alexander van der Kooij and Jeroen Witteman, headquartered in Leiden with offices in Oegstgeest and Alphen a/d Rijn. The company offers a multi-disciplinary suite of online marketing services organized into three main clusters: Performance Channels (Digital Advertising, SEO, SEA, Social Media), Content & Strategy (CRO, Email Marketing, Digital Strategy), and Data & Tech (Tagging, Server-side Tagging, Dashboarding, Web Analytics). Their core differentiator is the integrated approach combining disciplines like SEA and CRO as standard practice. Additionally, PureDigital provides specialized training programs covering SEO, Google Ads, Google Analytics, Facebook Ads, CRO, Google Shopping, Google Tag Manager, and Digital Strategy. The company also offers sub-services including A/B Testing, Usability Testing with biometric lab equipment, Expert Reviews, Website Redesign, SEO Migration, and Google Grants management.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising Strategic digital advertising across Google Ads, Microsoft Advertising, and Meta platforms focused on machine-learning optimization and profitable spend for Dutch businesses. Includes campaign setup, search and display advertising, Smart Shopping, and ongoing optimization.
• Search Engine Optimization (SEO) SEO services focused on four pillars — Technique, Content, Authority, and User Experience — to improve organic rankings and traffic for Dutch business websites. Includes technical SEO, content strategy, and SEO migration support.
• Search Engine Advertising (SEA) Paid search advertising on Google and Microsoft Advertising, including Smart Shopping and Search campaigns, managed on a project or retainer basis for Dutch advertisers.
• Social Media Marketing Social media advertising and organic content marketing across Facebook, Instagram, LinkedIn, and TikTok to build awareness, drive website traffic, and convert audiences for Dutch businesses.
• Conversion Rate Optimization (CRO) Data-driven website conversion optimization using a four-step methodology (Research, Hypotheses & Roadmap via PIE scoring, Validation via A/B testing, Analysis & Reporting), augmented by the in-house biometric usability lab with Tobii Pro eyetracking and Galvanic Skin Response sensors.
• Web Analytics Implementation and use of web analytics platforms such as Google Analytics 4, Search Console, and heatmap tools (Microsoft Clarity, Hotjar) to measure marketing campaign effectiveness and on-site user behavior for Dutch clients.
• Tagging and Server-side Tagging Implementation and management of tracking tags via Google Tag Manager, including server-side tagging setups, to enable accurate marketing data collection for clients.
• Dashboarding Design and build of custom marketing dashboards, using Looker Studio and BigQuery, to visualize KPIs and marketing performance for clients.
• Email Marketing Setup and optimization of email marketing campaigns and automated flows including review collection, remarketing, and lead nurturing, primarily using Mailchimp, to support customer engagement and retention.
• Marketplace Marketing Management of product listings and advertising on marketplaces including Amazon, Zalando, and Bol.com, including product feed optimization via Channable for Dutch e-commerce sellers.
• Digital Strategy Strategic consultation and planning for integrated online marketing across performance channels, content, data, and technology, aligned with client business objectives.
• Online Marketing Training Programs Structured public training courses in SEO, Google Ads, Google Analytics, Google Tag Manager, Google Shopping, Facebook Ads, CRO, and Digital Strategy, delivered at basic and advanced levels for marketing professionals and non-clients in the Netherlands.
• Google Grants Management Management and optimization of Google Ad Grants accounts for non-profit organizations to maximize the value of free Google Ads spend.

Quantifiable outcome

• +318.38% revenue increase for For You Gifts Google Ads campaigns
• +8 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner and Premier Partner with certified proficiency across Google Ads, Analytics, Tag Manager, Search Console, and Shopping. Services include SEA campaign management, Smart Shopping, and Display advertising using Google's machine learning technologies.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Partner with certification in Microsoft Advertising platforms, managing Bing Ads and Microsoft search advertising campaigns for clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner certified for social media advertising across Facebook, Instagram, LinkedIn, and TikTok platforms. Handles social ad campaign setup and optimization.
• ChannablecoreTechnology or IntegrationGold and Bronze Partner with Channable for product feed management, marketplace integrations (Amazon, Zalando, Bol.com), and e-commerce feed optimization.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenhouse Group: Dutch performance marketing agency group providing SEO, SEA, social, and data services. Directly comparable across service lines and Dutch mid-market customer base.
• Adwise: Dutch digital marketing agency offering SEO, SEA, social advertising, CRO, and data-driven marketing for mid-market and enterprise clients. Direct competitor in the same Dutch performance marketing segment.
• Happy Horizon: Dutch full-service digital agency offering performance marketing, SEO, content, and data services. Comparable in client profile and integrated digital marketing approach.
• OrangeValley: Dutch digital marketing agency specializing in SEO, SEA, CRO, and data — closely aligned with PureDigital's service portfolio. Highly comparable as the agency where both PureDigital founders previously worked.
• Traffic Builders: Dutch agency focused on SEO, SEA, and content marketing for performance-oriented clients. Comparable in size, channel mix, and Dutch mid-market positioning to PureDigital.
• Webpower: Dutch email marketing and CRM agency with adjacent performance marketing capabilities. Comparable as a Dutch specialist agency operating in overlapping digital marketing channels.
• BLP\xa0(Berenschot Lagemaat Postma): Dutch digital marketing agency offering SEO, SEA, CRO, and content marketing for B2B and B2C clients. Comparable in service mix and Dutch mid-market focus.
• JungleMinds: Dutch digital agency offering SEO, SEA, CRO, and data-driven marketing with a similar multidisciplinary positioning. Comparable in size and Dutch mid-market customer focus.

Broad incumbents

• Valantic: Large European digital agency group that owns ISM eCompany — PureDigital founders' other previous employer. Operates across strategy, technology, and digital marketing at materially greater scale.
• Dept Agency: Large international digital agency with significant Dutch operations, covering performance marketing, SEO, creative, and technology. Overlaps with PureDigital on performance marketing but operates at vastly greater scale and breadth.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/puredigital-nl
• Instagraminstagram.com/puredigital_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureDigital