GoodCompany
GoodCompany is an Australian SaaS company operating a unified workplace giving platform that enables corporates to run payroll giving, volunteering, matched donations, and ESG reporting programs for employees, serving enterprise clients and ACNC-registered charities across Australia and New Zealand.
- Company typePrivate
- Founded2000
- HeadquartersBrighton East, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GoodCompany does
GoodCompany is a privately-held Australian hybrid social enterprise and SaaS company founded in 2000, operating what it describes as Australia and New Zealand's longest-running and largest unified workplace giving platform. The company serves two primary customer segments: corporate/enterprise clients (including Optus, ANZ, Origin Energy, Medibank, AECOM, Mirvac, MYOB, CSL, and Flight Centre Foundation) seeking to implement employee giving programs, and ACNC-registered charities seeking access to corporate donors and volunteers. Its core product is a cloud-based SaaS platform hosted on AWS within Australia, combining payroll giving (pre-tax salary deductions), corporate and skilled volunteering, matched donations, fundraising campaigns, charity gift cards, and employee rewards into a single integrated system with ESG/CSR reporting capabilities.
The platform is PCI-DSS compliant, supports enterprise single sign-on (SSO) integration, and validates all listed charities against ACNC and DGR status. GoodCompany operates a hybrid structure combining a non-profit Public Ancillary Fund (GoodCompany Foundation) with DGR status alongside commercial "for purpose" operations, an architecture established through the 2007 merger with GoodCompany Foundation and the 2011 merger with Karma Currency Foundation. Its go-to-market combines a sales-led enterprise motion (from AUD $0.50 per staff member per month, with managed setup and 24-hour inquiry response) with a product-led self-service tier (GoodCompany Go, free with 14-day trial) targeting smaller organizations. Charity registration is free, with an optional AUD $330/year fee for charities wanting to accept donations.
The company is founder-led by CEO Ash Rosshandler, employs 11-50 people, and is headquartered in South Melbourne, Australia. It has facilitated over $50 million in donations and 275,000+ volunteer hours across 2,500+ registered charities and 100,000+ corporate members. Ancillary products include Volunteer Mystery Bus (team-building), GoodCompany Certified (employer badge), and the Chooseday wellbeing content initiative launched in 2024.
GoodCompany firmographics
Firmographics- Name
- GoodCompany
- Legal name
- GoodCompany
- Website
- https://goodcompany.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoodCompany is an Australian SaaS company operating a unified workplace giving platform that enables corporates to run payroll giving, volunteering, matched donations, and ESG reporting programs for employees, serving enterprise clients and ACNC-registered charities across Australia and New Zealand.
- Ownership category
- akta.pro rank
GoodCompany industry classification
Industry- Product category
- Workplace Giving and CSR Software
- NAICS
- Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
- akta.pro secondary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
Keywords
Where GoodCompany is headquartered
LocationHeadquarters
- HQ city
- Brighton East
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GoodCompany business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Corporate Subscription (Per Staff Member): Subscription-based pricing model charging per staff member per month. Starting from 50 cents per staff member per month for enterprise deployments. Includes branded portal, payroll giving, volunteering, fundraising, matching, and reporting.
- Charity Registration Fee: Free for charities to register and list volunteering opportunities. Small annual fee of $330 (incl. GST) or $594 for two years for charities wanting to accept donations. No collection, administration, handling, or processing charges.
- Professional Services (Setup Support): Optional managed setup service where GoodCompany sets up the Workplace Giving Program for the client. Request form submission with 24-hour response time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | GoodCompany Go (Free Self-Service) |
| Per seat | Monthly | Enterprise Platform |
| Subscription | Annual | Charity Donation Acceptance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
GoodCompany product offering
Product offeringCore offering
GoodCompany provides a unified cloud-based SaaS workplace giving platform that enables Australian and New Zealand companies to run employee giving programs, including payroll giving, corporate and skilled volunteering, matched donations, fundraising campaigns, charity gift cards, and employee rewards, all in a single system. The platform also serves registered ACNC/DGR charities by giving them access to corporate donors and volunteers, with automated tax-deductible receipts and ESG/CSR reporting for corporate clients.
Product overview
GoodCompany is a unified all-in-one workplace giving and volunteering SaaS platform, architected around a core Workplace Giving Solutions platform with multiple integrated modules and sub-products. The core platform (GoodCompany Workplace Giving Solutions) delivers payroll giving, corporate volunteering, matched donations, fundraising, and employee rewards as a single integrated system. The product portfolio includes: GoodCompany Go (a free self-service tier for SMBs with a 14-day trial), GoodCompany Volunteering Solutions (for managing team and skilled volunteering roles), GoodCompany Donating Solutions (for payroll giving, credit card donations, and matched giving), Charity Gift Cards (digital charitable vouchers), and the Volunteer Mystery Bus (an exclusive team-building experience). Ancillary products include Choosedays by GoodCompany (a weekly wellness and social impact content initiative) and the GoodCompany Certified badge program. The platform also encompasses the GoodCompany Foundation — a non-profit Public Ancillary Fund with DGR status — which forms the regulatory and philanthropic backbone of the hybrid social enterprise structure.
Differentiator
Problem solved
Functional benefit
Brands
- GoodCompany Go: DIY self-service workplace giving platform allowing companies to set up their own portal in 3 simple steps with a 14-day free trial.
- Volunteer Mystery Bus
- Charity Gift Cards
- Choosedays
- GoodCompany Awards
- GoodCompany Foundation
Products and services
- GoodCompany Workplace Giving Solutions The primary unified SaaS platform enabling companies to run employee giving programs including payroll giving (pre-tax salary deductions), corporate volunteering, matched donations, fundraising campaigns, charity gift cards, and employee rewards, all in a single system with ESG and CSR reporting. Targeted at large Australian and New Zealand corporates.
- GoodCompany Go A free self-service tier of the GoodCompany platform enabling smaller Australian and New Zealand organisations to launch a workplace giving program in three steps with a 14-day free trial. Targeted at SMBs and small organisations wanting a quick DIY setup.
- GoodCompany Volunteering Solutions A dedicated solution within the GoodCompany platform for listing and managing corporate and skilled volunteering opportunities, supporting both general team volunteering and professional skilled volunteering (legal, marketing, IT, finance skills applied to charity work).
- GoodCompany Donating Solutions A dedicated solution covering payroll giving, one-off credit card donations, charity gift cards, and matched giving programs, enabling employees to donate pre-tax salary or make once-off/recurring donations to ACNC-registered charities.
- Charity Gift Cards Digital gift cards denominated as a charitable donation amount that recipients can direct to the charity of their choice on the GoodCompany platform, enabling corporate gifting that generates charitable donations rather than traditional physical gifts.
- Volunteer Mystery Bus A GoodCompany-exclusive corporate team building experience in which a team is transported by bus to a surprise charity destination to perform hands-on volunteer work. GoodCompany arranges the charity partner, transport, and facilitation, available to GoodCompany corporate clients across Australia.
- GoodCompany Foundation The non-profit entity within the GoodCompany group structure, operating as a Public Ancillary Fund (PAF) with Deductible Gift Recipient (DGR) status, enabling tax-advantaged philanthropy and serving as the 'for purpose' component of GoodCompany's hybrid social enterprise model.
Quantifiable outcome
- Research shows engaged employees are 17% more productive and become 21% more profitable while absenteeism lowers by 41%.
- +2 more outcomes
Companies that use GoodCompany
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
GoodCompany technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
GoodCompany partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Karma Currency Foundation (merged)coreIn 2011, GoodCompany merged with Karma Currency Foundation (originally Karma Currency created by Ash Rosshandler in 2007) to create Australia's first all-in-one giving platform covering time (volunteering), talent (skilled volunteering), and treasure (donations). This merger was foundational to the company's unified platform strategy.
- Goodcompany Foundation (merged)coreIn 2007, GoodCompany merged with Goodcompany Foundation to become a hybrid Social Enterprise and Technology Company that embraces both a non-profit Public Ancillary Fund (PAF) with Deductible Gift Recipient (DGR) status and 'for purpose' structures to create greater social outcomes for everybody.
- AWS (Amazon Web Services)coreAll data is secured and hosted on AWS within Australia, ensuring data sovereignty for Australian organisations. Full PCI compliance for payment processing.
Scale indicators7 records
Recent moves8 records
Expansion highlights4 records
GoodCompany competitors and assessment
Company assessmentDirect peers
- Benevity: Global market leader in corporate volunteering and giving software, serving enterprise CSR programs. Most direct international competitor to GoodCompany with a unified payroll giving, volunteering, matching, and reporting platform across multiple geographies.
- Bright Funds: Workplace giving and employee engagement platform for mid-market and enterprise customers, with payroll giving, volunteer management, and charitable match programs. Comparable in product scope to GoodCompany's unified giving platform.
- Good2Give: Australian workplace giving nonprofit that facilitates pre-tax payroll donations to charities, operates the Workplace Giving Australia program, and runs a charity directory. Most direct AU/NZ competitor to GoodCompany with overlapping DGR/ACNC-compliant donation infrastructure.
- United Way Worldwide: Global federated giving organization that aggregates workplace giving donations from corporate employees and channels them to local charities. Closest functional analog to GoodCompany's workplace giving intermediary model in the US market.
- Bonterra (formerly CyberGrants / YourCause / Network for Good): US-based CSR and grants management platform serving enterprise corporate giving, employee volunteering, and disaster relief programs. Competes directly with GoodCompany in the unified corporate giving software category, particularly for multinational employers.
- Millie: Workplace giving and donation platform facilitating pre-tax payroll giving with a charity network. Closest direct US-based peer to GoodCompany in terms of focused workplace giving product positioning and payroll integration.
Others
- Submittable: Grant and application management platform used by foundations and corporations to administer giving programs. Adjacent rather than directly competing; relevant as a workflow layer some GoodCompany customers may already use alongside its platform.
Broad incumbents
- Blackbaud: Large nonprofit software provider offering corporate social responsibility, grants management, and employee giving solutions as part of a broader nonprofit/education technology portfolio. Less specialized than GoodCompany but competes for the same enterprise CSR software budget.
- Salesforce.org Philanthropy Cloud: Enterprise CSR platform from Salesforce offering employee giving, volunteering, and grantmaking integrated with the Salesforce ecosystem. A broad incumbent rather than a workplace-giving specialist, but increasingly competitive for large enterprise customers.
Regional players
- Charities Aid Foundation: UK-based charity facilitating workplace giving, payroll donations, and Gift Aid. Operates a comparable DGR-equivalent (Gift Aid) framework in a different geography, making it functionally analogous to GoodCompany's model outside AU/NZ.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GoodCompany social profiles
Digital presenceGoodCompany compliance and trust
Trust signalCompliance1 record
GoodCompany financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodCompany leadership team
Management profileNumber of profiles
Profiles5 records
GoodCompany subsidiaries and ownership
Company hierarchySubsidiaries1 record
GoodCompany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodCompany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodCompany
What does GoodCompany do?
GoodCompany provides a unified cloud-based SaaS workplace giving platform that enables Australian and New Zealand companies to run employee giving programs, including payroll giving, corporate and skilled volunteering, matched donations, fundraising campaigns, charity gift cards, and employee rewards, all in a single system. The platform also serves registered ACNC/DGR charities by giving them access to corporate donors and volunteers, with automated tax-deductible receipts and ESG/CSR reporting for corporate clients.
Is GoodCompany a public or private company?
GoodCompany is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodCompany founded?
GoodCompany was founded in 2000. It employs 11 to 50 people.
Where is GoodCompany based?
GoodCompany is headquartered in Brighton East, Australia, in the Oceania region.
How does GoodCompany make money?
Three revenue lines are on record. Corporate Subscription (Per Staff Member) is the primary driver. The others are charity Registration Fee and professional Services (Setup Support).
Who are GoodCompany's main competitors?
Direct peers on record are Benevity, Bright Funds, Good2Give, United Way Worldwide, Bonterra (formerly CyberGrants / YourCause / Network for Good) and Millie. Submittable is listed as an others. Broad incumbents are Blackbaud and Salesforce.org Philanthropy Cloud. Charities Aid Foundation is listed as a regional player.
Does GoodCompany have an API?
No public API is recorded for GoodCompany.
What industry is GoodCompany in?
GoodCompany's product category is Workplace Giving and CSR Software. Its primary akta.pro industry code is BPAGAKAG, Federated Giving Organizations (e.g., United Way-type), with a secondary code of BPAGAKAE, Public Charities & Grantmaking Intermediaries. Its NAICS code is 81321 and its SIC code is 7372.