STREB
STREB is a Brooklyn-based 501(c)(3) nonprofit founded in 1985 that teaches its proprietary PopAction movement technique through classes, camps, performances, and school residencies, serving children, adults, families, and NYC schools.
- Company typePrivate
- Founded1985
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What STREB does
STREB (legal entity: Streb, Inc.) is a 501(c)(3) nonprofit movement arts organization founded in 1985 by choreographer Elizabeth Streb and headquartered at the STREB Lab for Action Mechanics (SLAM), a converted warehouse at 51 North 1st Street in Williamsburg, Brooklyn. The organization develops and teaches PopAction, a codified proprietary movement technique that blends dance, athletics, circus arts, boxing, rodeo, and stunt work, with emphasis on impact, velocity, falling, and defying gravity. The professional touring arm, STREB EXTREME ACTION, performs globally, while SLAM serves as the educational and community hub.
SLAM delivers a portfolio of programs in person at the Brooklyn facility: adult drop-in classes (PopAction, Acrobatics, Flying Trapeze, Strength & Stability) priced $20–$65/class, semester-long youth classes for ages 18 months through teens ($600–$850 per semester), summer camps ($475–$835/week), birthday party packages ($825–$2,600), private lessons, and subsidized rehearsal/event rentals. The organization also runs the Friday Nights at SLAM performance series, school residencies and field trips across NYC, and in-school programs supported by the NYC Department of Education and NYC Department of Cultural Affairs.
Revenue is generated through a hybrid nonprofit model combining earned program fees, ticketed performance revenue, space rental income, and contributed revenue from individual donors, corporate matches, and institutional funders including the National Endowment for the Arts, New York State Council on the Arts, NYC Department of Cultural Affairs, Bloomberg Philanthropies, Howard Gilman Foundation, and Agnes Gund Foundation. Exclusive touring representation is handled by Elsie's Management. The organization reports 11–50 employees and reaches approximately 25,000 people annually through programming and community engagement.
STREB firmographics
Firmographics- Name
- STREB
- Legal name
- Streb, Inc.
- Website
- https://streb.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STREB is a Brooklyn-based 501(c)(3) nonprofit founded in 1985 that teaches its proprietary PopAction movement technique through classes, camps, performances, and school residencies, serving children, adults, families, and NYC schools.
- Ownership category
- akta.pro rank
Where STREB is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
STREB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Class Fees: Drop-in adult classes in PopAction, acrobatics, flying trapeze, and strength training offered on a per-class basis with multi-class card options for customer retention.
- Semester Class Programs: Structured semester-long classes for kids (ages 18 months to teens) including Kid PopAction, Trampoline, and Kid Fly with tuition charged per semester.
- Summer Camp: Weekly summer camp programs for kids ages 5-13 and Little Kid Camp for ages 3-5, priced at $835/week and $475/week respectively.
- Birthday Party Packages: Party packages in PopAction, Trampoline, and Flying Trapeze ranging from basic packages ($825-$1,600) to combination packages ($1,700-$2,600) with 2-hour durations.
- Space Rentals: Subsidized rehearsal space rentals for working artists ($10/hr per person per point), larger scale rehearsals, events, film/photo shoots at their converted Williamsburg warehouse.
- Performance Tickets: Ticket sales for STREB EXTREME ACTION performances including shows at venues like the New Victory Theater.
- Donations and Fundraising: As a 501(c)(3) nonprofit organization (EIN: 13-3268549), STREB receives charitable contributions, major gifts, stock donations, and corporate matches. The annual Action Maverick Award Benefit is their signature fundraising event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Drop-in Classes |
| Unit Pricing | Pay-as-you-go | Summer Camp - Big Kids (Ages 5-13) |
| Unit Pricing | Pay-as-you-go | Little Kid Camp (Ages 3-5) |
| Subscription | Multi-year contract | Kid Semester Classes |
| Unit Pricing | Pay-as-you-go | Basic Birthday Party Packages |
| Unit Pricing | Pay-as-you-go | Combination Birthday Party Packages |
| Unit Pricing | Pay-as-you-go | Rehearsal Space Rentals |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
STREB product offering
Product offeringCore offering
STREB is a 501(c)(3) nonprofit movement arts organization that teaches its proprietary PopAction technique and related aerial, acrobatic, and trampoline disciplines through classes, camps, and birthday parties at its Brooklyn SLAM facility. It also operates a professional touring performance company (STREB EXTREME ACTION), rents its warehouse space for events and rehearsals, and delivers school and community residency programs across New York City.
Product overview
STREB is a movement-based arts organization offering a comprehensive portfolio of physical education and performance programs centered around its proprietary PopAction technique. The core offerings include the professional touring company STREB EXTREME ACTION and the STREB Lab for Action Mechanics (SLAM) facility in Brooklyn. Programs span drop-in classes (PopAction, Flying Trapeze, Acrobatics, Trampoline, Strength & Stability), youth programming (Kid PopAction, Kid Fly, Kid Trampoline, Teen/Tween Action Club), seasonal offerings (Summer Camp, Little Kid Camp), private lessons, birthday party packages, and space rentals for events and rehearsals. All offerings are tied together by the 'personal best' philosophy emphasizing individual achievement over competition.
Differentiator
Problem solved
Functional benefit
Products and services
- STREB EXTREME ACTION Professional touring performance company founded by choreographer Elizabeth Streb that combines virtuosity and technical skill with popular appeal, performing extreme action choreography at venues worldwide.
- STREB Lab for Action Mechanics (SLAM) Flagship Brooklyn facility and international laboratory for action and creativity, offering classes in PopAction, trampoline, and flying trapeze for all ages and backgrounds in a converted warehouse with rigging and lighting infrastructure.
- PopAction Classes Drop-in adult movement classes based on Elizabeth Streb's signature PopAction technique, building strength, agility, and spatial awareness through dynamic, impact-based movement that emphasizes felt timing, confronting fear, and falling.
- Flying Trapeze Classes 2-hour open-level flying trapeze classes for beginner to advanced flyers, with participants evaluated individually and taught at their own pace, including access to the España-STREB Trapeze Academy for intensive trick development.
- Acrobatics Classes 90-minute drop-in classes for adults of all levels offering personalized training in flexibility, strength, alignment, handstands, tumbling, and mobility work with focus on proper technique and injury prevention.
- Strength and Stability Classes 60-minute adult drop-in classes designed to correct muscle imbalances, strengthen the body, and improve overall fitness with focus on well-being and supporting fitness goals.
- Kid PopAction Semester movement classes for ages 18 months to teens based on Elizabeth Streb's signature PopAction technique, combining dance, athletics, boxing, rodeo, circus, and stuntwork to build strength, coordination, and confidence.
- Kid Trampoline Semester trampoline classes for kids ages 5 and up introducing the fundamentals of trampolining with PopAction technique, building acrobatic skills and proper jumping technique.
- Kid Fly (Flying Trapeze for Kids) Semester flying trapeze program for children ages five and up, with participants taught at their own pace by trained instructors, and advanced options including the Fly Team.
- Teen/Tween Action Club Program for teens and tweens ages 10+ featuring PopAction, flying trapeze, trampoline, aerial, and circus arts through classes, performances, and hands-on experiences with STREB Extreme Action Company dancers.
- Summer Camp Weekly summer camp program for kids ages 5-13 featuring trapeze, trampoline, and PopAction technique, culminating in weekly Action Shows, with Little Kid Camp available for ages 3-5.
- Birthday Party Packages Party packages featuring PopAction Hero, Trapeze Flying Hero, and Trampoline Bounce Hero experiences, plus combination packages including Big Combo and Big Circus for ages 3+, with 2-hour durations and tiered pricing by group size.
- Space Rentals Event, film/photo shoot, and rehearsal rental of the converted SLAM warehouse space in Williamsburg, Brooklyn, featuring rigging infrastructure, repertory lighting, and full technical capabilities for up to 150 people.
- Private Lessons Private instruction available in Flying Trapeze, Trampoline, and PopAction at all skill levels for individuals seeking personalized training.
- Community Programs Friday Nights at SLAM monthly performances, open rehearsals, school residencies, field trips, and community partnerships bringing PopAction programming to schools across New York City.
Quantifiable outcome
- 25,000 people reached annually through programs
Companies that use STREB
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
STREB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
STREB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Casa Dragones TequilaminorDonated specialized cocktails for the 2026 Action Maverick Award Benefit.
- Gnarly Vines & T Edward WinesminorDonated prosecco for the 2026 Action Maverick Award Benefit toast.
- Elsie's ManagementcoreElsie Management provides exclusive representation for STREB EXTREME ACTION bookings and speaking engagements. Laura Colby serves as President and Anna Amade as Vice President. Contact: TEL: 718 797 4577, www.elsieman.org
- Union PizzeriaminorLocal restaurant partner down the block offering 20% discount to STREB families on full menu.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
STREB competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
STREB social profiles
Digital presenceSTREB financial estimates
Financial estimateRevenue estimate
Valuation estimate
STREB leadership team
Management profileNumber of profiles
Profiles3 records
STREB subsidiaries and ownership
Company hierarchySubsidiaries2 records
STREB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STREB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STREB
What does STREB do?
STREB is a 501(c)(3) nonprofit movement arts organization that teaches its proprietary PopAction technique and related aerial, acrobatic, and trampoline disciplines through classes, camps, and birthday parties at its Brooklyn SLAM facility. It also operates a professional touring performance company (STREB EXTREME ACTION), rents its warehouse space for events and rehearsals, and delivers school and community residency programs across New York City.
Is STREB a public or private company?
STREB is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was STREB founded?
STREB was founded in 1985. It employs 11 to 50 people.
Where is STREB based?
STREB is headquartered in Brooklyn, United States, in the North America region.
How does STREB make money?
Seven revenue lines are on record. Class Fees are the primary driver. The others are semester Class Programs, summer Camp, birthday Party Packages, space Rentals, performance Tickets and donations and Fundraising.
Does STREB have an API?
No public API is recorded for STREB.