What Belmark does

Belmark LLC is a privately held, integrated real estate services firm headquartered in Marysville, Washington, founded in 1975 and owned since January 2014 by Aaron Metcalf. The company operates three business lines: (1) general contracting and custom home building, including remodels, tenant improvements, and multi-family developments across Snohomish, Skagit, and North King Counties; (2) the Belmark Signature Division, launched in 2018, which delivers a deliberately capped three luxury custom homes per year in Bellevue, Medina, and Kirkland; and (3) full-service property management covering 200+ rental units with placement, management, and full-service tiers via the AppFolio platform. The customer base spans individual homebuyers, rental property owners, landowners/investors seeking fee-building services, banks financing vertical construction, and tribal/government clients.

The business model is project-based and professional-services in nature: revenue is generated through one-time construction contracts (custom homes, remodels, multi-family builds) and recurring property management fees. Belmark Signature employs a scarcity-driven pricing strategy by limiting output to three luxury homes annually, optimizing for client interaction and premium ASPs rather than volume. The general contracting line is quote-based and scope-driven, while the property management line offers tiered service packages. Customer acquisition is predominantly direct — phone, email, referrals, and a modest digital presence (website, Blogspot project history, Facebook project albums, Craigslist rental listings). The firm caps custom builds at three per year and has paused new fee-building development projects, signaling a strategic refocus toward custom homes, remodels, and Signature-tier luxury work.

No proprietary technology, software products, AI/ML capabilities, or external funding are disclosed. Belmark is bootstrapped under individual ownership with 11-50 employees and a 20+ year-tenured core team, and it relies on the third-party AppFolio platform for tenant and owner portals. Operational scale is anchored by 500+ homes built since 1990 and 200+ managed rental units, with active projects ongoing as of 2025-2026 in Medina and Bellevue.

Name

Belmark

Legal name

Belmark LLC

Website

https://belmarkhomes.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Belmark LLC is a Marysville, Washington-based integrated real estate services firm offering custom home building, the Belmark Signature luxury home division, and full-service property management of 200+ rental units across Northwest Washington.

Ownership category

akta.pro rank

Product category

Residential Construction & Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Other Activities Related to Real Estate (531390), Offices of Real Estate Agents and Brokers (5312)

SIC

General Bldg Contractors - Residential Bldgs (1520), Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Custom home construction
• Property management services
• Residential renovations
• General contracting
• Luxury home building

Headquarters

HQ city

Marysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Custom Home Construction: Custom home building services for residential and commercial properties. Focus on 3 custom home builds per year through the Signature division.
2. Fee Building Services: Fee-based building services for landowners including finished lots, partially completed lots, engineering approved projects, and uncompleted or damaged properties.
3. Property Management: Full-service property management including placement only, management only, and full-service packages. Manages over 200 rental units.
4. General Contracting: General contracting services for multi-family developments, single family residences, remodels, tenant improvements, and custom homes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Belmark provides integrated real estate services across three business lines: general contracting (custom home building, residential and commercial renovations, and fee building for landowners), luxury custom home development through its Belmark Signature division (limited to 3 builds per year in Bellevue, Medina, and Kirkland), and full-service property management with over 200 rental units under management. The company serves Skagit, Snohomish, and North King counties in Washington State.

Product overview

Belmark is a real estate company offering an integrated portfolio of services across three main business lines: General Contracting (custom building, renovations, fee building services), Property Management (placement, management, and full-service rental management), and Belmark Signature (luxury custom home division). The company has been in business since 1975 and operates in the Pacific Northwest region of Washington state.

Differentiator

Problem solved

Functional benefit

Brands

• Belmark Signature: Luxury home development division focused on custom home builds in prime locations in Bellevue, Medina, and Kirkland, WA. Established in 2018.

Products and services

• General Contracting General contracting service providing custom construction, remodels, tenant improvements, and multi-family/single-family residential building in partnership with investors and banks. Targeted at landowners, investors, and banks needing professional project execution.
• Belmark Signature (Luxury Custom Homes) Luxury custom home division established in 2018, focusing on 3 high-end custom home builds per year in prime Eastside locations including Bellevue, Medina, and Kirkland, WA. Designed for affluent buyers seeking personalized, high-finish luxury homes.
• Custom Home Building Full-service custom home building from initial design through material selection to finishing touches, including commercial construction and assistance with construction financing. Targeted at families and individuals seeking personalized homeownership.
• Fee Building Services Fee-based building program managing projects from raw land to finished homes, including finished lots, partially completed lots, engineering approved projects, permitting and entitlement, and construction management. Targeted at landowners and investors seeking to develop land inventory.
• Property Management Full-service property management with three service tiers: Placement Only (tenant finding), Management Only (day-to-day operations), and Full Service (complete bill payment and financial reporting). Includes tenant portal for online rent payments and work order requests. Targeted at rental property owners.
• Rentals Apartment and home rentals with over 200 units available across Northwest Washington. Offers private tours and maintains a waiting list for prospective tenants. Targeted at individuals and families seeking rental housing.
• Residential & Commercial Renovations Remodeling services including business spaces, home additions, kitchen and bathroom remodels, basement finishing, freestanding building construction, deck building, and full home remodels. Targeted at homeowners and businesses seeking renovation of existing properties.

Quantifiable outcome

• 500+ single-family houses and townhomes built since 1990
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MainVue Homes: Bellevue-based luxury new-construction homebuilder serving the Puget Sound region, including many of the same Eastside submarkets (Bellevue, Kirkland) where Belmark Signature operates. Directly comparable on premium custom-home positioning, build quality emphasis, and high-touch client model.
• Pillar Homes: Pacific Northwest custom homebuilder focused on quality-driven, limited-volume custom construction. Comparable to Belmark Signature on small-batch, high-interaction custom home builds and Northwest Washington geography.
• Harbour Homes: Long-established Pacific Northwest homebuilder with operations across single-family, multi-family, and development, similar to Belmark's general contracting and multi-family work. Operates in overlapping Washington submarkets.
• Real Property Associates: Seattle-based property management firm offering full-service, management-only, and lease-only tiers in the Puget Sound area. Comparable to Belmark Property Management on tiered service model, owner/tenant portal reporting, and SMB landlord customer base.
• David Smith Custom Homes: Pacific Northwest luxury custom homebuilder emphasizing personalized service and high-end finishes. Comparable to Belmark Signature on the Bellevue/Medina luxury segment, project volume caps, and client-relationship-driven GTM.
• Axiom NW Homes: Pacific Northwest custom homebuilder and remodeler serving the greater Puget Sound region. Comparable to Belmark on custom home building, residential renovations, and fee-building services for landowners.

Broad incumbents

• Toll Brothers: National luxury homebuilder with active operations in the Seattle metro/Eastside luxury segment. Comparable to Belmark Signature on luxury custom home positioning, though operates at vastly larger scale across many geographies.
• John L. Scott Property Management: Well-established PNW residential brokerage with a property management arm operating across Washington. Comparable to Belmark Property Management on tenant placement, management-only, and full-service offerings in the same region.
• Windermere Property Management: Large Pacific Northwest brokerage-owned property management operation covering Seattle, Eastside, and Snohomish County. Comparable to Belmark Property Management on rental management services and regional footprint, though as part of a much larger brokerage platform.

Others

• BuildZoom: Marketplace platform for hiring licensed general contractors and remodelers. Adjacent rather than competitive; represents a tech-enabled channel that could route customer demand away from relationship-driven regional builders like Belmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/belmarkllc
• LinkedInlinkedin.com/company/belmark-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belmark