Treatwell Holding BV

What Treatwell Holding BV does

Treatwell Holding BV operates a two-sided online marketplace connecting consumers with hair, beauty, massage, nail, hair-removal, and cosmetic-treatment service providers across more than 13 European countries. The platform is delivered through localized consumer websites and native iOS/Android applications, enabling 24/7 discovery, comparison, and booking at over 150,000 partner salons. The company generates revenue primarily through an introduction-fee commission model that charges salon partners only on the first booking of a new customer acquired via the platform, with repeat bookings commission-free; supplementary revenue is generated through payment processing fees from Treatwell Pay and adjacent product monetization.

Beyond the core consumer marketplace, Treatwell distributes a vertically integrated suite of partner tools: Treatwell Connect (mobile salon management), Treatwell Pro (full salon software), and Treatwell Pay (contactless payment processing). The company also operates Treatwell Rewards, a consumer loyalty program that incentivizes prepaid bookings at 3 points per €1 versus 1 point per €1 pay-at-venue, redeemable for €10 or €25 vouchers; Treatwell Gift Cards for gifting; and Treatment Files, an editorial content hub for top-of-funnel acquisition. The go-to-market is self-serve on both sides, with salons onboarding directly via the website or Connect app and consumers acquired through SEO, app stores, content marketing, email, and social channels (Instagram, Facebook, LinkedIn). Treatwell was founded in 2013 and is headquartered in Amsterdam under the operating legal entity Treatwell Salonized NL B.V.

Name

Treatwell Holding BV

Legal name

Treatwell Salonized NL B.V.

Website

https://treatwell.nl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Treatwell Holding BV operates a two-sided European online marketplace connecting consumers with over 150,000 hair, beauty, and wellness salons across 13+ countries, monetizing via commissions on new-customer bookings alongside partner software (Connect, Pro), payments (Pay), loyalty (Rewards), and gift cards.

Ownership category

akta.pro rank

Product category

Online Beauty & Wellness Booking Marketplace

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industry

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

Keywords

• Online beauty booking
• Salon marketplace platform
• Appointment scheduling software
• Wellness marketplace Europe
• Contactless salon payments

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission on New Customer Bookings: Treatwell charges commission only on the first booking of a new customer discovered through the platform - described as an introduction fee. Repeat bookings from returning customers are commission-free.
2. Payment Processing (Treatwell Pay): Contactless payment acceptance through the platform, likely with transaction processing fees

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Treatwell operates a two-sided online marketplace that lets individual consumers discover, compare, and book appointments at partner hair, beauty, nail, massage, and wellness salons across Europe via website and mobile apps. Salon partners access the marketplace through self-serve onboarding (Treatwell Connect mobile app and Treatwell Pro web software) and pay commission only on the first booking of a new customer introduced by Treatwell, with repeat customer bookings commission-free. Complementary offerings include contactless payment processing (Treatwell Pay), a points-based loyalty program (Treatwell Rewards), and digital gift cards.

Product overview

Treatwell operates as a unified platform consisting of a consumer booking marketplace (website and app) for discovering and booking hair, beauty, massage, and wellness appointments, supplemented by salon business management tools (Treatwell Connect and Treatwell Pro) enabling appointment management, client handling, and payment processing. The ecosystem is extended with Treatwell Rewards loyalty program, Treatwell Gift Cards, and Treatwell Treatment Files content hub. The platform serves both end consumers and salon partners across multiple European markets, with over 150,000 partner salons.

Differentiator

Problem solved

Functional benefit

Brands

• Treatwell Rewards: Loyalty program allowing customers to earn points on bookings and redeem vouchers of €10 or €25.
• Treatwell Connect
• Treatwell Pro

Quantifiable outcome

• 56% commission rate on repeat bookings
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Planity: Planity is a European online booking platform focused primarily on hair salons, with strong presence in France and Germany. It competes with Treatwell in continental European salon discovery and appointment booking.

Others

• Salonized: Salonized is a Dutch salon management software provider whose operating entity was folded into Treatwell Salonized NL B.V. It represents the underlying software technology that Treatwell now bundles into Connect/Pro.
• Treatwell (UK operating entity): Listed for context: Treatwell operates separate country sites including UK (treatwell.co.uk) under the same parent brand. This is not a competitor but a regional operating entity of the subject company.

Broad incumbents

• Mindbody: Mindbody is a large, established wellness and beauty software platform offering booking, payments, and marketplace features. It is broader than Treatwell, including fitness and wellness, but overlaps directly in the salon/spa booking and management category.

Emerging players

• Boucle: Boucle is a regional UK beauty and wellness booking platform with a focus on independent salons. It is an emerging alternative in the same niche as Treatwell with overlapping consumer and partner audiences.

Direct peers

• Booksy: Booksy operates a global two-sided booking marketplace for beauty and wellness appointments, directly competing with Treatwell for both salon partners and consumers. It serves similar SMB hair, nail, and barbershop verticals with online booking and salon management software.
• StyleSeat: StyleSeat operates an online marketplace for booking hair, beauty, and wellness appointments. It mirrors Treatwell's two-sided marketplace model targeting independent stylists and beauty professionals alongside consumers.
• Phorest: Phorest provides salon and spa management software with built-in online booking, serving hair and beauty SMBs. It overlaps with Treatwell Connect/Pro on the partner side while also offering consumer-facing booking features.
• Fresha: Fresha is a beauty and wellness marketplace with salon software, offering free booking for partners and monetizing via optional payment processing. It directly competes with Treatwell in the European salon discovery and management space.
• Vagaro: Vagaro provides a salon, spa, and fitness booking marketplace with integrated business management software. While primarily US-focused, it competes with Treatwell in the salon management and consumer booking category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/treatwellbusinessNL
• LinkedInlinkedin.com/company/trust-hair
• Instagraminstagram.com/treatwellbusiness_nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treatwell Holding BV