SAEKI

What SAEKI does

SAEKI (legal entity: SAEKI P&C Co. Ltd. / 세기P&C 주식회사), operating the 세기몰 (Saeki Mall) e-commerce platform at saeki.co.kr, is a South Korea-based authorized distributor and specialty retailer of premium photography and videography equipment, headquartered in Jung-gu, Seoul. Founded in 1987, the company carries 43+ international brands spanning interchangeable-lens systems (SIGMA, ZEISS, Laowa), cinema/professional video (ARRI, OConnor, TLS), compact cameras (notably the entire RICOH GR series plus PENTAX), lighting (ZHIYUN, Harlowe, Litepanels, Elinchrom), tripods and supports (Manfrotto, GITZO, Avenger, Vinten), AI-powered drones (HOVERAir), bags (Lowepro, Billingham, WANDRD, National Geographic), film stocks (KODAK, HARMAN technology, Lomography), and accessories including Megadap mount adapters. The company sells to both professional photographers/videographers and enthusiast hobbyists in Korea, with no disclosed operations outside the domestic market.

SAEKI operates a dual-channel go-to-market combining its owned e-commerce storefront — featuring tiered membership pricing (Family 1%, Silver/Gold 2%, Platinum 3% points), free shipping over 50,000 KRW, secure payment via KG Inicis escrow, and nationwide delivery via CJ Daehan Logistics — with physical SAEKI P&C brand shops, dedicated A/S (after-sales service) centers for firmware updates and repairs, and exhibition/experience stores where customers can test equipment. The company also runs S Magazine (a multi-category editorial property covering PRODUCT, LIFE, PEOPLE, TIP, VIDEO), the S Gallery community platform with weekly featured photos and monthly themed contests, an ambassador program, and physical events including GR beginner classes, film tours, and photographer screenings (e.g., Daido Moriyama). Revenue is generated primarily through one-time unit sales of imported hardware plus service-related revenue from A/S operations; pricing is publicly disclosed and no subscription or recurring software revenue stream is evident. Leadership comprises Representative Director Lee Bong-hun (이봉훈) and Personal Information Manager Yu Se-jong (유세종); ownership is private with no disclosed parent company, venture capital, or private equity affiliation.

Name

SAEKI

Legal name

SAEKI P&C Co. Ltd. (세기P&C 주식회사)

Website

https://saeki.co.kr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Photography Equipment Distribution

NAICS

Photographic Equipment and Supplies Merchant Wholesalers (42341), Photographic Equipment and Supplies Merchant Wholesalers (423410), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Commercial Photography (541922)

SIC

Photographic Equipment & Supplies (3861), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industries

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE), Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC), Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• Camera equipment retail
• Photography distribution
• Imaging equipment sales
• Photographic accessories
• Camera lens distribution

Headquarters

HQ city

Jungdae

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): SAEKI operates an e-commerce platform (saeki.co.kr) selling cameras, lenses, accessories, lighting, bags, tripods, film, and professional video equipment across 43+ imported photography brands. Revenue is generated through direct online purchases with tiered member pricing, discount promotions, and free shipping thresholds (50,000 KRW+).
2. Physical Retail & Service: SAEKI maintains physical brand shops and service (A/S) centers for in-person sales, equipment repair, and demonstration services, complementing the online platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SAEKI operates the saeki.co.kr e-commerce platform (세기몰) and physical SAEKI P&C retail/service locations in South Korea, serving as the official authorized importer and distributor for 43+ international photography and videography brands including SIGMA, RICOH, ZEISS, ARRI, Manfrotto, GITZO, ZHIYUN, HoverAir, Megadap, Harlowe, Lomography, Laowa, WANDRD, HARMAN, and others. The company sells cameras, lenses, lighting, tripods, bags, film, drones, and accessories to professional and enthusiast photographers and videographers, with dedicated after-sales (A/S) service centers supporting warranty service and firmware updates.

Product overview

SAEKI (세기몰 / 세기P&C) operates as a B2C e-commerce platform and official distributor of premium photography and videography equipment in Korea. The company distributes an extensive portfolio of camera equipment across multiple categories: compact cameras (notably the RICOH GR series), interchangeable lens systems (SIGMA, ZEISS, Laowa, ARRI), professional video equipment (OConnor, ARRI), drones (HOVERAir), lighting solutions (ZHIYUN, Harlowe, Litepanels), camera bags (Lowepro, WANDRD, Billingham), tripods and supports (Manfrotto, Gitzo), film products (KODAK, HARMAN, Lomography), memory cards (Novachips), and specialized accessories including Megadap mount adapters. The product ecosystem covers the complete photography workflow from capture (cameras, lenses) through support (tripods, bags) to output (lighting, film). SAEKI serves both professional and amateur photographers and videographers through its e-commerce platform and physical retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• RICOH GR Series Cameras Compact digital cameras featuring APS-C sensors, fast startup, hybrid AF, and film-like color profiles. Includes GR III, GR IIIx, GR III HDF, GR IIIx HDF, GR IV, and GR IV HDF models with focal lengths of 28mm and 40mm, targeted at street and travel photographers.
• SIGMA Lenses and Cameras Full range of SIGMA interchangeable lenses including Art, Contemporary, and Sports lines, plus the SIGMA BF mirrorless camera and lenses for L-Mount, RF-Mount, E-Mount, and X-Mount systems.
• Manfrotto Tripods and Supports Professional and enthusiast tripods, heads, monopods, light stands, and support equipment including the Manfrotto ONE carbon hybrid tripod and Autopole display system.
• ZHIYUN Lighting Equipment Professional LED lighting including the MOLUS series (COB lights such as MOLUS X100 100W) and FIVERAY series (M60 Ultra 60W RGB), with light modifiers and accessories for photography and videography.
• HOVERAir Drones AI-powered compact flying cameras with autonomous flight modes including follow, orbit, and voice control (Chinese and English). Models include X1 Smart, X1, X1 Pro, and X1 Pro Max.
• Megadap Mount Adapters Camera mount conversion adapters enabling cross-brand lens compatibility, including ETZ21 Pro+ (Sony E to Nikon Z with AF support) and EFTZ21 (Sony E to Canon EF with AF support), with firmware update services.
• Laowa Lenses Premium specialty lenses from Venus Optics including the Ultima S35 12-120mm T4 Zoom for ARRI PL cinema, 4.5-10mm f/2.8 CF Zoom Fisheye, and 180mm f/4.5 1.5x Ultra Macro APO.
• ZEISS Lenses Professional optics from ZEISS including the Otus ML 1.4/50 and various cinema lenses for professional photography and videography applications.
• HARMAN Film Products Analog film products from HARMAN technology including PHOENIX 200 and PHOENIX II 200 color negative films, recognized in SAEKI's 2025 SPAC Awards and known for cinematic warm tones and fine grain.
• Lowepro Camera Bags Camera bags and backpacks from Lowepro including the National Geographic (NG) Iceland Backpack M and various carrying solutions for photographers.
• Harlowe Lighting Stylish compact LED lights and pocket flash products including the Harlowe Iris Standard Kit with high CRI/TLCI (96+) and Pocket Flash Creator Kit, recognized as a top product in SAEKI's 2025 SPAC Awards.
• Gitzo Tripods Premium carbon fiber and aluminum tripods known for professional photography applications.
• KODAK Film Products KODAK film products including TRI-X 400 black & white film, disposable waterproof cameras, and steel film cases.
• ARRI Professional Video Equipment Professional cinema cameras and lenses from ARRI for film and broadcast production.
• Lomography Analog Products Film cameras, film stocks, and analog accessories founded on the 'Don't think, Just shoot!' brand philosophy, centered on experimental and creative analog photography culture.
• WANDRD Bags Modern camera bags and backpacks from WANDRD including the UNCOVER Backpack 24L and Messenger/Sling 7L designed for content creators.
• OConnor Video Support Professional camera tripods and fluid heads from O'Connor designed for cinema and video professionals, recognized for innovative user-centered design.
• Novachips Memory Cards High-speed memory cards including CFexpress 4.0 Type A 660GB cards designed for professional video and photography applications.
• RICOH GR Accessories Original RICOH GR accessories including DB-110/DB-120 batteries, BJ-11/BJ-12 battery chargers, GA-1/GA-2/GA-3 lens adapters, GT-2 tele conversion lens, GW-4 wide conversion lens, GV-2/GV-3 external viewfinders, GC-11/GC-12 soft cases, GS-2/GS-3 straps, and cable switches.
• TLS Lens Services World-renowned lens service brand (True Lens Services) trusted by global filmmakers, rental companies, and studios, offering lens relacing and servicing.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• SIGMAcoreChannel Partner/ Reseller/ DistributorSAEKI is an official authorized importer and distributor of SIGMA lenses and cameras in South Korea, offering the full SIGMA product lineup including the Art, Contemporary, and Sport lines, as well as the SIGMA BF mirrorless camera and latest RF-mount lenses.
• RICOH (including GR series)coreChannel Partner/ Reseller/ DistributorSAEKI serves as the official distributor for RICOH Imaging products including the GR series cameras (GR III, GR IIIx, GR III HDF, GR IIIx HDF, GR IV, GR IV HDF, GR IV Monochrome), PENTAX cameras, and accessories. SAEKI P&C manages RICOH product registration, firmware updates, and A/S services.
• ZEISScoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of ZEISS lenses including Otus ML and other lens lines in the Korean market.
• ARRIcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of ARRI professional cinema cameras and equipment in South Korea.
• ManfrottocoreChannel Partner/ Reseller/ DistributorOfficial distributor of Manfrotto tripods, heads, bags, and lighting supports including the Manfrotto ONE series and Autopole display systems.
• GITZOcoreChannel Partner/ Reseller/ DistributorOfficial distributor of GITZO premium tripods and accessories for professional photographers and videographers.
• ZHIYUNcoreChannel Partner/ Reseller/ DistributorOfficial distributor of ZHIYUN lighting equipment including the FIVERAY M60 Ultra, MOLUS X100, and other professional LED lighting products. SAEKI runs ZHIYUN product launch events and promotional campaigns.
• HoverAircoreChannel Partner/ Reseller/ DistributorOfficial distributor of HoverAir AI flying cameras including X1 Smart, X1, X1 Pro, and X1 Pro Max models, with dedicated product pages and promotional campaigns.
• LomographycoreChannel Partner/ Reseller/ DistributorOfficial distributor of Lomography analog photography products including film cameras, film, and accessories, promoting the 'Don't think, Just shoot!' brand philosophy.
• MegadapcoreChannel Partner/ Reseller/ DistributorSAEKI distributes Megadap mount conversion adapters including ETZ21 Pro+ (Sony E to Nikon Z) and EFTZ21 (Sony E to Canon EF), providing firmware update support and product reviews through S Magazine.
• HarlowecoreChannel Partner/ Reseller/ DistributorOfficial distributor of Harlowe pocket flash and lighting products including the Harlowe Iris Standard Kit and Pocket Flash Creator Kit, recognized in SAEKI's 2025 SPAC Awards as a top product.
• LaowacoreChannel Partner/ Reseller/ DistributorOfficial distributor of Laowa (Venus Optics) lenses including the Ultima S35 12-120mm T4 Zoom for ARRI PL and various macro and wide-angle lenses.
• WANDRDcoreChannel Partner/ Reseller/ DistributorOfficial distributor of WANDRD camera bags including the UNCOVER Backpack and Messenger/Sling bags.
• HARMAN technology (Phoenix film)coreChannel Partner/ Reseller/ DistributorOfficial distributor of HARMAN technology film products including PHOENIX 200 and PHOENIX II 200, featured prominently in SAEKI's editorial content and recognized in 2025 SPAC Awards.
• OConnorcoreChannel Partner/ Reseller/ DistributorOfficial distributor of OConnor professional camera tripods and fluid heads designed for cinema and video professionals, recognized as an innovative customer-centric camera support brand.
• Lowepro, Billingham, National Geographic, HPRC, Elinchrom, JOBY, BlackRapid, and 20+ other brandsminorChannel Partner/ Reseller/ DistributorSAEKI distributes an additional portfolio of 20+ photography and videography brands including bags (Lowepro, Billingham, NG), protective cases (HPRC), lighting (Elinchrom), accessories (JOBY, BlackRapid, Metabones), and other specialized equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&H Photo Video: US-based multi-brand authorized retailer of photography, videography, and audio equipment operating primarily through a large e-commerce platform with a flagship physical superstore. Closely comparable business model to SAEKI—authorized dealer for dozens of premium global brands with strong content/community engagement (B&H Explora).
• Map Camera: Japan-based specialty camera retailer and used-equipment platform focused exclusively on photography and videography gear across dozens of premium brands. Most directly comparable peer to SAEKI in terms of being a photography-purist multi-brand retailer with strong community engagement and used/new equipment focus.
• Kitamura Camera: Japan's largest chain of dedicated camera specialty stores with extensive brand partnerships and strong service-center footprint. Directly comparable to SAEKI as a regional photography-specialist retailer rather than a general electronics mass merchant.
• Adorama: US-based multi-brand authorized retailer of cameras, lenses, lighting, audio, and creator gear with both e-commerce and a physical NYC store. Comparable to SAEKI as a multi-brand distributor serving both professionals and enthusiasts with strong service and educational content.
• Camerahaus / CameraHolic Korea: Korean specialty camera retailer focused on premium imported photography and videography equipment. Directly comparable to SAEKI as a Korean-market multi-brand photography distributor targeting the same professional and enthusiast customer base.
• Yongsan Camera (용산캐머라): Korean multi-brand camera retailer based in Seoul's Yongsan electronics district, serving similar professional and enthusiast photographer segments. The most direct in-country competitor to SAEKI, with overlapping brand portfolio and similar omnichannel service offering.

Broad incumbents

• Yodobashi Camera: Japan's largest multi-brand consumer electronics and camera retailer with both physical megastores and e-commerce. Comparable to SAEKI in its multi-brand authorized-distributor model, premium brand portfolio, and integrated retail/service footprint, though operating at significantly larger scale and in a different geography.
• Bic Camera: Major Japanese consumer electronics and camera retail chain combining physical stores with e-commerce. Closely comparable to SAEKI's hybrid model of distributing premium imported photography brands (cameras, lenses, lighting, tripods) while providing after-sales service, though serving the Japanese market at larger scale.

Regional players

• Wex Photo Video: UK-based multi-brand photography and videography retailer with strong e-commerce and physical stores. Comparable to SAEKI in dedicated photography-specialist positioning, multi-brand distribution, and content/community engagement, though serving UK/Ireland customers.
• Calumet Photo (Calumet Nederland): Europe-based specialty photography retailer with strong multi-brand portfolio and physical retail/service footprint across Germany and the Netherlands. Comparable in business model (specialty multi-brand photo retailer with service depth) but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saekievent
• Facebookfacebook.com/saekipnc
• LinkedInlinkedin.com/company/saekipnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAEKI