Women's March
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Women's March firmographics
Firmographics- Name
- Women's March
- Legal name
- Women's March Inc.
- Website
- https://womensmarch.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Women's March industry classification
Industry- Product category
- Advocacy and Political Organizing Services
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (81331)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
Keywords
Where Women's March is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Women's March business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Contributions: Grassroots small-dollar fundraising from individual supporters; average contribution of $20.88; primary funding source
- Merchandise Sales: Sale of feminist merchandise through the official shop
- Feminist Frontline Fund: Grants and donations distributed to community-based organizers; fund covers venues, materials, sound systems, permits, and organizing infrastructure
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Women's March product offering
Product offeringCore offering
Women's March is a women-led 501(c)(4) nonprofit advocacy organization that mobilizes grassroots feminist activism through voter engagement, text banking, national marches, digital defender training, and community organizing circles across all 50 states. It coordinates nationwide days of action, provides grants to local organizers via the Feminist Frontline Fund, and operates a community mobile app to connect supporters to events, campaigns, and volunteer opportunities.
Product overview
Women's March is a feminist advocacy organization that operates a platform of interconnected programs for political activism, voter mobilization, and community organizing. The core offerings include the annual Women's March events, Digital Defenders (online advocacy training), Women's Protection Teams (community safety), the Feminist Frontline Fund (organizer grants), volunteer coordination, a mobile app, text banking outreach, and Women2Women Organizing Circles. The organization uses ActBlue for donation processing and Contentful as its content management system.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Defenders Online advocacy training program that teaches volunteers how to fight disinformation, debunk falsehoods, and engage on social media to support progressive values. Members join a community of 1,500+ trained Digital Defenders.
- Women's Protection Teams Community-led local groups focused on safety, de-escalation, and mutual defense. These teams organize locally to keep communities safe through collective protection during protests and other actions.
- Feminist Frontline Fund Grant program that moves resources to community-based organizers to cover costs of venues, materials, sound systems, permits, and infrastructure for public actions. Supports US-based organizers advancing a feminist agenda.
- Volunteer Program Program that transforms individual commitment into collective action through volunteer coordination, including tools for volunteers to organize events and participate in activism activities.
- Women's March Mobile App Mobile application for the feminist community that connects users to actions, events, and organizing tools. Available via web at community.womensmarch.com.
- Text/Messaging Outreach (Text Banking) Mass text banking capability used to reach voters and supporters. The organization has exchanged millions of texts with women voters in key swing states during electoral campaigns.
- Women2Women Organizing Circles Network of 322 local organizing hubs across all 50 states that serve as centers for volunteer engagement and community mobilization.
- Feminist Merchandise Shop Official online store selling feminist branded merchandise such as apparel and gear to supporters and the general public.
- Free America Weekend of Action National weekend of action held around July 4th to organize community actions advocating for democracy and progressive values. Supporters can host or join actions nationwide.
Quantifiable outcome
- 5 million participants in 2017 inaugural march - largest single-day protest in US history
- +4 more outcomes
Companies that use Women's March
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Women's March technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Women's March partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and regional.
- Planned ParenthoodcoreWomen's health and reproductive rights organization. Partner in the We Demand More coalition and coordinated actions on abortion rights advocacy.
- National Latina Institute for Reproductive HealthmajorReproductive justice organization focused on Latina communities. Coalition partner in Bigger Than Roe and reproductive rights mobilization.
- UltraVioletmajorGender justice advocacy organization. Partner in We Demand More coalition and coordinated actions including Women's Wave day of action.
- All* Above AllmajorReproductive rights coalition. Coalition partner in abortion rights advocacy and mobilization efforts.
- National Women's Law CentermajorLegal advocacy organization for women's rights. Coalition partner in Women's Wave day of action and reproductive rights advocacy.
- American Federation of TeachersmajorMajor teachers' union and labor organization. Partner in Women's Wave day of action and broader progressive coalition.
- The Movement for Black LivescoreCoalition of Black-led social movement organizations. Partner in Frontline formation for racial justice and intersectional organizing.
- SisterSongmajorWomen of color reproductive justice collective. Coalition partner in Bigger Than Roe and reproductive justice organizing.
- Access Reproductive Care-SoutheastregionalRegional reproductive healthcare access organization serving the Southeast. Coalition partner in reproductive rights advocacy.
- SHERO MississippiregionalRegional reproductive rights organization. Coalition partner in reproductive justice advocacy in Mississippi.
- Mississippi in ActionregionalRegional reproductive rights advocacy organization. Coalition partner in reproductive justice work.
- Fair Fight (Stacey Abrams)coreVoter protection and election integrity organization led by Stacey Abrams. Women's March worked alongside Fair Fight in Georgia, contributing to the historic voter mobilization efforts that helped flip the state blue in the 2020 election.
- Black Voters Matter (LaTosha Brown)coreVoter mobilization organization led by LaTosha Brown. Black Voters Matter and Women's March partnered on electoral organizing in key battleground states including Georgia, Wisconsin, Michigan, and Pennsylvania.
- Working Families PartymajorProgressive political party and advocacy organization. Electoral coalition partner in progressive voter mobilization efforts.
- United We DreammajorImmigrant youth advocacy organization. Coalition partner in Frontline formation for racial justice and broader progressive coalition work.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Women's March competitors and assessment
Company assessmentDirect peers
- EMILY's List: Political organization dedicated to electing pro-choice Democratic women. Comparable on women's political power-building and progressive electoral mobilization, with a more focused PAC-driven model.
- Indivisible: Progressive grassroots advocacy group with a similar volunteer-driven, local-chapter organizing model. Directly comparable on community-led electoral mobilization and digital organizing infrastructure.
- Ultraviolet: Gender justice advocacy organization and direct We Demand More coalition partner. Comparable on feminist online mobilization, paid-media advocacy, and rapid-response campaigns.
- NARAL Pro-Choice America: Reproductive rights advocacy organization operating a similar policy-plus-organizing model. Directly comparable on women's rights political mobilization, electoral endorsements, and grassroots donor base.
- SisterSong Women of Color Reproductive Justice Collective: Reproductive justice collective and direct Bigger Than Roe coalition partner. Comparable on intersectional women's organizing and reproductive rights advocacy, with a women-of-color leadership lens.
- National Organization for Women (NOW): Foundational feminist advocacy organization pursuing intersectional women's rights through lobbying, organizing, and public campaigns. Strong peer on mission and target audience, though it relies more on chapter-based membership structures.
- National Women's Law Center: Legal advocacy and policy organization for women's rights. Coalitions partner of Women's March; comparable on women's rights policy advocacy, with a more legal/policy-centric operating model.
Broad incumbents
- Planned Parenthood Federation of America: Largest US reproductive rights organization and direct coalition partner of Women's March. Comparably pursues women's rights through advocacy, organizing, and donor mobilization, but at materially larger institutional scale and through a 501(c)(3) arm.
- MoveOn: Large progressive digital advocacy and political mobilization organization. Comparable on online petitioning, rapid-response campaigning, and small-dollar donor mobilization, with a broader issue mandate.
- Human Rights Campaign: Largest US LGBTQ+ civil rights advocacy organization. Adjacent peer on civil rights advocacy, donor mobilization, and coalition-driven national campaigns, but with a distinct identity-advocacy focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Women's March social profiles
Digital presenceWomen's March financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women's March leadership team
Management profileNumber of profiles
Profiles2 records
Women's March funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women's March M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women's March
What does Women's March do?
Women's March is a women-led 501(c)(4) nonprofit advocacy organization that mobilizes grassroots feminist activism through voter engagement, text banking, national marches, digital defender training, and community organizing circles across all 50 states. It coordinates nationwide days of action, provides grants to local organizers via the Feminist Frontline Fund, and operates a community mobile app to connect supporters to events, campaigns, and volunteer opportunities.
Is Women's March a public or private company?
Women's March is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Women's March founded?
Women's March was founded in 2017. It employs 101 to 250 people.
Where is Women's March based?
Women's March is headquartered in Washington, United States, in the North America region.
How does Women's March make money?
Three revenue lines are on record. Donations and Contributions are the primary driver. The others are merchandise Sales and feminist Frontline Fund.
Who are Women's March's main competitors?
Direct peers on record are EMILY's List, Indivisible, Ultraviolet, NARAL Pro-Choice America, SisterSong Women of Color Reproductive Justice Collective, National Organization for Women (NOW) and National Women's Law Center. Broad incumbents are Planned Parenthood Federation of America, MoveOn and Human Rights Campaign.
Does Women's March have an API?
No public API is recorded for Women's March.
What industry is Women's March in?
Women's March's product category is Advocacy and Political Organizing Services. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813311 and its SIC code is 8600.