Athletic Evolution

What Athletic Evolution does

Athletic Evolution is a Massachusetts-based sports performance and physical therapy operator founded in 2005 by Erik Kaloyanides, operating two clinical facilities in Wilmington (60 Concord Street) and Woburn (800 West Cummings Park). The company runs a hybrid clinical-service model that integrates licensed outpatient physical therapy, accepting most major insurance plans including Medicare and Blue Cross Blue Shield, with cash-pay athletic performance training, team conditioning, and specialized rehabilitation programs for athletes ranging from age 8 to professional level.

The service portfolio spans seven core clinical and performance offerings: physical therapy, pelvic floor therapy, ACL return-to-sport, TPI (Titleist Performance Institute) golf movement screening, shockwave therapy (ESWT), athletic performance training, and online coaching delivered through the TrainHeroic platform. Proprietary or specialty clinical modalities include shockwave therapy with stated 60-80% success rates for tendinopathies, TPI-certified 16-movement screening, ARPwave neuro-muscular rehabilitation, dry needling, and Graston/cupping techniques. The company also operates structured sub-brand academies including the I.M.P.A.C.T. Football Academy, Speed Academy, and Dry-land Hockey Training Program, alongside adult fitness memberships and a specialty Strength Training for Osteoporosis program.

Revenue mechanics are diversified across professional services (insurance-reimbursed PT), subscription recurring revenue (online training $300/month, college football $399/month, adult fitness memberships), unit-priced packages (Elite Semi-Private $639 for 16 sessions, TPI evaluation $300, training templates $100-$400), and team training contracts. Customer acquisition is primarily local via physician and word-of-mouth referrals, supported by an educational blog, local SEO, and a 300+ alumni internship network. The business remains founder-owned and privately held with no disclosed external funding or institutional investors.

Name

Athletic Evolution

Legal name

Athletic Evolution

Website

https://athletic-evolution.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Athletic Evolution is a Massachusetts-based sports performance and physical therapy operator running two clinics in Wilmington and Woburn, integrating insurance-reimbursed PT with cash-pay athletic training, specialized rehabilitation (ACL, pelvic floor, shockwave, TPI golf), and online coaching for athletes and active adults.

Ownership category

akta.pro rank

Product category

Sports Performance and Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Sports performance training
• Outpatient physical therapy
• Athletic rehabilitation services
• Pelvic floor therapy
• Online strength coaching

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Therapy Services: Outpatient physical therapy services accepting most insurance plans including Medicare, Medicaid, Blue Cross Blue Shield, Tufts, United, Harvard Pilgrim, and out-of-pocket payments. Patients range from age 4-102.
2. Athletic Performance Training: Performance programs including Elite Semi-Private Training ($639 for 16 sessions), Personal Training (rate upon request), Team Training (customized packages), and College Programs (Summer College Football $399/month, Semi-Private $325 for 16 sessions)
3. Online Training via TrainHeroic: Virtual coaching platform with 1-on-1 Online Training at $300/month and Customized Training Templates ($100-$400 one-time based on duration)
4. Adult Fitness Membership: Membership programs for adults focused on strength training, weight loss, injury recovery, and general wellness with personalized programming
5. TPI Golf Screenings: Initial evaluation at $300 including training session and app access; personal training add-ons at $125-$150; swing evaluation at $75

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Athletic Evolution operates a performance and rehabilitation center delivering licensed physical therapy (insurance-accepted) and athletic performance training under an integrated model. Services include injury rehabilitation, pelvic floor therapy, ACL return-to-sport programs, TPI movement screening, shockwave therapy, semi-private and personal training, team training, college programs, online coaching via TrainHeroic, and adult fitness memberships across two Massachusetts locations.

Product overview

Athletic Evolution is a performance and rehabilitation center offering a unified suite of services centered around sports performance training and physical therapy. The core offering spans Physical Therapy (accepting most insurance), Pelvic Floor Therapy, ACL Return to Sport, TPI Movement Screen, Shockwave Therapy, and Athletic Performance Training programs. Performance programs include Personal Training, Elite Semi-Private Training, Team Training, College Programs, and Online Training (via TrainHeroic). The company also operates specialized academies: I.M.P.A.C.T. Football Academy, Speed Academy, and Dry-land Hockey Training Program. Additional services include Adult Fitness Membership and specialty Strength Training for Osteoporosis. The company operates two locations in Wilmington and Woburn, Massachusetts, serving athletes from youth (age 8) to professional level.

Differentiator

Problem solved

Functional benefit

Brands

• AE Football Academy: Football-specific training academy led by Reggie Garrett focusing on speed development, position work, combine training, and recruiting consulting
• Speed Academy
• I.M.P.A.C.T. Football Academy
• Dry-land Hockey Training Program

Products and services

• Physical Therapy Evidence-based physical therapy services delivered by licensed therapists offering injury rehabilitation, soft tissue work, joint mobilization, and return-to-sport programs for patients ranging from age 4 to 102. Accepts most insurance plans including Medicare, Medicaid, Blue Cross Blue Shield, Tufts, United, and Harvard Pilgrim.
• Pelvic Floor Therapy Specialized one-on-one pelvic health therapy addressing pain, incontinence, postpartum recovery, and core dysfunction for men, women, and athletes. Includes personalized care with trigger point massage, scar management, bladder/bowel training, muscle energy techniques, electrical stimulation, and pelvic floor exercises.
• ACL Return to Sport Targeted rehabilitation program guiding athletes through each phase of ACL recovery from post-surgery through to peak performance return, using a bridge between physical therapy and athletic performance training with customized roadmaps for each athlete.
• TPI Movement Screen Titleist Performance Institute (TPI) certified functional movement assessment evaluating 16 movements and the 15 most common golf swing characteristics to identify mobility restrictions, movement quality issues, and painful movement patterns that may lead to mechanical issues or increase injury risk for golfers.
• Shockwave Therapy Extracorporeal Shockwave Therapy (ESWT) using focused sound waves to jumpstart the natural healing process for chronic conditions including tendon injuries, plantar fasciitis, and slow-healing fractures, with reported 60-80% success rates.
• Athletic Performance Training Comprehensive sports performance programs including Elite Semi-Private Training, Personal Training, Team Training, and College Programs for athletes ages 8 to professional level. Combines biomechanics, functional strength training, and movement assessments.
• Online Training Virtual training platform delivered through TrainHeroic offering 1-on-1 coaching at $300/month and customized training templates ($100-$400 one-time based on duration), with exercise video demos, weekly check-ins, direct cell access to coach, and optional nutritional advice.
• Team Training Customized strength and conditioning programs for high school, college, club, and youth teams with sport-specific training and injury prevention focus. Includes pre-season, off-season, and in-season programming for team organizations.
• Adult Fitness Membership Structured membership programs designed for adults focusing on strength training, weight loss, injury recovery, mobility improvement, endurance event preparation, and general wellness with personalized programming.
• Strength Training for Osteoporosis Evidence-based strength training program specifically designed for osteoporosis and bone health, focusing on safe resistance exercises, balance improvement, and fall prevention for adults with osteoporosis or age-related fitness needs.
• I.M.P.A.C.T. Football Academy Sport-specific football academy providing position work, strength training, linear speed development, combine training, and recruiting consulting for high school football players using a structured, periodized approach to athlete development.
• Speed Academy Specialized speed development program focusing on linear speed, agility, and quickness training with structured speed weeks during summer months for athletes seeking to improve athletic performance.
• Dry-land Hockey Training Program Off-ice hockey training program designed to develop skating strength, power, and conditioning for hockey players seeking to improve sport-specific performance.

Quantifiable outcome

• Shockwave therapy success rates of 60-80% for tendinopathies and plantar fasciitis
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• KeiserminorOthers · 1 January 2014Keiser equipment featured in facilities as elite-level training tools used by top sports organizations. Part of the equipment infrastructure supporting athletic performance programs.
• VertiMaxminorOthers · 1 January 2014VertiMax resistance training system featured in facilities as elite-level equipment used by top sports organizations. Supports speed and power development programs.
• Titleist Performance Institute (TPI)coreTechnology or Integration · 1 January 2003TPI is the world's leading educational organization dedicated to studying how the human body functions in relation to the golf swing. Athletic Evolution has TPI-certified professionals (TPI-1) who perform movement screens for golfers identifying mobility restrictions affecting golf swing mechanics. Charlie Savard, DPT is certified as Titleist Performance Instructor.
• TrainHeroiccoreTechnology or IntegrationTrainHeroic is the online training platform used by Athletic Evolution to deliver virtual coaching programs. Athletes receive structured plans, exercise video demonstrations, and coach communication through the TrainHeroic App. Enables online training delivery to athletes regardless of location.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Others

• TrainHeroic: Online training platform used by AE to deliver its virtual coaching services. Functions as a technology partner/ecosystem enabler rather than a direct competitor, but also serves thousands of independent strength coaches competing for the same online training market.
• Titleist Performance Institute (TPI): Industry organization certifying golf-specific movement screening and performance. AE is a TPI-certified provider, and TPI represents both a partnership and a peer reference for AE's golf performance service line and methodology.

Direct peers

• Boston Sports Medicine: Greater Boston-area sports medicine and physical therapy practice with similar athlete-focused services including injury rehab and performance training. Direct geographic and service-line overlap with Athletic Evolution.
• Cressey Sports Performance: Hudson, MA-based sports performance facility with integrated performance training and rehabilitation services. Direct competitor in the Greater Boston/New England market with a similar elite-athlete focus and integrated PT/performance philosophy.
• Mike Boyle Strength and Conditioning (MBSC): Massachusetts-based integrated strength & conditioning and physical therapy center serving athletes of all levels. Directly comparable to Athletic Evolution given the overlapping Boston-area market, the combined S&C + PT model, and shared founder-led reputation in elite athlete development.

Emerging players

• Athletes' Potential: Smaller-scale integrated PT and performance coaching practice serving athletes through hybrid in-person and online models. Comparable niche integrated model with an emerging digital presence — similar positioning to AE but at an earlier growth stage.

Broad incumbents

• EXOS: National sports performance and integrated health company operating performance centers and corporate wellness programs across the U.S. Operates at significantly larger scale than AE but competes in the same integrated athlete development category.
• ATI Physical Therapy: Large multi-state outpatient physical therapy chain accepting most major insurance plans. Overlaps directly with AE's insurance-based PT services but lacks AE's sports performance integration and athlete-focused specialty programs.

Regional players

• Bay State Physical Therapy: Massachusetts-based regional outpatient PT chain. Competes directly with AE in the same geography for general PT patients, particularly through insurance-accepting orthopedic and sports injury rehab services.
• Champion Physical Therapy: New England-based outpatient PT and sports rehabilitation practice. Overlaps with AE's general PT and sports medicine offerings within the regional market, particularly for non-elite athletes and active adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MissionAE
• Facebookfacebook.com/AthleticEvolutionTraining
• LinkedInlinkedin.com/company/athletic-evolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletic Evolution