What Asmark Institute does

Asmark Institute Inc. is a privately held, Owensboro, Kentucky-based organization founded in 1989 that provides environmental, health, and safety (EHS) compliance, training, and safety-product solutions exclusively to the U.S. agricultural retail industry. Its customers are farm-center operators handling pesticides, fertilizers, anhydrous ammonia, fuel, and other hazardous materials, ranging from single-location independent retailers to large national operations such as Nutrien Ag Solutions, Tennessee Farmers Cooperative, and Hefty Seed Company. The organization has been focused on this single vertical for over 35 years, serving thousands of ag retailers with government-recognized programs.

The company's core product is a web-based Compliance Management System (CMS) that centralizes workflows, alerts, and documentation across more than 50 OSHA, EPA, and DOT regulations, augmented by modules such as MyScore (performance scoring by location), Compliance Wizard (guided compliance generation), Handi-Plan (emergency response plans), Driver Qualification Files, Vehicle Maintenance Central, mySPCC, MyRMP, NTIP, and a respiratory qualification system. The platform is supported by a proprietary electronic database of over 7,000 Safety Data Sheets accumulated across 35+ years, and is backed by SOC 1 and SOC 2 Type 1/Type 2 certifications. Asmark also operates three dedicated training facilities (Owensboro KY, Bloomington IL, LaVergne TN) delivering instructor-led OSHA AG-30, HAZWOPER 4-Day, Ammonia Technician, and Nurse Tank Inspection courses, a mobile training program reaching 70+ remote locations, and the Asmark On Demand digital video training library, alongside a catalog of over 200 safety products sold to full-service clients at up to 70% discount.

Asmark generates revenue through a combination of subscription-based CMS access (quote-based), per-participant training fees ($225-$625 per course), mobile training services, and product sales. Distribution is direct-sales led, with every customer relationship initiated through a consultation call, and the company leverages strategic partnerships with The Fertilizer Institute, Illinois state agencies, and ResponsibleAg to extend its regulatory authority. The organization is incorporated in Kentucky, has no parent company, has never raised external funding, and operates with 11-50 employees, indicating a self-sustaining, mature business model.

Name

Asmark Institute

Legal name

Asmark Institute Inc.

Website

https://asmark.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Asmark Institute is an Owensboro, Kentucky-based, 35+ year-old organization that provides web-based EHS compliance management, in-person and video training, and safety products exclusively to U.S. agricultural retailers handling pesticides, fertilizers, and hazardous materials.

Ownership category

akta.pro rank

Product category

EHS Compliance Management Software

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734), Agricultural Services (700)

akta.pro primary industry

Regulatory Consulting & Compliance Program Management (FDA/USDA/EFSA) (AFALADAC)

akta.pro secondary industries

Training & Competency Programs (HACCP, PCQI, GMP) (AFALADAK), Regulatory Submissions, Registrations & Facility Approvals (FDA/USDA/EU) (AFALADAD)

Keywords

• EHS compliance management
• Agricultural retail safety
• OSHA compliance software
• DOT driver qualification
• HAZWOPER training services

Headquarters

HQ city

Owensboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Compliance Management System Subscription: Subscription-based access to the integrated web-based compliance management platform covering OSHA, EPA, and DOT regulations. Includes centralized document repository, automated tracking, alerts, and compliance tools.
2. In-Person Signature Training Courses: Instructor-led training programs conducted at Asmark training centers. Courses include OSHA AG-30 Hour ($575), HAZWOPER 4-Day ($625), Ammonia Technician ($375), and Nurse Tank Inspection ($275). Offered at dedicated training facilities in Bloomington IL, LaVergne TN, and Owensboro KY.
3. Mobile/On-Site Training: HAZWOPER 1-Day Refresher course ($225) offered at over 70 remote locations nationwide via mobile training rig. Brings hands-on training directly to agricultural retailers.
4. Safety Products Sales: Access to over 200 safety and compliance products for ag retailers including Emergency Response Guidebook, Regulatory Posters, Applicator Manuals, Safety Data Sheets Manuals, PPE, and placards. Clients save up to 70% on products through exclusive client-level pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Asmark Institute provides an integrated, web-based Compliance Management System (CMS) that centralizes regulatory tracking and documentation for agricultural retailers across over 50 OSHA, EPA, and DOT regulations. The offering bundles a subscription software platform with on-site and mobile instructor-led training (OSHA AG-30, HAZWOPER, Ammonia Technician, Nurse Tank Inspection), an on-demand video training library, and a catalog of over 200 safety and compliance products. Customers are primarily agricultural retailers who need to manage hazardous chemicals, fleet vehicles, and employee safety across multiple facility locations.

Product overview

Asmark Institute provides a unified compliance management platform for agricultural retailers, centered on the Compliance Management System (CMS) which integrates over 50 OSHA, EPA, and DOT compliance tools in one dashboard. The platform includes specialized modules for DOT compliance (Driver Qualification Files, Vehicle Maintenance Central, Security Vulnerability Assessment), EPA compliance (mySPCC, MyRMP), and OSHA compliance (Respiratory Qualification System). Training offerings include both in-person Signature Training courses (OSHA AG-30, HAZWOPER 4-Day/1-Day, Ammonia Technician, Nurse Tank Inspection) and Asmark On Demand web-based video training. Supporting tools include MyScore for performance tracking, Compliance Wizard for guided compliance workflows, Handi-Plan for emergency response plans, and NTIP/CT Central for nurse tank inspection management. The product portfolio serves as a one-stop compliance ecosystem for ag retailers, combining software automation with expert support services.

Differentiator

Problem solved

Functional benefit

Brands

• Asmark On Demand: Web-based video training platform delivering instructional safety videos tailored specifically for agricultural retailers.
• Asmark Signature Training
• Compliance Management System (CMS)
• Handi-Plan
• MyScore
• Compliance Wizard
• Nurse Tank Inspection Program (NTIP)
• MySPCC
• MyRMP

Products and services

• Compliance Management System (CMS) Centralized web-based platform that guides ag retailers through compliance procedures including annual facility reviews, DOT driver qualification, and compliance with over 50 OSHA, EPA, and DOT regulations. Features step-by-step workflows, automated alerts, and verified documentation.
• OSHA AG-30 Hour Training Course 30-hour in-person safety certification course taught at Ford B. West Training Center, providing hands-on understanding of OSHA regulations in agricultural settings. Includes 30-Hour OSHA Training card upon completion.
• HAZWOPER 4-Day Emergency Response Course OSHA 1910.120(q) compliant training meeting Technician Level (24 hours) and Incident Command Level (8 hours) training for recognizing, evaluating, and controlling hazardous substance releases.
• HAZWOPER 1-Day Refresher Course Annual 8-hour refresher training for maintaining HAZWOPER certification, delivered via mobile training rig at 70+ remote locations nationwide. Fulfills OSHA Standard 29 CFR 1910.120(q) refresher requirement.
• Ammonia Technician Training Course 2-day course at The Ammonia Room @ The AgriCenter in Bloomington, IL covering anhydrous ammonia equipment inspection, installation, repair, and maintenance. Designed to foster preventative maintenance routines for ag retailers handling ammonia.
• Nurse Tank Inspection CT Training Course In-depth training on proper procedures for inspecting and testing nurse tanks, covering regulatory requirements, inspection qualifications, testing methods (P, T, and V), and hands-on exercises.
• Asmark On Demand Video Training Web-based video training platform delivering instructional safety videos tailored specifically for agricultural retailers covering OSHA, EPA, and DOT requirements. Features English and Spanish programs and documentation tracking.
• ResponsibleAg Auditor Course Asmark-hosted competency-based training and annual refresher course required for ResponsibleAg credentialed auditors who perform facility audits for the ResponsibleAg program.
• Safety & Compliance Products Catalog Catalog of over 200 safety and compliance products available to full-service clients including Emergency Response Guidebook, Regulatory Posters, Applicator Manuals, Safety Data Sheets Manuals, PPE, placards, and other compliance materials, with up to 70% savings through exclusive client-level pricing.

Quantifiable outcome

• Up to 70% savings on safety products through exclusive client-level pricing
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Six partnerships are on record, tiered core.

• The Fertilizer InstitutecoreStrategic or Co-development PartnerThe mySPCC Tool was developed in cooperation with The Fertilizer Institute and supported by the U.S. EPA. This web-based suite helps retail farm centers and farmers comply with EPA's Spill Prevention, Control and Countermeasures (SPCC) plan requirements.
• Illinois Fertilizer and Chemical AssociationcoreStrategic or Co-development PartnerFire Prevention Plan developed by Asmark in cooperation with Illinois Fertilizer and Chemical Association, Illinois Environmental Protection Agency, Illinois Fire Service Institute and Illinois Emergency Management Agency. Produces personalized FPP designed for agricultural facilities.
• Illinois Fire Service InstitutecoreStrategic or Co-development PartnerFire Prevention Plan developed by Asmark in cooperation with Illinois Fertilizer and Chemical Association, Illinois Environmental Protection Agency, Illinois Fire Service Institute and Illinois Emergency Management Agency.
• Illinois Environmental Protection AgencycoreStrategic or Co-development PartnerFire Prevention Plan developed in cooperation with Illinois Fertilizer and Chemical Association, Illinois Environmental Protection Agency, Illinois Fire Service Institute and Illinois Emergency Management Agency.
• Illinois Emergency Management AgencycoreStrategic or Co-development PartnerFire Prevention Plan developed in cooperation with Illinois Fertilizer and Chemical Association, Illinois Environmental Protection Agency, Illinois Fire Service Institute and Illinois Emergency Management Agency.
• ResponsibleAgcoreStrategic or Co-development PartnerAsmark hosts the Responsible Ag Auditor Course - only ResponsibleAg-credentialed auditors can perform ResponsibleAg facility audits. Auditors must complete an initial competency-based training course and annual refresher training to maintain credentials.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VelocityEHS: VelocityEHS (formerly IndustrySafe) is a major cloud EHS software platform offering incident management, compliance, training, and chemical management. It is a broad incumbent serving manufacturing and industrial customers that Asmark could compete against as ag retail customers adopt enterprise EHS suites.
• Intelex Technologies: Intelex is an enterprise EHS and quality management SaaS platform. Comparable as a generalist EHS software alternative that large ag retail and co-op customers may consider when consolidating compliance vendors.
• Cority: Cority is an enterprise EHS SaaS platform serving large multi-site organizations with compliance, risk, and sustainability modules. Comparable as a software-led alternative for large ag retailers evaluating integrated EHS suites.

Direct peers

• J.J. Keller & Associates: J.J. Keller is the most direct comparable: a long-established provider of regulatory compliance content, training, and managed services for DOT, OSHA, and EPA — overlapping heavily with Asmark's core CMS, driver qualification, and training offerings, though serving a broader set of industries (trucking, construction, manufacturing) beyond ag retail.
• Summit Training Source: Summit Training Source provides online safety and compliance training, including OSHA, HAZWOPER, and DOT curricula. Directly comparable to Asmark On Demand, with a broader industrial focus but overlapping course library and delivery model.
• BLR (Business and Learning Resources): BLR (now part of Simplify Compliance) provides regulatory compliance content, training, and policy tools for HR, safety, and environmental compliance — directly comparable to Asmark's training, expert guidance, and product catalog offerings.
• DISA: DISA provides DOT compliance, drug & alcohol testing, and background screening, overlapping directly with Asmark's Driver Qualification Files, MVR automation, and DOT-related services — making it a direct competitor in the compliance services layer for fleets.

Emerging players

• EHS Insight: EHS Insight is a mid-market EHS software platform offering compliance, training, and incident management. Comparable as a more modern, configurable alternative that could attract ag retailers seeking updated UX over Asmark's legacy portal.
• Stericycle (now part of Clean Harbors): Stericycle (now part of Clean Harbors) provides hazardous waste management and related compliance services. Tangentially comparable as an adjacent compliance/environmental services provider that ag retailers may use for waste handling alongside Asmark's compliance software.

Others

• The Fertilizer Institute: TFI is the primary U.S. trade association for the fertilizer industry and a key partner of Asmark (co-developer of mySPCC). Comparable as an ecosystem/partner entity rather than a competitor — included because of the deep institutional relationship that defines Asmark's regulatory positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asmarkinstitute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asmark Institute