BLR
BLR provides SaaS-based HR and EHS compliance software and corporate training—EHS Hero, HR Hero, and TrainingToday—serving SMBs, PEOs, consultants, and regulated industries with 800+ expert-authored courses and integrated compliance workflow tools.
- Company typePrivate
- Founded1980
- HeadquartersBrentwood, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BLR does
BLR is a US-based, privately held provider of HR and EHS compliance software and corporate training, founded in 1977 and headquartered in Brentwood, Tennessee, operating as a division of Simplify Compliance LLC with 501–1,000 employees. The company serves small and mid-sized organizations, PEOs, HR/EHS consultants, insurance providers, and regulated industries (manufacturing, chemical, construction, energy/utilities, healthcare, government) that lack in-house legal and safety expertise. BLR's platform is organized around three core product lines: EHS Hero (a 28-module environment, health, and safety management suite covering incident reporting, audits, SDS management, training, permits, and regulatory tracking), HR Hero (an attorney-verified employment law compliance and workflow platform with policy templates, FLSA audit tools, job description management, and multi-state comparison features), and TrainingToday (a configurable LMS with 800+ expert-authored courses in HR compliance, workplace safety, environmental compliance, anti-harassment, leadership, and cybersecurity). Content is developed in-house by attorneys, EHS specialists, and instructional designers, with the Employee Handbook Builder specifically powered by Jackson Lewis P.C. attorneys.
Underlying technology combines SaaS-delivered compliance workflow tools, an integrated LMS, and continuously updated regulatory content (including twice-weekly RegUpdate notifications and a searchable federal/state regulation database). The platform supports white-label deployment, integration with payroll/HR technology systems, and an optional AI-augmented Advanced Analytics add-on layered on top of expert-authored content.
BLR's business model is primarily recurring subscription revenue across annual or multi-year SaaS contracts, sold through enterprise field sales, direct self-serve trials and demo requests, and an extensive channel partner network (PEOs, insurance providers, HR/EHS consultants, safety/risk firms, professional associations) that resell or white-label BLR solutions. Pricing is quote-based and not publicly disclosed. BLR is a NAPEO Gold Medallion Sponsor and has received repeated third-party validation (Capterra Shortlist, G2 Leader, Brandon Hall Group, Environment+Energy Leader, Training Industry) for its TrainingToday, EHS Hero, and HR Hero products from 2022 through 2026.
BLR firmographics
Firmographics- Name
- BLR
- Legal name
- BLR® (A division of Simplify Compliance LLC)
- Website
- https://blr.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BLR provides SaaS-based HR and EHS compliance software and corporate training—EHS Hero, HR Hero, and TrainingToday—serving SMBs, PEOs, consultants, and regulated industries with 800+ expert-authored courses and integrated compliance workflow tools.
- Ownership category
- akta.pro rank
BLR industry classification
Industry- Product category
- HR and EHS Compliance Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- EHR Implementation, Optimization, Training & Managed Services (HLACAAAL)
- akta.pro secondary industries
- Patient Billing, Statements & Payment Processing (HLACACAG), Health Information Management (EHR) & Medical Office Administration (EDAOAJAF)
Keywords
Where BLR is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BLR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription / SaaS Licensing: BLR generates revenue primarily through recurring subscription fees for its SaaS platforms including EHS Hero, HR Hero, and TrainingToday. These are sold as annual or multi-year subscriptions with tiered access to platform features and content libraries. The model supports enterprise field sales, inside sales, and channel partner resale.
- Channel Partner / White-Label Licensing: Revenue is also generated through partnerships where BLR's solutions are custom-labeled and resold by PEOs, insurance providers, HR technology vendors, safety and risk management firms, consultants, and associations to their client bases. This extends BLR's reach without direct sales investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TrainingToday Silver — foundational LMS tier for smaller teams |
| Subscription | Annual | TrainingToday Gold — advanced LMS tier with broader features and support |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
BLR product offering
Product offeringCore offering
BLR provides SaaS-based HR and EHS compliance platforms including EHS Hero, HR Hero, and TrainingToday LMS, supported by 800+ expert-developed training courses and attorney-verified legal analysis. The company sells annual subscriptions to its integrated software and content tools that help organizations manage workplace safety, multi-state employment law compliance, regulatory tracking, and workforce training.
Product overview
BLR provides a full-stack HR and EHS compliance platform with three core product lines: TrainingToday (workforce training with LMS and 800+ courses), EHS Hero (28-module EHS management suite), and HR Hero (employment law compliance platform). These products work together to support HR compliance, EHS management, and employee training through integrated tools including Employee Handbook Builder, FLSA Audit Tool, Job Description Manager, State Law Chart Builder, Regulatory Activity, Reporting Insights, and various OSHA training courses. The architecture combines expert-authored content with configurable software tools, offering both standalone modules and integrated solutions for organizations seeking comprehensive compliance coverage.
Differentiator
Problem solved
Functional benefit
Brands
- TrainingToday: Workforce training platform combining a configurable LMS with expert-developed course libraries for compliance, onboarding, and professional development.
- EHS Hero
- HR Hero
Products and services
- TrainingToday A workforce training platform combining a configurable learning management system (LMS) with 800+ expert-crafted courses developed by in-house legal, EHS, and instructional design experts. Supports compliance training, workforce development, and audit-ready reporting for SMBs, mid-market, enterprise, PEOs, and regulated industries.
- EHS Hero A comprehensive environment, health, and safety (EHS) management and compliance platform comprising 28 integrated tools including incident reporting, audits and inspections, training management, SDS management, regulatory tracking, corrective actions, and reporting insights. Designed to help organizations reduce risk, stay ahead of OSHA and EPA regulations, and maintain safe and compliant workplaces.
- HR Hero A compliance and HR workflow platform combining attorney-developed legal analysis with tools for policy templates, training materials, compliance auditing, and multi-state comparison features. Supports employment law requirements across 90+ topic areas and helps organizations manage regulatory changes and maintain consistent policies across jurisdictions.
- Employee Handbook Builder A tool for creating and maintaining legally compliant employee handbooks, powered by Jackson Lewis attorneys. Offers immediate notifications of policy changes, ability to create and edit master or custom policies, and options to share handbooks online or export for printing. Used by HR leaders in organizations needing attorney-verified policy content.
- FLSA Audit Tool A compensation compliance auditing tool that streamlines identification of FLSA (Fair Labor Standards Act) compliance concerns, enabling organizations to conduct in-depth audits and generate compliance reports.
- Job Description Manager A library of over 2,000 unique job descriptions that enables organizations to efficiently create, manage, and maintain job descriptions for compliance and workforce planning purposes.
- Salary Finder A salary benchmarking tool that provides market data to help HR leaders make informed compensation decisions and stay competitive in hiring.
- State Law Chart Builder A tool providing easy-to-understand side-by-side comparisons of federal and state employment laws across 75+ critical HR topic areas, enabling multi-state compliance management with three-step chart creation. Continuously updated by employment law experts.
- Federal and State Topic Analysis An HR topic analysis tool providing attorney-verified analysis and regulatory coverage across federal and multiple state jurisdictions to help HR leaders manage risk and navigate complex employment laws.
- HR Hotline A service providing plain language answers to pressing HR questions from BLR's team of in-house subject matter experts.
- EHS Hotline An expert Q&A service providing plain language answers to pressing EHS questions from seasoned industry experts.
- Regulatory Activity An EHS regulatory tracking tool enabling safety managers and compliance teams to monitor proposed and final federal and state environmental and safety regulations. Includes RegUpdate twice-weekly email notifications and a searchable database organized by state, category, topic, type, and date.
- OSHA 10-Hour General Industry Training OSHA-authorized 10-hour general industry online training program providing fundamental knowledge and skills to recognize, avoid, and prevent workplace hazards.
- OSHA 10-Hour Construction Training OSHA-authorized 10-hour construction online training for hazard identification, prevention, and workers' rights to meet OSHA 29 CFR 1926 requirements.
- OSHA 30-Hour General Industry Training An extensive OSHA-authorized 30-hour general industry training program equipping learners with advanced skills to identify hazards and implement controls.
- OSHA 30-Hour Construction Training
- LMS Admin as a Service A managed service offering where BLR provides LMS administration support for organizations needing assistance with their training platform management.
- Partner Solutions Center A central access hub for channel partners providing customized permissions through an enterprise admin tool for managing BLR solutions for their end clients.
Quantifiable outcome
- A PEO conducting FLSA audits with BLR tools generated nearly $100,000 in revenue within 8 months
- +2 more outcomes
Companies that use BLR
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
BLR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
BLR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Jackson Lewis P.C.coreJackson Lewis P.C. is a national labor and employment law firm. BLR's Employee Handbook Builder is powered by Jackson Lewis attorneys, who write and maintain the policy content. This partnership provides BLR with attorney-authored legal content ensuring HR compliance guidance meets professional legal standards.
- Professional Employer Organizations (PEOs)coreBLR partners with PEOs (including CoAdvantage, HRDelivered/Empact HR, and others) to deliver custom-labeled HR and EHS compliance solutions to PEO client bases. BLR provides white-label platforms, Partner Solutions Center access, training libraries, and dedicated account management, enabling PEOs to strengthen client retention and differentiate their offerings.
- Payroll and HR Technology ProviderssupportingBLR integrates its compliance tools with payroll and HR technology platforms. The company maintains a dedicated 'Payroll and HR Technology' partnership track enabling interoperability with HCM systems, payroll platforms, and HRIS integrations to streamline compliance data flows.
- Insurance ProviderssupportingInsurance providers partner with BLR to offer compliance training and HR/EHS tools to policyholders. BLR helps insurance partners reduce claims exposure, deliver actionable compliance best practices, and improve policyholder retention through better workplace safety and HR compliance outcomes.
- Safety and Risk Management FirmssupportingSafety and risk management consulting firms embed or resell BLR's EHS Hero platform and training content within their own service offerings. BLR provides scalable tools and content libraries that consultants use to deliver comprehensive EHS compliance services to end-client organizations.
- HR and EHS ConsultantscoreHR and EHS consultants (including Sikich LLP, Crescent HR, and others) use BLR's compliance tools, FLSA audit tools, Employee Handbook Builder, and HR Hotline to deliver professional compliance services and advice to their clients. BLR's Partner Solutions Center enables consultants to provision and manage access for multiple client accounts.
- Professional AssociationssupportingProfessional associations partner with BLR to provide compliance and training resources to their member organizations. BLR is a NAPEO Gold Medallion Sponsor, demonstrating its engagement with the professional employer organization association community.
- Crescent HR / Empact HRcoreCrescent's Empact HR division partnered with BLR to use HR Hero Enterprise (Employee Handbook Builder, FLSA Audit Tool, Job Description Manager, Salary Finder), TrainingToday (LMS, HR Employment library, Workplace Safety library), and the Partner Solutions Center. Within the first year, Empact HR launched new product lines and generated nearly $100,000 in FLSA audit revenue.
- Sikich LLPcoreSikich LLP, a professional services firm and the 28th largest CPA firm in the US, partnered with BLR to leverage the Partner Solutions Center, HR compliance solution, Employee Handbook Builder, and HR Hotline to support its HR consulting clients. BLR provides marketing materials, product benefits guidance, and enterprise admin tools for customization.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
BLR competitors and assessment
Company assessmentDirect peers
- J.J. Keller & Associates: J.J. Keller is a direct competitor to BLR, providing regulatory compliance products and services across EHS, HR, and transportation safety. Both companies serve SMB and mid-market customers with expert-authored content, compliance software, and training solutions covering OSHA, DOT, and employment law.
- SafetyCulture: SafetyCulture's iAuditor platform competes directly with BLR's EHS Hero in the EHS management software market, providing inspections, incident reporting, and training tools to similar SMB and mid-market customers across regulated industries.
- Vector Solutions: Vector Solutions provides online training and compliance solutions for EHS, HR, and risk management, directly competing with BLR's TrainingToday LMS and EHS Hero. Both serve regulated industries with expert-authored course libraries and compliance tracking.
- Cority: Cority offers enterprise EHS and sustainability software with modules for incident management, audits, training, and regulatory compliance — directly comparable to BLR's EHS Hero platform, particularly for larger organizations in regulated industries.
- VelocityEHS: VelocityEHS (formerly IndustrySafe) provides EHS management software covering incidents, audits, training, and SDS management, competing directly with BLR's EHS Hero suite. Both target mid-market and enterprise customers with integrated compliance workflows.
- Litmos: Litmos (by CallidusCloud/Thoma Bravo) provides an LMS platform with strong compliance training capabilities, directly competing with BLR's TrainingToday in the mid-market LMS market with similar course library and SCORM support.
Broad incumbents
- Wolters Kluwer ELM Solutions: Wolters Kluwer provides legal and regulatory compliance content and software, including employment law analysis, that overlaps with BLR's HR Hero State Law Chart Builder and Federal/State Topic Analysis offerings, though Wolters Kluwer operates across much broader legal/tax verticals.
- Paylocity: Paylocity is a broader HCM and payroll platform that has expanded into learning management and compliance features, providing integrated competition to BLR's standalone HR compliance and TrainingToday offerings in the mid-market segment.
- Workday: Workday HCM includes expanding capabilities in workforce compliance, learning, and talent management, offering enterprise customers an integrated suite that competes with the broader functionality BLR provides across HR Hero, EHS Hero, and TrainingToday.
Emerging players
- NAVEX Global: NAVEX Global specializes in ethics, compliance, and risk management software and content, with overlapping capabilities in policy management and compliance training that intersect with BLR's HR Hero and TrainingToday offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BLR social profiles
Digital presenceBLR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLR leadership team
Management profileNumber of profiles
Profiles11 records
BLR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLR M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLR
What does BLR do?
BLR provides SaaS-based HR and EHS compliance platforms including EHS Hero, HR Hero, and TrainingToday LMS, supported by 800+ expert-developed training courses and attorney-verified legal analysis. The company sells annual subscriptions to its integrated software and content tools that help organizations manage workplace safety, multi-state employment law compliance, regulatory tracking, and workforce training.
Is BLR a public or private company?
BLR is a private company. It is classified as corporate owned and is currently operating.
When was BLR founded?
BLR was founded in 1980. It employs 1 to 10 people.
Where is BLR based?
BLR is headquartered in Brentwood, United States, in the North America region.
How does BLR make money?
Two revenue lines are on record. Subscription / SaaS Licensing is the primary driver. The others are channel Partner / White-Label Licensing.
Who are BLR's main competitors?
Direct peers on record are J.J. Keller & Associates, SafetyCulture, Vector Solutions, Cority, VelocityEHS and Litmos. Broad incumbents are Wolters Kluwer ELM Solutions, Paylocity and Workday. NAVEX Global is listed as an emerging player.
Does BLR have an API?
No public API is recorded for BLR.
What industry is BLR in?
BLR's product category is HR and EHS Compliance Software. Its primary akta.pro industry code is HLACAAAL, EHR Implementation, Optimization, Training & Managed Services, with a secondary code of HLACACAG, Patient Billing, Statements & Payment Processing. Its NAICS code is 513210 and its SIC code is 7372.