SASH Realty
SASH Realty is a privately held, full-service real estate brokerage headquartered in Kent, Washington, serving buyers and sellers across the Puget Sound region with a specialized focus on senior homeowners and their families, supported by an in-house renovation/contractor capability and a referral network of 1,000+ elder care providers.
- Company typePrivate
- Founded2005
- HeadquartersKent, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SASH Realty does
SASH Realty is a privately held, full-service real estate brokerage headquartered in Kent, Washington, serving buyers and sellers across the Puget Sound region. Founded in 2005 by Rebecca Bomann — who combines backgrounds in social work, elder care advocacy, and real estate — the firm has built a 20-year specialization in senior-focused home sale services, supplemented by general residential representation, luxury property transactions, first-time homebuyer support, and investment property advisory. The company operates with a team of approximately 12 members, of whom roughly eight are licensed brokers and realtors (several holding the Senior Real Estate Specialist designation), supported by a transaction manager, a renovation project manager, and a full stack engineer.
The company's core technology and service differentiator is its proprietary managed sale offering, branded as SASH Senior Home Sale Services, which provides end-to-end home sale management including packing, sorting, cleanout, renovation, landscaping, staging, cash advances for care-related expenses, and full transaction oversight. SASH operates as a licensed general contractor and has completed over 390 home renovations to prepare seller properties for market. Proprietary in-house software supports these workflows. The firm maintains an A+ Better Business Bureau rating and holds memberships in the National Association of Realtors and Seattle King County Realtors.
SASH earns revenue through real estate commissions on completed transactions (both buyer and seller representation), with brokers earning 100% of income via commission on the underlying transaction-fee model. The go-to-market motion is predominantly referral-driven: over 75% of clients are referred by a network of 1,000+ elder care providers (social workers, elder lawyers, placement advisors, home care professionals, nurses, assisted living directors), cultivated through monthly Coffee Time networking events held at eight Puget Sound locations since 2006. No external funding rounds, institutional investors, or M&A activity are disclosed; the firm has grown entirely organically under founder and CEO Rebecca Bomann's leadership.
SASH Realty firmographics
Firmographics- Name
- SASH Realty
- Legal name
- SASH Inc. dba SASH Senior Home Sale Services
- Website
- https://sashrealty.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SASH Realty is a privately held, full-service real estate brokerage headquartered in Kent, Washington, serving buyers and sellers across the Puget Sound region with a specialized focus on senior homeowners and their families, supported by an in-house renovation/contractor capability and a referral network of 1,000+ elder care providers.
- Ownership category
- akta.pro rank
SASH Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where SASH Realty is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SASH Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: SASH Realty brokers earn commission on completed real estate transactions. The company is primarily a listing firm specializing in representing sellers. Brokers and Client Service Managers earn 100% of their income through commission.
- Senior Home Sale Services: Comprehensive managed sale services for seniors including renovation, packing, moving, staging, and full sale management. Revenue generated through service fees integrated with the real estate transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Real Estate Commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
SASH Realty product offering
Product offeringCore offering
SASH Realty is a full-service residential real estate brokerage serving buyers and sellers across the Puget Sound region of Washington State, with a proprietary specialization in senior home sale services. The company provides traditional brokerage representation alongside managed sale services that include packing, sorting, cleanout, renovation, landscaping, staging, cash advances, and end-to-end sale management for senior homeowners and their families. The firm operates as a licensed general contractor with experience overseeing the renovation of over 390 homes.
Product overview
SASH Realty operates as a full-service real estate brokerage with two integrated divisions. The core product is SASH Realty (real estate brokerage), which works hand-in-hand with SASH Senior Home Sale Services (senior-specialized arm) to provide traditional real estate representation plus unique home sale options designed specifically for senior homeowners. Supporting these core offerings are specialized service modules for Buying, Selling, Luxury Properties, and Seniors, along with SASH Coffee Time—a monthly networking initiative for elder care professionals. The company was founded in 2005 and serves the Puget Sound region including Whatcom, Skagit, Island, San Juan, Snohomish, King, Pierce, Thurston, Kitsap, Jefferson, Clallam, Mason, and Grays Harbor counties.
Differentiator
Problem solved
Functional benefit
Products and services
- SASH Realty Brokerage Full-service residential real estate brokerage serving buyers and sellers throughout the Puget Sound region in Washington State, covering residential homes, condos, investment properties, farms, acreage, and commercial properties.
- SASH Senior Home Sale Services
Quantifiable outcome
- Homes sell twice as fast as the local market on average
- +3 more outcomes
Companies that use SASH Realty
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
SASH Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SASH Realty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Elder Care Provider NetworkcoreSASH has built a network of over 1,000 elder care providers including social workers, elder lawyers, placement advisors, home care professionals, nurses, assisted living directors, hospice care workers, and other professionals who serve seniors. Over 75% of SASH clients are referred by these providers. The company hosts monthly Coffee Time networking events to maintain and grow these relationships.
- Senior Living CommunitiescoreSASH partners with senior living communities to provide seamless transitions for seniors selling their homes to move into care facilities. The company works alongside these partners to coordinate timing and support for clients.
- The Kenney Retirement CommunityminorHost venue for monthly Coffee Time networking events in West Seattle, providing meeting space for elder care professionals to connect.
- Shoreline City HallminorHost venue for monthly Coffee Time networking events in North King County, providing meeting room space.
- Altaras Financial Group / Raymond JamesminorHost venue for monthly Coffee Time networking events on the Eastside at their Kirkland location.
- Seattle King County RealtorscoreSASH Realty is a member of Seattle King County Realtors, demonstrating professional accreditation and adherence to industry standards.
- National Association of Realtors (NAR)coreSASH brokers are members of the National Association of Realtors, maintaining professional credentials and access to industry resources.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SASH Realty competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: Global residential brokerage franchise with strong Pacific Northwest coverage. Overlaps with SASH in traditional and investment residential transactions across shared service areas.
- Keller Williams Realty: Largest US real estate franchise by agent count, with technology and training infrastructure. Competes with SASH for residential listings and buyer representation in the Puget Sound region through local market centers.
- Compass: Tech-forward national brokerage with luxury and high-end residential emphasis and significant Pacific Northwest presence. Competes with SASH on listing presentation, technology stack, and luxury segment share.
- Coldwell Banker: National brokerage franchise with luxury and high-end residential focus. Overlaps with SASH's luxury and traditional listing business and competes for senior and family sellers through affiliated SRES-designated agents.
- Berkshire Hathaway HomeServices: National brokerage network affiliated with Berkshire Hathaway, with luxury and relocation emphasis. Competes with SASH for premium listings and has local presence in the Pacific Northwest.
Others
- A Place for Mom: Senior care referral platform that connects families with senior living options. Adjacent to SASH's senior home sale business, as many of the same families using A Place for Mom are simultaneously SASH's client base, making it a natural ecosystem counterpart rather than a direct competitor.
Direct peers
- John L. Scott Real Estate: Pacific Northwest-based residential brokerage with strong presence in the Puget Sound market. Competes head-to-head with SASH for traditional and luxury listings across the same counties SASH serves.
- Sotheby's International Realty: Luxury-focused international brokerage network with affiliated agents in the Puget Sound region. Comparable to SASH in the high-end residential and waterfront segment and in white-glove client service.
- Windermere Real Estate: Pacific Northwest-headquartered residential real estate brokerage with comparable regional brand recognition. Overlaps directly with SASH in serving Puget Sound buyers and sellers, with a similar full-service agent-led model.
Emerging players
- Opendoor: iBuyer that provides direct cash offers and a fast sale process, partially overlapping with SASH's cash-advance and managed-sale senior offering. Represents both a competitive threat and a potential partnership channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SASH Realty social profiles
Digital presenceSASH Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
SASH Realty leadership team
Management profileNumber of profiles
Profiles7 records
SASH Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SASH Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SASH Realty
What does SASH Realty do?
SASH Realty is a full-service residential real estate brokerage serving buyers and sellers across the Puget Sound region of Washington State, with a proprietary specialization in senior home sale services. The company provides traditional brokerage representation alongside managed sale services that include packing, sorting, cleanout, renovation, landscaping, staging, cash advances, and end-to-end sale management for senior homeowners and their families. The firm operates as a licensed general contractor with experience overseeing the renovation of over 390 homes.
Is SASH Realty a public or private company?
SASH Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SASH Realty founded?
SASH Realty was founded in 2005. It employs 11 to 50 people.
Where is SASH Realty based?
SASH Realty is headquartered in Kent, United States, in the North America region.
How does SASH Realty make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are senior Home Sale Services.
Who are SASH Realty's main competitors?
Broad incumbents on record are RE/MAX, Keller Williams Realty, Compass, Coldwell Banker and Berkshire Hathaway HomeServices. A Place for Mom is listed as an others. Direct peers are John L. Scott Real Estate, Sotheby's International Realty and Windermere Real Estate. Opendoor is listed as an emerging player.
Does SASH Realty have an API?
No public API is recorded for SASH Realty.
What industry is SASH Realty in?
SASH Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.