Estetica
Estetica is a family-owned Italian B2B trade-media company (founded 1946) publishing EsteticaHair magazine and 19 international editions, plus Hair Business Forum educational webinars, serving professional hairstylists and salon-product advertisers worldwide.
- Company typePrivate
- Founded1946
- HeadquartersTorino, Italy
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Estetica does
Estetica (legal entity: Edizioni Esav s.r.l.) is a family-owned Italian B2B media company, founded in 1946 in Turin by Mino and Olga Pissimiglia, that publishes trade content for the professional hairstyling industry. The company operates the digital magazine Estetica.it (rebranded as EsteticaHair in 2024) and a network of 19 international editions published simultaneously across Italy, the UK, France, Germany, Spain, the USA, the Netherlands, and India, each with localized editorial teams. The platform reaches an audience of professional hairstylists and salon owners through editorial content (news, interviews, hair-fashion collections, trends, tutorials), educational programming (Hair Business Forum webinars, Angelo Seminara 10 Pills video series, Step by Step tutorials), and a community/social-media presence totaling approximately 579,000 combined followers on Facebook and Instagram alone.
The underlying technology is a multi-channel digital-publishing stack: a website (estetica.it), local-domain international editions (e.g., esteticamagazine.com, esteticamagazine.fr, estetica-india.com), an e-commerce storefront (ecommerce.estetica.it), and distribution across Facebook, Instagram, Pinterest, X, TikTok, and Vimeo. Core content formats include the Hair Business Forum educational webinar series covering salon business management, marketing, leadership, and AI technologies for salons; the Angelo Seminara 10 Pills video series featuring an internationally recognized hairstylist; and Step by Step illustrated tutorials. The company also publishes the Hairitage book project by Roberto Pissimiglia, documenting the heritage of the hairdressing profession.
Estetica's revenue model is diversified across four streams: (1) magazine subscriptions (Estetica Hair, annual billing cadence) sold via ecommerce.estetica.it; (2) e-commerce sales of publications (Hairitage book) and merchandise; (3) advertising and sponsorships from hair-care brands, cosmetics companies, and salon-equipment manufacturers; and (4) educational content and events (Hair Business Forum webinars). The go-to-market is community-led, combining owned digital channels and an industry-event presence at Cosmoprof Worldwide Bologna, Intercoiffure World Congress, and OMC Hairworld. Customer segments are horizontal: professional hairstylists/SMB salon owners (primary readership), hair-care brand manufacturers (primary advertisers), and beauty enthusiasts (secondary audience). The business is now in its third generation of Pissimiglia family leadership and celebrated its 80th anniversary in 2026; Roberto Pissimiglia serves as President and Editorial Director.
Estetica firmographics
Firmographics- Name
- Estetica
- Legal name
- Edizioni Esav s.r.l.
- Website
- https://estetica.it
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Estetica is a family-owned Italian B2B trade-media company (founded 1946) publishing EsteticaHair magazine and 19 international editions, plus Hair Business Forum educational webinars, serving professional hairstylists and salon-product advertisers worldwide.
- Ownership category
- akta.pro rank
Estetica industry classification
Industry- Product category
- Beauty Trade Media and Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Salon Business, Management & Retail Training (HSALANAK)
- akta.pro secondary industries
- Hair Styling & Cutting (EDAOALAB), Hair Color & Chemical Services (EDAOALAD)
Keywords
Where Estetica is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Estetica business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine Subscriptions: Premium subscription service for Estetica Hair magazine content including digital and print editions
- E-commerce Sales: Sale of publications including Hairitage - Le venti eredità book by Roberto Pissimiglia, and branded merchandise
- Advertising and Sponsorships: Advertising space and sponsorship opportunities for hair care brands, cosmetics companies, and salon equipment manufacturers targeting professional hairstylists
- Educational Content and Events: Hair Business Forum webinars and educational content, potentially with registration fees for premium content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Estetica Hair Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Estetica product offering
Product offeringCore offering
Estetica is a multi-platform trade media company that publishes a digital magazine (Estetica.it) along with 19 international editions across 8+ countries, delivering hair fashion news, trends, techniques, product information, and salon business education to professional hairstylists. The company also offers paid magazine subscriptions, the Hair Business Forum webinar series, the Hairitage heritage book, and branded merchandise through its own e-commerce store.
Product overview
Estetica is a multi-platform media company serving professional hairstylists, consisting of the core digital magazine Estetica.it available in Italian and 7 international editions (UK, USA, France, Spain, Germany, Netherlands, India), the Hair Business Forum educational masterclass program, the Angelo Seminara 10 Pills video training series, and Step by Step tutorials. The company also publishes the Hairitage book series. The ecosystem serves the global hairdressing community with news, trends, techniques, fashion collections, and business education.
Differentiator
Problem solved
Functional benefit
Products and services
- Estetica.it Digital Magazine Italian-language digital news portal for professional hairstylists, providing industry news, trends, techniques, hair fashion collections, product information, and salon business content.
- EsteticaNetwork International Editions Network of 19 localized international editions of Estetica magazine published simultaneously across Italy, UK, France, Germany, Spain, USA, Netherlands, and India, each covering local hairstyling news alongside international trends.
- Estetica Hair Subscription Premium paid subscription to Estetica Hair magazine, providing subscribers with the print and/or digital edition on an annual billing cadence.
- Hair Business Forum Webinars Educational webinar series for professional hairstylists and salon owners covering salon business management, marketing, leadership, fiscal management, and emerging technologies such as AI for salons.
- Angelo Seminara 10 Pills Video Series Video training series of 10 short episodes in English with Italian subtitles by hairstylist Angelo Seminara, providing professional technique insights for international hairstylists.
- Hairitage Book Historical-biographical book 'Hairitage - Le venti eredità' by Roberto Pissimiglia, documenting the legacy of great hairstylists and the heritage of the hairdressing profession.
Quantifiable outcome
- Reaches hairstylists in 19 countries through international editions
- +1 more outcomes
Companies that use Estetica
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Estetica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Estetica partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Cosmetica ItaliacoreCoverage partnership with the Italian cosmetics industry association, reporting on industry events, statistics, and the annual Osservatorio report on the cosmetics sector
- OMC HairworldcorePartnership covering the international hairstyling competition organization founded in 1946 (same year as Estetica), with joint coverage of OMC Hairworld Cup events and industry news
- Salone del Libro di TorinominorPartnership for presenting Hairitage - Le venti eredità book by Roberto Pissimiglia at the Turin Book Fair, with events in Spazio Arancio del Lingotto
- Be ConceptminorPlatform partnership for e-learning and training events for barbers and hairstylists, featuring joint content and educational programs for industry professionals
- IntercoiffurecoreStrategic partnership with the world's most prestigious hairstyling association. EsteticaNetwork received dual Chevalerie Awards at the Intercoiffure World Congress celebrating the 100th anniversary in Hamburg
- Exclusive Brands TorinominorPartnership with the network of Made in Italy excellences, featuring collaborations such as Estetica Design magazine presented at Monaco Pavilion during Osaka Expo
- Takara BelmontminorCollaboration on Estetica Design special magazine edition showcasing interior design trends and 20 prestigious beauty salons worldwide, with Takara Belmont partnership
- Cosmoprof Worldwide BolognacoreAnnual partnership where Estetica participates in Cosmoprof events, featuring Hair Business Forum educational sessions and comprehensive coverage of the beauty industry's largest trade fair
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Estetica competitors and assessment
Company assessmentDirect peers
- Beauty Launchpad: US beauty trade magazine focused on hairstyling techniques, trends, and product launches for professionals. Direct peer serving the same hairstylist and salon owner reader with comparable editorial coverage.
- Behind the Chair: US-based digital trade media platform serving professional hairstylists with news, tutorials, and product content. Directly comparable to Estetica as a B2B trade publisher targeting the same professional hairdresser audience across the Americas.
- American Salon: US trade publication targeting professional hairstylists and salon owners with news, business management content, and trends. Direct peer with overlapping editorial mission and advertiser categories to Estetica.
- Salon Magazine: UK-based trade publication serving the hairdressing and barbering industry with editorial, business, and product content. Direct peer and competitor for advertisers and reader attention in the UK hairstyling professional market.
- Modern Salon: Long-established US trade magazine and digital publication serving salon professionals with trends, techniques, and business content. Direct peer in the professional hairstyling trade media category with overlapping audience and advertiser base.
- Hairdressers Journal International: UK-based heritage trade publication for the professional hairdressing industry, covering news, business, and trends. Direct peer and a direct international competitor to Estetica in the English-speaking professional hair market.
Regional players
- Professional Beauty: Australia-based trade publication covering the professional hairdressing and beauty industry across the APAC region. Comparable trade media business model and audience, but operates primarily outside Estetica's core European and North American footprint.
Broad incumbents
- Milady: Established US-based publisher of beauty and wellness educational materials, textbooks, and certification content for cosmetology students and professionals. Broad incumbent in beauty education that overlaps with Estetica's training and educational content mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Estetica social profiles
Digital presenceEstetica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estetica leadership team
Management profileNumber of profiles
Profiles1 record
Estetica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estetica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estetica
What does Estetica do?
Estetica is a multi-platform trade media company that publishes a digital magazine (Estetica.it) along with 19 international editions across 8+ countries, delivering hair fashion news, trends, techniques, product information, and salon business education to professional hairstylists. The company also offers paid magazine subscriptions, the Hair Business Forum webinar series, the Hairitage heritage book, and branded merchandise through its own e-commerce store.
Is Estetica a public or private company?
Estetica is a private company. It is classified as family owned and is currently operating.
When was Estetica founded?
Estetica was founded in 1946. It employs 11 to 50 people.
Where is Estetica based?
Estetica is headquartered in Torino, Italy, in the Europe region.
How does Estetica make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are E-commerce Sales, advertising and Sponsorships and educational Content and Events.
Who are Estetica's main competitors?
Direct peers on record are Beauty Launchpad, Behind the Chair, American Salon, Salon Magazine, Modern Salon and Hairdressers Journal International. Professional Beauty is listed as a regional player. Milady is listed as a broad incumbent.
Does Estetica have an API?
No public API is recorded for Estetica.
What industry is Estetica in?
Estetica's product category is Beauty Trade Media and Publishing. Its primary akta.pro industry code is HSALANAK, Salon Business, Management & Retail Training, with a secondary code of EDAOALAB, Hair Styling & Cutting. Its NAICS code is 513120 and its SIC code is 2721.