Estetica

What Estetica does

Estetica (legal entity: Edizioni Esav s.r.l.) is a family-owned Italian B2B media company, founded in 1946 in Turin by Mino and Olga Pissimiglia, that publishes trade content for the professional hairstyling industry. The company operates the digital magazine Estetica.it (rebranded as EsteticaHair in 2024) and a network of 19 international editions published simultaneously across Italy, the UK, France, Germany, Spain, the USA, the Netherlands, and India, each with localized editorial teams. The platform reaches an audience of professional hairstylists and salon owners through editorial content (news, interviews, hair-fashion collections, trends, tutorials), educational programming (Hair Business Forum webinars, Angelo Seminara 10 Pills video series, Step by Step tutorials), and a community/social-media presence totaling approximately 579,000 combined followers on Facebook and Instagram alone.

The underlying technology is a multi-channel digital-publishing stack: a website (estetica.it), local-domain international editions (e.g., esteticamagazine.com, esteticamagazine.fr, estetica-india.com), an e-commerce storefront (ecommerce.estetica.it), and distribution across Facebook, Instagram, Pinterest, X, TikTok, and Vimeo. Core content formats include the Hair Business Forum educational webinar series covering salon business management, marketing, leadership, and AI technologies for salons; the Angelo Seminara 10 Pills video series featuring an internationally recognized hairstylist; and Step by Step illustrated tutorials. The company also publishes the Hairitage book project by Roberto Pissimiglia, documenting the heritage of the hairdressing profession.

Estetica's revenue model is diversified across four streams: (1) magazine subscriptions (Estetica Hair, annual billing cadence) sold via ecommerce.estetica.it; (2) e-commerce sales of publications (Hairitage book) and merchandise; (3) advertising and sponsorships from hair-care brands, cosmetics companies, and salon-equipment manufacturers; and (4) educational content and events (Hair Business Forum webinars). The go-to-market is community-led, combining owned digital channels and an industry-event presence at Cosmoprof Worldwide Bologna, Intercoiffure World Congress, and OMC Hairworld. Customer segments are horizontal: professional hairstylists/SMB salon owners (primary readership), hair-care brand manufacturers (primary advertisers), and beauty enthusiasts (secondary audience). The business is now in its third generation of Pissimiglia family leadership and celebrated its 80th anniversary in 2026; Roberto Pissimiglia serves as President and Editorial Director.

Name

Estetica

Legal name

Edizioni Esav s.r.l.

Website

https://estetica.it

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Estetica is a family-owned Italian B2B trade-media company (founded 1946) publishing EsteticaHair magazine and 19 international editions, plus Hair Business Forum educational webinars, serving professional hairstylists and salon-product advertisers worldwide.

Ownership category

akta.pro rank

Product category

Beauty Trade Media and Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Salon Business, Management & Retail Training (HSALANAK)

akta.pro secondary industries

Hair Styling & Cutting (EDAOALAB), Hair Color & Chemical Services (EDAOALAD)

Keywords

• Professional hairstyling media
• Beauty trade publishing
• Salon business education
• Hair fashion content
• Industry trade magazine

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Premium subscription service for Estetica Hair magazine content including digital and print editions
2. E-commerce Sales: Sale of publications including Hairitage - Le venti eredità book by Roberto Pissimiglia, and branded merchandise
3. Advertising and Sponsorships: Advertising space and sponsorship opportunities for hair care brands, cosmetics companies, and salon equipment manufacturers targeting professional hairstylists
4. Educational Content and Events: Hair Business Forum webinars and educational content, potentially with registration fees for premium content

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Estetica is a multi-platform trade media company that publishes a digital magazine (Estetica.it) along with 19 international editions across 8+ countries, delivering hair fashion news, trends, techniques, product information, and salon business education to professional hairstylists. The company also offers paid magazine subscriptions, the Hair Business Forum webinar series, the Hairitage heritage book, and branded merchandise through its own e-commerce store.

Product overview

Estetica is a multi-platform media company serving professional hairstylists, consisting of the core digital magazine Estetica.it available in Italian and 7 international editions (UK, USA, France, Spain, Germany, Netherlands, India), the Hair Business Forum educational masterclass program, the Angelo Seminara 10 Pills video training series, and Step by Step tutorials. The company also publishes the Hairitage book series. The ecosystem serves the global hairdressing community with news, trends, techniques, fashion collections, and business education.

Differentiator

Problem solved

Functional benefit

Products and services

• Estetica.it Digital Magazine Italian-language digital news portal for professional hairstylists, providing industry news, trends, techniques, hair fashion collections, product information, and salon business content.
• EsteticaNetwork International Editions Network of 19 localized international editions of Estetica magazine published simultaneously across Italy, UK, France, Germany, Spain, USA, Netherlands, and India, each covering local hairstyling news alongside international trends.
• Estetica Hair Subscription Premium paid subscription to Estetica Hair magazine, providing subscribers with the print and/or digital edition on an annual billing cadence.
• Hair Business Forum Webinars Educational webinar series for professional hairstylists and salon owners covering salon business management, marketing, leadership, fiscal management, and emerging technologies such as AI for salons.
• Angelo Seminara 10 Pills Video Series Video training series of 10 short episodes in English with Italian subtitles by hairstylist Angelo Seminara, providing professional technique insights for international hairstylists.
• Hairitage Book Historical-biographical book 'Hairitage - Le venti eredità' by Roberto Pissimiglia, documenting the legacy of great hairstylists and the heritage of the hairdressing profession.

Quantifiable outcome

• Reaches hairstylists in 19 countries through international editions
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cosmetica ItaliacoreStrategic or Co-development Partner · 9 July 2026Coverage partnership with the Italian cosmetics industry association, reporting on industry events, statistics, and the annual Osservatorio report on the cosmetics sector
• OMC HairworldcoreStrategic or Co-development Partner · 19 June 2026Partnership covering the international hairstyling competition organization founded in 1946 (same year as Estetica), with joint coverage of OMC Hairworld Cup events and industry news
• Salone del Libro di TorinominorStrategic or Co-development Partner · 19 May 2026Partnership for presenting Hairitage - Le venti eredità book by Roberto Pissimiglia at the Turin Book Fair, with events in Spazio Arancio del Lingotto
• Be ConceptminorStrategic or Co-development Partner · 1 April 2026Platform partnership for e-learning and training events for barbers and hairstylists, featuring joint content and educational programs for industry professionals
• IntercoiffurecoreStrategic or Co-development Partner · 3 June 2025Strategic partnership with the world's most prestigious hairstyling association. EsteticaNetwork received dual Chevalerie Awards at the Intercoiffure World Congress celebrating the 100th anniversary in Hamburg
• Exclusive Brands TorinominorStrategic or Co-development Partner · 14 March 2025Partnership with the network of Made in Italy excellences, featuring collaborations such as Estetica Design magazine presented at Monaco Pavilion during Osaka Expo
• Takara BelmontminorGTM or Marketing Partner · 14 March 2025Collaboration on Estetica Design special magazine edition showcasing interior design trends and 20 prestigious beauty salons worldwide, with Takara Belmont partnership
• Cosmoprof Worldwide BolognacoreStrategic or Co-development Partner · 27 March 2024Annual partnership where Estetica participates in Cosmoprof events, featuring Hair Business Forum educational sessions and comprehensive coverage of the beauty industry's largest trade fair

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Beauty Launchpad: US beauty trade magazine focused on hairstyling techniques, trends, and product launches for professionals. Direct peer serving the same hairstylist and salon owner reader with comparable editorial coverage.
• Behind the Chair: US-based digital trade media platform serving professional hairstylists with news, tutorials, and product content. Directly comparable to Estetica as a B2B trade publisher targeting the same professional hairdresser audience across the Americas.
• American Salon: US trade publication targeting professional hairstylists and salon owners with news, business management content, and trends. Direct peer with overlapping editorial mission and advertiser categories to Estetica.
• Salon Magazine: UK-based trade publication serving the hairdressing and barbering industry with editorial, business, and product content. Direct peer and competitor for advertisers and reader attention in the UK hairstyling professional market.
• Modern Salon: Long-established US trade magazine and digital publication serving salon professionals with trends, techniques, and business content. Direct peer in the professional hairstyling trade media category with overlapping audience and advertiser base.
• Hairdressers Journal International: UK-based heritage trade publication for the professional hairdressing industry, covering news, business, and trends. Direct peer and a direct international competitor to Estetica in the English-speaking professional hair market.

Regional players

• Professional Beauty: Australia-based trade publication covering the professional hairdressing and beauty industry across the APAC region. Comparable trade media business model and audience, but operates primarily outside Estetica's core European and North American footprint.

Broad incumbents

• Milady: Established US-based publisher of beauty and wellness educational materials, textbooks, and certification content for cosmetology students and professionals. Broad incumbent in beauty education that overlaps with Estetica's training and educational content mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/esteticanetwork
• YouTubevimeo.com/esteticamagazine
• Facebookfacebook.com/estetica.it
• Instagraminstagram.com/esteticamagazine
• Pinterestpinterest.it/EsteticaNetwork
• TikTokvm.tiktok.com/ZMN5yyxdh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estetica