Pearce & Lonam Properties

What Pearce & Lonam Properties does

Pearce & Lonam Properties operates as Rain City Digs, a Seattle-based residential real estate brokerage run as a sole proprietorship by agent Dennis Pearce. Founded in 2020 (per company timeline) and affiliated with Keller Williams Greater Seattle, the firm serves residential property buyers and sellers across the Greater Seattle metropolitan area, with particular focus on Eastside communities (including North Bend and the Snoqualmie Valley), North Central Seattle/Westside, the Northshore area, and waterfront properties. The firm also maintains specialized sub-brand collections targeting mid-century modern and luxury Northwest home segments. No funding, acquisitions, or institutional investment are indicated; the business is bootstrapped and founder-owned.

The firm's offering combines personal agent representation with KW-powered digital infrastructure. Property search tools include basic, advanced, map, address, and MLS number search modalities, supplemented by a free home valuation module and market reports. The underlying technology is not proprietary; it leverages KW Greater Seattle's MLS-integrated platform, which lowers capital requirements but provides no technical differentiation. Content marketing via a blog covering Eastside communities, waterfront homes, and luxury properties functions as the primary top-of-funnel demand channel, with client testimonials serving as bottom-of-funnel social proof.

Revenue is generated through traditional real estate commissions on closed buyer and seller representation transactions. Services span listing representation, buyer representation, market analysis, pricing strategy, negotiation, and transaction management, with ancillary referrals to a professional network of attorneys and contractors. Customer segments are horizontal residential consumers; no enterprise or institutional clients are served. Given the sole-proprietor structure, the firm's productive capacity is bounded by a single agent's transaction throughput, making the business inherently a lifestyle practice rather than a scalable platform.

Name

Pearce & Lonam Properties

Legal name

Dennis Pearce

Website

https://pnl-properties.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pearce & Lonam Properties operates Rain City Digs, a sole-proprietor Seattle residential real estate brokerage affiliated with Keller Williams Greater Seattle, serving buyers and sellers across Eastside, Northshore, and waterfront communities with traditional commission-based representation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Residential real estate
• Real estate brokerage
• Property listings
• Home valuation services
• Buyer representation

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where the agent earns a percentage of the property sale price when representing buyers or sellers in real estate transactions. Services include listing representation, buyer representation, market analysis, pricing strategy, negotiations, and transaction management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pearce & Lonam Properties (doing business as Rain City Digs) is a Seattle-area residential real estate brokerage operated by Dennis Pearce under the Keller Williams Greater Seattle affiliation. The company provides traditional buyer and seller representation for the Greater Seattle metropolitan area, supported by MLS-integrated property listings, multiple property search tools (basic, advanced, map, address, and MLS number searches), a home valuation tool, and market reports. Services focus on Eastside communities, Northshore, waterfront homes, mid-century modern properties, and luxury Northwest homes.

Product overview

Pearce & Lonam Properties operates as a real estate brokerage under the Rain City Digs brand, offering a single integrated platform for home buying and selling services in the Greater Seattle area. The core offering consists of property listings with multiple search tools (Basic, Advanced, Map, Address, and MLS Number Search), supplemented by home valuation and market report modules. The company also maintains specialized sub-brand collections for MidCentury Modern Seattle, Seattle Waterfront Homes, and Luxury Northwest Homes to serve distinct market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Listings

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Keller Williams Greater SeattlecoreChannel Partner/ Reseller/ DistributorDennis Pearce operates as a real estate agent affiliated with Keller Williams Greater Seattle, utilizing their branding, MLS access, and platform infrastructure for property listings and searches. The website displays KW Greater Seattle branding and utilizes their platform for advanced search tools, home valuations, and market reports.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Zillow: Consumer-facing real estate search and lead-generation platform that supplies listing exposure and lead flow to Seattle agents including Rain City Digs. Comparable as an adjacent ecosystem participant enabling agent demand generation rather than a direct brokerage competitor.

Broad incumbents

• Redfin: Tech-enabled residential brokerage and consumer search platform with significant Seattle-market share. Comparable as a competing Seattle listing and representation channel, but with a fundamentally different salaried-agent and platform-led model.
• Sotheby's International Realty: Global luxury real estate brand whose affiliates serve the high-end Seattle segment. Comparable given Rain City Digs' explicit luxury Northwest positioning, though Sotheby's operates as a much larger incumbent network.
• Compass: National technology-driven residential brokerage with active Seattle agent presence and a luxury tilt. Comparable as a broader incumbent offering overlapping listing, search, and agent-representation services in Seattle, though Compass operates at vastly greater scale.
• eXp Realty: Cloud-based, agent-centric brokerage operating across the U.S. with Seattle-area agents. Comparable in the commission-based residential representation model and in the agent-attached branding dynamic similar to a sole proprietor under a parent brand.

Direct peers

• The Cascade Team: Large Seattle-metro residential team with a content- and review-driven online presence similar to Rain City Digs. Comparable as a digitally oriented Seattle brokerage competing for the same Eastside and Greater Seattle buyer pool.
• John L. Scott Real Estate: Pacific Northwest residential brokerage with strong Seattle-area agent network and neighborhood-level marketing similar to Rain City Digs. Directly comparable in geographic footprint and commission-based residential service model.
• Realogics Sotheby's International Realty: Seattle-based Sotheby's affiliate focused on luxury and waterfront residential properties in the Pacific Northwest. Directly comparable given the overlap with Rain City Digs' waterfront and luxury Northwest sub-brands.
• Windermere Real Estate: Pacific Northwest-headquartered residential real estate brokerage with deep Seattle and Eastside coverage, including waterfront and luxury specialists. Comparable as a regionally rooted, agent-led brokerage competing for the same Seattle buyer/seller pool.
• Coldwell Banker Bain: Seattle-based affiliate of the national Coldwell Banker brand, providing residential brokerage across Greater Seattle including luxury segments. Comparable as a Seattle-headquartered brokerage using a national brand platform, mirroring the KW-affiliated structure of Rain City Digs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PearceLonamProperties
• LinkedInlinkedin.com/company/pnlproperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearce & Lonam Properties