What Keller Williams Greater Seattle does

Keller Williams Greater Seattle is an independently owned and operated franchise office of Keller Williams Realty, Inc., located in Seattle's Wallingford neighborhood at 1307 N 45th St, Suite 300. Founded in 2008 by Meredith Hansen and currently led by Operating Principal & CEO Angie Mykel and Designated Broker Lindsey Sargent, the office supports approximately 220 licensed brokers (as of January 2026) who serve residential home buyers and sellers across the Greater Seattle metropolitan area. The office operates as part of the world's largest real estate franchise by agent count, and in 2025 closed more than 1,110 home sales representing over $965 million in real estate volume, earning a #14 ranking out of 2,834 offices in the NWMLS.

The company's core offering is a traditional agent-mediated brokerage service augmented by Keller Williams' proprietary technology ecosystem: Command (a CRM and business management platform that supports lead-to-close client engagement), KW App (a mobile application enabling branded agent-to-client engagement), and KW Connect (a digital learning platform with 700+ hours of live training content). Consumer-facing tools on its website include PropertyPress IDX property search, a home valuation tool, a mortgage calculator, HUD home search, and an agent directory. The office complements these with local training programs such as the 730 Society, Accountability Alliance, and luxury training cohorts.

KW Greater Seattle's revenue model is transaction-based: it earns commissions on residential real estate transactions closed by its affiliated brokers, with agents paying franchise fees or splits as part of their KW affiliation. The office is also active in a structured preferred-partner program — with CrossCountry Mortgage as the 2026 Lead Partner, Key Inspection Services as Silver Partner, and roughly ten Bronze Partners (inspectors, legal, insurance, marketing, transaction coordinators) — that drives referrals and ecosystem stickiness. As a franchisee rather than a corporate entity, KW Greater Seattle does not disclose its commission revenue or agent split economics publicly.

Name

Keller Williams Greater Seattle

Legal name

Keller Williams Realty, Inc.

Website

https://kwgreaterseattle.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Williams Greater Seattle is an independently owned franchise real estate brokerage serving residential buyers and sellers in the Greater Seattle metro area. With approximately 220 affiliated brokers, it leverages Keller Williams' proprietary technology, training infrastructure, and brand to support transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property listing search
• Real estate agent training

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission Revenue: The office operates as a Keller Williams franchise real estate brokerage. Revenue is generated through commissions earned on real estate transactions closed by affiliated agents/brokers. In 2025, KW Greater Seattle closed over 1,110 home sales representing more than $965 million in real estate volume. Agents pay a split or fees to the franchise as part of their KW affiliation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Keller Williams Greater Seattle is a residential real estate brokerage serving home buyers and sellers in the Greater Seattle metropolitan area. The office supports approximately 220 affiliated brokers with a 10,000+ sq ft Market Center in Wallingford, the Keller Williams technology ecosystem (Command CRM, KW App, KW Connect), structured training programs, and a curated Preferred Partners network. In 2025 the office closed 1,110+ home sales representing more than $965 million in real estate volume.

Product overview

KW Greater Seattle is a Keller Williams franchise real estate brokerage offering a unified platform combining property search, transaction support, and agent services. The core offering includes IDX-powered property listing search, home valuation, and mortgage calculation tools, supported by a network of preferred service partners. The technology ecosystem comprises proprietary internal platforms—Command (CRM and business management), KW App (mobile client engagement), and KW Connect (digital learning with 700+ hours of content)—which are Keller Williams-branded tools available to affiliated agents rather than standalone products. The office also provides training events, 730 Society programs for new agents, and access to HUD home listings through its integrated search functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage for home buyers and sellers in the Greater Seattle metro area, delivered through approximately 220 affiliated brokers operating from the Wallingford Market Center. In 2025 the office closed 1,110+ home sales representing more than $965 million in real estate volume.
• Property Search / IDX Listing Search Property listing search functionality powered by PropertyPress IDX, enabling brokers and prospective clients to search available residential real estate listings in the NWMLS market area.
• Home Valuation Tool Online tool that enables homeowners and prospective sellers to estimate the market value of their property.
• Mortgage Calculator Financial planning tool that helps prospective buyers estimate monthly mortgage payments based on property price, down payment, and loan terms.
• HUD Homes Search Specialized search functionality for HUD (U.S. Department of Housing and Urban Development) foreclosed residential properties.
• Agent Search Directory Directory service that lets prospective home buyers and sellers find and connect with KW Greater Seattle real estate agents.
• Agent Training and Development Programs Structured agent development programs (730 Society, Accountability Alliance, luxury training, team meetings, Masterminds & Martinis) delivered in-person and via Zoom to help affiliated brokers expand knowledge and grow production.
• Preferred Partners Program Curated network of vetted real estate service providers — including mortgage lending (CrossCountry Mortgage), home inspections (Key Inspection Services), transaction coordination (Closer Pros), legal services (Galvin Law Group), insurance (Trucordia), photography (Exposio, Virtuance), and home services — offered to KW Greater Seattle clients and brokers.

Quantifiable outcome

• 1,110+ home sales and $965+ million in real estate volume closed in 2025
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered lead partner, silver partner and minor.

• CrossCountry Mortgage, LLC (CCM)lead partnerGTM or Marketing Partner · 1 January 2026CrossCountry Mortgage serves as the 2026 Lead Partner for KW Greater Seattle. As a mortgage lender, CCM provides financing services that support real estate transactions closed by KW agents, creating a referral and referral-back relationship between the brokerage and the lender.
• Key Inspection Servicessilver partnerGTM or Marketing PartnerHome inspection services company serving as Silver Partner. Key Inspection Services provides inspection services that support real estate transaction closings for KW Greater Seattle agents and their clients.
• Galvin Law GroupminorGTM or Marketing PartnerReal estate law firm listed as a Bronze Partner providing legal services related to real estate transactions for KW Greater Seattle agents and clients.
• TrucordiaminorGTM or Marketing PartnerInsurance services partner listed as a Bronze Partner, providing coverage products that support real estate transaction closings.
• Floor Coverings InternationalminorGTM or Marketing PartnerFlooring services partner listed as a Bronze Partner providing floor covering installation and products for KW Greater Seattle clients.
• Closer ProsminorGTM or Marketing PartnerTransaction coordination services partner listed as a Bronze Partner, helping manage the administrative side of real estate transactions for KW agents.
• ExposiominorGTM or Marketing PartnerMarketing/visual services partner listed as a Bronze Partner providing HDR photography and media services for KW Greater Seattle agent listings.
• Pillar To Post Home InspectorsminorGTM or Marketing PartnerHome inspection services company listed as a Bronze Partner providing inspection services for KW Greater Seattle client transactions.
• KW Greater SolutionsminorGTM or Marketing PartnerIn-house affiliate partner listed as a Bronze Partner providing supplementary services supporting KW Greater Seattle agents.
• VirtuanceminorGTM or Marketing PartnerReal estate photography and visual marketing services partner listed as a Bronze Partner, providing professional listing photography for KW agents.
• AndraPaige DesignsminorGTM or Marketing PartnerDesign and branding services partner listed as a Bronze Partner providing creative services for KW Greater Seattle agents.
• Koa Wood RestorationminorGTM or Marketing PartnerHome restoration and maintenance services partner listed as a Bronze Partner, serving KW Greater Seattle clients in property care.
• All City Junk RemovalminorGTM or Marketing PartnerJunk removal services partner listed as a Bronze Partner providing clean-out and removal services for KW Greater Seattle clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• John L. Scott Real Estate: Pacific Northwest-based residential real estate franchise with deep Seattle/Puget Sound roots. Directly comparable franchise model serving the same buyer/seller segment in overlapping geographies.
• Redfin: Technology-driven residential brokerage and portal with a major Seattle presence. Directly competes for buyers and sellers and pressures commission rates through its lower-fee listing service in the same metro.
• Compass: Tech-enabled residential real estate brokerage operating in major U.S. metros including Seattle. Competes head-to-head for agents and listings with a similar commission-based, agent-centered model but with a stronger proprietary technology layer.
• Windermere Real Estate: Large Pacific Northwest residential real estate franchise headquartered in the Seattle area. Closest regional competitor to KWGS, with a similar traditional brokerage model, large agent count, and strong Seattle market share.
• RE/MAX: Global real estate franchise with strong Seattle-area presence. Competes for both agents and clients using a similar commission split / independent contractor franchise model.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage with aggressive commission split economics. Has been actively recruiting traditional franchise agents including from KW offices and competes for the same Seattle agent talent.

Broad incumbents

• Sotheby's International Realty: Luxury-leaning international real estate franchise active in Seattle. Comparable franchise model with a focus on premium listings; competes for higher-end KWGS agents and clients.
• Berkshire Hathaway HomeServices: National residential real estate franchise with Seattle-area offices. Operates a similar agent-driven, commission-based brokerage model and recruits from the same agent pool.
• Coldwell Banker (Seattle offices): National real estate franchise with active Seattle-area offices competing for residential listings and agents. Comparable commission-based agent model with a national brand.
• Zillow Group (Zillow Homes): Major residential real estate platform with consumer marketplace dominance and an iBuying/partner-agent program. Indirect but significant competitor influencing buyer flow and commission expectations in the Seattle market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yourseattlekw
• Facebookfacebook.com/kwseattle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Greater Seattle