B. Strautmann and Söhne

Name

B. Strautmann and Söhne

Legal name

B. Strautmann & Söhne GmbH u. Co. KG

Website

https://strautmann.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Bale Handling Equipment (IMAHACAF)

akta.pro secondary industries

Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

Keywords

• Agricultural machinery manufacturing
• Livestock feeding equipment
• Forage harvesting machines
• Manure spreaders
• Feed mixing wagons

Headquarters

HQ city

Bad Laer

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural machinery including feed mixers, forage wagons, manure spreaders, tipping trailers, and self-propelled equipment. Products sold through dealer networks and direct sales representatives.
2. Original Parts/After-Sales Service: Genuine Strautmann replacement parts optimized for machine compatibility and long-term reliable operation. Online spare parts catalog (ELISE), telephone, and email ordering available.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

B. Strautmann and Söhne designs, manufactures, and sells agricultural machinery for livestock feeding, forage transport, manure handling, and bulk-material tipping. The product range spans feed mixing wagons (including the Verti-Mix and Primus series), self-propelled and tractor-driven mixer-feeders, forage/loading wagons (Super-Vitesse, Giga-Vitesse), universal spreaders for manure and compost, and tipping trailers. Customers are professional farms, agricultural contractors, and biogas plant operators primarily in European markets.

Product overview

Strautmann is a mid-sized German family-owned agricultural machinery manufacturer with over 85 years of history, now in its fourth generation. The company operates from Bad Laer, Germany, with additional production facilities in Hungary (Strautmann Gépgyártás Hungária Kft) and Poland (Pol-Strautmann). The product portfolio spans two main divisions: vehicle technology (tipping trailers, forage transport wagons, spreaders) and feeding technology (feed mixing wagons, self-propelled mixers, stationary mixing systems, silage retrieval equipment). Core products include the Verti-Mix feed mixer series (single, double, and triple auger variants from 4-45 m³), self-propelled mixers (Sherpa, eVerti-Feed electric, Primus), stationary systems (Bio-Mix for biogas plants, Verti-Mix S), forage wagons (Ambion tine-bar, Magnon/Super-Vitesse/Giga-Vitesse self-loading wagons with Continuous Flow System), universal spreaders (CS/MS/TS/VS/PS models), and silage handling equipment (greifschaufeln buckets, siloblockschneider cutters). The company emphasizes patented technologies including the IMS mixing auger with adjustable knives, Exact-Cut cutting systems, and Continuous Flow System for forage wagons.

Differentiator

Problem solved

Functional benefit

Products and services

• Feed mixing wagons (Verti-Mix and Primus series)
• Self-propelled mixer-feeder (Sherpa)
• Forage/loading wagons (Super-Vitesse, Giga-Vitesse)
• Manure and universal spreaders
• Tipping trailers

Quantifiable outcome

• Cutting length reduced by 37% (to 22mm) with only 20% additional power requirement compared to previous models
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Strautmann Gépgyártás Hungária KftcoreStrategic or Co-development Partner · 1 January 2015Acquired in early 2015 to expand manufacturing capacity. Located in Matranovak, Hungary with ~100 employees specializing in sheet metal fabrication and welded component production.
• Pol-Strautmann (Lwówek, Poland)coreStrategic or Co-development PartnerSecond production location in Lwówek, Poland producing machine components including tippers, silage buckets, and cutting tongs. Modern manufacturing facility.
• S.A. AGRIEST (France)minorChannel Partner/ Reseller/ DistributorAuthorized dealer in France for spare parts and service support at Z.A. de la Maze, 70360 Scey-sur-Saône.
• DistriTech Joskin (Belgium)minorChannel Partner/ Reseller/ DistributorAuthorized dealer in Belgium for spare parts and service at Rue de Wergifosse 39, B-4630 Soumagne.
• Agro-Technik Zulliger GmbH (Switzerland)minorChannel Partner/ Reseller/ DistributorAuthorized dealer in Switzerland for spare parts and service at Bernstrasse 13c, 6152 Hüswil/LU.
• Agri-Center S.A. (Luxembourg)minorChannel Partner/ Reseller/ DistributorAuthorized dealer in Luxembourg for spare parts and service at Aktivitéitszon 5, L-9631 Allerborn.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Trioliet: Trioliet is a Dutch family-owned manufacturer of feeding technology (TMR mixers, self-propelled mixers, feed kitchen systems, and automated feeding robots) for dairy and livestock farms. Strautmann and Trioliet compete head-to-head across nearly the entire feed mixer portfolio and similar customer segments in Europe, with comparable family-ownership heritage and channel-driven GTM.
• BvL Maschinenfabrik: BvL is a German family-owned manufacturer of feeding technology (V-Mix feed mixers, self-propelled mixers, and automated feeding systems) and surface finishing equipment. Strautmann and BvL compete directly in the German and European TMR mixer market with comparable product depth and customer types.
• Pöttinger: Austrian agricultural machinery manufacturer with a strong portfolio in loading wagons (Euroboss, Jumbo, Jumbo Combiline), grass harvesting, and tillage. Pöttinger is one of the most direct competitors to Strautmann's forage wagon business (Ambion, Magnon, Super-Vitesse, Giga-Vitesse) across Europe.
• Faresin Industries: Faresin is an Italian manufacturer of feed mixers (trailed, stationary, and self-propelled), telehandlers, and concrete mixers. The company's TMR mixer line directly competes with Strautmann's Verti-Mix and self-propelled range, and it serves a similar European and international dairy customer base.
• SILOKING (Siloking Mayer Maschinenbau): SILOKING is a German manufacturer of feed mixing technology, including trailed, stationary, and self-propelled TMR mixers. The company overlaps directly with Strautmann's Verti-Mix, Sherpa, and Bio-Mix product lines, serving the same European dairy and biogas customers with a similar-sized operation.
• RMH (Rosensteiner): Austrian family-owned manufacturer of livestock feeding and manure handling technology, including TMR mixers, manure spreaders, and self-propelled feed mixers. Rosensteiner is a smaller specialty competitor to Strautmann with overlapping product categories and European dairy/livestock customer focus.

Broad incumbents

• CLAAS: CLAAS is one of Europe's largest agricultural machinery manufacturers, headquartered in Germany, with leading positions in combine harvesters, forage harvesters, tractors, and loading wagons. CLAAS competes with Strautmann in the broader European forage and feeding equipment market with significantly greater scale, R&D resources, and dealer reach.
• KUHN Group: KUHN is a major French agricultural machinery manufacturer with a broad portfolio including feed mixers, balers, mowers, and tillage equipment. As a larger, multi-category player owned by Bucher Industries, KUHN overlaps with Strautmann in the feeding technology segment while also competing in forage harvesting and material handling.
• KRONE (Maschinenfabrik Bernard Krone): KRONE is a major German family-owned manufacturer of agricultural machinery (forage harvesters, loading wagons, mowers, balers) and commercial vehicles. KRONE's loading wagon and forage harvesting portfolio competes with Strautmann's Magnon/Ambion/Super-Vitesse/Giga-Vitesse lines, and the company operates at larger scale and broader product scope.
• JCB Agriculture: JCB is a major British manufacturer of agricultural telehandlers, loaders, and increasingly on-farm material handling equipment. While not a direct feed mixer competitor, JCB's presence in livestock material handling and farm loading equipment creates partial overlap with Strautmann's tipping trailer and material handling offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/StrautmannVideo
• Facebookfacebook.com/strautmann.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B. Strautmann and Söhne