Reising Radio Partners, Inc QMIX, MOJO AND KORN

What Reising Radio Partners, Inc QMIX, MOJO AND KORN does

Reising Radio Partners, Inc. is a privately held, locally owned media company headquartered at 825 Washington Street, Columbus, Indiana, operating a four-station FM radio network and a digital local-news property across Southern Indiana. Its station portfolio comprises QMix 107.3 (contemporary hit), KORN Country 100.3 (country), MOJO 102.9, and WJCP 91.1, complemented by Local News Digital, which covers Bartholomew, Johnson, Jackson, Jennings, and surrounding Indiana counties. Distribution is delivered via traditional over-the-air FM broadcast, online streaming through qmix.com, and a mobile application for iOS and Android that enables live audio streaming, push notifications for contests and events, and station-feature access. The business was founded in 1984 and operates with a headcount in the 11–50 range.

The company's revenue model is entirely advertising-driven, organized around three interconnected streams: traditional radio spot sales, integrated digital/social/streaming marketing services, and event sponsorships/contest-based promotions. A sales-led go-to-market motion uses Account Executives to develop customized, quote-based advertising packages for local small and medium-sized businesses in Southern Indiana, sold under multi-year contract structures with no publicly disclosed pricing. Audience engagement is reinforced by recurring on-air contest programming (Breakfast Club, Office Party, Summer Staycation, Impossible Question) and community event partnerships, which double as a marketing channel for advertiser clients. The competitive positioning rests on multi-format station diversification, deep local-community ties built over decades, and an integrated radio-plus-digital offering aimed at SMBs that lack the marketing budgets of national chains.

Name

Reising Radio Partners, Inc QMIX, MOJO AND KORN

Legal name

Reising Radio Partners, LLC

Website

https://qmix.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Reising Radio Partners is a locally owned Southern Indiana media company operating four FM radio stations (QMix 107.3, KORN Country 100.3, MOJO 102.9, WJCP 91.1) plus Local News Digital, selling radio, digital, and event advertising to local small and medium businesses.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Radio broadcasting services
• Local radio advertising
• Digital advertising solutions
• Community radio stations
• Event sponsorship marketing

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Radio Advertising: Traditional radio advertising spots sold to local businesses to reach the station's audience
2. Digital Marketing Services: Digital advertising, social media marketing, and streaming advertising solutions offered alongside radio spots
3. Event Sponsorships and Promotions: Branded events, contests, and promotional opportunities for local businesses seeking community engagement

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reising Radio Partners, Inc. operates a cluster of local FM radio stations in Southern Indiana — QMIX 107.3 (CHR/Top 40), MOJO 102.9 (Oldies/Classics), and KORN Country 100.3 (Country) — and sells on-air and digital advertising to local and regional businesses. It also operates WJCP 91.1, a Local News Digital publishing platform, and a dedicated QMIX 107.3 mobile app, and offers integrated radio + digital + event advertising packages as a community-rooted media and marketing partner.

Product overview

Reising Radio Partners operates a multi-station radio network in Southern Indiana, consisting of QMix 107.3 (contemporary hit music), KORN Country 100.3 (country), MOJO 102.9, and WJCP 91.1. The company also publishes Local News Digital, a digital local news platform covering Bartholomew, Johnson, and surrounding counties. The stations offer traditional broadcast programming alongside online streaming via the QMix 107.3 mobile app, with listeners able to access live radio through the web player. The company provides advertising and marketing services to local businesses, combining radio spots with digital, social media, event sponsorship, and promotional opportunities. On-air contests and community events are regularly featured across the stations.

Differentiator

Problem solved

Functional benefit

Brands

• Local News Digital: Local digital news service covering Southern Indiana communities including Bartholomew County and Johnson County.

Products and services

• QMIX 107.3 FM radio station broadcasting a CHR/Top 40 hits format to Southern Indiana listeners in Columbus, Bloomington, Indianapolis, and Shelbyville, with companion website providing news, contests, events, and streaming.
• MOJO 102.9 FM radio station broadcasting an Oldies/Classics format to Southern Indiana listeners, positioned alongside QMIX and KORN in the Reising Radio Partners cluster.
• KORN Country 100.3 FM radio station broadcasting a Country music format to Southern Indiana listeners, completing Reising Radio Partners' three-format cluster with QMIX and MOJO.
• WJCP 91.1 FM radio station operated by Reising Radio Partners in Southern Indiana, extending the company's local broadcast footprint beyond the core QMIX/MOJO/KORN cluster.
• Local News Digital Digital local news publishing platform operated by Reising Radio Partners to deliver hyper-local Southern Indiana news content online, complementing its radio stations with a web-native news audience.
• QMIX 107.3 Mobile App Standalone mobile application published by Reising Radio Partners for iOS that lets listeners stream QMIX 107.3 and engage with the station on phones and tablets.
• Radio and Digital Advertising Services Integrated advertising service sold by Reising Radio Partners to local and regional businesses, bundling on-air radio spots across the QMIX/MOJO/KORN cluster with digital display, mobile, programmatic, and video inventory, plus event sponsorship opportunities, as a one-stop Southern Indiana media buy.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• AAA HoosierminorGTM or Marketing PartnerAAA Hoosier is a sponsor of the QMix Summer Staycation contest, providing family 4-packs to Holiday World & Splashin' Safari as prizes. The partnership drives local tourism awareness and provides AAA visibility to QMix listeners.
• The Napoleon State BankminorGTM or Marketing PartnerThe Napoleon State Bank co-sponsors the QMix Summer Staycation contest, contributing prizes and promotional value. The partnership provides community banking visibility through radio contest sponsorship.
• Local News DigitalcoreGTM or Marketing PartnerLocal News Digital is part of the Reising Radio Partners portfolio, extending the company's media reach into digital local news coverage across Southern Indiana communities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Emmis Communications: Emmis Communications is a U.S. radio broadcasting company that owns and operates multiple AM/FM stations across local and regional markets, selling advertising to local and national advertisers. Like Reising, Emmis runs a multi-station portfolio with integrated digital and event marketing components, making it directly comparable in operating model.
• Beasley Broadcast Group: Beasley Broadcast Group operates radio stations across multiple U.S. markets, complemented by digital and event advertising solutions. As a publicly traded multi-station operator serving local advertisers, it provides a comparable benchmark for Reising's portfolio economics.
• Alpha Media: Alpha Media is a U.S. radio broadcasting group operating hundreds of stations across mid-sized markets, with a focus on local content, sales, and digital extensions. Its portfolio model of multiple formats per market is directly comparable to Reising's four-station Southern Indiana cluster.
• Federated Media: Federated Media is an Indiana-based radio broadcasting company operating stations across northern and central Indiana. Its geographic overlap with Indiana and focus on local advertisers make it a relevant regional peer for evaluating Reising's market position.
• Good Karma Brands: Good Karma Brands owns and operates a portfolio of local radio stations, sports franchises, and digital media properties in midwestern markets. Its mix of local broadcast, digital content, and event marketing for community audiences aligns closely with Reising's community-driven, multi-station operating approach.
• Townsquare Media: Townsquare Media operates a portfolio of local radio stations concentrated in small and mid-sized U.S. markets, paired with digital advertising, live events, and local content properties. Its market focus and integrated ad offering closely mirror Reising's strategy of bundling broadcast with digital and event sponsorship for local SMBs.

Broad incumbents

• Cumulus Media: Cumulus Media is one of the largest U.S. radio broadcast operators, owning stations in mid and large markets alongside Westwood One syndication. While broader and more national than Reising, it competes for the same pool of advertiser budgets in overlapping Midwest markets.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster, operating hundreds of stations and a major digital audio and events platform. It sets pricing benchmarks and competes for ad share in markets adjacent to Reising's Southern Indiana footprint, and its iHeartRadio app overlaps with Reising's streaming offering.
• Salem Communications: Salem Communications operates radio stations nationwide focused on talk, news, and Christian formats, along with digital and publishing assets. While format-focused differently than Reising, it represents a comparable publicly traded multi-station broadcaster competing for local advertising.

Regional players

• Lazer Broadcasting: Lazer Broadcasting is a California-based radio operator with a portfolio of Spanish-language and English-language stations across western U.S. markets. It is comparable as a mid-sized, multi-station regional radio group but does not compete in Indiana.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/qmix1073
• Facebookfacebook.com/qmix-1073-fm-94146985621
• LinkedInlinkedin.com/company/reising-radio-partners-inc-qmix-mojo-and-korn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reising Radio Partners, Inc QMIX, MOJO AND KORN