NorthPointe Wellness

What NorthPointe Wellness does

NorthPointe Wellness is a single-location medically integrated fitness center operating at 5605 East Rockton Road in Roscoe, Illinois, serving the greater Beloit/Roscoe area. The facility is operated by Power Wellness under the broader Beloit Health System network, which provides healthcare-referral infrastructure connecting the center to clinical care pathways. The company sells recurring monthly memberships at $79 (ages 18-61, with a $100 enrollment fee) and $70 (ages 62+), supplemented by specialty programming revenue including MyFitRx medical fitness pathways ($129 for an 8-week condition-specific program), personal training, small group training, nutritional counseling, Fit 'N Fun childcare, and ancillary amenities (café, pro shop, locker rooms with sauna/steam).

The core product portfolio spans four pillars: (1) facility-based fitness including a 7-lane lap pool, warm water pool, indoor track, over two miles of outdoor trails, strength and cardio equipment, and LES MILLS branded group exercise classes; (2) the MyFitRx medical fitness program with 10 specialized clinical pathways (Transitional Care, Weight Management, Cancer Fitness, Cardiac Fitness, Cognitive Health, Diabetes, Fit for Surgery, Functional Fitness, Orthopedic, Pulmonary); (3) virtual programming via the Volt guided fitness platform (with a newly launched Pain Management Program) and Move streaming classes, accessed through a native iOS/Android mobile app; and (4) assessment services using the BodyScript body composition analyzer. Supporting technology includes Jonas Fitness for membership operations and the OurClubLogin member portal.

The business model combines consumer subscription revenue (membership dues), episodic clinical programming (MyFitRx), professional services (personal training), and ancillary services (loyalty rewards via FitFunds, childcare, retail). Go-to-market is multi-channel: direct-to-consumer through the website and facility tours, B2B2C via healthcare provider referrals for medical fitness, and community event-driven outreach. The facility targets six distinct segments — general population (18-61), seniors (62+), individuals with medical conditions, families needing childcare, individuals with neurological conditions, and remote/virtual fitness users — making it a broader-serve wellness facility than a typical commercial gym, while remaining a single-site operator with no disclosed expansion pipeline.

Name

NorthPointe Wellness

Legal name

NorthPointe Wellness

Website

https://northpointewellness.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NorthPointe Wellness is a single-location medically integrated fitness center in Roscoe, Illinois, serving all ages through memberships, MyFitRx clinical pathways, virtual programming (Volt/Move), and traditional amenities, operated by Power Wellness within the Beloit Health System network.

Ownership category

akta.pro rank

Product category

Health and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Ambulatory Health Care Services (621), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), General Personal Training (In-Person & Virtual) (HSADAAAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Medically integrated fitness
• Health club membership
• Group exercise classes
• Personal training services
• Aquatic fitness programs

Headquarters

HQ city

Roscoe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Recurring monthly membership fees from individual and senior members, generating predictable subscription revenue. Individual membership is $79/month for ages 18-61 with $100 enrollment fee; Senior membership is $70/month for ages 62+.
2. Medical Fitness Programs: Fee-based medical fitness programs such as MyFitRx, priced at $129 for an 8-week specialized pathway supporting individuals with specific health conditions through customized fitness plans.
3. Personal Training Services: One-on-one personal training and guided stretching sessions with certified trainers, billed as add-on services to base memberships.
4. Small Group Training: Fee-based small group training sessions offering coached group workouts with expert instruction.
5. FitFunds Loyalty Program: Rewards program where members earn FitFunds throughout the year that can be applied toward eligible facility programs and services, excluding enrollment fees, monthly dues, gift cards, ProShop purchases, or cash redemption.
6. Ancillary Services: Additional revenue streams from nutritional counseling, childcare (Fit 'N Fun), café, pro shop, and various facility amenities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

NorthPointe Wellness is a medically integrated fitness center that sells memberships, personal training, group exercise classes, aquatic programs, and clinically supervised exercise pathways to individual members and healthcare-referred patients. The facility is operated by Power Wellness and affiliated with Beloit Health System, offering specialized programs such as MyFitRx, SilverSneakers, MS3, and LIVESTRONG.

Product overview

NorthPointe Wellness is a medically integrated fitness center offering a comprehensive wellness ecosystem centered around facility-based fitness services (personal training, group exercise, small group training, aquatics), virtual digital programming (Volt guided fitness and Move virtual fitness accessible via mobile app), and specialized medical fitness pathways (MyFitRx with 10 condition-specific programs). The portfolio includes traditional gym amenities (strength/cardio equipment, indoor track, locker rooms, sauna/steam, outdoor trails), childcare services, nutritional counseling, and fitness assessments. Memberships include Individual (ages 18-61 at $79/month) and Senior tiers (62+ at $70/month). The mobile app (available on iOS and Android) provides access to schedules, on-demand programming, and digital fitness tools.

Differentiator

Problem solved

Functional benefit

Brands

• MyFitRx: Medical fitness program with specialized pathways for health conditions including transitional care, weight management, cancer fitness, cardiac fitness, cognitive health, diabetes, fit for surgery, functional fitness, orthopedic, and pulmonary support.
• Volt
• Move
• Fit 'N Fun
• BodyScript
• Rock Steady Boxing

Products and services

• Standard Fitness Memberships Recurring monthly memberships that provide individuals and families with access to the fitness facility, including cardiovascular and strength equipment, locker rooms, and general amenities. Targeted at adult consumers seeking regular exercise.
• Personal Training One-on-one personalized fitness coaching sessions with certified personal trainers. Designed for members seeking customized workout plans, technique guidance, and accelerated fitness results.
• Group Exercise Classes Scheduled group fitness classes covering various disciplines (e.g., yoga, cycling, HIIT, strength). Open to members and available to non-members on a drop-in or punch-card basis.
• Aquatic Programs Water-based fitness classes, lap swimming, and aquatic therapy sessions held in on-site pools. Serves general members, seniors, and rehabilitation patients needing low-impact exercise.
• MyFitRx Medical Fitness Program Clinically supervised exercise pathway for patients referred by physicians for chronic disease management, pre/post-surgical rehabilitation, and risk factor reduction. Integrates medical oversight with exercise programming.
• SilverSneakers / Silver&Fit / Renew Active Participation Membership access and senior-oriented group fitness programming provided to participants of Medicare Advantage wellness benefits programs (SilverSneakers, Silver&Fit, Renew Active). Targeted at adults aged 65+.
• LIVESTRONG at the YMCA-style Program Specialized exercise program designed for cancer survivors, providing physical rehabilitation, strength training, and peer support during and after treatment.
• MS3 Multiple Sclerosis Program Specialized fitness and mobility program designed for individuals diagnosed with multiple sclerosis, offering adapted exercises to support strength, balance, and functional capacity.
• Childcare Services On-site supervised childcare provided to members while they use the facility, supporting parents and family memberships.

Quantifiable outcome

• 8-week MyFitRx program provides personalized fitness assessments, customized fitness plans, and full membership access for $129
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Beloit Health SystemcoreStrategic or Co-development PartnerNorthPointe Wellness is part of the Beloit Health System network, as evidenced by NorthPointe Spa linking to beloithealthsystem.org and the facility operating within an integrated healthcare ecosystem. This partnership provides healthcare system integration enabling medical fitness referrals and coordinated patient care.
• Power WellnesscoreStrategic or Co-development PartnerPower Wellness is identified in legal documents as the management company that assists clients by managing and operating fitness facilities owned by clients. NorthPointe Wellness is operated under Power Wellness management, providing professional operational infrastructure, marketing support, and management systems.
• Jonas FitnesscoreTechnology or IntegrationJonas Fitness provides the online membership join platform (join.jonasfitness.com/500215) used for new member registration and enrollment processing.
• OurClubLogincoreTechnology or IntegrationOurClubLogin provides the member portal (ourclublogin.com/login/500215) for existing members to access their accounts and manage memberships.
• Rock Steady BoxingminorStrategic or Co-development PartnerRock Steady Boxing program is offered for individuals living with Parkinson's, providing supportive fitness options to improve strength, stability, and daily function through targeted exercises designed by certified specialists.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellbridge: Third-party operator of hospital-affiliated fitness centers with medical fitness and wellness programming. Comparable to NorthPointe as a direct parallel in the medically integrated fitness center operating model.
• YMCA (National): Community-based fitness centers with aquatics, group exercise, personal training, childcare, and increasingly, health-focused programming. Comparable to NorthPointe on member-based model, family amenities, and broad community health positioning.

Broad incumbents

• Life Time Fitness: National premium fitness operator with comprehensive amenities (pools, family programming, group classes, personal training) and integrated wellness services. Comparable to NorthPointe on premium amenity depth and broad member services, though at far larger scale.
• Equinox: Premium fitness club brand combining full-service facilities with personal training, group classes, and integrated wellness experiences. Comparable to NorthPointe on premium positioning and high-amenity facility model.
• HealthFitness: Corporate and hospital-affiliated fitness center operator blending clinical wellness, fitness programming, and population health management. Comparable to NorthPointe on the healthcare-integrated fitness model and preventive health focus.
• Planet Fitness: Largest national fitness club operator with budget positioning. Comparable to NorthPointe as competition for general-population membership dollars, though NorthPointe occupies a premium-amenity niche above Planet Fitness's discount positioning.
• Power Wellness: The management company that operates NorthPointe Wellness. Power Wellness manages multiple medically integrated fitness centers owned by healthcare systems, making it comparable as both an operator and a network of similarly positioned facilities that could leverage the same referral-based model.

Emerging players

• Canyon Ranch: Wellness destination operator offering medically integrated fitness, nutrition, and lifestyle programming. Comparable to NorthPointe's MyFitRx philosophy combining clinical oversight with fitness and wellness services.
• Rock Steady Boxing (Affiliates): Network of affiliate facilities offering Parkinson's-specific boxing-based fitness programming. NorthPointe offers Rock Steady Boxing as a specialized program, making affiliates directly comparable on this specialized clinical fitness niche.

Others

• Beloit Health System: The healthcare system partner that owns NorthPointe Wellness. Comparable as the upstream network enabling medical fitness referrals and a demonstration of the hospital-owned fitness center model that could be replicated elsewhere.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NorthPointeWellness
• LinkedInlinkedin.com/company/northpointe-wellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorthPointe Wellness