HealthFitness

What HealthFitness does

HealthFitness, founded in 1971 and headquartered in Lake Forest, Illinois, is a corporate fitness and wellness managed services provider operating as a wholly-owned subsidiary of Trustmark Companies (Trustmark Mutual Holding Company). The company manages fitness centers and delivers integrated wellness, health coaching, nutrition, injury prevention, and recovery programming on-site, virtually, and in hybrid formats for large organizations across the United States. Its proprietary platform includes the Movement Training System®, a registered methodology used to certify and develop its workforce of 2,700+ fitness professionals, and a hybrid delivery architecture that integrates on-site centers with virtual programming.

HealthFitness serves five primary customer segments: corporate employers (including Fortune 500 logos such as Cigna, Johnson & Johnson, Honda, Hewlett Packard Enterprise, Walmart, Eastman, and Aramark), commercial property managers, health systems, government clients, and residential communities. Following the May 2024 acquisition of Professional Fitness Management (ProFit) and the November 2024 acquisition of Corporate Fitness Works, HealthFitness operates across 360+ U.S. sites, engaging more than 1 million participants. The company reports a 99% client satisfaction rating and an average client tenure of 14 years.

The business model is B2B managed services sold through direct enterprise field sales supplemented by a partner ecosystem (BeaverFit for open-air facilities, Vitality Group for incentives, CoreHealth Technologies for wellness platform technology, and FitOn Health for digital health). Revenue is generated primarily through multi-year contracts for fitness center management and wellness programming, with pricing quote-based and tied to facility size, demographics, and program scope. Service modules span corporate, tenant, medical, and beyond-fitness categories, with additional offerings in biometric screenings, recovery services, mental health education, and facility design and consulting.

Name

HealthFitness

Legal name

Health Fitness Corporation

Website

https://healthfitness.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

HealthFitness is a B2B managed services provider that operates corporate fitness centers and delivers wellness, health coaching, nutrition, injury prevention, and recovery programming for Fortune 500 employers, property managers, health systems, government clients, and residential communities across 360-plus U.S. sites, with 2,700-plus trained professionals serving more than one million participants.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Ambulatory Health Care Services (621), Offices of Other Health Practitioners (6213)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), General Personal Training (In-Person & Virtual) (HSADAAAA), General Health Coaching (HSADAGAA), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Corporate fitness management
• Workplace wellness programs
• Injury prevention services
• Corporate fitness centers
• Employee health coaching

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Fitness Management Services: HealthFitness manages corporate fitness centers including staffing, maintenance, programs, classes, and technology. Revenue is generated through B2B contracts with organizations for comprehensive fitness and wellness program management.
2. Wellness Programming: Beyond fitness center management, HealthFitness provides wellness programs including health coaching, dietitians, workshops, challenges, screenings, and digital tools for corporate clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HealthFitness provides B2B managed corporate fitness and wellness services, operating fitness centers and delivering wellness and injury prevention programs for enterprises, property managers, health systems, government agencies, and residential communities. Offerings include fitness center staffing and management, health coaching, nutrition services, group fitness, personal training, recovery services, mental health education, biometric screenings, and facility design and consulting. Service delivery is supported by the proprietary Movement Training System® and hybrid (on-site, virtual, digital) programming.

Product overview

HealthFitness is a corporate fitness and wellness solutions provider (a Trustmark company) that operates as a platform of managed services rather than a single software product. The core offering is fitness center management across Corporate Fitness, Tenant Fitness, Medical Fitness, and Beyond Fitness service lines, supported by proprietary programming including the Movement Training System. The service portfolio includes Group Fitness, Personal and Small Group Training, Health Coaching, Nutrition Services, Injury Prevention, Recovery Services (assisted stretching, massage, cryotherapy, infrared sauna, compression), Mental Health Education, Biometric Screenings, and Facility Design & Consulting. An open-air fitness solution is delivered in partnership with BeaverFit. The company primarily operates as a B2B service provider managing physical fitness centers and wellness programs for corporate, government, and residential clients across over 360 sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Fitness Managed fitness center services for corporate employers, including staffing, maintenance, programs, classes, and technology for fitness centers serving employees.
• Tenant Fitness Fitness center management and wellness programs for commercial property managers and multi-tenant buildings, helping attract and retain tenants.
• Medical Fitness Fitness and wellness solutions for health systems and medical facilities, supporting patient recovery and population health management.
• Beyond Fitness Extended wellness offerings including recreation sports, wellness challenges, health coaching, nutrition services, mental health education, and community wellness programs.
• Injury Prevention Job-specific assessments, conditioning, ergonomic education, early interventions, and return-to-work strategies that reduce musculoskeletal issues for employer clients.
• Health Coaching On-site, virtual, and digital health coaching supporting individuals across all dimensions of wellbeing, including nutrition, stress management, and lifestyle change.
• Nutrition Services Registered dietitian and nutritional guidance services available on-site, virtually, and digitally to support employee health and wellness goals.
• Group Fitness In-person and virtual group fitness classes including yoga, Pilates, HIIT, Zumba, cycling, barre, and mindfulness-based formats for corporate wellness programs.
• Personal and Small Group Training Personalized fitness training delivered one-on-one or in small groups, both in-person and virtually, tailored to individual participant goals.
• Recovery Services Corporate wellness recovery offerings including assisted stretching, massage, cryotherapy, infrared sauna, compression therapy, percussion, vibration therapy, and contrast (heat/cold) treatments to support employee physical restoration.
• Mental Health Education Services Mental health education, mindfulness programming, and stress management services integrated into corporate wellness offerings.
• Biometric Screenings and Health Fairs Health risk assessments, biometric screenings, and wellness fair programming including blood pressure, cholesterol, and other health metric evaluations.
• Facility Design and Consulting Fitness facility design and consulting services from concept to launch, maximizing space, flow, safety, and long-term value for corporate and tenant fitness spaces.

Quantifiable outcome

• 99% client satisfaction rating
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• FitOn HealthcoreStrategic or Co-development Partner · 23 April 2025HealthFitness announced a partnership with FitOn Health to expand digital health and preventive care offerings. FitOn Health, led by Russell Cook (founder of AllTrails), provides a leading digital health platform. The collaboration pairs technology tools with meaningful in-person support to create more sustainable wellness outcomes for employees.
• BeaverFitcoreStrategic or Co-development Partner · 25 January 2022HealthFitness and BeaverFit partnered to create the first open-air fitness solution for corporate clients. BeaverFit designs and builds standalone, state-of-the-art, open-air fitness facilities, while HealthFitness delivers programming, account management, and marketing promotion. The collaboration enables organizations to take fitness outdoors and expand wellness programming options.
• Vitality GroupcoreGTM or Marketing PartnerHealthFitness and Vitality share a common goal of inspiring healthy changes in individuals and organizations. The partnership involves jointly selling complementary products, with HealthFitness bringing nearly 50 years of experience to the sales cycle. The collaboration helps win new business by combining HealthFitness's corporate fitness expertise with Vitality's wellness incentives platform.
• CoreHealth TechnologiescoreTechnology or IntegrationCoreHealth Technologies provides wellness technology that complements HealthFitness's service offerings. The partnership has been ongoing for several years, with CoreHealth impressed by HealthFitness's creativity, dedication, and flexibility in creating great experiences for end-users. The collaboration helps achieve collective goals through true partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Personify Health: Personify Health (formed from the merger of Virgin Pulse and HealthComp) is one of the largest corporate wellness and benefits navigation platforms, directly competing with HealthFitness in employer-sponsored wellness programs and corporate fitness services at scale.
• Wellable: Wellable is a corporate wellness technology platform that delivers challenges, rewards, and content-based wellness programs to employers. It competes with HealthFitness's digital and wellness programming components, particularly for distributed and hybrid workforces.
• Limeade: Limeade is an employee experience and wellbeing platform serving mid-market and enterprise employers with well-being programs, engagement surveys, and inclusion tools. It overlaps with HealthFitness's Beyond Fitness wellness programming offering.
• EXOS: EXOS is a corporate fitness and performance coaching company that operates on-site fitness centers, delivers coaching, and runs corporate wellness programs for Fortune 500 employers — a near-direct competitor to HealthFitness's managed corporate fitness center model.
• Wellbeats: Wellbeats provides on-demand virtual fitness, wellness, and nutrition content to employers, health plans, and properties. It competes with the virtual and digital components of HealthFitness's hybrid fitness delivery model.
• FitOn Health: FitOn Health is a digital health and preventive care platform that recently partnered with HealthFitness. It is a peer in the digital preventive care space and a competitive threat if it moves further into corporate wellness independently.
• LifeStart (Trustmark competitor) / Onsite Health: Onsite Health provides corporate on-site fitness, wellness, and injury prevention services to employers, directly overlapping with HealthFitness's corporate fitness management and injury prevention offerings.
• Corporate Fitness Works: Corporate Fitness Works was acquired by HealthFitness in November 2024, but prior to that was a direct peer in corporate fitness management serving employers across the US with comparable on-site fitness center services.
• Wellness Corporate Solutions: Wellness Corporate Solutions delivers biometric screenings, health risk assessments, and wellness programming to employers and health plans, overlapping with HealthFitness's biometric screening, health coaching, and Beyond Fitness service lines.

Broad incumbents

• Premise Health: Premise Health operates on-site and near-site health and wellness centers for large employers, combining primary care, fitness, and wellness. It is a broader incumbent that overlaps with HealthFitness's medical fitness and corporate fitness center management services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HealthFitnessCareers
• LinkedInlinkedin.com/company/health-andwellness
• Instagraminstagram.com/healthfitnesscorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthFitness