Immoheld

What Immoheld does

Immoheld Ventures GmbH is a Munich-based digital portfolio advisor for capital investment real estate (Kapitalanlageimmobilien), founded in 2017 by Dominik Konrad. The company operates a hybrid FinTech-advisory model that combines proprietary digital analysis tools with personalized investment consulting for private investors across Germany. The core platform consists of three integrated components: the Immoheld Analysetool (an online investment calculator that models yield, cashflow, equity return, and leverage effects using historical transaction data and customizable parameters), the Immoheld Suchagent (a digital search agent that matches investors to properties based on individualized requirements profiles), and an Off-Market-Plattform providing access to exclusive residential investment listings not publicly listed on internet portals.

The company monetizes through two primary revenue streams: transaction-based brokerage and advisory commissions on completed property purchases by individual investors, and recurring platform access fees from B2B partners (wealth advisors, financial advisors, and banks) who use the off-market platform to source investments for their own clients. The customer base spans three segments: individual private investors (the primary segment, including first-time buyers, repeat buyers, and family offices), B2B channel partners (Vermögensberater, Finanzberater, banks), and property developers/Bauträger who supply inventory to the platform. Immoheld covers multiple property sub-categories including Bestandsimmobilien, Neubau, Denkmalimmobilien, and Betreiberkonzepte (serviced apartments, Pflegeimmobilien, Microappartements).

The business is founder-led (gründergeführt), with no external institutional funding disclosed. The company holds §34c GewO regulatory certification under IHK für München und Oberbayern. Immoheld has facilitated over €380 million in cumulative transaction volume across more than 4,000 properties for 1,200+ investors nationwide, and operates from its Munich headquarters at Brabanter Str. 4. The full-service journey spans free initial consultation, requirements profiling, property matching, financing coordination, notary support, and property management handoff through a partner network. Marketing relies on content (Immoheld Magazin), SEO, paid digital channels (Google Ads, LinkedIn, Facebook), affiliate programs (AWIN), and email automation (HubSpot, Mailchimp).

Name

Immoheld

Legal name

Immoheld Ventures GmbH

Website

https://immoheld.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Munich-based digital portfolio advisor for German capital investment real estate, combining a proprietary analysis tool and off-market platform with personalized advisory. Serves 1,200+ private investors and B2B partner advisors nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advisory & Brokerage Fees: Immoheld provides investment advisory services to private customers and family offices for the purchase of capital investment real estate. The company facilitates the entire transaction process from initial consultation through notary and property management handoff. Revenue is earned through commissions or fees tied to successful property transactions, functioning as a broker between buyers and property providers/bauträgers.
2. Platform Access for B2B Partners: The off-market platform is used by wealth advisors, financial advisors, and banks who pay for access to exclusive property listings not available on public portals. Revenue is generated through platform licensing or usage fees to these B2B channel partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Immoheld is a Munich-based digital portfolio advisor for capital investment real estate (Kapitalanlageimmobilien) in Germany. The company combines a proprietary online analysis tool, a Germany-wide property database including off-market listings, and personalized advisory services to help individual investors and B2B partners identify, evaluate, finance and acquire income-producing residential investment properties. Revenue is earned through advisory/brokerage commissions on completed transactions plus platform access for partner advisors, banks and wealth managers.

Product overview

Immoheld operates as a digital portfolio advisor for capital investment real estate, combining an online advisory platform with proprietary analytical tools and a nationwide property selection. The core offering consists of the Immoheld Beratungsplattform (advisory platform), the Immoheld Analysetool (investment calculator), the Immoheld Suchagent (search agent), and an Off-Market-Plattform for exclusive listings. The product portfolio encompasses multiple property sub-categories: Bestandsimmobilien (existing properties), Neubauimmobilien (new construction), Denkmalimmobilien (heritage properties), Betreiberkonzepte (operator concepts including Pflegeimmobilien and Microappartements). Services include full-process support from financing through notary to property management. The company primarily serves private investors and family offices for direct advisory, while also providing an off-market platform for B2B partners including wealth managers, financial advisors, and banks.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory & Brokerage Service Independent, full-service investment advisory and brokerage for German capital investment real estate (Kapitalanlageimmobilien). Customers are guided from an initial free consultation through a tailored requirements profile, property matching, financing, notary appointment and property management handoff. Revenue is earned via commissions or fees tied to successful transactions.
• Immoheld Analysetool (Investment Analysis Tool) Online real estate calculator that allows investors to model and compare investment scenarios using market data, customizable parameters (yield, cashflow, equity return, leverage, value appreciation, rent increases, vacancy) and location-based analytics grounded in historical transaction data. Used by private investors and partner advisors to assess properties.
• Immoheld Suchagent (Digital Search Agent) Digital property matching agent that lets investors define an individual requirements profile and receive matching capital investment property recommendations across Germany. Serves both direct customers and partner advisors using the Off-Market platform.
• Off-Market Property Platform (Off-Market-Plattform) One of Germany's largest off-market platforms for residential investment properties (partial ownership and whole objects). Provides partner wealth advisors, financial advisors and banks with exclusive property listings not available on public portals.
• Full-Service Investment Support End-to-end support from financing, through notary appointments, to ongoing property management, delivered in close collaboration with partner firms throughout the entire investment process.

Quantifiable outcome

• Customers cover ~80% of financing costs through rental income and tax advantages
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Vertriebspartner (Sales Partners)coreChannel Partner/ Reseller/ DistributorImmoheld operates a partner program for Vermögensberater (wealth advisors), Finanzberater (financial advisors), and banks. Partners gain access to Immoheld's off-market platform to source exclusive investment properties for their clients. Immoheld provides digital infrastructure, property analysis tools, and deal flow while partners contribute client relationships and distribution reach.
• Objektanbieter / Bauträger (Property Developers)coreStrategic or Co-development PartnerProperty developers (Bauträger) and object providers partner with Immoheld to list exclusive investment properties on the platform. These partners gain access to Immoheld's network of 1,200+ pre-qualified investors and partner advisors. The relationship enables Immoheld to offer a nationwide property inventory of >4,000 objects including off-market listings not available on public portals.
• External Payment Providers (PayPal, Klarna, Skrill, Giropay, Visa, Mastercard, American Express)minorOthersExternal payment service providers used to process financial transactions on the platform. Contracts with payment providers are based on Art. 6 Abs. 1 lit. b (contract fulfillment) and lit. f (legitimate interest) DSGVO.
• AWIN AGminorGTM or Marketing PartnerAWIN is a performance advertising network used by Immoheld for affiliate marketing. AWIN tracks conversions (leads and sales) via cookies on user devices to document transactions and calculate affiliate commissions.
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerLinkedIn Insight Tag is integrated on the website for visitor analytics, professional audience targeting, and conversion measurement. Data is transferred to the US under EU standard contractual clauses.
• Amazon EU Partner ProgramminorGTM or Marketing PartnerImmoheld participates in the Amazon EU affiliate program, earning advertising revenue through affiliate links to Amazon products. Uses cookies to track referral origins.
• SalesViewer GmbHminorGTM or Marketing PartnerSalesViewer technology is used for marketing and market research data collection. Data is hashed (one-way function) for pseudonymization. Users can opt out via a provided link.
• Facebook Ireland Ltd.minorGTM or Marketing PartnerFacebook Pixel is used for remarketing and conversion tracking. Certified under the EU-US Privacy Shield Framework. Users can opt out via Facebook ad settings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McMakler: German PropTech brokerage combining digital tools with local agent networks. Comparable hybrid FinTech + advisory model, though broader product focus (sales and investment); competes for the same pool of digitally-engaged property buyers.
• PlanetHome Group: German specialist in investment-property brokerage, financing, and advisory for capital investment real estate. Directly comparable business model (brokerage + advisory + financing) and customer base (private investors seeking Kapitalanlageimmobilien).
• Accentro Real Estate: German company specializing in the sale of investment properties to private investors, with a portfolio-based approach including Denkmalimmobilien. Directly comparable on product mix, customer (private capital investors), and broker-to-investor sales model.
• Home (Homeday): German digital real estate brokerage with a tech-enabled agent network. Comparable hybrid technology-plus-advisory positioning and customer acquisition through digital self-service funnels.

Broad incumbents

• Engel & Völkers: Global German-headquartered real estate brokerage with strong investment-property advisory. Broadly overlaps on customer segment (private investors, family offices) but operates at much larger scale and broader geographic scope.
• Interhyp: Germany's largest mortgage broker and a subsidiary of ING. While focused on financing rather than property sourcing, it overlaps with Immoheld's advisory role on financing decisions for investment-property buyers and serves a similar private-investor segment.
• Dr. Klein Privatkunden: Established German broker for mortgages and insurance products with real-estate advisory. Comparable on financial-product advisory and overlaps on the financing side of the investor journey, though not a direct property broker.
• Wüstenrot Bausparkasse: Major German Bausparkasse and financial services provider with property investment advisory for retail customers. Comparable on the financial-advisory and financing-orchestration roles adjacent to Immoheld's full-service offering, though broader in product scope.
• Scout24 (Immobilienscout24): Germany's largest real estate marketplace. While not a direct broker, it sits in the same digital real estate ecosystem and competes for the attention of property-seeking investors — the very audience Immoheld's off-market platform monetizes by offering alternatives to public listings.

Emerging players

• Vermietet.de: German PropTech focused on landlord services and rental management. Adjacent rather than directly competing; overlapping on digital tooling for small-scale property investors and serving a comparable SMB/private investor customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/immoheld.eu
• LinkedInlinkedin.com/company/immoheld
• Instagraminstagram.com/immoheld/?hl=de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immoheld