What FollowApp does

FollowApp is an Athens-based digital marketing agency founded in 2015 that serves pharmaceutical companies and healthcare professionals, primarily headquartered in Greece with selected reach into Cyprus, the Balkans, Turkey, and the Middle East. The firm operates with a small team of 1-10 employees under founder Konstantina Marinakou, with Odysseas Raftopoulos serving as Managing Partner. Named enterprise clients include Gilead and Pfizer, with secondary SMB exposure via Oroloi.gr in e-commerce, indicating a customer base heavily weighted toward pharmaceutical enterprises.

The company's portfolio spans eight integrated service lines: an AI Service for knowledge extraction from scientific texts (PubMed, Congress archives); application development, including e-detailing apps for HCPs where FollowApp holds exclusive Greek representation of i-DetailAid; bulk SMS and Viber messaging campaigns; corporate video production; AI-supported newsletters and email campaigns; website design and development; omnichannel digital marketing solutions; and regional distribution of the Qstream spaced-education microlearning platform. The technical stack integrates with Veeva/Zinc-compliant HCP portals, NLP pipelines for literature processing, and social media listening outputs converted into structured data deliverables.

The business model is a hybrid of professional services and licensed distribution. Revenue is generated through project-based fees for digital marketing campaigns, content production, and app development, supplemented by regional distribution rights for Qstream and exclusive in-Greece representation of i-DetailAid. Customer concentration is skewed toward enterprise pharmaceutical clients, with HCPs reached indirectly via compliant portal and messaging channels. The company is privately held, with no external funding rounds disclosed, suggesting a self-sustaining boutique rather than a venture-backed growth-stage firm.

Name

FollowApp

Legal name

FollowApp

Website

https://followapp.gr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

FollowApp is an Athens-based digital marketing agency that provides AI-powered content, e-detailing applications, and omnichannel marketing services to pharmaceutical companies and healthcare professionals in Greece and the broader Eastern Mediterranean region.

Ownership category

akta.pro rank

Product category

Pharmaceutical Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Pharmaceutical marketing services
• Digital marketing agency
• AI content analysis
• Microlearning platform
• E-detailing applications

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: FollowApp provides comprehensive digital marketing services including AI-powered content analysis, strategy development, and communication support for pharmaceutical professionals. Revenue is generated through service fees for consulting, content creation, campaign execution, and ongoing marketing support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FollowApp is a digital marketing agency that delivers specialized services to pharmaceutical companies, including AI-powered text analysis, custom applications development, instant messaging tools, corporate video production, newsletters, websites, end-to-end digital marketing solutions, and microlearning programs. The agency operates as a sole proprietorship founded by Konstantina Marinakou in 2015 and serves pharma clients across Greece.

Product overview

FollowApp is a digital marketing agency founded in 2015 in Athens, Greece, specialized in serving pharmaceutical professionals. Its portfolio consists of eight distinct service offerings operating as standalone solutions that can be combined into integrated client campaigns: (1) Artificial Intelligence Service — knowledge extraction from scientific texts using NLP and knowledge retrieval; (2) Applications Development — native, web, and hybrid mobile app development for e-Detailing, HCP support, and patient support, with exclusive representation of i-DdetailAid in Greece; (3) Instant Messaging — bulk SMS and Viber campaigns; (4) Corporate Videos — video production across company profiles, testimonials, training, and conferences; (5) Newsletters & e-Mail Campaigns — AI-supported content, copywriting, design, approval management via Veeva/Zinc, sending, and analytics; (6) Websites — design and development with AI-supported content; (7) Digital Marketing Solutions — omnichannel strategy including social media, content marketing, SEO, SEM, and PPC; and (8) Qstream Transforming the Learning Experience — spaced education microLearning platform via a strategic partnership with Qstream. These services share a common focus on the pharmaceutical sector and are often combined (e.g., AI-generated content feeds newsletters and websites; video content is distributed via instant messaging; e-Detailing apps are integrated with Veeva Vault).

Differentiator

Problem solved

Functional benefit

Products and services

• AI Text Analysis AI-driven analysis of pharmaceutical text content to support marketing, medical, and regulatory review needs of pharma companies.
• Applications Development Design, build, and deployment of custom applications for pharmaceutical clients, including e-detailing and CLM (closed-loop marketing) presentations for medical representatives.
• Instant Messaging Messaging and communication solutions configured for pharma use cases, enabling secure and efficient communication with healthcare professionals.
• Corporate Videos Production of corporate and brand videos for pharmaceutical companies to communicate product, brand, and corporate messages.
• Newsletters Design, content, and distribution of newsletters targeted at healthcare professionals and stakeholders on behalf of pharmaceutical clients.
• Websites Design and development of websites for pharmaceutical companies, including product, brand, and corporate sites.
• Digital Marketing Solutions End-to-end digital marketing strategy and execution for pharmaceutical brands, spanning campaign planning, content, media, and performance measurement.
• Qstream Microlearning Reseller and implementation of the Qstream spaced-repetition microlearning platform for pharmaceutical clients in Greece, supporting field-force training and continuous learning.

Quantifiable outcome

• Up to 170% improvement in long-term knowledge retention with Qstream methodology
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• QstreamflagshipStrategic or Co-development Partner · 1 December 2020In December 2020, FollowApp entered into a strategic partnership with Qstream for the promotion and implementation of the Qstream methodology in Greece, Cyprus, Balkan countries, Turkey and Middle East. Qstream is the global leader in microLearning technology, developed at Harvard Medical School with patented spaced education methodology.
• i-DdetailAidcoreChannel Partner/ Reseller/ DistributorFollowApp is the exclusive representative in Greece for i-DdetailAid, a UK-based software company. The partnership provides certified Veeva/Vault associate capabilities for fast and simple e-detail development, content creation, approval, and distribution processes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DDB Health: Healthcare-focused creative agency network serving pharmaceutical and biotech clients with brand and digital marketing services. Comparable to FollowApp in pharma-specialist positioning but with broader geographic and service footprint.
• Publicis Health: Global healthcare and pharma marketing network under Publicis Groupe. Comparable in serving pharmaceutical clients with digital marketing, content, and HCP engagement services, though at significantly larger scale.
• Havas Health & You: Global healthcare and pharma marketing network under Havas. Comparable to FollowApp in serving pharmaceutical clients with digital marketing and HCP engagement, though at network scale and with broader geographic coverage.
• Ogilvy Health: Healthcare and pharma marketing division of WPP/Ogilvy serving pharmaceutical clients with creative, digital, and brand communications. Comparable to FollowApp in serving pharma marketing needs but with global scale and broader service portfolio.
• Intouch Group (now part of IPG Health): Large global pharma marketing agency network offering digital, creative, and media services to pharmaceutical clients. Comparable to FollowApp as a pharma-specialist marketing services provider, but at vastly greater scale and global reach.
• McCann Health: Global healthcare communications network offering creative, digital, and medical communications for pharma. Comparable to FollowApp as a pharma-specialist agency, but operating globally with full-service capabilities.

Direct peers

• Earthborne (Veeva partner agencies): Veeva-trained and certified pharma marketing agency providing CLM/e-detailing, content creation, and Veeva workflow services. Comparable to FollowApp's i-DetailAid Veeva/Vault integration capability and pharma digital content focus.
• Blue Latitude Health: Boutique pharma marketing consultancy specializing in digital strategy, content, and HCP engagement for pharmaceutical clients. Comparable to FollowApp in pharma-specialist boutique positioning and digital-first approach.
• Creation Healthcare: Pharma-specialist digital communications and social media agency serving healthcare clients globally. Highly comparable to FollowApp in pharma digital focus, offering similar HCP engagement, content, and digital marketing services at similar boutique scale.

Others

• Qstream (direct, as anchor partner): Microlearning/spaced education platform whose regional rights FollowApp distributes in Greece, Cyprus, Balkans, Turkey, and Middle East. Related as principal partner rather than competitor; relevant for understanding the underlying product FollowApp brings to market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FollowAppMarinakou
• LinkedInlinkedin.com/company/follow-app
• Instagraminstagram.com/followapp_agency_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FollowApp