The Logic Studio

What The Logic Studio does

The Logic Studio Ltd. is a private, founder-operated web development and bespoke software firm headquartered at Level 3, 333 Princes St, Dunedin, New Zealand, with 1-10 employees. The company sells two professional-services lines — Bespoke Business Software and Custom Website Design & Development — to clients ranging from local New Zealand companies to global organizations. Its publicly visible portfolio includes Switchbuild, Techion, Propower, Otago Hockey, and Boys Trip, spanning technology, education, energy, sports, and travel verticals.

The firm's technology stack is described as backend and frontend web development used to build custom business applications and websites from the ground up. Bespoke software offerings include workflow automation, data management, and extension or replacement of existing systems; custom websites emphasize responsive design, performance optimization, and fast loading times. No proprietary platform, API, SDK, or AI/ML component is disclosed, and value is delivered through handcrafted, client-specific implementations showcased via portfolio case studies.

Revenue is generated through professional-services engagements with quote-based pricing; no pricing, revenue, ARR, or funding figures are publicly disclosed. Go-to-market is sales-led, driven by the company's website (logicstudio.co.nz / logicstudio.nz), which surfaces services, case studies, and a portfolio, with inbound handled via phone (+64 3 470 1323) and email ([email protected]). A minor partnership with CarbonInvoice enrolls the firm in a "Positive Business" environmental offsetting program. The company is independently held with no parent, subsidiaries, institutional investors, or disclosed executive team.

Name

The Logic Studio

Legal name

The Logic Studio Ltd.

Website

https://logicstudio.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Logic Studio is a private Dunedin, New Zealand web development firm offering bespoke business software and custom website design services to clients ranging from local SMEs to global organizations across multiple industries.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industries

IT Workflow Automation & Orchestration Platforms (HDAEALAF), Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• Bespoke software development
• Custom website design
• Web development services
• Workflow automation software
• Business software solutions

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Software Development: Custom software development services tailored to business requirements, including workflow automation and data management solutions built from the ground up or extending existing systems.
2. Custom Website Design and Development: Website design and development services creating visually stunning, user-friendly, performance-optimized websites with responsive design and seamless user experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Logic Studio is a Dunedin-based web development firm that builds bespoke business software and custom websites for clients ranging from local companies to global organisations. Its Bespoke Business Software service delivers tailored workflow automation, data management, and system-extension solutions, while its Custom Websites service produces responsive, performance-optimized websites designed to reflect each client's brand.

Product overview

The Logic Studio offers two core service lines: Bespoke Business Software and Custom Websites. Bespoke Business Software provides tailored software solutions including workflow automation and data management to extend or replace existing business systems. Custom Websites delivers responsive, performance-optimized web design and development services. Together, these offerings form a comprehensive digital solutions portfolio spanning custom software development and website creation for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Business Software Custom-built business software solutions designed to support and elevate business operations, including workflow automation, data management, and extensions to or replacements for existing systems. Tailored for businesses with unique requirements that off-the-shelf products cannot meet.
• Custom Websites Website design and development service creating visually stunning, user-friendly websites optimized for performance, responsive design, and fast loading times. Delivered for businesses ranging from startups to established brands seeking to refresh or build their online presence.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CarbonInvoiceminorStrategic or Co-development PartnerThe Logic Studio is 'Empowered by CarbonInvoice™' and participates in their Positive Business program. Through this partnership, the company plants native trees to mitigate emissions associated with their work, demonstrating environmental commitment.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Regional players

• Xero: Iconic New Zealand technology company serving global SMB customers with software solutions. Not a direct competitor but a regional NZ tech peer illustrating the scale-up path for NZ-headquartered software businesses.
• Chillisoft: New Zealand-based IT services and custom software firm. Compares on geography (NZ) and custom development orientation, though tilted more toward cybersecurity product distribution than web design.

Broad incumbents

• Thoughtworks: Global custom software consultancy delivering bespoke application development, workflow automation, and digital transformation. Comparable in core service (custom software) but operates at much larger scale across many geographies.
• Accenture: Global professional services giant with a substantial custom application development and digital experience practice. Competes for the same enterprise bespoke software and web build mandates but as one of many capabilities.
• Globant: Large global digital and cognitive transformation firm offering custom software development, web platforms, and enterprise workflow solutions. Overlaps with The Logic Studio's bespoke software and web offerings as part of a much broader portfolio.

Direct peers

• Springload: New Zealand digital agency offering custom web design and bespoke software development. Directly comparable in geography, service mix (design + custom dev), and target client size.
• Salted Stone: SMB-focused digital agency offering custom website design, web development, and CRM/workflow automation. Comparable in service mix and SMB-to-mid-market client focus.
• Made Group: Trans-Tasman digital agency providing custom digital products, web design, and bespoke software. Closely comparable service portfolio and mid-market enterprise client focus across NZ/AU.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thelogicstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Logic Studio