Division 4 communication

What Division 4 communication does

Division 4 Communication GmbH is a privately held, Vienna-headquartered marketing communications firm founded in 1997, operating as a full-service 360-degree agency. The company serves large enterprise brands — primarily in FMCG, retail, financial services, pharmaceutical, automotive, beauty, spirits, and government — with integrated campaigns spanning live events, experiential and guerrilla marketing, PR and influencer relations, classical advertising, digital and social campaigns, and below-the-line sales promotions. Its core technology is non-existent in the proprietary sense: the agency is a service business whose core capabilities are creative strategy, campaign design, event production, and brand activation rather than any software platform.

The operating model is built on a lean in-house team of approximately 16 permanent employees plus freelancers, supplemented by a proprietary network of roughly 500 promoters across Austria that enables large-scale field activation, sampling, roadshows, and point-of-sale execution. Revenue is generated primarily through professional services fees negotiated on a per-project or retainer basis for campaign planning, creative development, event production, and PR; two ancillary revenue streams — venue rental of the 120m² D4 Lounge and rental of a 1974 VW T2 Bulli and VW Pick Up converted to a mobile bar — provide modest incremental income. Go-to-market is sales-led and event-driven, relying on direct client engagement, an award-laden project portfolio, and an international partner network spanning Berlin, Hamburg, Cologne, London, Amsterdam, Warsaw, Zurich, and Los Angeles for cross-border campaign execution.

The client base includes Mastercard, Nestlé, IKEA, Coca-Cola, L'Oréal, Nespresso, Beam Suntory, Campari, Bank Austria, Pfizer, Biogen, and Vienna International Airport, among over 100 named brands. The firm has accumulated more than 30 international and Austrian industry awards (European Promotion Awards, AFSP/VAMP, Austrian Event Awards, Worldwide's Globes, WebAD), holds ISO TÜV event management certification, and carries the Austrian ecolabel. Leadership is founder-led under CEO Alexander Zoubek, with no external investors or parent company disclosed.

Name

Division 4 communication

Legal name

Division 4 communication GmbH

Website

https://division4.at

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Division 4 Communication GmbH is a Vienna-based, founder-led full-service marketing agency (est. 1997) serving 100+ enterprise brands across FMCG, retail, finance, pharma, and automotive with integrated events, experiential marketing, PR, digital, and BTL campaigns, supported by a 500-promoter field network across Austria and an international partner network.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Experiential marketing services
• Event production agency
• Brand activation campaigns
• Marketing communications agency
• Sales promotion services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Services — Campaign Planning & Creative: Revenue generated through project-based professional service fees for campaign strategy, creative development, event production, PR, and digital marketing services. Clients engage on individual project mandates or full-service retainer arrangements.
2. Event Production & Activation: Fees for live event execution, roadshows, trade show presence, experiential marketing activations, and brand experiences. Includes logistics, staffing with promoter network, and on-site management.
3. Asset Rental (VW Bulli & VW Pick Up): Revenue from renting owned promotional assets including a vintage 1974 VW Bulli (converted to a bar) and VW Pick Up for advertising and promotion purposes. Clients can book vehicles with optional full-livery branding.
4. Venue Rental (D4 Lounge): The D4 Lounge (120m² event space with kitchen) is available for rental at approximately €450/day. Used for client cooking events, meetings, and brainstorming sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Division 4 communication GmbH is a Vienna-based full-service marketing agency that plans and executes integrated 360° marketing campaigns for enterprise brands, covering four core disciplines: Events & Incentive (live event planning and management), Experimental Marketing (BTL promotions, pop-ups, guerrilla and ambient campaigns), PR & Dialog (press, influencer and blogger relations), and Campaigning & Digital (traditional and digital advertising, brand development, film production). The agency supplements these services with a 500-strong promoter network for field execution across Austria and rents owned promotional assets including the D4 VW Bulli mobile bar and the 120m² D4 Lounge event venue.

Product overview

Division 4 Communication is a Full-Service Marketing Agency based in Vienna, Austria (established 1997) offering a comprehensive portfolio of marketing services organized into four main disciplines: Events & Incentive, Experimental Marketing, PR & Dialog, and Campaigning & Digital. Their services span the full marketing mix from BTL promotions and experiential marketing to classic advertising campaigns and digital marketing. The agency also operates two tangible offerings: the D4 VW Bulli (a vintage 1974 VW T2 converted to a mobile bar for rental) and the D4 Lounge (a 120m2 event space available for hire). With approximately 16 permanent employees plus freelancers and a network of 500 promoters throughout Austria, the agency serves major international and Austrian brands.

Differentiator

Problem solved

Functional benefit

Brands

• D4 Lounge: A 120m2 event space with kitchen, working and chillout areas available for rent for cooking events, meetings, and brainstorming sessions.
• D4 VW Bulli

Products and services

• Events & Incentive Live event planning and management service covering invitation logistics, venue setup, and post-event follow-up for corporate events, incentives, and special occasions. Targeted at enterprise brand clients seeking full-service event execution.
• Experimental Marketing Below-the-line promotional production service including pop-up events, guerrilla marketing, ambient media campaigns and brand activations. Designed for brands seeking non-traditional, attention-grabbing consumer engagement.
• PR & Dialog Press relations, influencer marketing, blogger relations, and direct marketing campaigns designed to deliver brand communication at eye level with target audiences. For brands seeking earned-media and influencer-driven engagement.
• Campaigning & Digital Traditional and digital advertising service including campaign development, corporate identity / corporate design and brand development, TV/radio/video productions, and print / out-of-home advertising. For brands needing integrated above-the-line and digital campaign execution.
• D4 VW Bulli & Pick Up Rental Rental of owned promotional assets including a vintage 1974 VW T2 Bulli converted into a mobile bar and a VW Pick Up, available for advertising and promotion with optional full-livery branding. Targeted at brands running sampling tours, roadshows, and brand activations.
• D4 Lounge Venue Rental Rental of the 120m² D4 Lounge event space with kitchen, working and chillout areas for client cooking events, meetings, and brainstorming sessions. Reference rental rate of approximately €450/day; catering available separately.

Quantifiable outcome

• WebAD Award for Best Social Media Campaign (Iglo Foodie digital restaurant)
• +1 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Network (Berlin, Hamburg, Cologne, London, Amsterdam, Warsaw, Zurich, Los Angeles)coreChannel Partner/ Reseller/ DistributorDivision 4 maintains an international partner network across 8 cities in Europe and the US: Berlin, Hamburg, Cologne, London, Amsterdam, Warsaw, Zurich, and Los Angeles. These partnerships enable cross-border campaign coordination and execution for multinational clients requiring international activation.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PKP BBDO: Austrian full-service advertising agency (Vienna, BBDO/Omnicom network) offering integrated brand communications. Direct competitor for the same Austrian enterprise client roster with similar service scope.
• Demner, Merlicek & Bergmann: Vienna-based full-service creative agency (founded 1981) serving Austrian and international brands across advertising, digital and content. Closest comparable by city, size band and integrated service model to Division 4.
• Jung von Matt: German-Austrian creative agency network with strong experiential and event credentials (e.g. Jung von Matt/Donau in Vienna). Comparable as an integrated creative agency that consistently invests in event-driven brand experiences.
• Kobza and the Hungry Eyes: Vienna-based creative agency with a strong events, content and PR portfolio for Austrian and international brands. Highly comparable on experiential/event-led creative execution and client mix.

Broad incumbents

• Havas Village Vienna: Havas network's Austrian office offering advertising, media, PR and digital under one roof. Overlaps directly on integrated client mandates and is a typical alternative on Austrian pitch lists.
• TBWA\Austria: Austrian arm of the TBWA creative network with a focus on disruptive brand experiences and event-driven campaigns. Comparable on experiential creativity and enterprise client base.
• DDB Vienna (DDB Group): Vienna office of the global DDB network, providing full-service brand communications for Austrian and multinational clients. A network-agency alternative frequently pitched against independent agencies like Division 4.
• Serviceplan Group (Wien Nord): Europe's largest independent owner-managed agency group, with Austrian presence (Wien Nord). Competes for the same integrated marketing briefs but operates at much larger scale across multiple specialisations.
• Ogilvy Austria: WPP-owned Ogilvy office in Austria offering advertising, PR, consulting and experience design. Competes for integrated enterprise briefs from the same multinational brand clients.

Emerging players

• Ketchum Vienna: PR and communications consultancy with Austrian presence, strong on influencer, event and corporate communications. Comparable overlap on the PR & Dialog and influencer-event workstreams that Division 4 runs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Division4

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Division 4 communication