Deeley Insurance Group
Deeley Insurance Group is a privately held, independent insurance agency founded in 1929 and based in Willards, Maryland, distributing multi-carrier business and personal insurance to small and mid-sized businesses and individuals across the Delmarva Peninsula.
- Company typePrivate
- Founded1929
- HeadquartersWillards, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Deeley Insurance Group does
Deeley Insurance Group is an independent insurance agency founded in 1929 and headquartered at 7171 Bent Pine Road in Willards, Maryland. The firm distributes both business and personal insurance products from multiple carriers, earning commissions on placed and renewed policies. It serves small and mid-sized businesses and individuals across the Delmarva Peninsula and broader Mid-Atlantic region. The product portfolio spans nine business insurance verticals (Community Associations, Transportation, Construction, Hospitality, Human Services, Emergency Services, Workers' Compensation, Flood, and Special Events) and six personal lines (Private Client, Home, Auto, Condominium, Flood, Recreation), supplemented by client services for certificates of insurance, lender coordination, and claims support.
The go-to-market is sales-led and relationship-driven, with direct outreach via phone (410.213.5600), in-person consultations at the Willards office, and a self-service website portal for bill pay, certificate requests, and service requests. Pricing is exclusively quote-based and not publicly disclosed; premiums are determined by carrier underwriting per line and are billed annually. Distribution is augmented by content marketing through the company blog and DIG Magazine, an organic social presence on Facebook, LinkedIn, and Instagram, and educational webinars on industry-specific topics.
Deeley Insurance Group is privately held with no disclosed parent company, external institutional investors, or M&A activity. The firm reports 101–250 employees, with agents averaging more than 15 years of tenure, signaling a stable, experience-led workforce. Technology disclosure is minimal: operations rely on standard insurance-agency tooling plus online payment processing, with no AI/ML, no API, no mobile app, and no proprietary software platform disclosed in the source material.
Deeley Insurance Group firmographics
Firmographics- Name
- Deeley Insurance Group
- Legal name
- Deeley Insurance Group
- Website
- https://deeleyinsurance.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Deeley Insurance Group is a privately held, independent insurance agency founded in 1929 and based in Willards, Maryland, distributing multi-carrier business and personal insurance to small and mid-sized businesses and individuals across the Delmarva Peninsula.
- Ownership category
- akta.pro rank
Deeley Insurance Group industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- General Liability Insurance (FSAJAMAE)
- akta.pro secondary industries
- Nonprofit / Social Services BOP (FSAJAFAM), Personal Excess Liability (High-Net-Worth) (FSAJANAF), Personal Umbrella Insurance (FSAJANAA)
Keywords
Where Deeley Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Willards
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deeley Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, Deeley Insurance Group earns commissions from insurance carriers for placing and renewing insurance policies for clients. They represent multiple insurance companies, offering customers choice and competitive coverage options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Business Insurance |
| Other | Annual | Personal Insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Deeley Insurance Group product offering
Product offeringCore offering
Deeley Insurance Group is an independent insurance agency that places and services business and personal insurance policies with multiple insurance carriers on behalf of clients. It sells commercial coverages (community associations, transportation, construction, hospitality, human services, emergency services, workers' compensation, flood, special events) and personal coverages (private client, home, auto, condominium, flood, recreation) across the Delmarva Peninsula.
Product overview
Deeley Insurance Group is an independent insurance agency based in Willards, Maryland, providing insurance solutions for businesses and individuals since 1929. The company operates as a single unified agency offering two primary product lines: Business Insurance (covering Community Associations, Transportation, Construction, Hospitality, Human Services, Emergency Services, Workers' Compensation, Flood, and Special Events) and Personal Insurance (covering Private Client, Home, Auto, Condominium, Flood, and Recreation). The agency supplements its insurance offerings with Client Services for certificate management, lender services, and claims processing, along with DIG Magazine as an educational content resource.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance
Companies that use Deeley Insurance Group
Customer profileNamed customers3 records
Segments12 records
Ideal customer profiles7 records
Deeley Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deeley Insurance Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Torus National Insurance CompanyminorTorus National Insurance Company appointed Deeley Insurance Group as an agent to provide condominium unit owner insurance coverage in Maryland. Torus is an admitted carrier providing coverage to coastal condominiums with low premiums.
- SCD IntermediariesminorSCD Intermediaries provides premium financing services for Deeley Insurance Group clients. Referenced in bill payment processing options on the company's website.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Deeley Insurance Group competitors and assessment
Company assessmentDirect peers
- Hilb Group: Mid-Atlantic and national independent insurance brokerage acquiring regional agencies. Directly comparable to Deeley as a multi-line independent agency with personal and commercial business, concentrated along the East Coast with an active tuck-in acquisition model.
- World Insurance Associates: Acquisitive independent insurance agency with strong personal and commercial lines exposure across the U.S. Closely comparable to Deeley in product mix (personal, business, specialty) and independent agency economics, but operates a roll-up/M&A-driven growth strategy absent from Deeley's footprint.
- Leavitt Group: Large U.S. independent insurance agency network offering personal and commercial lines across multiple regional markets. Comparable to Deeley as an independent, multi-carrier brokerage with vertical specialization and a relationship-led model, but at substantially greater national scale.
- Assurex Global: Network of privately held independent insurance agencies sharing carrier access and best practices. Comparable to Deeley as a coalition of regional independents providing multi-carrier placement for personal and commercial lines.
Regional players
- Eastern Insurance Group: Mid-Atlantic independent insurance agency providing personal, commercial, and benefits lines. Directly comparable in scale, geography (Mid-Atlantic), and product mix to Deeley, though serving different sub-markets within the region.
- Keating Insurance Group: Regional independent insurance agency offering personal and commercial coverage on the East Coast. Comparable to Deeley as a relationship-driven independent broker with multi-carrier placement and SMB / individual focus.
Broad incumbents
- Brown & Brown, Inc. Large national insurance broker and agency providing personal, commercial, and specialty lines. A broader incumbent overlapping with Deeley's full personal/business line offering, but operating at national scale with deeper carrier relationships and a publicly traded balance sheet.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with retail brokerage, benefits, and specialty practices. Overlaps with Deeley across commercial property/casualty placement, but operates at vastly greater scale, including across the Mid-Atlantic.
- Marsh McLennan: Global insurance broker and risk advisor serving commercial and specialty clients. Overlaps with Deeley on the commercial brokerage and risk advisory side, but serves far larger enterprise clients and is a broad incumbent rather than a regional independent.
Others
- RiskPRO / Strategic Insurance Software: Provider of insurance certifications (including the Contractors Risk Professional credential recently earned by Deeley's Brooke Nugent) and risk-management training. Connected to Deeley as a professional development partner supporting the agency's vertical expertise in construction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Deeley Insurance Group social profiles
Digital presenceDeeley Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deeley Insurance Group leadership team
Management profileNumber of profiles
Profiles3 records
Deeley Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deeley Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deeley Insurance Group
What does Deeley Insurance Group do?
Deeley Insurance Group is an independent insurance agency that places and services business and personal insurance policies with multiple insurance carriers on behalf of clients. It sells commercial coverages (community associations, transportation, construction, hospitality, human services, emergency services, workers' compensation, flood, special events) and personal coverages (private client, home, auto, condominium, flood, recreation) across the Delmarva Peninsula.
Is Deeley Insurance Group a public or private company?
Deeley Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deeley Insurance Group founded?
Deeley Insurance Group was founded in 1929. It employs 101 to 250 people.
Where is Deeley Insurance Group based?
Deeley Insurance Group is headquartered in Willards, United States, in the North America region.
How does Deeley Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Deeley Insurance Group's main competitors?
Direct peers on record are Hilb Group, World Insurance Associates, Leavitt Group and Assurex Global. Regional players are Eastern Insurance Group and Keating Insurance Group. Broad incumbents are Brown & Brown, Inc., Arthur J. Gallagher & Co. and Marsh McLennan. RiskPRO / Strategic Insurance Software is listed as an others.
Does Deeley Insurance Group have an API?
No public API is recorded for Deeley Insurance Group.
What industry is Deeley Insurance Group in?
Deeley Insurance Group's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAJAMAE, General Liability Insurance, with a secondary code of FSAJAFAM, Nonprofit / Social Services BOP. Its NAICS code is 524210 and its SIC code is 6411.