Keating Agency Insurance

What Keating Agency Insurance does

Keating Agency Insurance, operating under the legal name Michael J. Keating Insurance, Inc., is a third-generation, family-owned independent insurance agency founded in 1969 and headquartered at 10 Arapahoe Road, West Hartford, Connecticut. The agency places personal and commercial insurance on behalf of Connecticut households and small businesses through more than twenty carrier partnerships, including Travelers, Chubb, Liberty Mutual, Nationwide, Progressive, The Hartford, and others. Product coverage spans personal lines (auto, homeowners, life, umbrella, condo, renters, boat/motorcycle/RV/ATV, flood, specialty dwelling, high-net-worth) and commercial lines (Business Owners Policy, general liability, commercial umbrella, contractors, commercial auto, commercial property, workers compensation, bonds, restaurant, cyber liability, business interruption, farm/crop, group benefits).

Revenue is generated primarily through carrier commissions on placed policies, with pricing structured on a per-quote basis (e.g., umbrella policies starting around $150/year with annual billing). Distribution is direct via licensed agents through phone, in-person meetings, and online quote forms, supplemented by a referral program and a branded mobile app (iOS and Android) for client servicing. The agency's affiliation with the SAN/SIAA Group independent agency alliance provides access to a network writing in excess of $8 billion in premiums, reinforcing carrier breadth and market stability. Geographically, the firm is single-state (Connecticut) and operationally small (1-10 employees), with no external funding, parent company, or institutional ownership.

Name

Keating Agency Insurance

Legal name

Michael J. Keating Insurance, Inc.

Website

https://keatingagency.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Keating Agency Insurance is a third-generation, family-owned independent insurance agency in West Hartford, Connecticut, placing personal and commercial insurance for Connecticut households and small businesses through twenty-plus carrier partnerships since 1969.

Ownership category

akta.pro rank

Headquarters

HQ city

West Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Keating Agency earns commissions from insurance carrier partners for policies placed. They represent multiple insurance companies allowing them to find optimal coverage and pricing for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Keating Agency Insurance is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through multiple carrier partnerships. The agency represents dozens of A-rated insurance companies, providing customized coverage for homes, vehicles, life, businesses, and specialty risks across Connecticut. Revenue is earned through commissions paid by carrier partners for policies sold.

Product overview

Keating Agency Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products through multiple carrier partnerships. The personal insurance portfolio includes Auto Insurance, Life Insurance, Umbrella Insurance, High Net Worth Insurance, Homeowners Insurance, Condo Insurance, Renters Insurance, Boat/Motorcycle/RV/ATV Insurance, Flood Insurance, and Specialty Dwelling Insurance. The commercial insurance portfolio includes Business Owners Policies (BOP), General Liability Insurance, Commercial Umbrella, Contractors Insurance, Farm & Crop Insurance, Group Insurance Benefits, Commercial Auto Insurance, Commercial Property Insurance, Workers Compensation Insurance, Bonds, Restaurant Insurance, Cyber Liability Insurance, and Business Interruption Insurance. The agency differentiates itself by representing multiple insurance carriers, enabling personalized policy customization and competitive pricing. Client services include online quote intake, policy management, claims advocacy, billing and payments, and a mobile app for policy servicing.

Differentiator

Problem solved

Functional benefit

Brands

• Keating Wealth Managers: Wealth management services added in 2016 to provide additional financial services to clients.

Products and services

• Auto Insurance

Quantifiable outcome

• 90% of insurance quotes are complete within 24 hours or less
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• SAN/SIAA Group (Independent Agency Alliance)coreChannel Partner/ Reseller/ DistributorAffiliation with SAN/SIAA Group provides access to an independent agency alliance that writes in excess of $8 Billion of premiums through insurance companies. This alliance enables the agency to provide market stability and insurance access to all clients.
• American Modern InsuranceminorOthersInsurance carrier partner. Claims and billing services available through amig.com. Claims: (800) 375-2075, Billing: (800) 543-2644
• American Strategic Insurance (ASI)minorOthersInsurance carrier partner. Claims: 866-274-5677. Online policy management at asipolicy.com.
• CHUBBminorOthersInsurance carrier partner. Claims: 1-800-CLAIMS-0 (1-800-252-4670). Online portal at chubb.com.
• Foremost InsuranceminorOthersInsurance carrier partner. Claims: (800) 527-3907. Online billing and claims at foremost.com.
• Guard InsuranceminorOthersInsurance carrier partner. Claims: 1-888-639-2567. Online payments at guard.com.
• Hagerty InsuranceminorOthersInsurance carrier partner for collector/classic vehicles. Support: (888) 220-9565. Claims and billing at hagerty.com.
• The HartfordminorOthersInsurance carrier partner. Claims: (800) 243-5860. Flood Claims: (800) 759-8656. Online billing at thehartford.com.
• Kemper InsuranceminorOthersInsurance carrier partner. Claims: (888) 252-2799. Online billing at ekemper.com.
• Liberty MutualminorOthersInsurance carrier partner. Claims: 1-800-2CLAIMS (1-800-225-2467). Billing: (800) 824-7317.
• Main Street America GroupminorOthersInsurance carrier partner. Claims: (877) 425-2467. Billing: (800) 611-0958.
• Mapfre/American CommerceminorOthersInsurance carrier partner. Claims: (877) ACI-LOSS (877) 224-5677. Online billing available.
• National GeneralminorOthersInsurance carrier partner. Claims: 844-287-2236. Online claims reporting and customer care available.
• MetLifeminorOthersInsurance carrier partner. Online claims filing at metlife.com.
• NationwideminorOthersInsurance carrier partner. Claims: (800) 421-3535. Billing: (866) 665-4992.
• Philadelphia InsuranceminorOthersInsurance carrier partner. Claims: (800) 765-9749. Online portal at phly.com.
• Plymouth RockminorOthersInsurance carrier partner. Claims: (844) 346-1255. Online billing at plymouthrock.com.
• ProgressiveminorOthersInsurance carrier partner. Claims: (800) 274-4499. Online service at progressive.com.
• Quincy Mutual InsuranceminorOthersInsurance carrier partner. Claims: (800) 490-0047. Glass Claims: (866) 423-7197. Billing: (800) 899-1116.
• SafecominorOthersInsurance carrier partner. Claims: (800) 332-3226. Online account management at safeco.com.
• State AutominorOthersInsurance carrier partner. Claims: 1-877-SA-CLAIM. Online pay now at stateauto.com.
• TravelersminorOthersInsurance carrier partner. Claims: (800) Claim-33. Online login at travelers.com.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Hub International Limited: Hub International is a leading North American insurance brokerage that grew by acquiring regional independent agencies like Keating. It mirrors Keating's P&C and life/health product breadth but operates across North America with thousands of employees.
• Brown & Brown, Inc. Brown & Brown is a large national insurance brokerage that operates on a multi-carrier, multi-line independent-agency model — the same core proposition as Keating — but at vastly greater scale and across many states. It exemplifies what scaled-up Keating could look like and is a primary acquisition/rollup consolidator in this space.
• Marsh McLennan: Marsh is the world's largest insurance broker and a key incumbent in the same independent intermediary model Keating operates in. It does not directly compete for Keating's SMB/personal book but defines the upper bound of where multi-carrier brokerage can scale.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk advisory firm serving commercial and individual clients. While much larger, its brokerage distribution model — placing clients with multiple carriers across P&C, benefits, and specialty lines — is the incumbent scale version of what Keating does locally.

Others

• Progressive Insurance: Progressive is both a Keating carrier partner and a direct-to-consumer auto insurer. It is comparable on the carrier/distribution axis that defines Keating's revenue model, and on the consumer axis where Progressive's branded direct channel competes for the same Connecticut auto shoppers.
• The Hartford Financial Services Group: The Hartford is a major U.S. insurance carrier listed among Keating's carrier partners. It is not a peer agency but a carrier partner, included because Keating's product availability and commission yields are partially tied to The Hartford's appetite for Connecticut personal and small commercial risks.
• SIAA (Strategic Insurance Agency Alliance / SAN Group): SIAA is the independent agency alliance Keating is affiliated with, writing $8B+ in premiums through carrier partners. It is not a competitor but an enabling ecosystem that equips Keating with carrier access, marketing, and operational support similar agencies lack.

Emerging players

• Policygenius: Policygenius is an online insurance marketplace that lets consumers compare and buy life, disability, home, and auto coverage directly. It partially overlaps with Keating's personal lines/life/benefits practice and represents the digitally-enabled comparison path agents historically owned.
• Lemonade Inc. Lemonade is a digital-first direct insurer selling homeowners, renters, pet, and life insurance without an agent. It is the canonical disruptive competitor to traditional agencies like Keating on commoditized personal lines, where agents risk being disintermediated.

Direct peers

• Acrisure: Acrisure is one of the world's largest aggregators of independent insurance agencies, explicitly built on acquiring and combining agencies like Keating. It is the most directly comparable peer because Keating sits within the exact same target demographic of independent agencies Acrisure acquires.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KeatingAgency
• Instagraminstagram.com/keatingagency
• Xx.com/keatingagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keating Agency Insurance