Marti Orbak Software

What Marti Orbak Software does

Marti Orbak Software is a privately held Dutch software vendor founded in 2010 through the merger of Orbak Automatisering and Marti IT (the latter tracing its bakery software roots to a 2003 carve-out of JMS Automatisering's bakery division). The company develops and supports a vertically integrated suite of bakery management software purpose-built for the Dutch artisanal bakery sector, with operational offices in Delft and a registered address in Kwintsheul. It self-describes as the market leader (marktleider) in Dutch bakery software and is sold exclusively within the Netherlands. The product portfolio is anchored on two back-office platforms, Bake-it and Orbak, which centralize order capture, production lists, invoicing, recipe management, cost price calculation (Calc-it), Warenwetbesluit Meel & Brood legal product naming, customer management, and reporting. These connect outward to two POS variants (Cash-it Windows touchscreen and Cash-it iPad, plus the Cash-it Zelfscan self-checkout kiosk built with partner Evers Kassasystemen and Cikam), a production-floor terminal (Touch-it), a labeling module (Label-it), a POS fraud detection tool, and the EXTRAvestiging webshop (with a B2B / third-channel Zakelijk variant) for both consumer and horeca/care/hospital ordering. Third-party integrations include Specsplaza for ingredient and allergen data, foodforecast for AI-driven next-day production forecasting, iDEAL/PayPal/Piggy for payments and loyalty, and Qlikview for analytics. The architecture is designed so data entered once (recipe, price, allergen) propagates automatically across POS, webshop, production, and labels, replacing paper-based workflows.

The company monetizes through a mix of software licensing (Bake-it/Orbak subscriptions, tiered by bakery size and modules), POS hardware (via Evers Kassasystemen) and a usage-based Cash-it iPad model at approximately €2 per day, a one-time webshop license (€1,995 promotional / €2,495 standard), professional services such as the on-site Recepten invoerservice (60–100 recipes entered per consultant day), and recurring Storingsdienst support subscriptions. Go-to-market is direct enterprise field sales: a sales advisor (Peter) and consultants conduct free on-site demos and tailored configurations, supplemented by referral/word-of-mouth from a Dutch bakery community that is tightly networked through trade press (Bakkerswereld, Bakkers in Bedrijf), Bakkersvak trade fair presence, and an extensive library of customer praktijkverhalen (case studies). At scale the company reports 586+ bakery customers (including banketbakkers, patissiers, zorgbakkerijen, supermarket bakery sections, and combi bakeries with lunchroom/catering), 1,553+ Cash-it POS installations, 450+ bakeries using Cash-it daily, and 200+ webshop bakeries that processed 650,000+ orders in 2020 (up from 200,000+ in 2018). It also observed a 300% spike in online orders during the first COVID-19 lockdown. The team is approximately 20+ people organized across Management, Sales & Consultancy, Helpdesk, Development, and Back-office functions.

Name

Marti Orbak Software

Legal name

Marti Orbak Software

Website

https://marti-orbak.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Marti Orbak Software is a Dutch vendor of integrated bakery management software, offering back-office platforms (Bake-it, Orbak), POS systems (Cash-it), and the EXTRAvestiging webshop to 586+ artisanal bakeries across the Netherlands.

Ownership category

akta.pro rank

Product category

Bakery Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Bakery management software
• Bakery point-of-sale
• Production planning software
• Recipe costing software
• Bakery ecommerce webshop

Headquarters

HQ city

Kwintsheul

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses (Bake-it & Orbak): Bake-it and Orbak are the core software platforms licensed to bakeries for back-office management (orders, production, invoicing, recipes, cost calculation). Revenue is generated through software licensing, with pricing based on bakery size and number of modules/terminals. The company describes itself as the market leader in Dutch bakery software.
2. Cash-it POS Systems: Cash-it POS systems (Windows and iPad variants) and the Cash-it Zelfscan self-scan kiosk are sold and/or subscribed to bakeries. The Cash-it iPad is offered at approximately €2 per day (usage/pay-per-use model). The hardware is supplied through the partnership with Evers Kassasystemen.
3. EXTRAvestiging Webshop: The EXTRAvestiging webshop is sold as a complete bakery-specific online storefront. Pricing is approximately €1,995 for initial setup (promotional price, normally €2,495), including in-house branding, photo editor, iDeal integration, and full-day instruction.
4. Recepten Invoerservice (Recipe Entry Service): A professional services offering where a Marti Orbak consultant visits the bakery for a day to enter and digitize recipes into Bake-it/Orbak. Typically 60–100 recipes are entered per day. Current promotion: 6 hours of service for the price of 4 hours (€200 discount). Also includes label configuration for Label-it module.
5. Support & Helpdesk Services: Ongoing technical support and helpdesk services, including a standard storingsdienst (breakdown service) and premium Storingsdienst Plus subscription. During office hours support is included; outside hours requires a subscription. The helpdesk team handles software questions, troubleshooting, and hardware escalation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Marti Orbak Software develops and sells proprietary bakery management software for the Dutch market, built around the Bake-it and Orbak back-office platforms that handle orders, production lists, invoicing, recipe management, cost calculation and customer data. The portfolio includes the Cash-it point-of-sale systems (Windows touchscreen and iPad variants) plus the Cash-it Zelfscan self-checkout kiosk, the EXTRAvestiging consumer and B2B webshop, and supporting production/labelling/recipe modules — all deeply integrated so product, pricing, recipe and allergen data propagate automatically across back-office, POS, production and web touchpoints.

Product overview

Marti Orbak Software offers a unified, modular bakery management ecosystem built around two core back-office platforms — Bake-it and Orbak — which serve as the central nervous system connecting all operational areas of a bakery. The product portfolio includes: (1) two POS variants — Cash-it (Windows touchscreen) and Cash-it iPad — plus the Cash-it Zelfscan self-checkout kiosk, all of which connect directly to Bake-it/Orbak; (2) the EXTRAvestiging Webshop platform for consumer and B2B online ordering, also fully integrated with the back-office; (3) production tools including Touch-it (production floor terminal) and Label-it (label printing); (4) Calc-it for recipe costing and the Recepten Invoerservice for recipe data migration; and (5) a fraud detection module for POS analytics. The architecture is designed so that data entered once — at POS, online, or in the back office — flows automatically across all modules: orders flow from Cash-it and the webshop into Bake-it/Orbak for production lists, pricing and product info propagate to all touchpoints, and ingredient/allergen data is shared from recipe management to labels, POS, and the webshop. Third-party integrations include Specsplaza (ingredient/nutritional database), foodforecast (AI-driven sales forecasting), iDEAL/PayPal/Piggy (payments/loyalty), Qlikview (BI analytics), and Cikam Easy Cash (cash handling hardware).

Differentiator

Problem solved

Functional benefit

Brands

• EXTRAvestiging Webshop: Online ordering platform for consumers and third-channel customers, fully integrated with Bake-it and Orbak
• Cash-it
• Cash-it Zelfscan
• EXTRAvestiging Zakelijk
• Recepten Invoerservice
• Bake-it
• Orbak

Products and services

• Bake-it Primary back-office software platform for bakery management, covering orders, production lists, invoicing, pricing, customer management, recipe management and reporting; fully integrates with Cash-it POS and EXTRAvestiging Webshop; described as the most widely used bakery software in the Netherlands.
• Orbak Back-office software platform for bakery management similar to Bake-it, covering orders, production lists, invoicing, pricing, customer management, recipe management and reporting; fully integrates with Cash-it POS and EXTRAvestiging Webshop; designed for bakeries with workflows distinct from Bake-it.
• Cash-it (Windows) Full-featured Windows-based touchscreen POS system for bakeries with order management, product information/allergens display, customer loyalty, lunchroom module, label printing, scale integration, pin/Easy Cash payment, and full integration with Bake-it/Orbak and EXTRAvestiging Webshop; supports fraud detection via comprehensive transaction logging.
• Cash-it iPad iPad-based POS system for bakeries offering full point-of-sale functionality including sales registration, ingredient/allergen information, lunchroom management, pin payment and real-time sync with Bake-it/Orbak; priced at approximately €2 per day with no upfront hardware investment.
• Cash-it Zelfscan (Self-scan) Self-service checkout kiosk for bakeries developed in partnership with Evers Kassasystemen (and optional Cikam Easy Cash for cash handling); allows customers to scan products or select from a product overview and pay via pin or cash; communicates directly with Cash-it and Bake-it/Orbak to keep prices and product information up to date.
• EXTRAvestiging Webshop Bakery-specific e-commerce platform for consumer online ordering; fully integrated with Bake-it/Orbak and Cash-it POS so that product assortment, prices and product information sync automatically and all orders are automatically imported into Bake-it/Orbak and appear on production and POS lists; also available for B2B/third-channel ordering via the EXTRAvestiging Zakelijk module.
• Recepten Invoerservice On-site recipe-entry service in which a Marti Orbak consultant visits the bakery to digitize recipes into Bake-it/Orbak (approximately 60-100 recipes per day), covering legal product names, labels, product info, POS and webshop; available at a promotional rate of 6 hours for the price of 4.
• Storingsdienst (Breakdown Service) Subscription-based technical support and breakdown service for Cash-it and Bake-it/Orbak customers outside standard office hours; offered as tiered plans including Storingsdienst Basis (Mon-Fri 17:30-21:30, Sat 10:00-17:00) and Storingsdienst Plus (extended early morning and Sunday coverage).

Named customers17 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Evers KassasystemencoreChannel Partner/ Reseller/ DistributorEvers Kassasystemen is the exclusive hardware partner for Cash-it POS systems, responsible for hardware supply, installation, and technical service. The partnership enables Marti Orbak to offer a complete POS solution with a single point of contact. The two companies jointly celebrated the installation of the 1,500th Cash-it POS unit. The collaboration ensures 7-day-per-week quality and service for Dutch bakeries.
• FoodforecastcoreTechnology or IntegrationFoodforecast provides AI-powered sales forecasting integrated directly into Bake-it and Orbak. The integration pulls daily sales data, combines it with weather, holidays, and events to predict next-day demand. Achieves up to 30% reduction in returns, 4% revenue increase, and 90% of orders processed automatically. Marketed as 'slimmer bakken, minder verspilling' (smarter baking, less waste).
• SpecsplazacoreTechnology or IntegrationSpecsplaza provides ingredient specifications that are imported into Bake-it and Orbak, automatically populating correct ingredients, allergens, and nutritional values for recipes. This integration eliminates manual data entry for bakery product information and ensures regulatory compliance for labeling.
• Beko AdviesminorImplementation/ SI/ Consulting PartnerBeko Advies is a bakery consultancy firm that supports bakery entrepreneurs with fraud investigation and professional advice on handling suspected employee fraud. Marti Orbak works with Beko Advies experts (Silvia van Nieuwland, Patrick van Duijnhoven) to advise clients on proper fraud investigation procedures, evidence collection, and legal compliance.
• TopbakkersminorStrategic or Co-development PartnerTopbakkers is a Dutch bakery organization. Marti Orbak works closely with bakery organizations and suppliers to follow market developments, ensuring their software meets the evolving needs of Dutch bakeries. Bakkerij Remmerswaal is identified as one of the largest suppliers to the Topbakkers network, with orders automatically routed via Bake-it.

Scale indicators8 records

Expansion highlights6 records

Broad incumbents

• Shopify: Cloud ecommerce platform widely used by SMB food brands for online ordering. Directly competes with EXTRAvestiging on online storefront functionality, but does not offer the bakery-specific back-office and production-list automation Marti Orbak bundles.
• Square (Block): General-purpose SMB POS and payments platform used by small food retailers. Competes for the same SMB budget as Marti Orbak but lacks bakery-specific modules (recipes, allergen labeling, production lists) that anchor Marti Orbak's value proposition.
• Toast: US-dominant restaurant POS and management platform with integrated online ordering, payroll, and back-office. Comparable architecture and GTM, but broader food-service focus vs. Marti Orbak's bakery specialization, and far larger scale.
• AFAS Software: Leading Dutch ERP, payroll, and HR software vendor widely deployed across Dutch SMBs including bakeries. Comparable as a Dutch SMB business-software suite, though horizontal rather than bakery-vertical and lacking POS/webshop depth.
• Exact (Visma): Dutch-origin accounting and ERP platform (now part of Visma) serving SMBs across the Netherlands. Comparable as Dutch SMB back-office software that bakeries could substitute for Bake-it/Orbak, though without bakery-specific modules.

Direct peers

• Lightspeed: POS and commerce platform serving retail and restaurant SMBs with integrated in-store, online, and back-office functionality. Closely mirrors Marti Orbak's combined Cash-it + EXTRAvestiging + Bake-it bundle, though Lightspeed operates horizontally rather than bakery-specialized.
• CSB-System: German ERP/MES provider specializing in the bakery, meat, and food-processing industries. Directly comparable as a vertically-focused European software vendor serving artisanal and industrial bakery operations with production, recipes, and traceability.

Others

• Bizerba: German provider of food-retail hardware (scales, slicers, labelers) and adjacent retail software. Comparable ecosystem participant in European bakery operations — supplies the kind of in-store hardware Marti Orbak integrates with (e.g., scale and label printing) — rather than a direct POS/ERP competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marti.orbak
• LinkedInlinkedin.com/company/marti-orbak-software
• Instagraminstagram.com/martiorbaksoftware
• Xx.com/marti_orbak

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marti Orbak Software