Bette
Bette GmbH & Co. KG is a privately held German manufacturer founded in 1952 that produces premium bathtubs, shower trays, and washbasins from proprietary glazed titanium steel, selling primarily through authorized dealers across Europe and China with secondary direct-to-consumer aftermarket service.
- Company typePrivate
- Founded1952
- HeadquartersDelbrück, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Bette firmographics
Firmographics- Name
- Bette
- Legal name
- Bette GmbH & Co. KG
- Website
- https://bette.de
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bette GmbH & Co. KG is a privately held German manufacturer founded in 1952 that produces premium bathtubs, shower trays, and washbasins from proprietary glazed titanium steel, selling primarily through authorized dealers across Europe and China with secondary direct-to-consumer aftermarket service.
- Ownership category
- akta.pro rank
Bette industry classification
Industry- Product category
- Bathroom Fixtures (Sanitaryware)
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
Keywords
Where Bette is headquartered
LocationHeadquarters
- HQ city
- Delbrück
- HQ country
- Germany
- HQ region
- Europe
Markets served
Bette business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bathroom Fixtures (Badewannen, Duschwannen, Waschtische): Bette generates revenue through the sale of premium bathroom fixtures manufactured from glazed titanium steel. The product portfolio includes bathtubs, shower trays, and washbasins in various designs and configurations. Sales occur primarily through authorized dealer networks with an online service shop for accessories and replacement parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No tiered pricing structure disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Bette product offering
Product offeringCore offering
Bette designs and manufactures premium bathroom fixtures — bathtubs, shower trays, and washbasins — from proprietary glazed titanium steel, organized into six design lines and supported by branded installation and safety systems (BetteLevel, BetteAntirutsch Sense, BetteAir, silicone-free installation). Products are distributed through an authorized dealer and installer network across Europe and select international markets, with a direct online service shop for replacement parts and care products.
Differentiator
Problem solved
Functional benefit
Brands
- BetteSuno: Design line featuring organic forms
- BetteArt
- BetteLux
- BetteLoft
- BetteComodo
- BetteOne
- BetteAir
- BetteLevel
- BetteAntirutsch Sense
Products and services
- Badewannen (Bathtubs) Premium bathtubs manufactured from glazed titanium steel, available in built-in (Einbaubadewannen), undermount (Unterbaubadewannen), freestanding (Freistehende Badewannen), and apron (Schürzen-Badewannen) styles in rectangular, oval, and corner configurations, including whirlpool and space-saving variants. Sold to dealers, installers, and end customers via Bette's design lines.
- Duschwannen (Shower Trays) High-quality shower trays made from glazed titanium steel, available in floor-level (Bodenebene) and raised (Erhöhte) variants, in rectangular, quarter-circle, and pentagon shapes, designed for barrier-free and standard bathroom installations.
- Waschtische (Washbasins) Premium washbasins manufactured from glazed titanium steel, offered as built-in (Einbauwaschtische), undermount (Unterbauwaschtische), wall-mounted (Wandwaschtische), countertop (Aufsatzwaschtische), and freestanding (Freistehende Waschtische) models in rectangular and round forms.
- BetteAir BetteAir is a standalone shower surface/tray product line made from glazed titanium steel, marketed as Bette's innovation for the shower area.
- BetteLevel BetteLevel is a standalone levelling and alignment installation system that simplifies and adds precision to the fitting of Bette shower trays.
- BetteAntirutsch Sense BetteAntirutsch Sense is a standalone anti-slip surface technology applied to Bette shower trays, providing enhanced safety and slip resistance in wet bathroom areas.
- Bette Service-Shop Direct-to-consumer online shop (shop.my-bette.com) offering replacement parts, care products, and accessories for Bette bathtubs, shower trays, and washbasins.
Quantifiable outcome
- 30-year warranty on all products
- +1 more outcomes
Companies that use Bette
Customer profileSegments3 records
Ideal customer profiles3 records
Bette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bette partnerships and signals
Strategic signalScale indicators2 records
Bette competitors and assessment
Company assessmentDirect peers
- Duravit: German manufacturer of designer bathroom ceramics, bathtubs, shower trays, and wellness products. Overlaps with Bette in bathtubs, shower trays, and washbasins, and competes for the same hotel and premium residential specification business.
- Ideal Standard: International bathroom fixtures manufacturer offering ceramic and steel-enamel bathtubs, shower trays, and washbasins. Direct competitor in commercial, hotel, and mid-to-premium residential segments across Europe.
- Laufen: Swiss premium bathroom brand with strong designer collaborations (e.g., Kartell, Patricia Urquiola) producing ceramic sanitaryware, bathtubs, and shower trays. Directly comparable in designer-led premium positioning and European project specification channel.
- Kaldewei: German premium bathroom manufacturer of steel-enamel bathtubs, shower trays, and washbasins. Direct competitor to Bette with nearly identical product positioning, material science heritage, and Made-in-Germany premium brand equity.
- Villeroy & Boch: Large German sanitaryware and bathroom ceramics brand offering bathtubs, shower trays, and washbasins. Competes head-to-head with Bette across hotel, residential, and architect/specifier channels in Europe.
Broad incumbents
- Toto: Japanese global sanitaryware leader with broad bathroom ceramics, bathtubs, and advanced washlet technology. Operates broadly across the global bathroom fixtures market and overlaps with Bette in premium hotel and high-end residential channels.
- Roca: Spanish global sanitaryware group with extensive portfolio of bathroom ceramics, bathtubs, and shower trays. Broad incumbent operating across mass and premium tiers, overlapping with Bette particularly in European hotel and residential projects.
- Geberit: Swiss sanitary technology leader in installation systems, piping, and bathroom ceramics. While focused on installation/infrastructure rather than finished fixtures, Geberit supplies the same architect/specifier channel and increasingly competes in finished shower surfaces.
- Hansgrohe: German premium bathroom brand specializing in showers, shower systems, and faucets. While primarily a faucet/shower brand rather than bathtubs/trays, it competes for the same hotel and premium residential specification business and shares Bette's Made-in-Germany premium positioning.
- Kohler: US-based global bathroom and kitchen fixtures manufacturer with broad portfolio across ceramics, baths, and showers. Comparable as a premium-positioned, design-led broad incumbent targeting the same hotel, residential, and architect/specifier end markets.
Market position
Customer concentration
Bette social profiles
Digital presenceBette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bette leadership team
Management profileNumber of profiles
Bette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bette
What does Bette do?
Bette designs and manufactures premium bathroom fixtures — bathtubs, shower trays, and washbasins — from proprietary glazed titanium steel, organized into six design lines and supported by branded installation and safety systems (BetteLevel, BetteAntirutsch Sense, BetteAir, silicone-free installation). Products are distributed through an authorized dealer and installer network across Europe and select international markets, with a direct online service shop for replacement parts and care products.
Is Bette a public or private company?
Bette is a private company. It is classified as family owned and is currently operating.
When was Bette founded?
Bette was founded in 1952. It employs 251 to 500 people.
Where is Bette based?
Bette is headquartered in Delbrück, Germany, in the Europe region.
How does Bette make money?
One revenue line is on record: bathroom Fixtures (Badewannen, Duschwannen, Waschtische).
Who are Bette's main competitors?
Direct peers on record are Duravit, Ideal Standard, Laufen, Kaldewei and Villeroy & Boch. Broad incumbents are Toto, Roca, Geberit, Hansgrohe and Kohler.
Does Bette have an API?
No public API is recorded for Bette.
What industry is Bette in?
Bette's product category is Bathroom Fixtures (Sanitaryware). Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures). Its NAICS code is 327110 and its SIC code is 3430.