What Naked Harvest Supplements does

Naked Harvest Supplements (legal entity Nu Harvest Supplements) is an Australian-founded, family-run direct-to-consumer wellness brand established in 2019 by siblings Georgie Stevenson and Coopa to address the absence of supplements explicitly designed for women. The company formulates, markets, and ships plant-based nutritional supplements spanning core categories of plant protein, natural and performance pre-workout, electrolytes, sleep support (Moon Mylk), creatine, matcha and chai lattes, greens, collagen, and a dedicated children's range (Little Harvest). Formulations are built on organic pea, rice, faba bean, and pumpkin seed protein bases with functional additions including psyllium husk, organic maca powder, Siberian ginseng, magnesium, zinc, and digestive enzymes; the Performance Range additionally delivers 25g protein per serve with creatine monohydrate, L-glutamine, L-carnitine, B vitamins, and HASTA batch testing against 250+ WADA-prohibited substances.

The business operates a proprietary e-commerce storefront at nakedharvestsupplements.com as its primary sales channel, supported by Australian retail stockists accessible via a store locator, international shipping to New Zealand and worldwide, and the Nu Harvest mobile app (iOS and Android) for app-only releases. Revenue is generated through one-time product purchases, recurring monthly or bimonthly subscriptions with frequency-based discounts, the NH Collective points-based loyalty program (with a THRIVE tier offering free shipping, birthday gifts, and event access), digital gift cards ($50, $100, $200), and bundles. Afterpay Buy Now Pay Later is integrated at checkout to reduce purchase friction.

The go-to-market is community-led, executed through active presence on Instagram, Facebook, TikTok, and Pinterest, an editorial blog featuring recipes and dietitian-authored content, partnerships with named influencers and accredited sports dietitians (for example @mirandabrady, @nourishwithnoa, @julzhealth, @laurenjantzenn, @dietitian.ellenkessling, and Kyah English), and a referral program offering AUD $20 to both referrer and referred friend. The primary customer segment is health-conscious women seeking multifunctional clean-label supplements, with secondary segments in plant-based consumers, athletes requiring anti-doping-assured products, and individuals with food intolerances or dietary restrictions; the company also pursues benefit-led merchandising across energy, gut health, sleep, skin, muscle recovery, and perimenopause and menopause support.

Name

Naked Harvest Supplements

Legal name

Nu Harvest Supplements

Website

https://nakedharvestsupplements.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Naked Harvest Supplements (legal entity Nu Harvest Supplements) is an Australian-founded, family-run direct-to-consumer wellness brand launched in 2019 by siblings Georgie Stevenson and Coopa, selling plant-based nutritional supplements — including plant protein, pre-workout, electrolytes, sleep support, creatine, and collagen — primarily to health-conscious women via a proprietary e-commerce storefront, retail stockists, international shipping, and a mobile app, with a HASTA-certified Performance Range extending into the athlete segment.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented) (AFAKAJAB)

Keywords

• Plant-based supplements
• Women's wellness products
• Sports nutrition supplements
• Vegan protein powder
• Natural health supplements

Headquarters

HQ city

Burleigh Heads

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through the company's e-commerce platform, offering products across categories including plant proteins, pre-workout, electrolytes, moon mylk, creatine, collagen, matcha & chai, gorgeous greens, and kids supplements. One-time purchase model for individual products and bundles.
2. Subscription Revenue: Recurring monthly or bimonthly subscription model on full-price products with frequency-based discounts. Subscribers earn and redeem loyalty points and can cancel, pause, or modify subscriptions anytime via account management.
3. Wholesale/Retail Distribution: Products distributed through physical retail stockists across Australia and potentially internationally via store locator.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Naked Harvest Supplements (operating as Nu Harvest) is an Australian-founded wellness brand that formulates and sells plant-based, vegan, gluten-free nutritional supplements including plant proteins, pre-workout, electrolytes, sleep support, creatine, matcha & chai, greens, collagen, and kids supplements. Products are sold primarily direct-to-consumer through their own e-commerce storefront with a subscription model, plus through Australian retail stockists and international shipping to New Zealand and worldwide.

Product overview

Naked Harvest Supplements (also branded as Nu Harvest) is an Australian-founded women's wellness supplements company offering a diverse portfolio of all-natural, vegan, gluten-free supplements. The core product lines include the Thrive Plant Protein range (with multiple flavors), Performance Protein and Pre-Workout (both HASTA certified for athletes), and functional supplements including Electrolytes, Moon Mylk (sleep support), Creatine, Matcha & Chai, Gorgeous Greens, and Collagen Beauty Elixir. The company also offers Kids supplements under the Little Harvest sub-brand, plus Accessories and Gift Cards. The Performance Range (Performance Protein and Pre-Workout) targets serious athletes with HASTA batch testing certification, while the Thrive Protein and other functional products target general wellness consumers.

Differentiator

Problem solved

Functional benefit

Brands

• NH Co (NH Collective): Loyalty rewards program where customers earn points to redeem for discounts, exclusive merch, free samples, and event invitations.

Products and services

• Plant Protein (Thrive Range) Plant-based protein powder available in multiple flavors (Vanilla Pancake Batter, Chocolate Swirl, Choc Malt, Caramel Biscuit, Cookies & Cream, Choc Hazelnut, White Choc Caramel Swirl). Made with organic pea/rice protein blend or pea/faba bean blend, formulated with digestive enzymes, fiber blend, and botanicals like Maca and Siberian Ginseng. Designed for health-conscious women seeking clean, functional supplements.
• Performance Protein Plant protein blend delivering 25g protein per serve with added recovery support ingredients including creatine monohydrate (3g), L-glutamine (1900mg), L-carnitine, magnesium, zinc, vitamins D3 and E. HASTA certified for athletes subject to anti-doping testing.
• Performance Natural Pre-Workout (Apple + Kiwi) 4-in-1 pre-workout supplement containing caffeine (125mg from Green Coffee Extract), creatine (3g), high-dose B vitamin complex, and magnesium. HASTA certified, clean formula with no refined sugars or synthetic stimulants. Designed for athletes seeking daily-use-friendly pre-workout support.
• Natural Pre-Workout Pre-workout supplement designed for natural energy and performance support.
• Electrolytes Electrolyte supplement for hydration support during workouts and exercise.
• Moon Mylk Sleep support supplement designed for relaxation and better sleep quality.
• Creatine Creatine supplement for strength, muscle building and athletic performance support.
• Matcha & Chai Functional beverage range featuring matcha and chai superfood lattes.
• Gorgeous Greens Greens supplement for nutritional support and overall wellness.
• Collagen Beauty Elixir Collagen supplement designed for skin health and beauty support.
• Little Harvest (Kids Range) Supplements formulated specifically for children under the Little Harvest sub-brand.
• Gift Cards Digital gift cards available in $50, $100, and $200 denominations, redeemable on the Naked Harvest e-commerce storefront.
• Bundles Pre-curated product bundles offering value compared to individual purchases.

Quantifiable outcome

• Performance Protein delivers 25g plant protein per serve (up from ~17g in previous formula)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• AfterpayminorOthersBuy Now Pay Later payment option available at checkout, allowing customers to split purchases into installments.
• GwingannaminorGTM or Marketing PartnerWellness retreat partner for collaborative giveaway promotion, NH x Gwinganna Giveaway campaign.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WelleCo: Australian-founded, female-targeted wellness supplement brand founded by Elle Macpherson. Most directly comparable on female-first positioning, premium pricing, Australian origin and DTC distribution, despite a different formulation focus (superfood elixirs vs plant proteins).
• True Protein: Australian premium sports nutrition brand with plant-based and whey proteins, pre-workout and performance lines. Comparable on premium positioning, Australian DTC base and protein-focused product mix.
• Tropeaka: Australian plant-based supplement brand selling protein powders, beauty and wellness blends direct-to-consumer. Highly comparable as a fellow AU-based, clean-label, plant-protein DTC challenger with overlapping SKUs (proteins, beauty elixirs, functional blends) and a similar female-skewing audience.
• Bulk Nutrients: Australian sports nutrition and supplement manufacturer selling direct-to-consumer and via stockists. Comparable on product range (whey/plant proteins, pre-workout, creatine, electrolytes), DTC model and Australian retail/wholesale distribution, though broader and more male-skewed than Naked Harvest.
• Feel Good Protein: Australian plant-based protein brand targeting health-conscious consumers with multiple flavors and functional blends. Comparable on plant-based positioning, AU DTC model and direct overlap in protein SKU competition.

Emerging players

• AG1 (Athletic Greens): Premium daily-nutrition greens/supplement brand with subscription-led DTC model. Comparable on subscription economics, premium wellness positioning and content/influencer-driven GTM, despite differing on product format (single greens sachet vs Naked Harvest's broader range).
• Aloha: US plant-based protein and supplement brand with organic, vegan positioning. Comparable on clean-label, plant-based protein category and DTC-first model; competes for the same consumer demographic that values transparent, organic ingredients.

Broad incumbents

• Orgain: US-based plant-based nutrition brand with protein powders, bars and functional supplements. Comparable on plant-protein category, clean-label positioning and broad retail distribution, though typically positioned around 'organic nutrition' rather than performance.
• Myprotein: One of the largest global sports nutrition brands with extensive plant-based and women's lines. Comparable as the scaled incumbent competing across Naked Harvest's core categories (proteins, pre-workout, creatine) with vastly larger marketing budget and SKU breadth.
• Optimum Nutrition: Global sports nutrition incumbent (Gold Standard brand) with broad protein, pre-workout and supplement lines. Comparable on category (sports/active nutrition) and product format overlap, despite a primarily male-skewing brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nakedharvestsupplements
• Instagraminstagram.com/nakedharvestsupplements
• TikToktiktok.com/@nakedharvestsupplements?_t=8X3IqWqlbJG&_r=1
• Pinterestpinterest.com.au/nakedharvest
• LinkedInlinkedin.com/company/naked-harvest-supplements

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Harvest Supplements