Tropeaka
Tropeaka is an Australian-founded DTC health and wellness brand selling organic nutritional supplements (proteins, collagen, superfoods, meal replacements, beauty products) directly to consumers worldwide through regional e-commerce sites in AU, US, and UK.
- Company typePrivate
- Founded2016
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tropeaka does
Tropeaka is an Australian-founded, privately held direct-to-consumer health and wellness brand operating under TROPEAKA PTY LTD (ACN 639 633 882). Founded in 2016 by Caleb Marshall and headquartered in Surry Hills, Australia, the company sells organic, premium-quality nutritional supplements including proteins, collagen, superfood powders, meal replacements, beauty supplements, creatine, herbal teas, and functional beverages through owned e-commerce storefronts serving Australia/New Zealand, USA/Canada, United Kingdom, and 50+ countries globally.
The product portfolio is built on 100% natural, gluten-free, dairy-free, soy-free, non-GMO, and vegan-friendly formulations, with notable technical differentiators including pharmaceutical-grade micronized creatine (third-party lab tested for purity), a hydrolyzed collagen-based protein water with added EAAs/BCAAs, and a 12-superfood greens blend with full vitamin spectrum. The company maintains regional distribution infrastructure through warehouses in Australia, the United States, and the United Kingdom to enable local fulfillment and free shipping thresholds per market.
Tropeaka's revenue model centers on direct product sales through its e-commerce sites with a subscription tier offering 15% recurring discounts, supplemented by a wholesale channel for retailers. A multi-tier loyalty rewards program (Gold/Diamond/Platinum/Subscriber) drives retention, while influencer and nutritionist endorsements provide top-of-funnel demand. The company runs a charitable foundation (The Tropeaka Foundation, established 2020) and maintains partnerships with organizations including World Vision, REDcycle, and CarbonClick, framing the brand within a sustainability and social impact narrative.
Tropeaka firmographics
Firmographics- Name
- Tropeaka
- Legal name
- TROPEAKA PTY LTD
- Website
- https://tropeaka.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tropeaka is an Australian-founded DTC health and wellness brand selling organic nutritional supplements (proteins, collagen, superfoods, meal replacements, beauty products) directly to consumers worldwide through regional e-commerce sites in AU, US, and UK.
- Ownership category
- akta.pro rank
Tropeaka industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
- akta.pro secondary industries
- Health Food & Supplement Stores (CRAHAEAC), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where Tropeaka is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Tropeaka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue stream from direct-to-consumer sales of supplements, superfoods, proteins, and wellness products through owned e-commerce websites. Products sold in multiple sizes and flavors with regular promotional discounts.
- Subscription Orders: Recurring revenue from subscription orders with 15% discount for subscribers. Subscription tier provides access to private Facebook group and exclusive VIP sales.
- Wholesale Distribution: Wholesale channel available for retailers and distributors to purchase Tropeaka products for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protein Products - Lean Protein |
| Unit Pricing | Pay-as-you-go | Body Bloom |
| Unit Pricing | Pay-as-you-go | Creatine Monohydrate |
| Unit Pricing | Pay-as-you-go | Protein Water |
| Unit Pricing | Pay-as-you-go | Meal Replacement Shake |
| Unit Pricing | Pay-as-you-go | Protein Energy Bars |
| Unit Pricing | Pay-as-you-go | Superfood Greens + D |
| Unit Pricing | Pay-as-you-go | Beauty Products - Protein + Collagen |
| Subscription | Monthly | Rewards Program Subscription Tier |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Tropeaka product offering
Product offeringCore offering
Tropeaka manufactures and sells premium organic nutritional supplements and wellness products — including plant-based proteins, collagen and beauty blends, meal replacement shakes, creatine, organic superfoods, teas and coffees, and protein bars — directly to consumers through owned regional e-commerce storefronts. The portfolio is positioned as 100% natural, gluten-free, dairy-free, soy-free, non-GMO and vegan-friendly, with subscriptions, wholesale and gift cards supplementing direct online sales.
Product overview
Tropeaka is a health, wellness, and nutrition brand offering a comprehensive portfolio of organic and premium quality nutritional supplements and lifestyle products. The product line is organized into several interconnected categories: (1) Core protein supplements including Lean Protein, Protein + Collagen, Protein Water, and Creatine Monohydrate for fitness and muscle goals; (2) Meal replacement products including The Healthy Meal Shake for weight loss; (3) Beauty and collagen products including Body Bloom, Skin Collagen+, Marine Collagen Peptides, Hair Complex, Beauty Custard, and Beauty Matcha targeting skin, hair, and nail health; (4) Body and gut health blends including Superfood Greens + D, Pro Gut+, Immunity, and Ultra Cleanse; (5) Organic superfood powders including Acai, Cacao, Maca, Spirulina, Camu Camu, and Barley Grass; (6) Clean coffee, teas and chai including Premium Clean Coffee, Matcha Tea, Strawberry Matcha, Cleanse Herbal Infusion, and Authentic Chai; (7) Protein and gut health bars; (8) Accessories including Portable Blenders, Shakers, Tumblers, and reusable straws. All products are positioned as 100% natural, gluten-free, dairy-free, soy-free, non-GMO, and vegan-friendly. The company also maintains a charitable foundation (Tropeaka Foundation) and sustainability initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Lean Protein Plant-based protein powder available in multiple flavors (Vanilla, Chocolate, Salted Caramel, Cookies & Cream, Iced Mocha Latte) with travel pack options, formulated to support muscle building and toning for health-conscious consumers.
- Protein + Collagen Combined protein and collagen supplement available in multiple flavors (Smooth & Creamy Vanilla, Rich Double Chocolate, Smooth & Creamy Banana) including travel packs, designed for consumers targeting both fitness and beauty goals.
- Creatine Monohydrate Ultra-pure, pharmaceutical-grade creatine monohydrate powder for strength, energy and cognitive function, available in Unflavoured (Pure), Mixed Berry and Pineapple flavors, micronised for smooth mixability and third-party lab tested for purity.
- Protein Water Light and refreshing collagen protein drink that combines hydrolyzed collagen with added EAAs, BCAAs and Vitamin C, free from gluten, whey, artificial flavors and sweeteners, available in Tropical and Fresh Green Apple flavors.
- The Healthy Meal Shake Meal replacement shake positioned for weight loss, energy and reduced cravings, available in multiple flavors including Smooth & Creamy Vanilla, Rich Double Chocolate, Iced Mocha Latte, Butterscotch Caramel, Smooth & Creamy Banana, Cookies & Cream and Strawberry Cream.
- Body Bloom Premium beauty and wellness supplement targeting skin, hair and nail health through whole-food nutrition.
- Superfood Greens + D High-powered daily greens powder featuring 12 alkaline superfoods with naturally occurring vitamins A, B, C, D, E and K, plus minerals, chlorophyll and live enzymes, for overall wellbeing support.
- Pro Gut+ Body and gut health blend supporting digestive health and overall wellbeing through targeted probiotic and digestive ingredients.
- Immunity Immune support supplement delivering vitamins and antioxidants to support immune system function.
- Hair Complex Hair health supplement formulated to support thicker and longer hair growth as part of the beauty-from-within range.
- Skin Collagen+ Skin health supplement supporting collagen production and skin hydration within the collagen and beauty collection.
- Marine Collagen Peptides Marine-sourced collagen peptides supporting skin elasticity and overall beauty support.
- Beauty Custard A world-first beauty protein dessert product available in Smooth & Creamy Banana and Salted Caramel flavors, positioned as a beauty-from-within treat.
- Beauty Matcha Organic matcha tea blend that combines matcha with beauty-supporting ingredients in a White Chocolate flavor, part of the Sopha Dophia collaboration range.
- Hydrate Hydration supplement available in Blueberry and Peach flavors, supplied as 24 sachets of 5g each, marketed as a Martha K collaboration.
- Protein Energy Bar Protein and energy snack bar available in Chocolate Brownie, Peanut Butter Indulgence and Choc Mint Brownie flavors.
- Delicious Gut Bar Gut health snack bar available in Caramel Choc Fudge and Double Choc Fudge flavors.
- Premium Clean Coffee Certified organic clean coffee available in Whole Beans and Ground formats.
- Matcha Tea Organic matcha tea powder intended for use in beverages and recipes.
- Strawberry Matcha Tea Matcha tea blend with strawberry flavoring within the organic matcha tea, chai and herbal infusion collection.
- Cleanse Herbal Infusion Herbal tea blend designed for cleansing and detoxification support.
- Authentic Chai Authentic chai tea blend made with traditional spices within the organic matcha tea, chai and herbal infusion collection.
- Ultra Cleanse Cleansing supplement with boosted cleansing power using bentonite clay for effective detoxification support.
- Tone BCAA+ Branched-chain amino acid supplement for muscle tone and recovery, available in Raspberry flavor.
- Acai Powder Organic acai berry powder sold as a single-origin superfood supplement.
- Cacao Powder Organic cacao powder intended for baking and smoothies.
- Maca Powder Organic maca root powder supporting energy and vitality.
- Spirulina Organic spirulina superfood supplement offered as a single-ingredient powder.
- Camu Camu Powder Organic camu camu berry powder marketed as a vitamin C-rich superfood.
- Barley Grass Organic barley grass powder offered as a daily nutritional support superfood.
- Tropeaka Gift Card Digital gift cards for Tropeaka products available in preset denominations such as $25 USD, redeemable across the product catalog.
- Portable Blender Portable personal blender designed for on-the-go smoothie preparation, available in White, Black and Pink finishes.
Quantifiable outcome
- Less than 1% money-back guarantee claim rate
- +3 more outcomes
Companies that use Tropeaka
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Tropeaka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tropeaka partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- World Vision AustraliacoreOngoing partnership where Tropeaka donates $2 from every vitamin product sale to World Vision's mission to end extreme poverty by 2030. Has raised over $43,948 to date. Supports child health and nutrition programs globally.
- CarbonClickminorEnvironmental partnership allowing customers to add $1 at checkout for carbon offset donations supporting rainforest, sustainability, and conservation projects in Australia, USA, NZ and beyond.
- REDcycleminorAustralian recycling initiative partnership turning Tropeaka pouches and wrappers into recycled products including furniture, bollards, signage, and plastic buckets. Customers can drop off packaging at Coles and Woolworths locations.
- The Soft Plastic Recycling Scheme (New Zealand)minorNew Zealand recycling partnership allowing customers to drop off Tropeaka packaging at Countdown, The Warehouse, and other locations with 'Love NZ' Soft Plastic Recycling bins.
- Plan International AustraliaminorCharity partnership on August 1-2 where 100% of profits were donated ($13,454 AUD) to provide 100,000 food kits, learning kits, and dignity kits for girls and families.
- WaterAid AustraliaminorCharity partnership on October 31 - November 1 where 100% of profits were donated ($14,126.12 AUD) to enable people to gain access to clean water, decent toilets and hygiene.
- The Fred Hollows FoundationminorCharity partnership on July 31 - August 1 where 100% of profits were donated ($6,041.12 AUD) to restore sight and support eye care in underserved communities.
- headspaceminorNational Youth Mental Health Foundation partnership. Donated 100% of profits over December 18-19 weekend ($2,983.66 AUD) to support early intervention mental health services for 12-25 year olds in Australia.
- GIVITminorQueensland and NSW flood relief partnership. Donated 100% of profits on March 26-27 ($4,546.55 AUD) plus $3,712.50 worth of product donations through Queensland distributor Complete Health Products.
- CARE AustraliaminorMultiple charity partnerships supporting women globally. June 2021 partnership donated $4,678.79 AUD to support women's equality and economic empowerment programs.
- UNICEF AustraliaminorHumanitarian charity partnership for Pakistan flood crisis relief. Donated $4,255.22 AUD on September 24-25 weekend. Also partnered for Ukraine humanitarian crisis response.
- Human Rights Watch AustraliaminorHuman rights advocacy partnership. December 17-18 weekend donation of 10% of sales ($1,860.48 AUD) to support defending rights and securing justice globally.
- Starlight Children's FoundationminorChildren's charity partnership bringing joy to seriously ill children. September 27 partnership raised $2,001.19 AUD for the foundation.
- Vision AustraliaminorBlindness and low vision services partnership. December 20 partnership raised $1,546.47 AUD to support over 25,500 individuals with blindness or low vision.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Tropeaka competitors and assessment
Company assessmentEmerging players
- Care/of: Personalized DTC vitamin and supplement brand using a quiz-driven recommendation flow and subscription model. Comparable on the quiz-led product matching engine and subscription mechanics Tropeaka also employs.
- Bloom Nutrition: Fast-growing US DTC greens-and-protein supplement brand built heavily on social media virality and influencer marketing. Comparable on influencer-led growth motion, greens/protein blend SKUs and female-skewing wellness target demographic.
Direct peers
- Aloha: Plant-based protein and nutrition brand (bars and powders) sold via DTC and retail. Closely comparable on plant-based positioning, protein-bar SKUs, and premium clean-label marketing.
- Orgain: US-based plant-based protein and nutrition brand selling protein powders, bars and shakes via DTC and retail. Directly comparable product mix (plant-based protein, meal replacement) and similar clean-label positioning.
- Myprotein: Large global DTC sports-nutrition and supplement brand (owned by THG) with protein powders, creatine, BCAA, bars and meal replacements. Direct competitor in Tropeaka's core protein and performance nutrition categories across shared geographies.
- Naked Nutrition: US premium DTC protein brand selling minimally processed whey, plant, collagen and meal replacement powders. Comparable on premium, single-ingredient positioning and DTC model targeting fitness and wellness consumers.
- JSHealth Vitamins: Australian premium supplement brand founded by a nutritionist, selling protein, beauty, gut-health and general wellness SKUs globally via DTC. Highly comparable on category mix, founder-led brand storytelling, premium pricing, and multi-region e-commerce footprint.
- Ritual: US premium DTC supplement brand focused on clean-label vitamins, protein and women's health with strong social and earned-media presence. Comparable on premium DTC model, transparency positioning, and millennial/Gen X wellness consumer target.
- The Beauty Chef: Australian premium wellness brand selling inner-beauty and gut-health supplements (collagen, powders, elixirs) via DTC. Closely comparable to Tropeaka on geography, premium positioning, beauty-from-within focus, and DTC-first model.
Broad incumbents
- Garden of Life: Established US organic and wholefood supplement brand owned by Nestlé Health Science, spanning protein, probiotics, vitamins and collagen. Comparable on clean-label and certified-organic positioning, but with broader portfolio and deeper retail distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tropeaka social profiles
Digital presenceTropeaka compliance and trust
Trust signalCompliance7 records
Tropeaka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tropeaka leadership team
Management profileNumber of profiles
Profiles1 record
Tropeaka subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tropeaka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tropeaka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tropeaka
What does Tropeaka do?
Tropeaka manufactures and sells premium organic nutritional supplements and wellness products — including plant-based proteins, collagen and beauty blends, meal replacement shakes, creatine, organic superfoods, teas and coffees, and protein bars — directly to consumers through owned regional e-commerce storefronts. The portfolio is positioned as 100% natural, gluten-free, dairy-free, soy-free, non-GMO and vegan-friendly, with subscriptions, wholesale and gift cards supplementing direct online sales.
Is Tropeaka a public or private company?
Tropeaka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tropeaka founded?
Tropeaka was founded in 2016. It employs 11 to 50 people.
Where is Tropeaka based?
Tropeaka is headquartered in Surry Hills, Australia, in the Oceania region.
How does Tropeaka make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Orders and wholesale Distribution.
Who are Tropeaka's main competitors?
Emerging players on record are Care/of and Bloom Nutrition. Direct peers are Aloha, Orgain, Myprotein, Naked Nutrition, JSHealth Vitamins, Ritual and The Beauty Chef. Garden of Life is listed as a broad incumbent.
Does Tropeaka have an API?
No public API is recorded for Tropeaka.
What industry is Tropeaka in?
Tropeaka's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing, with a secondary code of CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 456191 and its SIC code is 2000.