Srf konsulterna

What Srf konsulterna does

Digitala Byrån AB is a private Swedish accounting firm (Aktiebolag) headquartered in Karlshamn and operating remotely across Sweden. Founded in 2015, it serves approximately 100 small and medium-sized businesses with paperless, digital accounting, payroll, and advisory services delivered under fixed monthly subscriptions. It is an authorized member of Srf konsulterna (the Swedish Association of Accounting Consultants) and follows the Rex Swedish Standard for Accounting Assignments, lending professional credibility in a regulated market.

The company's core offering is built on the Fortnox cloud accounting platform as the foundational technology layer, with seven tiered packages and modules configured on top: Köra (basic), Gasa (most popular, with monthly closing and analysis), Lyfta (strategy and KPI development), Kontroll (support for firms with in-house finance), Löner (payroll), Bokslut (year-end statements), and Total (customized CFO/HR solutions). Differentiating capabilities include mobile-based digital receipt capture, automated supplier invoice interpretation and booking, digital attestation workflows, and real-time financial reporting through Fortnox. Pricing starts at 499 kr/month and scales with business volumes and annual turnover.

Go-to-market is sales-led, targeting Swedish SMBs via the firm's website, blog content, email newsletter, LinkedIn presence, and customer referrals. The team of six (Authorized Accounting Consultant Mikael Nordgren, CEO/Office Manager Helen Hindréus, and four additional consultants) operates on a remote/hybrid basis, with monthly in-person collaboration at the Karlshamn headquarters. Named customers span support services (Stöd i vardagen AB), multi-company groups (Thoni-gruppen), e-commerce (Advist AB), and consulting firms (Brick Warehouse Consulting AB, JMK Consulting AB), reflecting a horizontal SMB segmentation approach.

Name

Srf konsulterna

Legal name

Digitala Byrån AB

Website

https://digitalabyran.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Digitala Byrån AB is a Swedish accounting firm founded in 2015 that provides paperless, subscription-based digital accounting, payroll, and advisory services to approximately 100 small and medium-sized businesses across Sweden, built on the Fortnox platform.

Ownership category

akta.pro rank

Product category

Cloud Bookkeeping and Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Management Consulting Services (8742), Finance Services (6199)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA)

Keywords

• Digital bookkeeping services
• Cloud accounting Sweden
• Payroll management services
• SME financial advisory
• Paperless accounting firm

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Accounting Services Packages: Subscription-based monthly service packages (Köra, Gasa, Lyfta, Kontroll) providing digital accounting, payroll, and advisory services. Fixed monthly pricing based on business volumes and annual turnover. Starting from 499 kr/month.
2. Payroll Services: Dedicated payroll service package handling time reporting, salary calculations, agreements compliance, and tax submissions.
3. Annual Statement Package: Year-end closing and declaration services for businesses handling their own ongoing accounting.
4. Custom Total Solutions: Tailored solutions for more complex businesses requiring customized economic management and HR functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Srf konsulterna operates Digitala Byrån AB, a digital accounting firm providing paperless bookkeeping, payroll, annual statements, and advisory services for Swedish small and medium-sized businesses. The firm delivers its services on the Fortnox cloud accounting platform through fixed monthly subscription packages (Köra, Gasa, Lyfta, Kontroll) plus add-on modules for payroll (Löner) and year-end closing (Bokslut), with a custom-tailored Total package for complex organizations. Each client is assigned a personal consultant who provides proactive analysis and strategic follow-up.

Product overview

Digitala Byrån is a cloud-based accounting and bookkeeping firm offering digital, paperless accounting services through a platform-plus-packages architecture. The core offering is built on Fortnox accounting software with four main service tiers (Köra, Gasa, Lyfta, Kontroll) plus supplementary modules for payroll (Löner) and annual reports (Bokslut), all delivered with fixed pricing. The Gasa package is the most popular offering, combining basic accounting with monthly financial analysis. For more complex needs, the Total package provides customized solutions spanning financial management and HR functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Köra-paketet
• Gasa-paketet
• Lyfta-paketet
• Kontroll-paketet
• Löner
• Bokslut
• Total

Quantifiable outcome

• Economic follow-up time reduced from months to days
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Srf konsulternacoreOthersDigitala Byrån is an authorized accounting firm and member of Srf konsulterna (Swedish Association of Accounting Consultants), which provides a guarantee for competence, quality, and development. This membership is a core part of their professional credibility and quality assurance.
• FortnoxcoreTechnology or IntegrationFortnox is the foundational cloud-based accounting platform for Digitala Byrån's service packages. Fortnox is Sweden's leading cloud accounting system for small and medium-sized businesses. The firm has built their complete solution on Fortnox including digital receipt handling, invoice processing, and financial reporting capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dooer: Swedish modern digital accounting firm offering cloud-based bookkeeping and advisory for SMBs with fixed monthly pricing. Closest comparable as another Swedish digital-first accounting firm targeting similar segments with similar subscription models.
• Bokio: Swedish cloud-based accounting software targeting SMBs with automated bookkeeping, invoicing, and reporting. Directly competes for the same Swedish SMB customer base, though Bokio is more self-service software versus Digitala Byrån's service-plus-platform model.

Emerging players

• Ageras: Nordic marketplace and SaaS platform connecting SMBs with accountants, bookkeepers, and other business service providers. Partial overlap with Digitala Byrån's SMB accounting customer base and adjacencies in business services.
• Wint: Swedish fintech offering digital accounting, expense management, and corporate cards for SMBs. Competes in the same Swedish SMB digital-accounting category with a tech-led approach, but is more software-product focused than service-led.

Broad incumbents

• Accountor Group: Large Nordic provider of accounting, payroll, and HR outsourcing services with broad enterprise and SMB coverage. Comparable on outsourced finance services and SMB focus, but operates at much larger scale across multiple Nordic countries.
• Visma: Major Nordic software company providing accounting, ERP, payroll, and HR solutions including cloud SMB accounting platforms. Comparable on the SMB cloud-accounting space where Digitala Byrån operates, though Visma is far broader in scope.
• Aspia: Nordic provider of accounting, payroll, HR, and business advisory services headquartered in Sweden. Comparable on the outsourced SMB finance and payroll offerings, though Aspia operates at significantly broader scale and geographic footprint.
• Azets: Nordic professional services firm offering accounting, payroll, HR, and advisory across the UK and Nordics. Overlaps on outsourced finance and payroll services for SMB and mid-market clients, though at significantly larger scale.

Others

• Fortnox: Sweden's leading cloud accounting platform for SMBs and the foundational technology supplier for Digitala Byrån's service packages. Categorized as OTHERS given the platform-supplier relationship, though Fortnox also increasingly competes in adjacent services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digitala-byr%C3%A5n
• Xx.com/srfkonsult

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Srf konsulterna