Ageras
Ageras (Shine) is a European SaaS platform offering integrated banking, accounting, payroll, invoicing, tax filing, and payment services to more than 450,000 small businesses, freelancers, and accountants across Denmark, France, Germany, the Netherlands, Spain, Portugal, and Belgium, operating as part of the Cegid group.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Ageras does
Ageras, now operating under the Shine brand following a 2025 rebrand, is a European financial software platform that provides small businesses, freelancers, and accountants with an integrated suite of banking, accounting, payroll, invoicing, tax filing, and payment services. Founded in Denmark in 2012 and headquartered in Copenhagen (Ageras A/S), the company evolved from an online marketplace connecting SMBs with accountants into a unified SaaS platform serving more than 450,000 small businesses across Denmark, France, Germany, the Netherlands, Spain, Portugal, and Belgium, with combined Cegid-network reach exceeding 1 million SMBs and 15,000 accountant partners.
The platform's technology foundation combines multi-tenant SaaS infrastructure hosted on AWS and Google Cloud with PSD2-compliant bank account aggregation via Aiia A/S, electronic invoicing infrastructure (Basware, Sproom by VISMA e-conomic), payment processing through Stripe and Apple Pay, and an AI-powered Copilot that automates receipt finding and VAT calculations (with Klippa providing OCR/document extraction). The product portfolio spans a core Shine unified platform plus retained acquired brands including Billy (Denmark accounting), Zervant (invoicing), Tellow (Dutch bookkeeping), Salary (payroll), Kontist (German business banking), and sevdesk (German accounting). Distribution operates through a hybrid go-to-market combining self-serve product-led signup, a direct sales team targeting accounting firms, and a channel partner network (Shine Advisors and Cegid).
The business model is anchored by tiered SaaS subscriptions (Free, Basic at approximately 225 DKK/month, Plus at 345 DKK/month, Complete at 595 DKK/month, with annual and multi-year commitments), supplemented by transaction-based payment processing fees (maximum 0.50% of invoice plus 0.40 EUR per transaction) and professional services revenue from the accountant partner network. The company became part of the Cegid group in 2024 following prior backing by Silver Lake, achieved profitability in 2023, and operates European offices in Copenhagen, Paris, Berlin, Amsterdam, Gdansk, and Madrid.
Ageras firmographics
Firmographics- Name
- Ageras
- Legal name
- Ageras A/S
- Website
- https://ageras.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ageras (Shine) is a European SaaS platform offering integrated banking, accounting, payroll, invoicing, tax filing, and payment services to more than 450,000 small businesses, freelancers, and accountants across Denmark, France, Germany, the Netherlands, Spain, Portugal, and Belgium, operating as part of the Cegid group.
- Ownership category
- akta.pro rank
Ageras industry classification
Industry- Product category
- Small Business Financial Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ)
Keywords
Where Ageras is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices6 records
Markets served
Ageras business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Multi-tiered SaaS subscription model with Free, Basic, Plus, and Complete plans. Subscriptions are available monthly or annually with automatic renewal. Annual plans may offer monthly payments with a 12-month commitment.
- Payment Processing Fees: Transaction fee of maximum 0.50% per invoice plus 0.40 EUR per transaction for online banking payment method. This fee applies each time a customer selects and confirms the integrated online banking payment option.
- Professional Services: Accountant-partner network (Shine Advisors) providing professional accounting, bookkeeping, and tax services integrated with the platform. Revenue includes fees for annual accounts, bookkeeping support, and compliance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Entry-level accounting with limited usage |
| Subscription | Annual | Basic - For small businesses managing accounting independently |
| Subscription | Annual | Plus - Full-featured plan with AI and automation |
| Subscription | Multi-year contract | Complete - Full service with annual accounts included |
| Transaction based/ take rate | Pay-as-you-go | Transaction Fee - Online Banking Payment |
| Subscription | Monthly | Enterprise - Custom pricing for larger organizations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Ageras product offering
Product offeringCore offering
Ageras (operating as Shine) provides a unified SaaS financial management platform for small businesses and freelancers, combining invoicing, bookkeeping, expense management, automated VAT/tax filing, business banking integration, payroll, and financing into a single product. The platform also operates an accountant partner network (Shine Advisors) that allows accounting professionals to manage multiple small business clients. Operating across Denmark, France, Germany, Netherlands, Spain, Portugal, and Belgium under a multi-brand strategy (Shine, Billy, Zervant, Tellow, sevdesk, Kontist).
Product overview
Shine is a unified financial copilot platform for small businesses, combining banking, accounting, invoicing, payroll, business accounts, payments, and financing into a single integrated offering. Originally founded in 2012 as Ageras (an online marketplace connecting small businesses with accountants), the company evolved through a series of acquisitions and rebranded as Shine in 2025. The current product portfolio includes the core Shine platform plus multiple acquired brands: Billy (accounting for the Danish market), Zervant (invoicing), Tellow (bookkeeping for the Dutch market), Salary by Shine (payroll), Kontist by Shine (business banking in Germany), sevdesk by Shine (accounting and invoicing in Germany), and Cloudware (accounting ERP). The platform organizes its functionality into integrated modules: invoicing, accounting/bookkeeping, banking, payroll, payments, tax filing, ecommerce bookkeeping, AI-powered Copilot assistant, annual accounts preparation, and business financing. These products are offered across multiple European markets (Denmark, France, Germany, Netherlands, Spain, Portugal, Belgium) and are backed by Cegid, a European leader in cloud software for finance and accounting. The platform serves over 400,000 small businesses and reaches over one million small businesses and 15,000 accountants as part of the Cegid group.
Differentiator
Problem solved
Functional benefit
Brands
- sevdesk by Shine: Accounting and invoicing platform for the German market, serving self-employed, micro-businesses, and small companies.
- Kontist by Shine
- Shine invoicing
- Tellow
- Salary
- Zervant
- Shine Copilot
Products and services
- Shine Unified Financial Platform Core unified SaaS platform combining invoicing, bookkeeping, expense management, automated VAT/tax filing, banking integration, payroll, and business financing for small businesses and freelancers across Europe.
- Billy Accounting Software Cloud-based accounting tool for Danish and Scandinavian small businesses, providing invoicing and bookkeeping capabilities.
- Zervant Invoicing Software Invoicing and financial management tool for small businesses, integrated under the Shine platform umbrella. Acquired 2021.
- Tellow Bookkeeping Software Automated bookkeeping, expense tracking, and tax reporting tool for Dutch small businesses. Acquired 2020.
- Salary by Shine Payroll Automated payroll processing solution enabling salary slip creation and monthly payroll in approximately 5 minutes for small businesses with employees. Acquired 2021.
- Kontist by Shine Business Banking German business bank account and banking services offering business bank accounts. Acquired 2022.
- sevdesk by Shine Accounting and Invoicing Accounting and invoicing platform serving the German market under the Shine brand for self-employed, micro-businesses, and small companies.
- Shine Pay Payment Solutions Payment solutions enabling businesses to accept and process payments via online banking, integrated within the Shine platform.
- Shine Ecommerce Webshop Bookkeeping Webshop bookkeeping module designed specifically for ecommerce businesses, enabling accounting and financial management for online shops.
- Shine Business Loans Financing Business lending service offering business loans to small businesses with no hidden fees. First loan issued in 2021.
- Shine Invoicing Module Standalone invoicing solution available in the German market under the Shine invoicing brand.
- Cloudware by Shine Accounting ERP Accounting and business management ERP software referenced as part of the Shine ecosystem in the Portuguese market.
Quantifiable outcome
- More than 450,000 businesses trust Shine across Europe
- +2 more outcomes
Companies that use Ageras
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Ageras technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration51 records
AI capability2 records
Feature6 records
Ageras partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship and core.
- CegidflagshipShine is part of Cegid, a European leader in cloud software for finance and accounting. Together they form Europe's leading financial copilot for small businesses and accountants. The partnership gives Shine access to Cegid's network of over 15,000 accountants and over 1 million small businesses across Europe.
- sevdesk by Shinecoresevdesk by Shine is an accounting and invoicing product brand operating in Germany. It is one of two product lines in Germany under the Shine platform, serving the self-employed, micro-businesses, and small companies alongside Kontist by Shine (banking).
- Kontist by ShinecoreKontist by Shine is a German business banking brand acquired by Shine in 2022, providing business bank account services in Germany. It operates alongside sevdesk by Shine as one of two product lines in the German market.
- TellowcoreTellow is a bookkeeping and expense tracking tool acquired by Shine in 2020. It streamlines automated bookkeeping, expense tracking, and tax reporting for small businesses, now operating as part of the Shine platform ecosystem.
- Salary (by Shine)coreSalary is a payroll solution acquired in 2021 as part of the Ageras/Shine galaxy expansion, enhancing the platform's payroll and compensation management capabilities.
- ZervantcoreZervant is an invoicing solution acquired in 2021 that expanded Shine's invoicing capabilities. It now operates as part of the Shine platform ecosystem, serving the Finnish and broader Scandinavian markets.
- Shine Advisors (Accounting Partner Network)coreNetwork of certified accountant partners (Shine Advisors) who help small business clients with accounting, bookkeeping, and tax filing using the Shine platform. Partners receive access to the platform and can collaborate with clients on financial management.
- Aiia A/ScoreAiia A/S connects bank accounts to Shine services for automatic transfer of financial information. Essential infrastructure for Shine's PSD2-compliant account aggregation and banking integration features.
- Stripe Inc.coreStripe provides payment processing infrastructure for Shine's platform, enabling secure transaction handling and payment processing services.
- Basware Inc.coreBasware delivers the infrastructure for sending and receiving electronic invoices, supporting Shine's e-invoicing capabilities across European markets.
- Amazon Web Services EMEA SARLcoreAWS provides cloud infrastructure supporting Shine's services, storing customer data, backups, and providing computing infrastructure for the platform.
- Google Limited IrelandcoreGoogle provides document creation and synchronization, cloud storage, marketing campaign tools, and analytics functions for Shine's operations.
- Intercom Inc.coreIntercom handles customer support requests and direct communication with customers, serving as Shine's primary customer support and messaging platform.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Ageras competitors and assessment
Company assessmentDirect peers
- Mollie: European SMB payments and fintech platform expanding into broader financial tooling for SMBs and platforms. Comparable in serving European SMBs with payment + financial infrastructure layers similar to Shine's stack.
- Pleo: European SMB spend management and banking platform serving freelancers and small businesses with corporate cards, expense automation, and integrations to accounting software - overlapping with Shine's invoicing + payments + accounting stack.
- Qonto: French SMB neobank expanding into accounting and expense management. Offers a unified business account + invoicing + bookkeeping stack very similar to Shine, targeting the same European freelancer and SMB segment.
- Indy: French all-in-one accounting and tax platform for freelancers and self-employed, offering invoicing, expense management and VAT automation - mirroring Shine's core freelancer-facing value proposition in the French market.
- Pennylane: French SMB accounting platform bundling bookkeeping, invoicing, and payments/banking rails. Directly comparable to Shine in combining accounting automation with embedded financial services for SMBs and accountants.
Broad incumbents
- Xero: Global SMB accounting SaaS incumbent with strong presence in the UK, Australia and parts of Europe. Competes head-on with Shine's accounting core; broader portfolio but less localized banking/payments integration than Shine.
- Intuit QuickBooks: Global SMB accounting platform expanding into banking and payments. Competes with Shine in core accounting, invoicing, and tax automation for small businesses, though with less European localization.
- SumUp: European SMB payments and banking provider with merchant acquiring and business accounts. Increasingly moving up-stack into invoicing and financial management for SMBs, paralleling Shine's bundling of payments + banking + accounting.
- Sage: Long-established European SMB accounting and payroll software vendor with deep accountant channel penetration. Overlaps with Shine in accounting, payroll and SMB-focused workflows across multiple European countries.
Regional players
- Bokio: Swedish SMB accounting and invoicing platform serving freelancers and small businesses. Direct overlap with Shine's Scandinavian accounting offering (Billy, Zervant) in the Nordic SMB segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ageras social profiles
Digital presenceAgeras compliance and trust
Trust signalCompliance2 records
Ageras financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ageras leadership team
Management profileNumber of profiles
Profiles2 records
Ageras subsidiaries and ownership
Company hierarchySubsidiaries6 records
Ageras funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ageras M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ageras
What does Ageras do?
Ageras (operating as Shine) provides a unified SaaS financial management platform for small businesses and freelancers, combining invoicing, bookkeeping, expense management, automated VAT/tax filing, business banking integration, payroll, and financing into a single product. The platform also operates an accountant partner network (Shine Advisors) that allows accounting professionals to manage multiple small business clients. Operating across Denmark, France, Germany, Netherlands, Spain, Portugal, and Belgium under a multi-brand strategy (Shine, Billy, Zervant, Tellow, sevdesk, Kontist).
Is Ageras a public or private company?
Ageras is a private company. It is classified as corporate owned and is currently operating.
When was Ageras founded?
Ageras was founded in 2012. It employs 501 to 1,000 people.
Where is Ageras based?
Ageras is headquartered in Copenhagen, Denmark, in the Europe region.
How does Ageras make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing Fees and professional Services.
Who are Ageras's main competitors?
Direct peers on record are Mollie, Pleo, Qonto, Indy and Pennylane. Broad incumbents are Xero, Intuit QuickBooks, SumUp and Sage. Bokio is listed as a regional player.
Does Ageras have an API?
No public API is recorded for Ageras.
What industry is Ageras in?
Ageras's product category is Small Business Financial Management Software. Its primary akta.pro industry code is FSAGALAJ, Embedded Tax, Accounting & Invoicing Finance. Its NAICS code is 5132 and its SIC code is 7370.