Autoonline

What Autoonline does

Autoonline (legal entity: Audatex AUTOonline GmbH) is the European market leader in online residual-value determination and B2B trading of accident-damaged and fleet vehicles. Founded in 1996 and headquartered in Neuss, Germany, the company operates two core marketplaces — the Salvage Exchange for accident-damaged vehicles and the Fleet Market for fleet remarketing — supported by a software suite that includes EASYonline and SPEEDonline (transaction platforms), VALUEonline and VALUEpilot.pro (valuation tools for assessors), and FLEETonline (fleet marketing software). The platform is built on Microsoft, IBM, and Oracle infrastructure and integrates with all major European automotive expert systems (Audatex, DAT, CombiPlus, Mups II, Arges II, AudaExpert, Nextsoft), as well as Creditreform for buyer credit checks. The platform processes over 900,000 vehicle valuations annually in Germany and more than 1 million across Europe, with over 5,500 vehicles listed daily and a bid submitted every 3 seconds.

The company serves a B2B customer base comprising vehicle assessors, insurance companies, professional car dealers, fleet operators, leasing companies, and car rental companies, with 7,100+ professional dealers and 4,500+ vehicle assessors registered. Registration is free and the software is provided at no charge; revenue is generated purely on a transaction-fee basis — commissions are earned only when a vehicle is successfully sold through the platform, with no listing or demurrage charges. The company is a wholly-owned subsidiary of Solera Holdings (via Audatex), operates across 20+ countries with wholly-owned local subsidiaries in Europe, Latin America (Mexico, Brazil), and South Asia (India), and employs 100+ people.

Governance is led by four Managing Directors (Oliver Blüher, Ferdinand Moers, Arnaud Daniel Nicolas Agostini, Renato Carlo Giger). The business model combines a classic two-sided marketplace (insurance supply vs. dealer demand) with a workflow software layer (valuation tools for assessors) and a parent-owned technology stack (Solera/Audatex expert systems). Strategic positioning centers on being the default European infrastructure layer connecting insurers, assessors, and dealers in the salvage and fleet remarketing value chain.

Name

Autoonline

Legal name

Audatex AUTOonline GmbH

Website

https://autoonline.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Autoonline operates Europe's leading B2B online marketplace for residual-value determination and trading of accident-damaged and fleet vehicles, serving insurers, assessors, fleet operators, leasing companies, and 7,100+ professional dealers across 20+ countries as a subsidiary of Solera Holdings.

Ownership category

akta.pro rank

Product category

Automotive remarketing marketplace

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

Keywords

• Automotive remarketing marketplace
• Vehicle residual valuation
• Salvage vehicle exchange
• Fleet remarketing platform
• Accident damaged vehicles

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction-based fees (Fleet Market): Sales charges only apply in case of a successful deal. Commission is earned when vehicles are sold through the platform.
2. Transaction-based fees (Salvage Exchange): Revenue generated from successful vehicle transactions on the salvage exchange platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Autoonline runs Europe's leading online marketplace where automotive professionals (vehicle assessors, insurers, fleet operators, leasing companies, dealers) list and sell accident-damaged vehicles (Salvage Exchange) and fleet vehicles (Fleet Market), with professional dealers submitting bids. The platform is supported by proprietary software (EASYonline, SPEEDonline, VALUEonline, VALUEpilot.pro, FLEETonline) for valuation, listing management, and transaction processing, with successful transactions carrying a sales commission.

Product overview

AUTOonline operates as Europe's leading online platform for determining residual value and professional trade of accident damaged and fleet vehicles. The company has operated since 1996, serving vehicle assessors and dealers across 20 countries. The platform architecture consists of two core marketplaces: the Salvage Exchange for accident damaged vehicles and the Fleet Market for fleet vehicles. These are supported by web-based platforms (EASYonline and SPEEDonline) for buyers and sellers to manage listings and bids. Dedicated software products include VALUEonline and ValuePilot.pro for vehicle valuation, and FLEETonline for fleet management. The system processes over 900,000 vehicle valuations annually in Germany alone, with more than 7,100 professional dealers participating in the marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• EASYonline: Online registration and bidding platform for professional dealers
• SPEEDonline
• VALUEonline
• VALUEpilot.pro
• FLEETonline
• Salvage Exchange
• Fleet Market

Products and services

• Salvage Exchange Online marketplace where professional dealers submit bids on advertised accident-damaged vehicles, enabling sellers (insurance companies, assessors) to determine market residual values and complete sales transactions on the Autoonline platform.
• Fleet Market Online marketplace allowing fleet operators, leasing companies, car rental companies, and dealerships to sell company fleet vehicles to professional dealers via online bidding.
• EASYonline Web-based platform for registered professional buyers and sellers to manage vehicle listings, submit bids, view bid rankings, and conduct transactions on the Salvage Exchange and Fleet Market.
• SPEEDonline Professional authentication and quick-access platform for registered users to access Autoonline marketplace services and rapidly manage vehicle trading and bids.
• VALUEonline Internet-based software for advertisers and vehicle assessors to determine residual and replacement values via data acquisition tools; remodelled successor of the original Autoonline valuation software.
• VALUEpilot.pro Professional vehicle valuation software tool for vehicle assessors determining residual and replacement values.
• FLEETonline Software specifically developed for fleet marketing, enabling fleet operators to manage fleet vehicles with automatic analysis of expert opinions, special reports, and structured vehicle administration.

Quantifiable outcome

• Over 1 million vehicles valued annually across Europe
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

14 partnerships are on record, tiered minor and core.

• ADACminorOthersPartner logo displayed on website footer.
• Alte LeipzigerminorOthersPartner logo displayed on website footer.
• AutoScout24minorOthersPartner logo displayed on website footer.
• BaslerminorOthersPartner logo displayed on website footer.
• DEKRAminorOthersPartner logo displayed on website footer.
• GTÜminorOthersPartner logo displayed on website footer.
• Ald AutomotiveminorOthersPartner logo displayed on website footer.
• AudatexcoreTechnology or IntegrationParent company. AUTOonline is an Audatex company and part of Solera. Interface integrations with Audatex expert systems.
• DATcoreTechnology or IntegrationTechnology integration partner providing interfaces to DAT expert programs for vehicle assessors.
• CombiPluscoreTechnology or IntegrationTechnology integration partner providing interfaces to CombiPlus expert programs.
• AudaExpertcoreTechnology or IntegrationTechnology integration partner providing interfaces to AudaExpert expert programs.
• MicrosoftcoreTechnology or IntegrationMicrosoft Certified Gold Partner providing technology infrastructure.
• IBMcoreTechnology or IntegrationPowered by IBM technology infrastructure.
• OraclecoreTechnology or IntegrationPowered by Oracle database technology.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Copart: Global leader in online salvage vehicle auctions connecting sellers (primarily insurers) with buyers. Direct counterpart to AUTOonline's Salvage Exchange, operating at significantly larger scale in North America and expanding into Europe.
• BCA Marketplace: Pan-European vehicle remarketing company running physical and online auctions for fleets, leasing, rental, and manufacturers. Closest direct competitor to AUTOonline's Fleet Market with overlapping fleet-supply customer base.
• AutoScout24: Europe's largest digital marketplace for new and used vehicles, listing cars for both private buyers and professional dealers. Direct overlap with AUTOonline on the professional-dealer side and shared advertiser base, listed as a footer partner on AUTOonline's site.
• Mobile.de: Germany's leading online vehicle marketplace, owned by AutoScout24, serving both private and professional buyers. Directly competing for dealer visibility on used vehicles within AUTOonline's home German market.
• IAA (Insurance Auto Auctions): Salvage and total-loss vehicle auctioneer, owned by Ritchie Bros., serving insurance carriers with online and physical auctions. Directly comparable to AUTOonline's Salvage Exchange on supply side and buyer network.

Broad incumbents

• DAT (Deutsche Automobil Treuhand): Germany's standard vehicle data and valuation provider for the automotive trade and insurance. Listed on AUTOonline's website as an integration/footer partner and competes at the data/valuation layer.
• Solera Holdings: Parent company of AUTOonline and a global portfolio of automotive software, data, and claims-management businesses. Owner/operator rather than a competitor, but defines the strategic boundary within which AUTOonline operates.
• Manheim: Cox Automotive's wholesale vehicle auction platform, dominant in the US and UK for dealer-to-dealer remarketing. Adjacent incumbent serving fleets and dealers through auction and digital channels that overlap with AUTOonline's marketplace.
• Audatex: Sister/parent company and the dominant European claims-valuation software for insurers. Shares ownership with AUTOonline under Solera and has overlapping interfaces and customer base for vehicle assessors.

Regional players

• Cars & Bids / CarGurus: Consumer-facing online car marketplaces operating in North America and the UK, with growing B2B dealer tools. Indirect competitor — operates in different geographies and consumer-side, but benchmarks online dealer-marketplace economics relevant to AUTOonline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/audatexao
• YouTubeyoutube.com/channel/UCpeFY33Z2Gib0WvtpUx0ySQ
• Facebookfacebook.com/audatex.autoonline
• LinkedInlinkedin.com/company/autoonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoonline