What xCap.nl does

xCap.nl is a privately held Dutch e-commerce webshop founded in 2016 and headquartered in Dieren, Netherlands, that sells headwear — hats (hoeden), caps (petten), and beanies (mutsen) — for men, women, children, and babies. The catalog spans bucket hats, fedoras, trilbies, straw hats, snapbacks, dad caps, flat caps, and winter beanies, with a discernible emphasis on sustainable materials including organic cotton (OEKO-TEX STANDARD 100, Fairtrade, SA8000, EU Ecolabel, OCS certified), recycled polyester, and recycled nylon, and on functional features such as UPF50+ sun protection, water-repellent coatings, and Nosi Defence insect protection. Products are sourced exclusively from Dutch and German wholesalers and the storefront carries third-party branded lines from Atlantis Headwear, Beechfield, Veryus Clothing, and Flexfit alongside its own product listings.

The business runs on a WordPress + WooCommerce e-commerce platform with standard shopping-cart checkout, multiple regional payment options (iDEAL, Wero, PayPal, Bancontact, credit card), €3.90 standard shipping, and delivery typically within two business days. Pricing is unit-based across a €12.99–€50.00 range, with a separate manual B2B/wholesale pathway for bulk orders (e.g., €5.99 per unit on 10+ units of the WK 2026 supporter cap) accessed via a single service email. The company is privately held with no disclosed funding, no parent company, no subsidiaries, no patents, and no management team information beyond a generic service contact, indicating a small-operator retail business.

Go-to-market is product-led and organic: the company drives traffic through SEO-optimized product pages, an educational blog (sun protection, weather-appropriate headwear, sustainable cotton, World Cup 2026 supporter content), and Facebook/X social sharing, with no paid acquisition or app presence disclosed. The customer base is a long-tail of Dutch consumers plus niche B2B buyers (football supporter groups, clubs, event organizers); operating geographies are Netherlands and Germany, with Belgian payments supported but no explicit cross-border retail push.

Name

xCap.nl

Legal name

xCap.nl

Website

https://xcap.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

xCap.nl is a privately held Dutch e-commerce webshop, founded in 2016 and based in Dieren, that sells hats, caps, and beanies to Dutch consumers via a WooCommerce storefront, with an emphasis on sustainable, certified-organic and recycled-material headwear sourced exclusively from Dutch and German wholesalers.

Ownership category

akta.pro rank

Product category

Online headwear retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Online headwear retail
• Hats and caps
• Sustainable fashion accessories
• Dutch webshop
• UV protection hats

Headquarters

HQ city

Dieren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online retail of hats, caps, and beanies. Customers purchase individual products through the website shopping cart. Bulk/wholesale orders available via contact for larger quantities with discounted pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

xCap.nl is a Dutch online webshop that sells fashionable hats, caps, and beanies for ladies, gentlemen, and children. The catalog is organized into three product categories — Hoeden (hats such as fedoras, trilbies, straw hats, bucket hats), Petten (caps including snapbacks, dad caps, golf caps, flat caps), and Mutsen (beanies) — with strong emphasis on sustainable materials, UPF50+ sun protection, water resistance, and curated branded merchandise from Dutch and German wholesalers. Customers purchase individual products online with optional bulk/wholesale pricing for larger quantities via email contact.

Product overview

xCap.nl is a Dutch e-commerce webshop specializing in headwear (hoeden, petten, mutsen) established in 2016. The product portfolio consists of three main categories: Hoeden (hats including fedora's, trilby's, strohoeden/straw hats, and vissershoeden/bucket hats), Petten (caps including snapbacks, dad caps, golf caps, and flat caps), and Mutsen (beanies). The company emphasizes sustainable materials with many products made from organic cotton (OEKO-TEX STANDARD 100, GOTS certified), recycled polyester, and recycled nylon. Several products feature UV protection (UPF50+), water-repellent coatings, and insect protection technology. xCap.nl also offers branded merchandise from partners including Beechfield, Atlantis, Veryus Clothing, and Flexfit. The company operates as a B2C and B2B webshop with bulk ordering options for events and promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoeden (Hats) Category of hats including fedora's, trilby's, straw hats (strohoeden), and bucket hats (vissershoeden) for sun and rain protection, suitable for ladies, gentlemen, and various occasions.
• Petten (Caps) Category of caps including snapbacks, dad caps, golf caps, and flat caps in various styles from urban streetstyle to sporty looks.
• Mutsen (Beanies) Category of beanies and winter hats for warmth and style, suitable for men, women, and children in minimalist to bold designs.
• Rood-Wit-Blauwe WK Pet 2026 Red-white-blue World Cup 2026 supporter cap in Dutch colors for Oranje fans, with breathable mesh on sides and back; €14.99 retail, €5.99 per unit for orders of 10+.
• Expert Kiwi Ranger Hoed

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Atlantis HeadwearcoreChannel Partner/ Reseller/ DistributorAtlantis Headwear is a brand whose products are sold through xCap.nl. Products include the Pico bucket hat, Dana denim hat, Kid-Star children's cap, Uniform-S cap, Gatsby Street-S cap, Cordy Cap, and Bandana Goal-S. These are branded products sourced for resale.
• BeechfieldcoreChannel Partner/ Reseller/ DistributorBeechfield is a brand whose products are sold through xCap.nl. Products include the B688 Vintage Bucket Hat, B687 EarthAware Organic Cord Bucket Hat, B662 Contrast Flat Peak Cap, B166R Match Day Cap, and Ivy Cap. These are branded products sourced for resale.
• Veryus ClothingminorChannel Partner/ Reseller/ DistributorDutch brand Veryus Clothing supplies branded snapback caps sold through xCap.nl, including the Nicosia owl snapback (green) and Marangu corduroy cap with owl. These are specialty branded products.
• Dutch and German WholesalerscoreOthersxCap.nl exclusively sources products from Dutch and German wholesalers, indicating a supply chain partnership focused on regional sourcing for quality assurance and reliability.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bol.com: Largest Dutch e-commerce marketplace with broad apparel and headwear assortment. Competes with xCap.nl on Dutch consumer demand, SEO, and fulfillment speed, but across many categories.
• Zalando: Pan-European apparel and accessories marketplace with substantial headwear assortment and brand marketing scale. Overlaps with xCap.nl on Dutch consumer headwear demand.
• Stetson: Iconic Western/lifestyle headwear brand with owned D2C site and broad wholesale distribution. Overlaps with xCap.nl on the hat category but at a much larger brand and geographic scale.
• Decathlon: Global sporting goods retailer carrying outdoor and sport caps/beanies (including sustainable lines). Competes for the outdoor, sport, and kids' sun-protection use cases that xCap.nl serves.

Direct peers

• Lids: Largest North American specialty headwear retailer carrying caps, beanies, and fashion hats across sports and lifestyle. Comparable category focus and multi-brand reseller model, though larger scale and US-centric.
• Goorin Bros. Specialty hat retailer with owned retail stores and D2C e-commerce, focusing on fedoras, caps, and fashion hats. Comparable category specialization and premium headwear positioning.
• Hatstore.nl: Dutch online hat retailer offering a multi-brand headwear catalog to Dutch consumers. Direct comparable to xCap.nl in geography, category, and online D2C model.
• Hat Club: Specialty fitted-cap and headwear retailer with strong streetwear/sports fan positioning. Comparable in assortment (caps, snapbacks, beanies) and event-driven demand exposure.
• Beechfield: Headwear and accessories brand whose products (e.g., Original Headwear, EarthAware organic lines) are stocked by xCap.nl. Beechfield sells through similar D2C and B2B channels and competes for the same end consumer.
• Atlantis Headwear: Italian headwear brand supplying caps, beanies, and bucket hats across Europe. Operates in the same headwear category with overlapping sustainability lines and comparable distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xcapNL
• Facebookfacebook.com/xcap.nl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xCap.nl