KMS TEAM

Name

KMS TEAM

Legal name

KMS TEAM GmbH

Website

https://new.kms-team.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategy Consulting: Professional consulting services for growth strategies, digital transformation, climate-neutral economics, and brand identity development targeting enterprise clients.
2. Design Consulting: Branding, corporate design systems, and visual identity services delivered through project-based engagements with enterprise clients.
3. Digital Services: Digital transformation, brand consistency management, and technology integration advisory services.
4. Brand Management Consulting: Services focused on brand consistency, relevance, differentiation, and stakeholder engagement for organizational transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KMS TEAM is a strategy and design consulting firm that provides integrated services across four pillars: Strategy, Design, Digital, and Management. The firm helps enterprises develop growth strategies, digital transformation roadmaps, climate-neutral economic positioning, corporate design systems, and brand identity programs. It also offers an AI-based data platform called "The Regular Brand" that measures and visualizes brand differentiation within competitive environments.

Product overview

KMS TEAM is a strategy and design consulting firm that provides integrated services across four core areas: Strategy, Design, Digital, and Management. The company operates as a consulting service rather than a software product company. Its primary technology-enabled offering is 'The Regular Brand', an AI-based data platform that measures brand differentiation in competitive environments. The overall service portfolio is organized around helping companies realize the potential of their brands through strategic consulting, design services, digital transformation, and brand management.

Differentiator

Problem solved

Functional benefit

Products and services

• The Regular Brand AI-based data platform that enables the first-time measurement and visualization of a brand's differentiation degree within its direct competitive environment, offered to enterprise clients for brand strategy work.
• Strategy Consulting

Quantifiable outcome

• First AI-based platform to measure and visualize brand differentiation degree within direct competitive environment

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Independent design consultancy with partner-led structure serving enterprise clients across branding, identity, and digital. Comparable as a brand and design consultancy for premium clients.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation to enterprise clients. Directly comparable to KMS TEAM's strategy, design, and brand management consulting offering.
• FutureBrand: IPG-owned brand consultancy offering strategy, design, and brand experience to global enterprises. Directly comparable to KMS TEAM's integrated brand strategy and design offering.
• Siegel+Gale: Brand strategy and design consultancy focused on simplicity as a differentiator. Comparable positioning as an enterprise-focused brand strategy and design firm with international reach.
• Strichpunkt: Stuttgart/Munich-based design and brand agency working with enterprise clients on brand systems and corporate design. Closely comparable as a German boutique with similar client scale and design awards track record.
• MetaDesign: German brand and design consultancy with offices in Berlin, Düsseldorf, Beijing, and San Francisco. Closely comparable as a German-headquartered, enterprise-focused brand strategy and design firm.
• Wolff Olins: Omnicom-owned brand consultancy serving global enterprises with brand strategy, identity, and experience design. Comparable as a large-network brand consultancy serving blue-chip clients.
• Landor & Fitch: WPP-owned global brand consulting and design firm serving large enterprises across strategy, identity, and experience design. Comparable in scope and target client type.

Broad incumbents

• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich. Comparable as a German marketing and brand services incumbent with overlapping brand strategy, design, and digital capabilities.
• Jung von Matt: Major German creative agency group with offices in Hamburg and other European cities. Comparable in serving premium German and European enterprise clients with brand, design, and digital services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMS TEAM