Bionat

What Bionat does

Bionat (legal entity BIONAT-KONSTANTINOS LOGOTHETIS AND CO LP / BIONAT IKE) is a Greek wellness company headquartered in Glyfada, Athens, operating since at least 2012 as a private for-profit business with 11–50 employees. The company retails natural dietary supplements, vitamins, antioxidants, superfoods and sports nutrition products through its own bilingual e-commerce storefront at bionat.gr, a dedicated B2B partner login portal, 453 physical pharmacy retail points across Greece and Nicosia (Cyprus), and 31+ third-party Greek online pharmacy e-shops including vita4you.gr, bestpharmacy.gr and boxpharmacy.gr. The customer base spans Greek health-conscious adults segmented by persona (Woman, Man, Child, Sport, Vegan) and therapeutic use case (memory, immunity, IBS, tinnitus, venous insufficiency, stress, beauty). Marketing relies on owned content (Lifezone blog, recipes YouTube channel), three Instagram accounts, email newsletters, and the official nutritional-consultant sponsorship of Olympiacos FC.

Name

Bionat

Legal name

BIONAT-ΚΩΝΣΤΑΝΤΙΝΟΣ ΛΟΓΟΘΕΤΗΣ ΚΑΙ ΣΙΑ ΕΕ (BIONAT-KONSTANTINOS LOGOTHETIS AND CO LP)

Website

https://bionat.gr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bionat is a Greek wellness company (founded 2012, 11–50 employees, headquartered in Glyfada, Athens) that distributes and markets natural dietary supplements, vitamins, superfoods and sports nutrition products through its own e-commerce site, 453 pharmacies across Greece and Cyprus, and 31+ third-party online pharmacy e-shops.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Dietary supplements
• Natural vitamins
• Sports nutrition
• Antioxidant supplements
• Vegan supplements

Headquarters

HQ city

Glyfáda

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct e-commerce product sales: Sales of branded and third-party dietary supplements (Terranova, Active Iron, Active Folic, own Bionat SKUs) through the bionat.gr e-commerce storefront with both Greek and English storefronts, target buyers age 18+, Greek territory focus.
2. Wholesale / pharmacy distribution: Bulk distribution of Bionat/Terranova product lines to a network of 453 physical pharmacies across Greece and Cyprus (Nicosia), plus third-party online pharmacies (vita4you.gr, bestpharmacy.gr, etc.), generating recurring wholesale revenue.
3. B2B partner resale program: Bionat operates a dedicated B2B partner login (Είσοδος Συνεργατών Β2Β) for wholesale resellers and registered business customers to access partner pricing and account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bionat produces and distributes natural dietary supplements, vitamins, antioxidants, superfoods, sports nutrition products and topical wellness products. It sells its own Bionat-branded SKUs (MemoVigor2, ColonLife, Troxiven Retard, Tusfree, BioGreen Gel, Active Immune) alongside the full Terranova Nutrition supplement line, through the bionat.gr e-commerce storefront and a network of 453+ pharmacies across Greece and Cyprus.

Product overview

Bionat (BIONAT-KONSTANTINOS LOGOTHETIS AND CO LP / BIONAT IKE) operates a single e-commerce platform at bionat.gr that retails natural dietary supplements organized into four category modules: Health, Beauty, Superfoods & Nutrition, and Sports. The portfolio is built on three principal brand pillars: (1) Bionat own-brand supplements such as MemoVigor2, ColonLife, Active Immune, Tusfree, Troxiven Retard and BioGreen Gel; (2) the distributed Terranova Nutrition brand, which forms the largest product line spanning the Full-Spectrum and Living Multivitamin families (MAN/WOMAN/SPORT), Living Multinutrient, Green Child Living Multivitamin, B-Complex with Vitamin C, Folate, Hyaluronic Acid, Chromium variants, CreaXorb™ Creatine Plus, Beauty Complex, Probiotic Complex, Reishi, Astragalus/Elderberry/Garlic, CoQ10, Matcha Green Tea, Zinc, Holy Basil, Dandelion, EnergySint, Easy Iron, Digestive Enzymes, Mushroom Synergy, Life Drink, Maca, Smooth Mag, and Beetroot Juice; and (3) the Active Iron and Active Folic women's-specific supplements. The site also exposes an ingredient encyclopedia, a store-locator pointing to over 453 Greek pharmacies, a B2B partner portal, and educational content on tinnitus, IBS, memory, stress, iron deficiency and other conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Terranova: Terranova Nutrition is a featured product brand distributed by Bionat, offering plant-based nutritional supplements (e.g., Living Multivitamin, B-Complex, Full-Spectrum Multivitamin, Reishi, CreaXorb Creatine Plus). Terranova has its own dedicated section on the Bionat website under "The philosophy of Terranova Nutrition".
• Active Iron / Active Folic

Products and services

• Bionat MemoVigor2 Complete natural supplement for memory and concentration combining 4 phospholipids, phosphatidylserine, L-acetyl carnitine, Ginkgo biloba, B vitamins (B1/B6/B12), magnesium and antioxidants (E, C, selenium). Manufactured in Turin, Italy under ISO 9001 and GMP.
• Bionat ColonLife

Quantifiable outcome

• 453 physical pharmacy retail points in Greece and Cyprus
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Terranova NutritionflagshipStrategic or Co-development PartnerBionat is the exclusive Greek distributor of the Terranova Nutrition supplement line. The Terranova product family (multivitamins, B-Complex, Chromium, Chromium+Cinnamon+Lipoic Acid, Hyaluronic Acid, Folate, Probiotic, Mushroom Synergy, Reishi, Rhodiola, Astragalus/Elderberry/Garlic, Maca, Beetroot Juice, Life Drink, Digestives, EnergySint, Holy Basil, etc.) is the flagship offering on bionat.gr. Products carry Terranova's proprietary BioSNEDS™ and MAGNIFOOD™ technologies and are featured throughout Bionat's marketing, including a dedicated Instagram channel (@terranova_nutrition_greece) co-managed with Bionat. Manufacturing occurs in UK under ISO 9001 + GMP.
• Olympiacos FC (Ολυμπιακός Ο.Σ.Φ.Π.)flagshipGTM or Marketing PartnerBionat serves as official "Διατροφικός Σύμβουλος Ολυμπιακού" (Nutritional Consultants of Olympiacos FC), Greece's premier football club. The partnership is prominently featured in the main navigation under "About Us" and a dedicated landing page (/el/bionat-terranova-sponsors). Provides brand visibility through association with elite Greek football.
• Athletes (Bionat Athlete Support program)coreGTM or Marketing PartnerBionat runs a dedicated athlete support program ("Υποστήριξη Αθλητών", linked at /el/athlete-support) sponsoring individual athletes who publicly endorse Terranova/Bionat products, generating authentic testimonial content for sports-oriented SKUs (Living Multivitamin SPORT, Multivitamin Man, Maca, Life Drink, Smooth Mag, Beetroot Juice).
• Lifezone Blog (lifezone.gr)minorGTM or Marketing PartnerBionat cross-promotes Lifezone Blog (lifezone.gr) via its main navigation, footer, and Tips/Συμβουλές section. The blog provides content marketing on health, beauty, and nutrition topics that supports Bionat's product positioning. URL includes utm_source='bionat.gr' tracking parameter confirming reciprocal relationship.
• Netsteps (web development partner)minorImplementation/ SI/ Consulting PartnerNetsteps is credited in the bionat.gr footer as the website builder/development partner for the Bionat e-commerce platform. Relationship appears to be a vendor/development arrangement rather than a commercial alliance.
• National Organization for Medicines (EOF / ΕΟΦ)minorOthersBionat products are notified/registered with the Greek National Organization for Medicines (EOF). For example, Bionat MemoVigor2 holds EOF Notification Prot. No.: 38110/28.05.2012 and TERRANOVA CreaXorb™ Creatine Plus 100 capsules holds EOF Notification Prot. No.: 37292/23.03.2026 and 40269/12.05.2016. This is a regulatory relationship rather than a commercial partnership, included for completeness of disclosed relationships.
• Contract manufacturer (Turin, Italy)coreOEM/ Whitelabel/ Licensing PartnerBionat MemoVigor2 is manufactured in Turin, Italy in an ISO 9001-certified and GMP (Good Manufacturing Practice) production unit under Bionat's own brand. The product is sold exclusively by Bionat. Indicates an OEM/private-label manufacturing relationship for at least one of Bionat's proprietary formulas.
• Contract manufacturer (UK, ISO 9001 + GMP certified)flagshipOEM/ Whitelabel/ Licensing PartnerTerranova Nutrition products distributed by Bionat (e.g., TERRANOVA CreaXorb™ Creatine Plus) are manufactured in the United Kingdom in production facilities certified with ISO 9001 and GMP (Good Manufacturing Practice). Bionat is the Greek distribution channel for these UK-manufactured branded supplements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Apivita: Greek natural-products company combining natural cosmetics, wellness and dietary supplements with bee-derived and botanical ingredients. Comparable to Bionat as a Greek-headquartered wellness brand using natural and botanical formulations.
• Korres: Greek natural-cosmetics and wellness brand selling through pharmacies, own retail and online channels. Comparable to Bionat in Greek pharmacy-channel distribution and natural-formulation positioning, though more beauty-focused.

Direct peers

• Garden of Life: Premium whole-food and plant-based supplement brand with vegan, sports and probiotic ranges. Directly comparable to the clean-label, vegan-certified, whole-food positioning of the Terranova line distributed by Bionat.
• NOW Foods: Large US-based supplement manufacturer with broad multivitamin, sports nutrition, herbal and superfood portfolios. Comparable to Bionat/Terranova as a multi-category supplement supplier serving health-conscious consumers.
• Lamberts Healthcare: UK-based professional supplement brand with broad vitamin, mineral and condition-specific ranges distributed via pharmacies and health practitioners. Comparable to Bionat in supplement range breadth and pharmacy-channel GTM.
• Life Extension: Science-driven supplement brand offering vitamins, minerals, antioxidants and condition-specific formulations. Comparable to Bionat's clinically-positioned products such as MemoVigor2, Troxiven Retard and condition-based landing pages.
• Pharma Nord: Danish manufacturer of premium vitamins, minerals and botanical supplements sold primarily through pharmacies across Europe. Directly comparable to Bionat/Terranova's pharmacy-led, premium-supplement distribution model.
• Wassen: UK-based supplement brand with multivitamin, mineral and women's-health ranges sold through European pharmacy chains. Comparable to Bionat's pharmacy-channel-led distribution of multi-persona vitamin and mineral supplements.
• Solgar: Premium global vitamin, mineral and herbal supplement brand sold primarily through pharmacy and health-food channels. Highly comparable to Bionat's distribution of premium supplements via a pharmacy-led channel in Greece.

Broad incumbents

• Vitabiotics: UK-based mass-market supplement manufacturer with extensive vitamin/mineral portfolio sold in pharmacies and health stores across Europe. Comparable to Bionat's multi-persona (Woman, Man, Child, Sport) supplement positioning at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCj0g8A-yRj-Olzfk4EZSYZA
• Instagraminstagram.com/bionat_health_beauty
• LinkedInlinkedin.com/company/bionat

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bionat