Laboratoire Lorica
Laboratoire Lorica is a privately held French dietary supplement manufacturer founded in 1991, selling biocompatible micronutrition and micro-immunotherapy products across ten health categories to consumers via its lorica.fr e-commerce site and a healthcare professional channel.
- Company typePrivate
- Founded1991
- HeadquartersMoncoutant, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Laboratoire Lorica does
Laboratoire Lorica is a privately held French SARL founded in 1991 and headquartered at Pescalis in Moncoutant-sur-Sèvre, Deux-Sèvres. The company manufactures and distributes biocompatible dietary supplements under the Laboratoire Lorica and Lorica brands, with a portfolio organized across ten health categories — Digestion & Microbiote, Sommeil & Gestion du stress, Capital ostéo-articulaire, Énergie & Vitalité, Défenses immunitaires, Équilibre cardiovasculaire, Confort urinaire, Mémoire & Vision, Beauté, and Sport — delivered in sticks, gélules, gastro-resistant capsules, pots, and liquids.
Its formulation approach is built on micronutrition and micro-immunotherapy, with proprietary multi-strain probiotic blends (notably Myriaflor® delivering 29 billion CFU from 8 strains and PropioForce® providing 24 billion CFU from 3 strains) and a gastro-resistant capsule technology using double protective envelopes of polypeptides and polysaccharides for targeted colonic delivery. Products carry clean-label commitments (gluten-free, non-GMO, no nanoparticles, no artificial sweeteners/colors/preservatives, BPA-free) and are positioned around selected natural ingredients (marine collagen, botanical extracts, vitamins, minerals, amino acids).
The business operates primarily as a direct-to-consumer e-commerce company through lorica.fr, with 48-hour delivery in mainland France, free point-relay delivery above €60, and a loyalty program; supplementary channels include phone orders, postal mail orders, international shipping, and a dedicated healthcare professional space managed by Adeline Boton. Pricing is unit-based with volume discounts (10/12/15% for 2/3/4+ units) across a price range of roughly €0.70-€38.90, and the company is controlled by founder/Director of Publication Emmanuel Dubuisson with no disclosed external investors.
Laboratoire Lorica firmographics
Firmographics- Name
- Laboratoire Lorica
- Legal name
- Laboratoire Lorica
- Website
- https://lorica.fr
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laboratoire Lorica is a privately held French dietary supplement manufacturer founded in 1991, selling biocompatible micronutrition and micro-immunotherapy products across ten health categories to consumers via its lorica.fr e-commerce site and a healthcare professional channel.
- Ownership category
- akta.pro rank
Laboratoire Lorica industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industry
- Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Laboratoire Lorica is headquartered
LocationHeadquarters
- HQ city
- Moncoutant
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Laboratoire Lorica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells dietary supplements directly to consumers through their e-commerce website lorica.fr. Orders can be placed online, by phone (+33 5 49 80 72 55), or by post. Payment is accepted via credit card, bank transfer, or check. The company offers a loyalty program to reward customer fidelity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual dietary supplement products with volume discounts |
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Laboratoire Lorica product offering
Product offeringCore offering
Laboratoire Lorica manufactures and distributes biocompatible dietary supplements formulated through micronutrition and micro-immunotherapy expertise. The product portfolio spans probiotics, marine collagen, botanical complexes, vitamins, minerals, amino acids, and krill oil, offered in formats including sticks, capsules/gélules, gastro-resistant capsules, and pots (powders). Products are sold primarily direct-to-consumer via the company's e-commerce website lorica.fr, with a secondary channel serving healthcare professionals for patient recommendations.
Product overview
Laboratoire Lorica is a French dietary supplement company (S.A.R.L. founded 1991, based in Moncoutant-sur-Sèvre, Deux-Sèvres) specializing in micronutrition and biocompatible supplements. The product portfolio is organized into 10 health categories: Digestion & Microbiote (products like PropioForce®, Myriaflor®, MycoDélite®, Fraicheur Digeste®, ActivHépato®), Sommeil & Gestion du stress (Germag®, GABAsource), Capital ostéo-articulaire (Régénum®, Collagène2SH, OstéoRénov®, CarnoSilicium®), Énergie & Vitalité (Tonugen®, Loritirol®, Feralim®), Défenses immunitaires (ImmunoSpectrum®, Protectum®), Équilibre cardiovasculaire (CholéCardyl®, Huile de Krill, Ubiquinol Q10), Confort urinaire, Mémoire & Vision, Beauté (KéraConcept®), and Sport (LoriSport®). Products are offered in multiple formats including sticks, capsules/gélules, pots (powders), and liquids. Key differentiators include clean label formulations (free from gluten, GMOs, nanoparticles, artificial sweeteners, and colors), marine collagen formulations, specialized probiotic blends (propionic and lactic bacteria strains), and targeted botanical complexes.
Differentiator
Problem solved
Functional benefit
Products and services
- Xylitol Dental/oral-care xylitol sweetener product offered as a dietary supplement.
Quantifiable outcome
- Probiotic formulations deliver up to 29 billion bacteria (Myriaflor® gélules) or 24 billion bacteria (PropioForce® gélules) per recommended dose
- +3 more outcomes
Companies that use Laboratoire Lorica
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Laboratoire Lorica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Laboratoire Lorica partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Laboratoire Lorica competitors and assessment
Company assessmentDirect peers
- Juvamine: Juvamine is a French OTC dietary supplements brand offering condition-specific ranges (digestion, vitality, sleep, joints, beauty) sold via mass retail and pharmacy — same horizontal supplement model and end consumer as Lorica.
- Laboratoire PiLeJe: PiLeJe is the leading French micronutrition laboratory, founded in 1992, offering probiotic, vitamin, and dietary supplement ranges to consumers and healthcare professionals — virtually identical business model, distribution mix, and target customers as Lorica.
- Nutergia: Nutergia is a French nutritional health laboratory (part of the Merck family) specializing in micronutrition, oligo-therapy, and dietary supplements sold through pharmacies and DTC — directly overlapping with Lorica's probiotic and micronutrition positioning.
- Nutrimea: Nutrimea is a French DTC supplements brand with collagen, joint, and beauty formulations sold via e-commerce — comparable product portfolio, pricing tier, and French DTC channel approach to Lorica.
- Nutri&Co: Nutri&Co is a French DTC supplement brand offering premium, clean-label formulations (probiotics, multivitamins, joint, sleep) sold directly online — overlapping product mix and French consumer target, though newer and more digitally-native.
- Forté Pharma: Forté Pharma is a French dietary supplements laboratory targeting digestion, sleep, energy, slimming, and joints with mass-market distribution in pharmacies and supermarkets — same product categories and consumer base as Lorica but at a larger commercial scale.
- Super Smart: Super Smart is a European DTC/B2B premium supplement retailer offering an extensive catalog of probiotics, vitamins, and botanical supplements — directly comparable e-commerce-led micronutrition proposition, with similar clean-label, premium positioning.
Broad incumbents
- Solgar: Solgar is a globally established vitamins and dietary supplements brand (Nestlé Health Science) with broad ranges across digestion, joints, and immunity — comparable probiotic and micronutrition product family at global incumbency scale.
- Arkopharma: Arkopharma is France's largest player in plant-based medicine and phytotherapy, with broad herbal/botanical supplement ranges across digestion, joint, stress, and immunity — overlapping heavily with Lorica's botanical supplement category at significantly larger scale.
Regional players
- HerbalGem: HerbalGem is a Belgian gemmotherapy and phytotherapy laboratory offering concentrated botanical supplements for digestion, immunity, and joint health — overlapping botanical/micronutrition proposition but serving a Benelux-focused geographic base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Laboratoire Lorica social profiles
Digital presenceLaboratoire Lorica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laboratoire Lorica leadership team
Management profileNumber of profiles
Profiles1 record
Laboratoire Lorica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laboratoire Lorica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laboratoire Lorica
What does Laboratoire Lorica do?
Laboratoire Lorica manufactures and distributes biocompatible dietary supplements formulated through micronutrition and micro-immunotherapy expertise. The product portfolio spans probiotics, marine collagen, botanical complexes, vitamins, minerals, amino acids, and krill oil, offered in formats including sticks, capsules/gélules, gastro-resistant capsules, and pots (powders). Products are sold primarily direct-to-consumer via the company's e-commerce website lorica.fr, with a secondary channel serving healthcare professionals for patient recommendations.
Is Laboratoire Lorica a public or private company?
Laboratoire Lorica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laboratoire Lorica founded?
Laboratoire Lorica was founded in 1991. It employs 11 to 50 people.
Where is Laboratoire Lorica based?
Laboratoire Lorica is headquartered in Moncoutant, France, in the Europe region.
How does Laboratoire Lorica make money?
One revenue line is on record: direct E-commerce Sales.
Who are Laboratoire Lorica's main competitors?
Direct peers on record are Juvamine, Laboratoire PiLeJe, Nutergia, Nutrimea, Nutri&Co, Forté Pharma and Super Smart. Broad incumbents are Solgar and Arkopharma. HerbalGem is listed as a regional player.
Does Laboratoire Lorica have an API?
No public API is recorded for Laboratoire Lorica.
What industry is Laboratoire Lorica in?
Laboratoire Lorica's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.