What Nutri&Co does

Nutri&Co SAS is a French direct-to-consumer nutraceutical and dietary supplement company headquartered in Aix-en-Provence, founded in 2017. The company develops and sells a portfolio of more than 50 science-backed supplement SKUs spanning four verticals: sports and performance (whey isolate, whey concentrate, creatine, pre-workout, electrolytes, energy bars), general health and preventive care (9-strain probiotics with gastro-resistant capsules, magnesium B6, omega-3 with EPAX oil, multivitamins, vitamin D, vitamin C, antioxidants, adaptogens), beauty and anti-aging (marine collagen types I/II/III, hyaluronic acid with ExceptionHYAL®, hair and nail complex), and women's health (Confort Menstruel with LevagenTM PEA, menopause support with red clover isoflavones, myo-inositol for PCOS, intimate flora probiotics). Each formula is documented as backed by 120 hours of scientific research, 100% clinically-evidenced ingredients, and a 12-month average development cycle, with products carrying ECOCERT, Vegan Society, ISO 22000, and BIO organic certifications. Every bottle features a QR code linking to a product mini-site disclosing ingredient sourcing, dosage, and clinical evidence.

The company's core technology consists of nutraceutical formulation using high-absorption patented ingredient forms sourced from third-party suppliers (LevagenTM PEA from Gencor, ATA-Mg® acetyl-taurinate magnesium from Synapharm, TRAACS® bisglycinate, Magshape® liposomal magnesium, ExceptionHYAL® Star hyaluronic acid, EPAX premium omega-3) rather than commodity raw materials. Its business model is direct-to-consumer e-commerce through nutriandco.com with unit-level pricing (e.g., Confort Menstruel at €19.90 with 3x interest-free payment), free delivery thresholds of €69 (pickup) and €89 (home) in mainland France, and shipping to more than 30 European countries including France, Benelux, Switzerland, Germany, Austria, Spain, Portugal, Italy, Ireland, and multiple Eastern/Northern European markets. A secondary retail pharmacy channel in France provides offline consumer access. Customer engagement is supported by a loyalty program (20+ points per purchase), a referral scheme (Parrainer un proche), and an ambassador program managed via the Trustt/Makeup Bag platform. Nutri&Co has raised €4.77 million from Creadev (September 2020), holds a Trustpilot 'Excellent' rating, and has earned coverage in Elle, Le Point, M6, La Provence, and Darwin Nutrition. The company operates with 11–50 employees; revenue is not publicly disclosed.

Name

Nutri&Co

Legal name

NUTRI & CO SAS

Website

https://nutriandco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutri&Co is a French direct-to-consumer nutraceutical company that develops and sells 50+ science-backed dietary supplements across sports, beauty, health, and women's wellness via its e-commerce platform and French pharmacy retail, serving consumers in 30+ European countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (456110)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Probiotics & Digestive Health Supplements (CRADAGAF), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Nutraceutical products
• Sports nutrition
• Probiotic supplements
• Women's health supplements

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Nutri&Co operates a direct-to-consumer e-commerce model through its website nutriandco.com, selling nutraceutical supplements (vitamins, minerals, proteins, probiotics, adaptogens, plant extracts). Customers purchase directly online with home delivery or pickup point options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nutri&Co designs, formulates, and sells a portfolio of science-backed nutraceutical dietary supplements (vitamins, minerals, proteins, probiotics, adaptogens, omega-3s, collagen, and plant extracts) directly to consumers via its e-commerce platform nutriandco.com and through pharmacy retail across France and Europe. The company emphasizes 120 hours of scientific research per formula, clinically evidenced ingredients, patented high-absorption forms, and QR-code-enabled product packaging for transparency.

Product overview

Nutri&Co is a nutraceutical and dietary supplement company offering a comprehensive portfolio of science-backed supplements organized across several health categories: Sports Performance (whey proteins, creatine, pre-workout, electrolytes), Beauty (collagen, hyaluronic acid, hair complex), Health (probiotics, magnesium, omega-3, vitamins, adaptogens), and Women's Health (menstrual comfort, menopause, fertility support). The core products include Whey Isolate, Marine Collagen, Probiotics with 9 strains, Magnesium B6 with patented forms, and Oméga-3 with EPAX quality. Newer launches include Collagen Tripeptides (smaller dose, greater efficacy), Plant Protein Neutral flavor, and Folic Acid in active form. The company differentiates through digital packaging innovation (QR code mini-sites), a loyalty program, and an ambassador program managed via the Trustt platform. Products are available directly online and in pharmacies, with formulations developed through 120 hours of research per formula and 100% of ingredients supported by clinical studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Whey Isolate High-purity native whey protein isolate supplement (up to 94% protein, lactose-free) supporting muscle mass and recovery, sold in 900g / 30-serving format to athletes and fitness consumers.
• Whey Concentrée Native Native whey protein concentrate sourced from fresh milk from French pastures, offering an alternative to whey isolate at a different price-performance ratio for fitness consumers.
• Collagène Marin Marine collagen supplement with types I, II, and III hydrolyzed collagens (2,000 Daltons) plus Vitamin C, targeting skin and joint health for beauty and wellness consumers.
• Tripeptides de Collagène Advanced collagen supplement featuring smaller tripeptide molecules for greater effectiveness through enhanced bioavailability, for skin anti-aging consumers.
• Probiotiques et Prébiotiques Probiotic supplement with 9 lactic strains (including 2 patented) plus prebiotic fiber, delivered in gastro-resistant capsules for digestive and immune support.
• Magnésium B6 Magnesium supplement combining three forms (including patented TRAACS bisglycinate and patented Magshape liposomal magnesium) for stress, sleep, and nervous system support.
• Oméga-3 Ultra-concentrated fish oil supplement with a 5:1 DHA to EPA ratio using EPAX premium-quality labeled oil, supporting brain and heart health.
• Multivitamines Comprehensive multivitamin supplement containing 25 essential bioactive nutrients (vitamins, minerals, plant extracts) supporting immune defenses and general vitality.
• Acide Hyaluronique Hyaluronic acid supplement with patented ExceptionHYAL Star ingredient, clinically shown to reduce wrinkle depth by 18% and maintain skin hydration.
• Vitamine D Vitamin D3 supplement derived from lanolin in an oil-based high-absorption solution with adjustable dosage of 1,000 IU per drop, for bone and immune health.
• Curcuma Bio Organic turmeric (Curcuma longa) supplement with patented high-absorption extract, targeting joint discomfort with a 100% vegan formula.
• Protéine Végétale Plant-based protein supplement offering the same efficacy as whey for healthy protein-rich recipes, targeted at vegan and vegetarian consumers.
• Confort Menstruel / Féminin Women's menstrual comfort supplement targeting premenstrual syndrome with Levagen PEA, chasteberry (gattilier), ATA-Mg magnesium, and vitamin B12, backed by 6 clinical studies.
• Ménopause Menopause support supplement containing red clover (Trifolium pratense) extracts titrated in isoflavones to address hormonal variations during perimenopause.
• Myo-inositol Pure myo-inositol supplement (100% from plant fermentation) with synergistic vitamin B6 for hormonal activity, metabolic regulation, and PCOS support.
• Zinc Bisglycinate Highly bioavailable zinc in bisglycinate form for hormonal balance, supporting hair, skin, and nail health.
• Ashwagandha Bio Organic ashwagandha adaptogen supplement for stress management, relaxation, and sports performance support.
• Créatine Creatine monohydrate supplement for muscle strength, athletic performance, and post-workout recovery.
• Complexe Cheveux Hair and nail complex supplement with biotin and keratin to support hair health, strength, and growth.
• Peau Nette (Probiotique) Skin-clear probiotic supplement targeting skin health through the gut-skin axis optimization.
• Lactobacillus Gasseri Specific probiotic strain supplement for weight management, supporting blood sugar regulation and abdominal fat reduction.
• Probiotique Flore Intime Intimate flora probiotic supplement with Lactobacillus Crispatus for vaginal health support.
• Probiotique Stress Stress-targeted probiotic supplement with Lactobacillus reuteri for gut-brain axis support and stress management.
• Cranberry Mannose Urinary tract support supplement combining cranberry PACs with D-mannose for intimate comfort.
• Boisson Énergétique Isotonique Isotonic energy drink for athletes providing hydration and electrolyte replacement during exercise.
• Électrolytes Electrolyte supplement for hydration and mineral balance during physical activity.
• Pre-workout Pre-workout supplement with citrulline and beta-alanine for energy, pump, and athletic performance enhancement.
• Antioxydant Antioxidant supplement with highly bioavailable sulforaphane from broccoli and grape OPC for oxidative stress reduction and cellular protection.
• Draineur Detox drain supplement supporting liver function and natural body detoxification processes.
• Rhodiola Bio Organic Rhodiola rosea adaptogen supplement for stress management and reduction of mental fatigue.
• Ginseng Ginseng adaptogen supplement for energy, vitality, and cognitive performance support.
• Ginkgo Biloba Ginkgo biloba supplement for cognitive function and microcirculation support.
• Spiruline Bio Organic spirulina superfood supplement rich in proteins, vitamins, and minerals for nutritional density support.
• Mélatonine Melatonin supplement in liquid format for sublingual administration to support sleep onset.
• Vitamine C Vitamin C supplement including liposomal form for enhanced absorption and immune support.
• Acide Folique (Vitamine B9) Folic acid supplement providing vitamin B9 in its most active form for cellular health and pregnancy support.
• Barres Protéine Whey x12 Pack of 12 crunchy whey protein bars with 15g protein per bar, free from sweeteners and palm oil, for on-the-go fitness consumers.
• Coffret Collagène Matcha Curated bundle combining matcha and collagen products for a daily wellness ritual.
• Coffret Collagène 3 Mois Three-month collagen program bundle with red fruits flavor, designed for a structured skin-care supplement regimen.
• Programme Fidélité et Parrainage Customer loyalty program awarding points per purchase, plus a referral scheme (Parrainer un proche) that incentivizes existing customers to recruit new buyers.
• Programme Ambassadeurs Ambassador program allowing selected customers to test products and publish reviews through the Trustt platform (partner: Makeup Bag), generating user content and social proof.

Quantifiable outcome

• Hyaluronic acid reduces wrinkle depth by 18%
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Colissimo (La Poste)coreChannel Partner/ Reseller/ DistributorColissimo is Nutri&Co's primary delivery partner for all shipments in France and Europe. As France's leading carbon compensation delivery service, Colissimo offers carbon-neutral delivery options and ensures reliable 48-72h delivery to home and pickup points.
• Makeup Bag (Trustt Platform)coreTechnology or IntegrationMakeup Bag provides the Trustt digital and logistics platform that enables Nutri&Co to manage its Ambassador influencer campaign program, including ambassador selection, product dispatch, and review collection.
• Gencor (LevagenTM PEA)coreOthersGencor is the supplier of LevagenTM, a patented PEA (Palmitoylethanolamide) ingredient used in the Confort Menstruel product. LevagenTM is backed by 6 clinical studies demonstrating its efficacy and high tolerance.
• Synapharm (ATA-Mg® Magnesium)coreOthersSynapharm supplies ATA-Mg® (acetyl-taurinate of magnesium), a patented magnesium ingredient used in Nutri&Co's Confort Menstruel and other magnesium products. Clinically studied for absorption to cognitive cells.
• MGD Nature (Encapsulation/Manufacturing)coreOthersMGD Nature, located in Brandérion, France (Morbihan), is the encapsulation partner for Confort Menstruel. With over 20 years of expertise in natural supplement formulation, they handle the filling and encapsulation process.
• ECOCERTminorOthersECOCERT is the organic and natural cosmetics certification body that audits and certifies Nutri&Co's products and manufacturing processes against organic standards.
• Vegan SocietyminorOthersThe Vegan Society provides the official vegan certification label for Nutri&Co products that contain no animal-derived ingredients.
• Pharmacies (France)coreChannel Partner/ Reseller/ DistributorNutri&Co products are distributed through pharmacy retail locations across France, with a store locator tool on the website enabling consumers to find nearby pharmacy stockists.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nutrimea: French DTC nutraceutical brand selling vitamins, minerals, probiotics, and beauty supplements direct to consumers via e-commerce. Closely comparable in target customer (French health-conscious consumer), product mix, and online-first GTM model.
• Nutergia: French laboratory specializing in nutritional health supplements and micronutrition, distributed through pharmacies and healthcare professionals. Highly comparable in product categories (women's health, digestive health, micronutrition) and French pharmacy-led distribution model.
• Pileje: Major French micronutrition player selling probiotics, vitamins, and phytotherapy products primarily through pharmacies and healthcare professionals. Comparable in clinical/scientific positioning, women and gut health focus, and French regulatory environment.
• Arkopharma: Leading French natural health and dietary supplement brand with deep presence in pharmacies across Europe. Comparable in botanical/phytotherapy focus, broad supplement portfolio, and reliance on French pharmacy distribution.
• Dynveo: French premium supplement brand selling high-bioavailability vitamins, minerals, and probiotics direct to consumers with a science-forward positioning. Closely comparable in DTC channel mix, premium ingredient emphasis, and French consumer base.

Broad incumbents

• Solgar: Global established vitamin and supplement brand with broad portfolio across vitamins, minerals, herbal, and specialty supplements. Comparable product categories, but Solgar is far larger and distributed globally rather than DTC-led.
• Vitabiotics: UK-based supplement company selling branded multivitamins and targeted health products across multiple categories including women's health, sports, and beauty. Comparable portfolio breadth and category segmentation.
• Jarrow Formulas: US-based supplement brand offering vitamins, minerals, probiotics, and condition-specific formulations with a science-led positioning. Comparable in clinically studied ingredient emphasis and broad condition-targeted portfolio.
• Life Extension: US-based supplement company selling clinically studied vitamins, hormones, and longevity products direct to consumers. Comparable in DTC model, science-forward marketing, and condition-specific product lines.
• Garden of Life: US-based organic and certified-vegan supplement brand. Comparable in organic certifications, vegan positioning, and broad category coverage from probiotics to proteins, though significantly larger and primarily US-distributed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nutriico
• Facebookfacebook.com/nutriandcofrance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutri&Co