Komar

Home Decor & Wall Coveringskomar.de

Komar is a German home decor company (founded 1967) that sells custom-sized photo wallpapers, wallpapers, and wall decorations directly to consumers and businesses via its six-language e-commerce storefront, with licensed Disney, Star Wars, and Marvel collections.

Company typePrivate
Founded1967
HeadquartersKolbermoor, Germany
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What Komar does

Komar Products GmbH & Co. KG is a German home decor company founded in 1967 and headquartered in Kolbermoor, Bavaria. It designs, manufactures, and sells custom-sized photo wallpapers (Fototapeten), traditional wallpapers, wall stickers, wall pictures/posters, window stickers, and picture frames to individual consumers and commercial buyers. The technical foundation is custom-sized digital printing, which allows products to be produced to exact customer wall measurements, supported by an extensive design library spanning nature, landscapes, abstract design, and licensed collections from Disney, Star Wars, and Marvel.

The company operates a direct-to-consumer e-commerce storefront at komar.de available in six languages (German, English, Spanish, French, Italian, Russian) with global shipping, supplemented by a dedicated B2B portal for dealers, hotels, and commercial interiors. Pricing is set per square meter (standard photo wallpapers from €29.50/m²; Disney/Pixar products at €21.21 per unit) on a one-time purchase basis. Marketing is conducted through the e-commerce site, social media (YouTube, Facebook, Instagram, Pinterest), an editorial magazine/blog, and a newsletter. The business is privately held, with 51-100 employees, no external funding rounds, and no disclosed parent company.

Komar firmographics

Firmographics

Name: Komar
Legal name: Komar Products GmbH & Co. KG
Website: https://komar.de
Company type: Private
Founded year: 1967
Operating status: Operating
Headcount range: 51–100 employees
Short description: Komar is a German home decor company (founded 1967) that sells custom-sized photo wallpapers, wallpapers, and wall decorations directly to consumers and businesses via its six-language e-commerce storefront, with licensed Disney, Star Wars, and Marvel collections.
Ownership category
akta.pro rank

Komar industry classification

Industry

Product category: Home Decor & Wall Coverings
NAICS: Paint and Wallpaper Retailers (444120), Home Furnishings Retailers (44912), Gift, Novelty, and Souvenir Retailers (459420)
SIC: Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

Keywords

Custom photo wallpapers
Wall decorations
Licensed wall murals
Wall stickers
Interior wall coverings

Where Komar is headquartered

Location

Headquarters

HQ city: Kolbermoor
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Komar business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Product Sales: Direct sales of photo wallpapers, wall stickers, wall pictures, window stickers, and picture frames through the company's e-commerce platform. Products are priced per square meter with additional items like gift vouchers available.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Photo Wallpapers starting at €29.50/m²

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Komar product offering

Product offering

Core offering

Komar manufactures and sells custom-sized photo wallpapers (Fototapeten), traditional wallpapers, and wall decorations including wall stickers, wall pictures, window stickers, and picture frames. Products are produced to customer-specified dimensions using custom-sized digital printing and sold primarily through the komar.de e-commerce platform with optional licensed collections from Disney, Star Wars, and Marvel.

Product overview

Komar is a German e-commerce company offering custom-sized photo wallpapers (Fototapeten) and wall decorations. The product portfolio includes three core product lines: Fototapeten (photo wallpapers available in custom sizes), Tapeten (traditional wallpapers), and Wanddekoration (wall decorations including stickers, pictures, window stickers, and picture frames). The company also offers licensed themed collections from Disney, Star Wars, and Marvel, as well as curated artist collections like SEASONS and Dorfkind. Additional services include gift vouchers, an inspirational magazine with DIY tips, and wallpapering instructions. The offering is primarily focused on B2C retail (Privat) and B2B/dealer channels (Händler), with products sold through the komar.de website in multiple languages (German, English, Spanish, French, Italian, Russian).

Differentiator

Problem solved

Functional benefit

Products and services

Photo Wallpapers (Fototapeten) Custom-sized photo wallpapers available in various themes including nature, landscapes, design, Disney, Star Wars, Marvel, and color categories. Made-to-measure and produced for individual consumers and commercial customers decorating residential and commercial interiors.
Wallpapers (Tapeten) Traditional wallpapers in various styles including botanical boho, palm fronds, painted palms, and other design patterns. Targeted at consumers seeking classic wall covering designs.
Wall Decorations (Wanddekoration) Wall decorations product line including wall stickers for adults and children, wall pictures/posters, and window stickers. Targeted at consumers decorating residential interiors including children's rooms, living rooms, and bedrooms.
Picture Frames (Bilderrahmen) Picture frames and poster rails for displaying wall pictures and art prints. Sold to consumers purchasing wall art and posters from the Komar catalog.
Disney Themed Photo Wallpapers Disney-themed photo wallpapers featuring Lilo & Stitch, Disney Animals, Frozen, The Lion King, Toy Story, Mickey Mouse & Friends, Winnie Pooh, and Disney Princesses. Licensed branded wall coverings for children's rooms and Disney fans.
Star Wars Themed Photo Wallpapers Star Wars-themed photo wallpapers featuring The Mandalorian, Star Wars Classics, Movie Posters, Cartoons, Darth Vader, Droids, Ships, and Stormtroopers. Targeted at Star Wars fans and family entertainment rooms.
Marvel Themed Photo Wallpapers Marvel-themed photo wallpapers featuring Spider-Man, Avengers, Marvel Movie Poster, Marvel Retro, Deadpool, Thor, and Marvel Comic styles. Targeted at Marvel fans decorating entertainment rooms and bedrooms.
Gift Vouchers (Wertgutschein) Komar gift vouchers available for purchase to give as gifts to friends and family. Redeemable on the Komar website for any product in the catalog.

Companies that use Komar

Customer profile

Segments2 records

Ideal customer profiles2 records

Komar technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Komar partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Komar competitors and assessment

Company assessment

Direct peers

Wallpaperdirect: UK online retailer specializing in designer and branded wallpaper with a strong licensed-content assortment. Comparable to Komar on DTC wallpaper retail and licensed brand positioning, though focused on designer brands rather than custom-sized photo printing.
NLXL: Dutch designer wallpaper brand known for photo-realistic and artist-designed wallpapers sold online. Comparable to Komar on premium designer photo wallpaper assortment and DTC distribution, though smaller and more design-led.
Wallsauce: UK-based custom wallpaper and wall mural retailer offering made-to-measure photo and patterned wallpaper. Directly comparable to Komar on the custom sizing, e-commerce DTC model, and consumer/B2B split.
Photowall: Swedish-founded online retailer specializing in custom-made photo wall murals and wallpaper. Closely comparable to Komar on product (made-to-measure photo wallpapers), business model (DTC e-commerce), and target customer (residential interior decorators).
Decosh: European online retailer of custom-printed photo wallpapers and murals. Directly comparable to Komar on custom sizing, photo wallpaper product, and European DTC e-commerce footprint.
Murals Your Way: US-based custom wall mural and wallpaper manufacturer selling made-to-measure photo and patterned wallpaper online. Directly comparable to Komar on custom sizing, photo mural assortment, and DTC e-commerce model, but primarily serving North America.
A.S. Création: Germany's largest wallpaper manufacturer and brand house (A.S. Création Tapeten AG). Comparable to Komar as a German-headquartered wallpaper company serving DACH and European markets, though at much larger scale and primarily manufacturing-driven.

Broad incumbents

York Wallcoverings: Major US wallpaper manufacturer with licensed (Disney, Marvel) and designer collections. Comparable to Komar in licensed photo wallpaper categories, but at significantly larger manufacturing scale and broader North American distribution.
Graham & Brown: Established UK wallpaper manufacturer and retailer with broad designer and licensed collections. Comparable to Komar as a major wallpaper/wall decor retailer, but operates at significantly larger scale with manufacturing depth Komar does not disclose.

Emerging players

Spoonflower: Digital print-on-demand marketplace for fabric, wallpaper, and home decor using community-uploaded designs. Comparable to Komar in custom digital printing and made-to-measure wallpaper, though more of a platform/marketplace model with broader substrate range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Komar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Komar leadership team

Management profile

Number of profiles

Komar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Komar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Komar

What does Komar do?

Is Komar a public or private company?

Komar is a private company. It is classified as unknown and is currently operating.

When was Komar founded?

Komar was founded in 1967. It employs 51 to 100 people.

Where is Komar based?

Komar is headquartered in Kolbermoor, Germany, in the Europe region.

How does Komar make money?

One revenue line is on record: product Sales.

Who are Komar's main competitors?

Direct peers on record are Wallpaperdirect, NLXL, Wallsauce, Photowall, Decosh, Murals Your Way and A.S. Création. Broad incumbents are York Wallcoverings and Graham & Brown. Spoonflower is listed as an emerging player.

Does Komar have an API?

No public API is recorded for Komar.

What industry is Komar in?

Komar's product category is Home Decor & Wall Coverings. Its primary akta.pro industry code is CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail. Its NAICS code is 444120 and its SIC code is 5700.