Make-it
Make-it is a Singapore-headquartered digital asset investment manager running the Make-It Capital Fund, a New Zealand-registered limited partnership serving wholesale and eligible investors via a five-pillar crypto strategy with a $400,000 USD minimum investment.
- Company typePrivate
- Founded2019
- HeadquartersBuochs, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Make-it does
Make-it (operating as Make-It Capital) is a Singapore-headquartered, privately held digital asset investment manager that runs the Make-It Capital Fund, a limited partnership registered in New Zealand under the Financial Markets Conduct Act 2013 and licensed as a Financial Services Provider (FSP697891). The fund serves wholesale and eligible investors globally, with a $400,000 USD / $750,000 NZD minimum ticket and distribution handled through a dedicated Crown Investment Team. The product is organized around a proprietary 5-pillar strategy: long-only investments in a proprietary TOP 20 coin selection (re-rated weekly), AI-augmented Bitcoin long/short trading with up to 3x leverage, market making and arbitrage, decentralized finance participation, and blockchain venture capital deal flow. The technology stack combines managed AI-based trading algorithms with human oversight rather than fully autonomous execution.
The business model is a standard active fund management structure with two revenue streams: recurring management fees on assets under administration and performance fees tied to fund returns. The investor base is restricted by regulation to wholesale and eligible investors under New Zealand law, and the firm operates a sales-led, high-touch distribution model with no public marketing or retail channel. There is a secondary Auckland, New Zealand office that houses the fund operating entity.
Make-it is founder-led with no disclosed external institutional shareholders or funding rounds, and reports that since 2019 its management has facilitated 100+ blockchain seed rounds through its venture network. In 2023, Global Financial Market Review named the fund 'Best Crypto Fund in Asia', and the firm has reported outperformance of 5x versus NASDAQ, 6x versus the S&P 500, and 7x versus gold from the fund's first day of trading through March 2023, though these figures are self-reported and cover a period that overlaps with a significant crypto market cycle.
Make-it firmographics
Firmographics- Name
- Make-it
- Legal name
- Make-It Capital Pte. Ltd
- Website
- https://make-it.capital
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make-it is a Singapore-headquartered digital asset investment manager running the Make-It Capital Fund, a New Zealand-registered limited partnership serving wholesale and eligible investors via a five-pillar crypto strategy with a $400,000 USD minimum investment.
- Ownership category
- akta.pro rank
Make-it industry classification
Industry- Product category
- Digital Asset Investment Fund
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Crypto-Digital Asset Market Making (Spot & Derivatives) (FSACANAJ)
- akta.pro secondary industries
- Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity) (FSAPAIAD), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)
Keywords
Where Make-it is headquartered
LocationHeadquarters
- HQ city
- Buochs
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Make-it business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Fund Management Fees: The fund charges management fees for administering and managing investor assets in the digital asset fund structure. This is a recurring fee structure typical of investment funds.
- Performance Fees: The fund generates returns through trading and investment activities across the five-pillar strategy including long/short trading, market making, and venture capital investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wholesale/Eligible Investor Minimum |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Make-it product offering
Product offeringCore offering
Make-it operates the Make-It Capital Fund, a limited partnership investment vehicle that provides wholesale and eligible investors with diversified exposure to digital assets and blockchain investments through a proprietary 5-pillar strategy covering TOP 20 coin investments, Bitcoin long/short trading, market making/arbitrage, DeFi, and blockchain venture capital. The fund is structured to allow investors to gain crypto exposure without direct token custody, offering US-dollar-in/US-dollar-out mechanics and shorter redemption periods than comparable crypto investments.
Product overview
Make-it offers a single core product: the Make-It Fund, a blockchain and digital asset investment fund structured as a limited partnership for wholesale and eligible investors. The fund is organized around five distinct investment pillars that work together to provide comprehensive exposure to the digital asset space: (1) Long-only investments in a proprietary TOP 20 Coins selection, (2) AI-enhanced Long/Short Trading in Bitcoin, (3) Market Making and Arbitrage for liquidity provision, (4) Decentralized Finance (DeFi) investments, and (5) Venture Capital in blockchain startups. This multi-strategy approach allows the fund to capture opportunities across the entire digital asset ecosystem while managing risk through diversification.
Differentiator
Problem solved
Functional benefit
Products and services
- Make-It Capital Fund A blockchain and digital asset investment fund structured as a limited partnership, exclusively available to Wholesale and Eligible investors under the Financial Markets Conduct Act 2013. The fund employs a 5-pillar strategy combining direct crypto investments, AI-driven Bitcoin long/short trading, market making, DeFi, and blockchain venture capital. Minimum investment is $400,000 USD or $750,000 NZD.
Quantifiable outcome
- Outperformed NASDAQ by 5x, S&P500 by 6x, and gold by 7x from first day of trading until March 2023
Companies that use Make-it
Customer profileSegments3 records
Ideal customer profiles2 records
Make-it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Make-it partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Make-it competitors and assessment
Company assessmentBroad incumbents
- 21Shares: Global crypto ETP provider and asset manager offering thematic and diversified baskets; comparable through its institutional-grade crypto allocation products that compete for the same HNW family-office segment.
- Bitwise Asset Management: US-based crypto asset manager providing index, single-asset, and multi-strategy mandates to advisors and institutions - overlapping customer segment (accredited/institutional) and long-only methodology akin to Make-it's TOP 20 strategy.
- Grayscale Investments: Largest dedicated crypto asset manager offering single-asset and diversified products to institutional and accredited investors; overlaps with Make-it's TOP 20 long-only exposure but at vastly greater scale.
- CoinShares: Listed European digital asset investment manager offering ETP products and actively managed funds across multiple crypto strategies - a broader incumbent with overlapping institutional client base.
Direct peers
- Polychain Capital: Crypto-native fund of funds and direct token investor running long-only and venture mandates for accredited investors, with a similar focus on top-tier digital assets and early-stage networks.
- Pantera Capital: One of the earliest and largest crypto-native multi-strategy fund managers, running liquid token, venture, and LP programs - a direct analog to Make-it's 5-pillar structure for institutional and accredited investors.
- Galaxy Digital: Public digital-asset manager offering asset management, market making, and venture investing - directly comparable to Make-it's combined trading, market-making and venture pillars.
- HashKey Capital: Asia-based crypto asset manager running liquid and venture strategies out of Singapore/Hong Kong - a clear regional comparable given Make-it's Singapore HQ and Asia-focused fund.
Others
- Wintermute: Major crypto-native algorithmic trading and market-making firm providing liquidity across venues - directly comparable as a counterpart/competitor on the market-making pillar that anchors Make-it's brand.
Emerging players
- Three Arrows Capital: Former Singapore-based crypto hedge fund known for multi-strategy digital-asset investing and venture deployment; historically analogous in size, strategy mix, and Singapore nexus before its 2022 collapse, and an instructive peer for execution risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Make-it social profiles
Digital presenceMake-it compliance and trust
Trust signalCompliance1 record
Make-it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make-it leadership team
Management profileNumber of profiles
Make-it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make-it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make-it
What does Make-it do?
Make-it operates the Make-It Capital Fund, a limited partnership investment vehicle that provides wholesale and eligible investors with diversified exposure to digital assets and blockchain investments through a proprietary 5-pillar strategy covering TOP 20 coin investments, Bitcoin long/short trading, market making/arbitrage, DeFi, and blockchain venture capital. The fund is structured to allow investors to gain crypto exposure without direct token custody, offering US-dollar-in/US-dollar-out mechanics and shorter redemption periods than comparable crypto investments.
Is Make-it a public or private company?
Make-it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make-it founded?
Make-it was founded in 2019. It employs 11 to 50 people.
Where is Make-it based?
Make-it is headquartered in Buochs, Switzerland, in the Europe region.
How does Make-it make money?
Two revenue lines are on record. Fund Management Fees are the primary driver. The others are performance Fees.
Who are Make-it's main competitors?
Broad incumbents on record are 21Shares, Bitwise Asset Management, Grayscale Investments and CoinShares. Direct peers are Polychain Capital, Pantera Capital, Galaxy Digital and HashKey Capital. Wintermute is listed as an others. Three Arrows Capital is listed as an emerging player.
Does Make-it have an API?
No public API is recorded for Make-it.
What industry is Make-it in?
Make-it's product category is Digital Asset Investment Fund. Its primary akta.pro industry code is FSACANAJ, Crypto-Digital Asset Market Making (Spot & Derivatives), with a secondary code of FSAPAIAD, Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity). Its NAICS code is 525 and its SIC code is 6200.